Strategy: Putting it into Action


This course introduces participants to best practices and thinking in strategic management today. It will cover basic, as well as advanced tools and techniques required to operate at senior leader and C-Suite level. The session is designed to include an individual reflective element and an interactive group discussion, to allow participants to engage and learn from one another's experiences.

Venue details:  
Chartered Accountants House, , Dublin
Start date & time:  
08 December 2020 10:00
End date & time:  
08 December 2020 16:00
By registering for this course you have accepted the terms and conditions
Training ticket cost:  
8.00 Training Tickets accepted
CPD hours:  
Speaker details
First nameLast name
Brian Massey


Product type:  
CPD course
Strategic finance and management reporting

This course will be delivered via Zoom on Tuesday 8 December 2020 from 10.00am to 4.00pm. The Zoom link will be emailed to participants the day before the course is due to take place.

Who should attend

This course is suitable for accountants, and other business professionals, at the level of FCA or already working in the C-Suite. The course is also suitable for, and particularly useful to, those working in executive roles and preparing to make the transition to senior leadership positions within the next 5 years.

Course overview

  • Overview of strategy
  • Environmental analysis
  • Industry analysis
  • Individual analysis of changing business conditions
  • Organisational capabilities
  • Strategic options
  • Implementation issues

Key learning outcomes

By the end of this course, participants will be able to:

  • Understand and use the foundational strategic management toolkit to analyse the external environment and their own organisations
  • Appreciate the major choices available to a commercial organisation in terms of its business strategy and business model
  • Understand some of the strategic issues that can be faced when implementing strategic change and how such issues may be overcome in practice

Speaker bio

Dr Brian Massey is a Professor at Trinity Business School where he lectures in the areas of strategy and management. He holds a PhD in Strategic Management from TCD and a MComm, MBS and BComm from UCD. Brian also serves as a Programme Director of the Irish Management Institute and has worked as a strategy advisor across a number of industries, where he advises senior leaders on how best to adapt and develop their strategies.