Format
- Delivery: Online, self-paced
- Structure: 5 pre-recorded video modules (approx. 10 minutes each)
- Resources: Accompanying slides for each module
- Assessment: 2 MCQs after each video segment
- Access: Instant upon purchase via LMS
Course Details
This course covers: This course covers:
- Data Foundations: Structured vs. unstructured data
and why both matter for machine learning, NLP, and computer
vision
• Data-to-Value Models:
o DIKAR (Data → Information →
Knowledge → Action → Result)
o QuDa (Question → Data)
- Data Quality: Accuracy, completeness, relevance, timeliness — and how poor
data leads to poor decisions
- Working with Real World Data: Operational challenges, messy data
realities, and modern technologies for data collection, management, and
analysis
- Asking the Right Questions: Why framing strong questions is the starting
point of all high value analytics
- Case Studies: Including Heineken’s AI enabled sales and marketing tools
- Building a Modern Data Stack: Practical insights for descriptive,
diagnostic, predictive, and prescriptive analytics
Speaker Details
Professor Joe Peppard
Academic Director, UCD Smurfit
Executive Development
Professor Peppard is a global authority on digital transformation, with previous faculty roles at MIT Sloan, ESMT Berlin, and Cranfield School of Management. His work helps leaders navigate technology-driven change, and his research has been cited by The Wall Street Journal as one of the key developments shaping the future of tech.
Contact us
If you have any questions regarding this or any other CPD course or
requirements, please feel free to contact the team here or call us at (+353) 01 523 3930
Note for Legacy CPA Members
Members who joined Chartered Accountants Ireland following 1 September 2024,
please continue to book on the CPA Portal here
to ensure you receive your membership
discount