Format
This course will be delivered via Zoom on Wednesday 23 June 2021 from 9 am to 1 pm and Thursday 24 June from 9am to 1pm. The Zoom link will be emailed to participants the day before the course is due to take place.
Please note that Virtual Classrooms are not recorded and attendance on the day is essential
Whow should attend
This course is suitable for members in practice and members in business who want to raise their own profile and that of their business. It is an opportunity to learn how to become more understandable to a wider audience, overcome nerves and apprehension, and develop a clear plan for delivering successful media interviews.
Course overview
- Engaging an audience.
The structure of a media interview.
- Professionally preparing for an interview.
- Developing a media plan.
- Avoiding the common pitfalls in media interviews - this will be considered using examples of interviews that did not go to plan and what we can learn from them.
- Understanding how to manage the interview by identifying the interviewers needs in advance.
- Creating understanding in an audience.
- Making your audience care about your interview and
remember what you want them to remember.
Key learning outcomes
By the end of this coruse, participants will be able to:
- Understand how to ana
lyse their audiences' needs.
- Know the principles of effective communication.
- Be able to begin and end with impact.
- Understand the studio protocols and the rules around print interviews.
- Know how to make their interview interesting and relevant to their audiences.
- Have clear preparation and practice guidelines.
- Know how to create a media plan and generate interest in media for what you are saying.
- Be able to structure an interview in a clear, easy to follow story-line.
- Be able to create understanding of complex concepts and ideas.
- Be able to handle questions, obvious and nasty.
- Be able to present themselves, professionally and with confidence.
- Know how to deal with nerves and anxiety.
Speaker bio
Barry McLoughlin, Barry works with organisations expecting a crisis or where a crisis situation has been thrust on them. He has worked with Government Ministers, Senior Executives in the private and public sector, media spokespersons and other individuals and groups to improve their communication skills and understanding of the media. He is the main media and communications trainer for members of Ibec, Bank of Ireland and Statestreet. Barry previously worked as a Solicitor in private practice
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