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Leinster Society Women In Business Event

Mar 25, 2025

Join us on Thursday 10 April for our Women in Business Event, sponsored by AIB and funded by Chartered Accountants Ireland Skillnet.

Thursday 10 April | 4.30pm - 8.30pm | €50pp | 3 CPD hours

We are delighted to be joined by three incredible women who have each founded successful organisations; Sinead Asple of SEA+SOLU, Mary McKenna of AwakenHub and Peigín Crowley of GROUND Wellbeing. 

Join us, as our MC Belinda O'Neill sits down with each woman for an in depth chat on their journey so far. This event will be held in Chartered Accountants House and there will be drinks, nibbles and goodie bags for all attendees! 

This event has limited seating so be sure to book your tickets today by emailing: LeinsterSociety@charteredaccountants.ie

Speaker Profiles

Belinda O'Neill, Event MC 

Belinda left her career as a bank manager in December 2021, having worked in the same bank for almost 25 years, and took a leap of faith to leave voluntarily in pursuit of her own entrepreneurial ambitions. She is an award winning, best-selling Author, Speaker, Facilitator, Podcaster, Business Consultant, Executive Coach and the Founder of Be Inspired To Be®, recently trademarking her unique concept of Creatively Cleansing.

Sinead Asple, Founder of SEA+SOLU

Sinead is a qualified Chartered Accountant who trained at PwC Dublin and built a successful career in industry spanning over 15 years. Her entrepreneurial journey began with the creation and growth of two innovative childcare technology platforms, SureSitter and MindMe. These platforms have transformed into Ireland's largest online care marketplaces, redefining how families connect with trusted caregivers for family, elderly, and household care.

In 2024, Sinead founded SEA+SOLU, Ireland’s first customizable haircare brand. SEA+SOLU offers carefully crafted formulas that cater to every hair type and texture, rooted in a clean ingredient methodology that prioritizes efficacy and sustainability.

Proudly headquartered in Ireland, the brand is on a mission to redefine haircare globally.

Mary McKenna, Co Founder of AwakenHub

Mary McKenna is a Northern Irish serial tech entrepreneur and angel investor based in Donegal. She co-founded successful Derry-based online learning company Learning Pool and since selling Learning Pool has worked extensively with early-stage startups and scaleups across the entire European ecosystem. She has angel invested in 25 or so early-stage tech startups to date and in July 2020 she co-founded social enterprise AwakenHub, an all-Ireland female founder community. AwakenHub has 3,000 members and has just launched Ireland’s first and only women-led angel syndicate, AwakenAngels.

Mary was awarded an MBE by Her Majesty the Queen in the 2014 New Year’s Honours for services to digital technology, innovation, and learning.  

Peigín Crowley, Founder of GROUND Wellbeing

Peigín has over 28 years of experience in the spa industry, a true wellness curator at heart, Peigín designs award-winning spa experiences and products with a strong focus on wellbeing for the most luxurious resort destinations in the world from The Rosewood, Six Senses, Four Seasons, Kempinski & Bulgari Hotels.

GROUND was born at the kitchen table in 2020, deep in lockdown. Peigín was unafraid to depart from traditional spa menus focused on beauty, pampering, and anti-aging, instead developing treatments and products that address anxiety, insomnia, hormone fluctuations, burnout, gut health & cancer care. Her mission is to encourage us all to slow down and connect inwards in order to achieve longevity through purposeful self-care and education. 


Due to limited seating at this event, please note our Cancellation Policy:

  •  Cancellations may be made up to 2 weeks in advance and will not incur any fee.
  • No shows, or those cancelling within this 2 week period of the event, will be charged in full.

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