3 in 4 organisations are already relying on Chartered Accountants to ensure data integrity against a backdrop of economic uncertainty, digital disruption, and eroding institutional confidence. This is according to new research which finds that Chartered Accountants rank among the world’s most trusted professions in an era of AI and misinformation.This research is the fifth iteration of the Trust Survey conducted by Edelman DXI for Chartered Accountants Worldwide (CAW), and it finds that the profession ranks third globally for trust, just behind doctors and engineers.Data accuracy and misinformation emerge as a key challenge in the current business environment and a growing concern for financial decision makers, with 3 in 4 respondents agreeing that these are key concerns for their business.
Trusted partners in times of transformation
Today, finance and business leaders are increasingly turning to Chartered Accountants to help them navigate digital transformation challenges – including AI integration and the threat of misinformation – and provide strategic leadership in adapting to a fast-changing landscape.
Commenting, Rosemary Keogh, CEO of Chartered Accountants Ireland said
“Since the first wave of the Trust Survey in 2018, the research has shown a strong demand for our members to act as trusted business leaders in times of uncertainty, providing guidance through global crises such as COVID-19, Brexit, economic shocks, and the cost-of-living crisis. The last time this research was conducted, 67% of business leaders reported that they turned to Chartered Accountants for their services or advice to navigate economic uncertainty and the cost-of-living crisis. Fast forward to 2025, and while the challenge has evolved, the reliance on Chartered Accountants for strategic guidance remains.
“In 2025, data accuracy and misinformation are key challenges in the business environment. 76% of respondents identify these as key concerns for their business, with Ireland and Northern Ireland recording some of the sharpest increases in concern among all the markets surveyed. We will continue to work to support our members across the island of Ireland in meeting this demand.”
Growth of Artificial Intelligence (AI)
When it comes to AI, the research shows that Chartered Accountants will be key to helping navigate the challenges brought on by its adoption. While AI can process data, 83% agree that the profession provides the critical analysis for business decisions, and 74% say the profession play a crucial role in driving business AI investment.
The rise of the data guardian and ethical steward
The Edelman DXI study reveals that three in four businesses now rely on Chartered Accountants to ensure data integrity: a +6-point rise since 2023. Their role is seen as fundamental to both financial stewardship and safeguarding ethical decision-making in an age of algorithmic risk.
“At a time of eroding trust in institutions, Chartered Accountants are bucking the trend,” said Ainslie van Onselen, Chair of Chartered Accountants Worldwide.
“In a world shaped by AI, disinformation, and rising demand for accountability, our profession is standing tall – not just for technical excellence, but as guardians of trusted data and ethical leadership. Across CAW’s global network, member institutes are leading the way in equipping Chartered Accountants and students to meet emerging challenges and opportunities head-on. This is more than a vote of confidence – it’s a mandate for leadership,” said Ms van Onselen. “Chartered Accountants are being called to lead not only in financial stewardship, but in helping businesses navigate ethical and digital frontiers.”
About the research
The Trust Survey, conducted by Edelman DXI in partnership with Chartered Accountants Worldwide (CAW), has been running since 2018. The 2025 wave explores public and business trust in the accountancy profession during a period marked by global disruption and transformation. This year’s focus includes themes such as trust, AI adoption, misinformation, purpose-driven leadership, and talent. The Trust Survey offers a longitudinal view of how the Chartered Accountant designation is perceived by business leaders globally, particularly in relation to shifting expectations around technology, transparency, and ethics. The research had a sample size of 1,725 finance decision-makers (Director level and above) within businesses across 10 markets.
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