Practical Influence and persuasion skills


Delegates will be able to gain knowledge of the major factors that impact on their ability to influence and persuade those around them. They will also gain new insight into their own persuasive style as well as learning practical techniques.

Venue details:  
Webinar, , online
Start date & time:  
26 November 2020 09:30
End date & time:  
26 November 2020 12:30
By registering for this course you have accepted the terms and conditions
Training ticket cost:  
3.00 Training Tickets accepted
CPD hours:  
Speaker details
First nameLast name
Andrew Toogood


Product type:  
CPD course
Leadership and personal effectiveness


This course will be delivered via Zoom on Thursday 26 November 2020  from 9.30am to 12.30pm. The Zoom link will be emailed to participants the day before the course is due to take place.

Who should attend?

These skills apply to anyone, particularly those in roles who must be able to build and maintain relationships with key staff and clients. For those who need to develop client relationships this course is crucial for understanding the key drivers of influence and persuasion. Also for those people who at this point in their career are interested in developing themselves further.

Course overview

How do you become someone who is able to get people to do what you need them to do?  This will cover the skills required to be a person with the ability to persuade and influence in every area of work.  The ability to create presence alongside real world practical tools and techniques means that by the end of the day you will be equipped with the understanding of what it means
to influence and persuade effectively.

Key learning outcomes

  • Understanding the Communication Process
  • What does effective communication look like? How does influence differ from persuasion?
  • Understanding how to create personal presence
  • Understanding the role of non & para verbal communication in impact Influence & Persuasion
  • How do we influence & persuade?
  • Understanding how to deal with difficult people Understanding Motivation
  • How to harness the drivers of motivation
  • Understanding Position vs Interest The psychology of persuasion - Winning people over
  • Creating a compelling argument that moves people
  • Using Monroe’s Motivated sequence and other persuasion tools. Introducing effective Negotiation
  • Understanding the process of negotiation
  • Creating a framework for structured negotiation