Introduction to Business Analytics


Thanks to increasing sophistication and the power of IT, as well as new capture technologies, along with their reducing costs, organisations now have the capability to acquire and process vast amounts of data. Yet the possession of huge pools of data is of little value unless it can be intelligently assembled to provide real business value, management insight and predictive capability.

Venue details:  
Chartered Accountants House, ,
Start date & time:  
13 November 2019 09:30
End date & time:  
13 November 2019 17:00
Price: €300.00  (€240.00 Member price)
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Training ticket cost:  
CPD hours:  
Speaker details
First nameLast name
John McKenzie


Product type:  
CPD course
Information technology

Who should attend

This course is suitable for those seeking an introductory understanding of business analytics and their application, including finance directors, financial controllers, finance analysts, management accountants, operational and commercial managers and change managers in all commercial sectors, plus public sector and not for profit organisations.

Course overview

  • Big Data - what is it?
  • What are Business Analytics?
  • Where do we get data from?
  • Examples of Analytics applications
  • Basic Analytics tools - statistical and non-statistical
  • What should we be reporting? - analytical methods to determine the "right" measures
  • The "vital few" Vs the "Many" - Identifying key drivers in the business
  • Dashboards, scorecards and control charts for reporting
  • Avoiding the law of unintended consequences
  • Goal setting - What does "good" look like and benchmarking

Key learning outcomes

By the end of this course participants will be able to

  • Understand what Business Analytics is and the technologies employed
  • Recognise the challenges of an analytics process and handling data
  • Understand how analytics may be applied to gain business value
  • Gain a foundation in basic analytical techniques
  • Apply analytics to the performance management and measurement process