Lessons from virtual Pride 2020

Jun 25, 2020

With no party or march this year, how are businesses showing meaningful support for the Pride movement? John McNamara tell us how can we adapt to actively support the LGBTQ+ community in a virtual space. 

So how did you celebrate Pride this year? Yes, we are approaching the end of June, the month where people from all demographics, race, religion and, of course, sexual orientation take to the streets to come together and celebrate acceptance, and agitate for the rights still being fought for. (Unless you live in one of the 73 countries where that is still illegal.)

Except, of course, we didn’t march this year thanks to the non-discriminatory nature and reach of COVID-19. Most businesses quickly scrambled to develop virtual programmes to keep staff awareness and engagement alive. Another Zoom call, another webinar, why not? But there are lessons still to be learned that are applicable across the full inclusion agenda, many of which will have the potential for positive enduring business impact.

Year-round support

Every year there is heated debate on the ‘corporatisation’ of what is, essentially, a protest movement. It will now be very clear which businesses do little else in this space except throw money at Pride parade participation. Now is the time for employees to call out this performative participation in the movement and encourage their organisations to refocus budgets on both active staff collaboration and engagement and support of community organisations throughout the year. LGBTQ+ young people are four times more likely to experience anxiety and depression, three times more likely to experience suicidal ideation and that happens in December as well as June.

Creating long-term change

If there is no party this year, there is the opportunity to develop meaningful digital messaging, to focus more on staff connection and conversations and to place a stronger focus on advocacy. We have shown more curiosity, shared more of our own lives, and our understanding about our colleagues’ personal circumstances is much deeper than when we sat in the office together. I have heard more conversations on mental health recently than at any time I can think of.

The pace of change in many of these issues has historically been too slow. In recent months, however, we have shown our ability to quickly build new business models and our flexibility in remote working. How can we sustain these new ways of working that can, for example, access more women working from home rather than leaving the workforce or accept that highly talented people with neurodiversity need not be present in an office environment to shine in their roles?


This year also brings greater awareness of intersectionality which, simply put, means we are complex beings that cannot be defined by one characteristic alone and, depending on the hand you have been dealt, can be disadvantaged by multiple forms of oppression, isolation or exclusion or, conversely, benefit from white privilege.

Black Lives Matter is here to stay. The LGBTQ+ community is acutely able to recognise inequality of treatment, that sense of not belonging, and our allyship is evident through activism, protest and sharing the platforms we have through the month and beyond.

Do better

Most of us do not wish to emerge from this crisis without changing something for the better. We have perfected banana bread, know too much about Joe Wicks and got as far as we could on Duolingo. How about we become proactive in making a personal commitment to ourselves to do more? Become a volunteer, train as a mental health ambassador, develop charity trustee or board experience or become a visible LGBTQ+ ally at work. Do it and you won’t look back. Now that would be something worth celebrating.

John McNamara FCA is Managing Director of Canada Life International and a member of the Chartered Accountants Diversity and Inclusion Committee. He is chairperson of the NGO behind SpunOut.ie and 50808.ie, the newly launched free crisis text messaging service funded by the HSE. He a member of the fundraising committee of BelongTo, which supports young LGBTQ+ people.