• Current students
      • Student centre
        Enrol on a course/exam
        My enrolments
        Exam results
        Learning Hub data privacy policy
      • Course information
        Students FAQs
        Student induction
        Course enrolment information
        Key dates
        Book distribution
        Timetables
        FAE elective information
      • Exams
        Exam Info: CAP1
        E-assessment information
        Exam info: CAP2
        Exam info: FAE
        Access support/reasonable accommodation
        Extenuating circumstances
        Timetables for exams & interim assessments
        Interim assessments past papers & E-Assessment mock solutions
        Committee reports & sample papers
        Information and appeals scheme
        JIEB: NI Insolvency Qualification
      • CA Diary resources
        Mentors: Getting started on the CA Diary
        CA Diary for Flexible Route FAQs
      • Admission to membership
        Joining as a reciprocal member
        Conferring dates
        Admissions FAQs
      • Support & services
        Recruitment to and transferring of training contracts
        CASSI
        Student supports and wellbeing
        Audit qualification
        Diversity and Inclusion Committee
    • Students

      View all the services available for students of the Institute

      Read More
  • Becoming a student
      • About Chartered Accountancy
        The Chartered difference
        What do Chartered Accountants do?
        5 Reasons to become a Chartered Accountant
        Student benefits
        School Bootcamp
        Third Level Hub
        Study in Northern Ireland
        Events
        Blogs
        Member testimonials 2022
        Become a Chartered Accountant podcast series
      • Entry routes
        College
        Working
        Accounting Technicians
        School leavers
        Member of another body
        International student
        Flexible Route
        Training Contract
      • Course description
        CAP1
        CAP2
        FAE
        Our education offering
      • Apply
        How to apply
        Exemptions guide
        Fees & payment options
        External students
      • Training vacancies
        Training vacancies search
        Training firms list
        Large training firms
        Milkround
        Recruitment to and transferring of training contract
        Interview preparation and advice
        The rewards on qualification
        Tailoring your CV for each application
        Securing a trainee Chartered Accountant role
      • Support & services
        Becoming a student FAQs
        Who to contact for employers
        Register for a school visit
    • Becoming a
      student

      Study with us

      Read More
  • Members
      • Members Hub
        My account
        Member subscriptions
        Annual returns
        Application forms
        CPD/events
        Member services A-Z
        District societies
        Professional Standards
        Young Professionals
        Careers development
        Diversity and Inclusion Committee
      • Members in practice
        Going into practice
        Managing your practice FAQs
        Practice compliance FAQs
        Toolkits and resources
        Audit FAQs
        Other client services
        Practice Consulting services
        What's new
      • In business
        Networking and special interest groups
        Articles
      • Overseas members
        Home
        Key supports
        Tax for returning Irish members
        Networks and people
      • Public sector
        Public sector news
        Public sector presentations
      • Support & services
        Letters of good standing form
        Member FAQs
        AML confidential disclosure form
        Institute Technical content
        TaxSource Total
        The Educational Requirements for the Audit Qualification
        Pocket diaries
        Thrive Hub
      • Member benefits
        Member benefits
    • Members

      View member services

      Read More
  • Employers
      • Training organisations
        Authorise to train
        Training in business
        Manage my students
        Incentive Scheme
        Recruitment to and transferring of training contracts
        Securing and retaining the best talent
        Tips on writing a job specification
      • Training
        In-house training
        Training tickets
      • Recruitment services
        Hire a qualified Chartered Accountant
        Hire a trainee student
      • Non executive directors recruitment service
      • Support & services
        Hire members: log a job vacancy
        Firm/employers FAQs
        Training ticket FAQs
        Authorisations
        Hire a room
        Who to contact for employers
    • Employers

      Services to support your business

      Read More
☰
  • The Institute
☰
  • Home
  • Articles
  • Students
  • Advertise
  • Subscribe
  • Archive
  • Podcasts
  • Contact us
Search
View Cart 0 Item
  • Home/
  • Accountancy Ireland/
  • Home/
  • AI articles

Maximising employer branding in 2022

Jan 28, 2022

As the number of experienced candidates shrinks and competition for talent heats up, hiring is becoming increasingly difficult. To attract the best talent, you need a strong employer branding strategy in place. Mary Cloonan outlines how.

It's 2022, and employer branding is becoming increasingly important as firms compete to attract and keep talent. In the age of advert obliviousness and worldwide information access, your brand is everything. It's what makes you stand out to a shrinking pool of experienced candidates, and it's what will drive you to become a viable option in a sea of gig-based work. Not only that, but strong employer branding can also make your business more attractive to potential buyers.

If you're looking to maximise your employer branding, you need to ensure that your strategy is robust and well-executed.

The importance of a robust employer branding strategy

Your employer branding strategy has the power to attract and retain talent, but it also makes your business more attractive to potential replacements or buyers. It is a critical part of your succession planning strategy, so you need to make the most of this opportunity. Outlined below are some advantages a robust employee branding strategy can bring:

  • Lower employee turnover: when employees are happy and proud of where they work, they're less likely to leave.
  • Improved recruitment: employer branding makes it easier to find qualified candidates because your firm will be seen as an attractive place to work.
  • Increased employee engagement and loyalty: when employees feel like their voices are heard and part of something bigger than themselves, they're more likely to stay on and become loyal to your brand.
  • Build credibility with customers: employer branding shows that you're a responsible employer, which can help build trust with customers.
  • Increased competition: employer branding helps your firm compete for the best candidates in your industry.
  • Higher employer reputation: employers with strong employer brands are seen as leaders in their industry and can attract talent from across the board.
  • Increased sales opportunities: employer branding helps employers find buyers for business units or services because of your high reputation within the market.
  • Lower cost-per-hire: by improving your recruitment process, you can reduce your spending on hiring new employees.

How to implement an employer branding strategy

Having established the importance of a robust branding strategy, the next stage is how to get yours in place. Consider the following three steps before you implement your employer branding strategy:

  1. Conduct an employer valuation proposition (EVP) assessment: An EVP outlines the unique set of employee benefits. It should be based on deep insight into your employees' needs so that you can ensure that they've met before and after they join your company. This will help you understand what your business offers and how it stacks up against the competition.
  2. Creating a dedicated digital presence: To maximise your employer branding strategy, you need to create a dedicated digital presence. This will help broaden your reach to potential employees. Your website and social media platforms should be designed with employer branding in mind, showcasing your company culture, values, and benefits. It's also essential to ensure that your website is up-to-date and user-friendly. If it's not, you could be losing out on potential talented applicants.
  3. Be ready for change: If the last two years have taught us anything, it's that change comes quickly. Agile companies will flourish; those who don't embrace change will find themselves out of date and behind the curve as a business. Recruitment is a volatile business; to retain top talent, your employer brand must be able to adapt and continually improve. The best employer brands can stay ahead of the curve and keep up with the ever-changing demands of the market.

It's imperative to keep in mind that ignoring the branding of your firm or business isn't wise. By not taking the issue seriously, you are telling the market that you don't realise how important this is when individuals attempt to figure out why you're a viable alternative for their future. Therefore, it's essential to appreciate what employer branding is, why it matters, what your employer brand says and what steps you can take to build a unique and attractive one.

Mary Cloonan is the Founder of Marketing Clever.

The latest news to your inbox

Useful links

  • Current students
  • Becoming a student
  • Knowledge centre
  • Shop
  • District societies

Get in touch

Dublin HQ

Chartered Accountants
House, 47-49 Pearse St,
Dublin 2, Ireland

TEL: +353 1 637 7200
Belfast HQ

The Linenhall
32-38 Linenhall Street, Belfast
Antrim BT2 8BG, United Kingdom.

TEL: +44 28 9043 5840

Connect with us

CAW Footer Logo-min
GAA Footer Logo-min
CARB Footer Logo-min
CCAB-I Footer Logo-min

© Copyright Chartered Accountants Ireland 2020. All Rights Reserved.

☰
  • Terms & conditions
  • Privacy statement
  • Event privacy notice
LOADING...

Please wait while the page loads.