Booking Information
Once you have booked your course, you will receive a confirmation email containing an access link and passcode. Use these to set up your account on the Chartered Accountants Ireland Portal within the Kubicle site
About this course
When dealing with customer data, a solid data model can really help fill in any ambiguities or uncertainties in your decision-making process. In this course, you’ll explore the concept of AB testing, some of the common use cases and how you can perform the technique in Alteryx.
By examining a case study, you’ll learn the basic steps involved in AB testing. You’ll experiment with the AB treatments, trend and controls tools to configure your model according to your needs. You’ll also learn which sample group should be selected as the ‘treatment’ group for AB testing.
By the end of this course, you will be much better equipped to make informed forecasts regarding customer behaviour, with a robust AB data model to back up your assertions.
Learning Outcomes
- Create A/B sample groups
- Determine treatment group
- Prepare A/B trial
- Output and analyze A/B trial results
Lessons
- Introduction to AB Testing
- Preparing Dataset for Grouping
- Forming Sample Groups
- Determining the Treatment Group
- AB Trend and Controls Tools
- Preparing AB Trial Results
- Analyzing AB Trial Results
Showcase Your Skills
Each time you complete a course exam, you earn a certificate that demonstrates your proficiency in that subject matter. We are proud to be able to say that Kubicle certificates are recognized by the most respected employers from around the world.
When you earn internationally-recognized certificates, you increase confidence. And when you enhance your ability, speed and accuracy, you increase your employability.
Contact us
If you have any questions regarding this or any other CPD course or requirements, please feel free to contact the team here or call us at (+353) 01 523 3930
Note for Legacy CPA Members
Members who joined Chartered Accountants Ireland following1 September 2024, please continue to book on the CPA Portal here to ensure you receive your member discount.
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