Launched this week, our 2021 student recruitment programme features initiatives to support all entry routes across the island, building on yearly experience, insights and market intelligence. The programme includes strategies across five distinct workstreams: building the brand, relationship management engagement, schools, universities, and lead generation.
The overarching aim of the programme is to support the recruitment of the brightest and best into the profession. All of these activities use the “Become a Chartered Accountant and transform your career” tagline and tell real-world member and student stories that demonstrate the mobility of the qualification and explain the educational quality and flexibility to position the profession for the future.
Focus on lead generation advertising campaign
During the summer months, our advertising targets individuals who may be considering the qualification. Meanwhile, our Relationship Management team are engaging with practice, business and the public sector to support and drive student numbers along with promoting the wider services and supports the Institute can provide.
The summer advertising campaign focuses on our members. These advocates tell their story on how they considered the qualification and how they went about qualifying.
Advertising activities
This all island advertising campaign launched Tuesday 1 June across digital channels including google and social ads, which will run until the enrolment deadline of 13 September 2021. Radio advertising will be aired from Mid-July into August. We'll also be running a number of online virtual open days throughout the summer. All of the above activity will be supported by PR and media coverage.
Watch the campaign videos >>>
Examples of digital advertising
In addition to all of this activity, we have a dedicated team dealing with inbound queries over the phone, via email and live chat as well as an outbound programme driving traffic to the Institute website to encourage enrolment for September 2021.
Campaign hero video
Meet our advocates
Link to landing page >>>
Get involved
If you know someone considering an accountancy qualification, or if you are considering taking on a trainee - we are here to support, so please spread the word by sharing our social media posts across your own profiles (links below) and get in touch.
Facebook / LinkedIn / Twitter / Instagram
LOADING...