Persuasive writing skills


Writing is the most important form of communication in business. This course will help you to improve your skills in this fundamental area by demonstrating how to write in order to get actual results. Through examples, and using behavioural science,  it will help you not only to write well but to influence others to take action on foot of your writing. 

Venue details:  
Belfast, The Linenhall, 32-38 Linenhall Street, Belfast
Start date & time:  
25 November 2020 14:00
End date & time:  
25 November 2020 17:00
By registering for this course you have accepted the terms and conditions
Training ticket cost:  
CPD hours:  
Speaker details
First nameLast name
Johnny Fallon


Product type:  
CPD course
Leadership and personal effectiveness

Who should attend?

Writing skills, Psychology of writing, grammar, punctuation, business writing, communication, influencing, responses, interactions.

Course overview

This course is suitable for all levels. It provides an excellent introduction to good writing habits but also serves as an important refreseher for experienced writers demonstrating the latest knowledge in this area.  It is ideal for anyone who has to write reports or material for clients or colleagues on a regular basis. From annual or monthly reports down to regular client communications, the course will benefit all those who want to ensure that they can get their message across to their audience.

Key learning outcomes

  • Understanding the writing process
  • The psychology of readers
  • Understanding basic grammatical errors
  • How the audience is influenced by what we write
  • Styles and formatting
  • Proofing and editing
  • Golden rules of good writing