Growth focussed strategic management


With the dynamic nature of today's competitive environment, it is a challenge for businesses to develop robust and capable strategies that can withstand these pressures and drive profitable growth. The course examines a range of strategic planning techniques and tools employed to help shape growth strategies and drive real competitive advantage and on identifying strategic capabilities within the organisation's resources, skills and competencies.

Venue details:  
Start date & time:  
20 October 2020 09:30
End date & time:  
20 October 2020 17:00
By registering for this course you have accepted the terms and conditions
Training ticket cost:  
CPD hours:  
Speaker details
First nameLast name
John McKenzie


Product type:  

Who should attend?

This course is suitable for finance staffs at all levels ranging from the finance director through to “front line” finance staff aspiring to more senior roles or who are  involved in business planning, project planning, capex planning and strategy development. It is also suitable for operational staffs from senior director level down to budget holder or cost centre manager.

Course overview

  • Examples of how poor strategy led to downfall
  • What makes a good strategy - the importance of Vision and “Strategy Mapping”
  • Creating long run shareholder / stakeholder value
  • Strategic positioning – how are we positioned relative to competitors and do we have clarity of positioning in the eyes of our customers?
  • Avoiding the “more of the same” – aiming for strategic “stretch”
  • What is real competitive advantage, do we have any and how can we create it?
  • Porters 5 Forces, Ansoff Matrix and McKinsey’s Growth Pyramid
  • Competitor, PEST and Value Chain Analysis

Core Competencies and SWOT analysis

Key learning outcomes

  • Understand what real strategy is and the strategic planning framework
  • Apply strategic planning frameworks and techniques within their own environment
  • Evaluate strategic options and risks
  • Conduct a strategic audit of resources and capabilities
  • Identify strategic strengths and weaknesses and external opportunities and threats