10 most helpful apps for online promotion (Sponsored)

Oct 08, 2019

Some people think of a smartphone as an electronic personal assistant, but the truth is that it’s more like a team of mid- and high-level employees – an office manager, social media executive, digital marketing administrator and design assistant.

We’ve compiled some of the most useful apps for online promotion of your business.

1. Facebook Pages Manager

Their business app is essential if you want to run your page on the go. Updating news feeds (including with links and images) is easy, as is managing followers and other administrative tasks. There’s also the ability to analyse and track how your business’ page is doing via Pages Insights.

2. Instagram

Instagram is famously popular with visually appealing b2c brands. However, it’s growing as a b2b tool, too. Major brands like Intel and Hubspot are using it to promote their company culture, narratives behind their products and the human face of their business, setting a different tone than the one you might get from LinkedIn, for instance.

3. Twitter

This social network is great for building contacts, sharing your company’s message and joining in trending discussions that might suit your business. Twitter ads are a little pricier than Facebook ones, but they’re concise and handy for building profile.

4. WhatsApp for Business

The messaging platform is growing as a business tool. Small firms especially enjoy using WhatsApp for customer communications and engagement. You can set automated replies for first-time customers; choose from a range of pre-written quick replies; and label and collate conversations to keep you organized.

5. Google My Business

This is a pretty comprehensive business app. Google My Business allows you to easily build a website (mobile or desktop) using existing information from your profile. You then have the option to customise. It also, unsurprisingly, is useful for search engine optimization (SEO).

6. Mailchimp

Mailchimp is an email marketing tool that also offers important, accessible information on what’s happening with those emails. Users can handily see how email campaigns are performing, and it sends automated alerts with news and suggestions on when to re-send mails or send follow-ons.

7. Google Analytics

For better or worse, nobody can collate and analyse data like Google. Analytics looks at just about every metric for your online business, from traffic, to sources of that traffic to return visitors and far beyond.

8. Hootsuite

If your business has multiple social media accounts, Hootsuite is very handy. It allows you to see all your social activity in one deck, post across multiple social networks at once, and schedule future posts.

9. Feedly

The daily tidal wave of online content can be tough to distil, but feedly does it well. A customisable tool that gives you a feed of relevant, interesting and timely content based on your interests, it is becoming popular as a business tool.

10. Canva

This is a terrific tool for improving the design of your business. With Canva, you can augment photos, create illustrations and design custom graphs. It’s user-friendly and designed to be accessible for both beginners and experts. 

Say hello to your little friend

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(This article is sponsored by Virgin Media Business.)