by Rachel Killeen
One of the greatest challenges confronting people who provide professional services is differentiation. How do you stand out from the crowd? How do you attract clients in the face of intense competition? How do you build long-term profitable relationships with your existing clients?
In five simple steps, Client Science gives you practical marketing techniques to help you attract more clients to your practice. It combines the author's broad experience in professional services marketing, with insights she has gathered from numerous professionals, including accountants, architects, bankers, medical and legal practitioners.
Having read this book you will be able to:
- Collate the research you need to build your business.
- Create the value that clients want and need.
- Communicate your proposition clearly to the market.
- Collaborate to spread the word about what you offer.
- Calculate the results of your marketing initiatives.
Client Science is a must-read for any practitioner looking to grow and maintain the loyalty of their client base.
Price: €30
ISBN: 978-0-903854-93-1
Paperback
About the author:
Rachel Killeen is a graduate in Management Science from Trinity College, Dublin, and has been involved in marketing professional services for over 20 years. Rachel established Ulster Bank's International and Treasury marketing functions and has worked with some of Ireland's most prominent brands. In 2008, she set up Killeen Communications which provides sales, marketing and PR expertise to professional services firms. Her business philosophy is to help clients create value, communicate effectively and establish collaborative relationships. She is a member of the Marketing Institute of Ireland.
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For content information please contact:
Becky McIndoe:
+353 1 637 7204