The UK government has announced the launch of a major new public information campaign, ‘The UK’s new start: let’s get going’. The campaign is aimed at setting out the actions businesses and individuals need to take to prepare for the end of the transition period on 31 December 2020. The campaign includes the “Check, Change, Go” tool which will help people and businesses to identify necessary next steps they need to take if travelling to the UK.

The campaign will run across the full range of communication channels, including TV advertising and radio, out of home, digital, print and direct channels such as text messages and webinars. The campaign will also see the launch of a field force team which will give one-to-one support in person or over the phone to businesses and their supply chains to minimise disruption to the movement of goods.

It will target UK citizens intending to travel to Europe from 1 January 2021 and all importers to and exporters from the EU, alongside UK nationals living in the EU and EEA or Swiss citizens living in the UK.