Promoting your Professional Practice

Summary

Deregulation and the recession have placed many practices under unprecedented pressure.

This course is provided by a third party provider accountingcpd.net and the fee charged is exclusive of VAT.  Training tickets are not applicable on this product. 

Venue details:  
Online, ,
Start date & time:  
01 January 2019 00:00
End date & time:  
01 January 2022 00:00
Price: €85.00  (€85.00 Member price)
By registering for this course you have accepted the terms and conditions
CPD hours:  
4.00
Speaker details
First nameLast name
AccountingCPD. net

Description

Product type:  
CPD online course
Category:  
Practice and business improvement

Large practices have started competing with medium-sized ones, and some medium-sized practices are having to compete with small ones. The recession is driving some clients out of business, which in turn is hitting income. Many practices are cutting costs. This often starts with marketing, seen as an expense – understandably, as it is often not easy to see what your money produces. But marketing done properly is an investment, not an expense. You can see what you get for your money.

This course provides practical marketing advice to enable you to achieve maximum results for your efforts. The course looks at why marketing matters, why potential clients should choose you, the priorities for success, successful direct marketing and finally, developing the brief.

Course overview

Why does marketing matter?

  • Why should you bother?
  • What is different about direct marketing?
  • How should you approach marketing?
  • How can you market professional services?
  • What’s the difference between marketing and sales?
  • How does marketing relate to your business strategy?
  • What’s in it for you and for your organisation?

Why choose you?

  • Who are you and who do you want to be?
  • Why are you different?
  • Who are your competitors?
  • How do you compare with your competitors?

Priorities for success

  • What are the three steps to ensuring success?
  • How can I acquire clients?
  • How can I retain clients?
  • Why is testing so important?

Successful direct marketing

  • What are the various factors in successful direct marketing?
  • What is my greatest marketing asset?
  • How should I build a database?
  • How can I use the information my database provides?
  • How do I decide on my message?
  • How can I get good ideas?

Developing the brief

  • What are the five questions that I must answer?
  • What is a brief?
  • Why is how I brief important?
  • What goes into a brief?