Accountants are discovering new ways to use AI for marketing purposes. Maryrose Lyons explains how they can leverage generative AI to create business content

As discussed in my last article, many accountants have already taken a special interest in using generative AI, such as ChatGPT, to create opportunities for marketing growth.

If you’re not already leveraging this technology within your organisation, here are six ways accountants can use this technology in their marketing efforts.

1. Market research and strategy

ChatGPT can be used to identify emerging market segments and identify opportunities, potentially helping accountants to tailor their services and marketing strategies accordingly. 

It can assist in developing comprehensive marketing strategies, ensuring that all marketing efforts are focused and effective.

2. Content creation

Generative AI can be used to support content production, such as blog posts, articles and social media updates. These can be done in minutes, allowing an organisation to focus on clients.

3. Social media

ChatGPT can be used for strategies, engagement and content production at scale for social media sites such as LinkedIn and Twitter, increasing engagement with potential clients and connections.

4. Email

Email marketing can be elevated through more personalised email campaigns and client updates that do a better job of helping busy accountants stay connected with existing clients and generate new leads.

5. Marketing assets

Brochures, flyers and client presentations can be made more visually engaging by using apps like Midjourney to create high-quality images based on text commands.

6. Keyword research

Identifying relevant keywords and optimising website content for search engines is an important part of marketing. Accountants can leverage generative AI apps to help create content that search engines will pick up.

Generative AI is an innovative tool that could help you to streamline mundane tasks while freeing up resources for more creative and complex work.