Chartered Accountants Ireland has launched a new integrated campaign, Where Business Leaders Begin, building on our ambition to grow the next generation of Chartered Accountants and strengthen engagement with employers across business.
The campaign supports our broader brand positioning of Trusted Business Leadership, reinforcing the role of Chartered Accountants at the heart of organisations driving performance, influencing decision-making and shaping future leaders.
What the campaign aims to achieve
Position the Chartered brand as the standard for Trusted Business Leadership
Strengthen employer demand for ACA trainees, particularly across industry and business
Challenge the perception of ACA as primarily a practice or audit qualification
Demonstrate the value of developing Chartered talent within organisations
Increase awareness and applications, positioning ACA as the starting point for a successful and impactful career
As introduced in Chartered News, the campaign will roll out in two distinct phases:
June – Employer focus
Targeting key decision-makers through radio, press, LinkedIn, Spotify and outdoor advertising including Dublin Airport T2, supported by events and direct engagement from our Business Development team.
July – Student focus
Expanding to prospective students through social and digital channels, highlighting the flexibility of our education offering, including adaptive learning and multiple enrolment points throughout the year.
Bringing the campaign to life
At the heart of the campaign are real member advocate stories, also featured in the Chartered News launch, including Feargal O’Rourke, Chair of IDA Ireland, and Caroline Sherry, CFO of Hostelworld.
These stories bring the campaign to life by:
Showcasing the breadth of career opportunities open to Chartered Accountants
Demonstrating the impact Chartered professionals have across organisations and industries
Highlighting the value of ACA training for both employers and aspiring students
For employers, the focus is on developing future talent through ACA training.
For students, it is about the career journey and opportunities that begin with Chartered.
As highlighted in Chartered News, members play a vital role in supporting the next generation. You can get involved by:
Sharing the campaign within your organisation
Speaking to prospective students or colleagues about ACA
Making introductions to employers who may benefit from training Chartered Accountants
If you are speaking with a prospective student or employer, our team is here to help and would be delighted to support the conversation.
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