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Hello, World!

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Strategy27

Trusted business leadership in a changing world

In a volatile and complex world, trusted business leadership enables organisations of all sizes to adapt, thrive, and contribute to a prosperous economy and society.  

Chartered Accountants are recognised for providing this leadership and serving the public interest. As their professional body, Chartered Accountants Ireland provides exceptional education, support and inspiration for all current and future members of the profession.  

Strategy27 sets out our vision to advance the profession, guided by our values of Accountability, Forward-Looking, Excellence, and Openness.  

Over the next three years we will have:

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Increased our membership by:


4,000
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Increased our student intake by:


6,000
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Increased our income by:


€1.7m
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Increased our international footprint by:

8%

 

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Helped each of our members develop their career and strengthen their professional credibility
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Our new brand is fully recognised on the island of Ireland and with our global partners
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Used our amalgamation with CPA Ireland to provide increased value to members
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Attracted and educated the next generation of Chartered Accountants
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Played a leading role in shaping the future of the profession in Ireland and globally

Our five strategic workstreams

Switch Account green

Attracting and educating
the next generation


  More info

Shield red

Upholding trust
in the profession




More info

Workflow turqoise

Relevant, future focused
development and support
for members
  More info

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A strong and
effective voice



  More info

Renew orange

Helping members navigate change




More info

Attracting and educating the next generation

To attract and educate the next generation we will continue to evolve our entry level qualifications to meet market need, forge alliances that will give us greater reach into this demographic and speak out on issues that demonstrate our relevance.

Our Education and Training Framework will remain the central pillar of this strategic workstream.

Upholding trust in the profession

Our approach to regulation will be about maintaining the highest public trust and confidence in a system that is working well.

As a regulator we will work with firms to encourage good practice and adopt a ‘prevention is better than cure’ approach that places a strong emphasis on educating member firms on ‘what good looks like’. This will be particularly important given the impact of private equity funding across the audit market where there is increased outside pressure to demonstrate continued independence.

Relevant, future focused development and support for members

We need to champion the fact that we are not just as gatekeepers to the profession but a life-long career partner. That means supporting members at critical junctures such as the move into industry, returning to work and stepping into the boardroom so that they have the skills and the expertise to thrive in a world that  is changing at pace.

Building on the success of Strategy24 we will use the education and training framework we have developed to provide the same, targeted, user-friendly approach for members so that their experience of our education and training pre and post qualification is seamless and that they get the support they need to develop in the  direction they choose.

A strong and effective voice

Strategy24 was about ‘getting a seat at the table’. Having achieved that goal we now need to focus on influencing policy and regulatory outcomes that support the long-term sustainability of the profession, and  which demonstrate our commitment to the public interest.

We will use member expertise and insight to provide the evidence base for our public representations,  enabling us to shape and influence meaningful policy outcomes that reflect the views of the profession.  

Helping members navigate change

Recognising the degree to which change is impacting across the profession at all levels we will provide our members with insight and perspective on what is happening so that they can understand and take  commercial advantage of this change.

Working with organisations such as the Chartered Accountants Worldwide, the Global Accounting Alliance and the International Federation of Accountants we will pool our resources to better understand change drivers, likely impact and what it will take for the profession to respond.

Brand

Following the 2024 amalgamation of Chartered Accountants Ireland and CPA Ireland, we’ve developed a refreshed brand identity that reflects our unified profession and future-focused strategy. 

 

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This new identity, reflected in Strategy27, will officially launch on 18 June 2025 as part of our 2025 student recruitment campaign. At this point members will gain access to resources like brand guidelines and logo files to support the new direction. 

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