Persuasive Writing Skills to Influence Others


Writing is the most important form of communication in business. This course will help you to improve your skills in this fundamental area by demonstrating how to write in order to get actual results. Through examples, and using behavioural science, it will help you not only to write well but to influence others to take action on foot of your writing.

Venue details:  
Chartered Accountants House, , Dublin
Start date & time:  
10 November 2020 14:00
End date & time:  
10 November 2020 18:00
By registering for this course you have accepted the terms and conditions
Training ticket cost:  
CPD hours:  
Speaker details
First nameLast name
Johnny Fallon


Product type:  
CPD course
Leadership and personal effectiveness

Who should attend

This course is suitable for accountants, and other business professionals at all levels within an organisation. It provides an excellent introduction to good writing habits but also serves as an important refresher for experienced writers, demonstrating the latest knowledge in this area. It is ideal for anyone who has to write reports or material for clients or colleagues on a regular basis. From annual or monthly reports down to regular client communications, the course will benefit all those who want to ensure that they can get their message across to their audience.

Course overview

  • Understanding the writing process
  • The psychology of readers
  • Understanding basic grammatical errors
  • How the audience is influenced by what we write
  • Styles and formatting

Key learning outcomes

By the end of this course, participants will be able to:

  • Write clear and concise documents
  • Improve effectiveness of everyday communications and interactions
  • Improve the likelihood of others taking action on the basis of their writing
  • Better manage the editing process
  • Assist others in writing and improving their style generally
  • Avoid basic errors

Speaker bio

Johnny is an experienced trainer with Carr Communications. He has written a number of books and regularly contributes to media. He has advised some of Ireland's leading business and political figures over the last 20 years. In that time, he has helped a number of companies to overhaul their approach to communications and to improve this approach to writing in particular. He has particular experience of financial and legal firms and the challenges they face.