Managing Risk in Social Media helps you analyse and prepare your organisation for the problems that may occur when using social media. It helps you navigate around how to handle internal social accounts and deal with external social media activity which your organisation may become involved in. Managing Risk in Social Media will not only help
you to understand, identify and manage risks, but will also guide you in preparing to protect your organisation from damages that may be caused.
Course overview
Social media and risk
- What is risk in social media?
- Why is social media a problem?
- What different types of risk are there?
- Where can you find risk within an organisation?
- What is social listening?
Process risk
- Why consider the process risks?
- What strategic risks should I be aware of?
- What are the IT risks from social media?
- What are the HR risks from social media?
- What compliance risks are found in social media?
Asset and value risk
- Why are asset risks important?
- How can social media damage share prices?
- What are the legal risks from social media?
- Is social media a wasted investment?
- What are the intellectual property risks?
Reputational risk
- Why is corporate reputation so important?
- Protecting reputations online
- Avoiding social media campaign disasters
- Managing customer comments in social media
- External websites
Managing and mitigating risks
- Auditing risks
- Preparing for a crisis
- Spotting a crisis
- What to do in a crisis
- Learning from a crisis