3 in 4 organisations are already relying on Chartered Accountants to ensure data integrity against a backdrop of economic uncertainty, digital disruption, and eroding institutional confidence. This is according to new research which finds that Chartered Accountants rank among the world’s most trusted professions in an era of AI and misinformation.This research is the fifth iteration of the Trust Survey conducted by Edelman DXI for Chartered Accountants Worldwide (CAW), and it finds that the profession ranks third globally for trust, just behind doctors and engineers.Data accuracy and misinformation emerge as a key challenge in the current business environment and a growing concern for financial decision makers, with 3 in 4 respondents agreeing that these are key concerns for their business.  Trusted partners in times of transformation Today, finance and business leaders are increasingly turning to Chartered Accountants to help them navigate digital transformation challenges – including AI integration and the threat of misinformation – and provide strategic leadership in adapting to a fast-changing landscape. Commenting, Rosemary Keogh, CEO of Chartered Accountants Ireland said  “Since the first wave of the Trust Survey in 2018, the research has shown a strong demand for our members to act as trusted business leaders in times of uncertainty, providing guidance through global crises such as COVID-19, Brexit, economic shocks, and the cost-of-living crisis. The last time this research was conducted, 67% of business leaders reported that they turned to Chartered Accountants for their services or advice to navigate economic uncertainty and the cost-of-living crisis. Fast forward to 2025, and while the challenge has evolved, the reliance on Chartered Accountants for strategic guidance remains.  “In 2025, data accuracy and misinformation are key challenges in the business environment. 76% of respondents identify these as key concerns for their business, with Ireland and Northern Ireland recording some of the sharpest increases in concern among all the markets surveyed. We will continue to work to support our members across the island of Ireland in meeting this demand.”  Growth of Artificial Intelligence (AI) When it comes to AI, the research shows that Chartered Accountants will be key to helping navigate the challenges brought on by its adoption. While AI can process data, 83% agree that the profession provides the critical analysis for business decisions, and 74% say the profession play a crucial role in driving business AI investment.   The rise of the data guardian and ethical steward The Edelman DXI study reveals that three in four businesses now rely on Chartered Accountants to ensure data integrity: a +6-point rise since 2023. Their role is seen as fundamental to both financial stewardship and safeguarding ethical decision-making in an age of algorithmic risk. “At a time of eroding trust in institutions, Chartered Accountants are bucking the trend,” said Ainslie van Onselen, Chair of Chartered Accountants Worldwide.  “In a world shaped by AI, disinformation, and rising demand for accountability, our profession is standing tall – not just for technical excellence, but as guardians of trusted data and ethical leadership. Across CAW’s global network, member institutes are leading the way in equipping Chartered Accountants and students to meet emerging challenges and opportunities head-on. This is more than a vote of confidence – it’s a mandate for leadership,” said Ms van Onselen. “Chartered Accountants are being called to lead not only in financial stewardship, but in helping businesses navigate ethical and digital frontiers.” About the research The Trust Survey, conducted by Edelman DXI in partnership with Chartered Accountants Worldwide (CAW), has been running since 2018. The 2025 wave explores public and business trust in the accountancy profession during a period marked by global disruption and transformation. This year’s focus includes themes such as trust, AI adoption, misinformation, purpose-driven leadership, and talent. The Trust Survey offers a longitudinal view of how the Chartered Accountant designation is perceived by business leaders globally, particularly in relation to shifting expectations around technology, transparency, and ethics. The research had a sample size of 1,725 finance decision-makers (Director level and above) within businesses across 10 markets. The 2025 AI Transformation Report, conducted by Ipsos UK in partnership with Chartered Accountants Worldwide, surveyed over 2,700 Chartered Accountants across 48 countries to understand how the profession is preparing for the opportunities and challenges of AI adoption. Review the report here: A profession poised for AI transformation demands upskilling and leadership - Chartered Accountants Worldwide.

Last Tuesday HMRC held its Annual Stakeholder Conference in London which the Institute was represented at by our UK Tax Manager, Leontia Doran. Under the conference theme ‘Navigating the future together: the Transformation Roadmap in Action’, attendees heard more from HMRC’s new CEO and First Permanent Secretary, JP Marks, about the ambitious plans in its Transformation Roadmap, which we previously provided an update on in July. Attendees also took part in a series of workshops, all of which were themed around the roadmap, and which provided the Institute with a key opportunity to directly engage with several senior leaders in HMRC. In his speech, JP Marks spoke frankly about the challenges which lie ahead but importantly also recognised the need for greater openness and transparency. He set out his vision for even greater collaboration between agents and HMRC in which he sees both groups working together as stewards and custodians of the UK tax ecosystem. It is clear that Mr Marks sees co-creation and collaboration as key to achieving HMRC’s goals in the future. The Institute recently wrote a letter of introduction to Mr Marks ahead of the conference setting out four key issues on our agenda. These are as follows: The Institute’s campaign for a lower rate of corporation tax in Northern Ireland, The tax burden and complexity arising from cross-border and remote/hybrid working, Tax simplification and the lack of progress in this area, and Making Tax Digital for Income Tax and the implementation of mandatory tax adviser registration from 1 April 2026. Building on previous annual conferences, the tone of the conference was ultimately collaborative and optimistic with a clear focus on innovation and partnership. Simplification of tax administration was another key theme, one which the Institute has been vocal about for some time. As HMRC strives to make administration largely digitalised and user-friendly, the protection of taxpayer data from cyber threats is also a top priority. Attendees heard in person from the new Exchequer Secretary to the Treasury (XST), Dan Tomlinson MP, who in his speech spoke about his role’s three key priorities, which are unchanged from those of his predecessor, and how these fit with the roadmap. The XST also shared updates on the expansion of HMRC’s compliance and debt management teams and his speech confirmed that he has taken up the role of Chair of the HMRC Board. As a reminder, the three key priorities of the XST are: Improving day-to-day performance and the overall taxpayer experience, Closing the tax gap, and Driving reform and modernisation of the UK’s tax and customs system.

Cróna Clohisey, Director of Members & Advocacy commented:  “Today’s Action Plan places a welcome emphasis on controlling what we can in a volatile global environment. It is encouraging to see the announcement of a ‘Red Tape Challenge’ to reduce regulation for SMEs. Combined with the existing SME Test, we hope to see reduced cost and regulatory burdens so businesses can spend more time innovating and creating jobs. Our research reinforces this urgency; 57% of SMEs surveyed by us this year identified regulatory compliance burdens as a key area in need of government support.  “The policy focus on examining options to boost the competitiveness of the R&D Tax Credit is crucial for ensuring that Ireland remains a top destination for innovation, attracting both domestic and international companies. The R&D tax credit regime critically requires enhancements for greater uptake and access for SMEs and we have called for these in the CCAB-I Pre-Budget Submission.   “The announcement of a National Artificial Intelligence Office reflects our longstanding view that AI is a powerful opportunity to reduce administrative burdens, enhance data driven decision making and bolster competitiveness. The NAIO will hopefully be a much-needed forum to shape the future landscape for business in Ireland. “While the direction of the Action Plan is welcome, as is a whole-of-Government commitment, delivery will be critical. The implementation framework with its broad timelines is a useful element of the plan, however businesses also need to see accountability and transparent implementation so that these policy objectives translate into progress on the ground.”