Finance Leader of Tomorrow Series:2 The Strategic Thinking Accountant


The finance function and key finance personnel should be active members, even providing a measure of leadership, in the strategy development process at every level of the organisation. This means they should work to improve their knowledge of strategic analytical frameworks and tools and their application to aid strategic decision making and provide advice on the allocation of resources to the best strategic opportunities.

Venue details:  
Chartered Accountants House, , Dublin
Start date & time:  
16 September 2020 09:30
End date & time:  
16 September 2020 17:00
By registering for this course you have accepted the terms and conditions
Training ticket cost:  
CPD hours:  
Speaker details
First nameLast name
John McKenzie


Product type:  
CPD course
Strategic finance and management reporting

Who should attend

This course is suitable for finance directors, CFO's, senior accountants, controllers, finance supervisors, team leaders and those aspiring to more senior finance roles. It is unlikely to be relevant for newly qualified accountants unless they are being fast tracked in their development.

Course overview

  • What is strategy and why is it so important?
  • Developing and driving strategy through clarity of the organisational mission and vision
  • Strategy mapping to identify key actions to be undertaken and their dependencies
  • Building winning value-based strategies by aligning processes and measures to our market positioning and the three classic customer value propositions
  • Growth strategies and strategic audit tools - PEST, SWOT, Ansoff's Matrix, Porter's growth strategies, etc.
  • Auditing strategic resources
  • Creating shareholder value - the great strategic imperative
  • Business risk assessment of our strategic decisions and investment
  • Hands-on strategic risk evaluation and management case study

Key learning outcomes

By the end of this course, participants will be able to:

  • Understand the vital role of a well-crafted vision statement
  • Use strategic analysis frameworks and tools
  • Recognise how stakeholders, including shareholders, perceive value

Speaker bio

John spent 30 years in finance and acquisition, manufacturing, sales, marketing and business development roles in the automotive and IT sectors. He is now pursuing freelance lecturing, consulting and writing. In 2008, John published his first book, ABC/M to the Max. He has spoken at over 400 public conferences and seminars worldwide and has worked with SMEs and blue-chip clients. John specialises in planning, budgeting and forecasting, strategic planning and management, business partnering.