As the fastest growing consumer app ever to launch, ChatGPT has the potential to support and enhance marketing for accountancy firms. Maryrose Lyons explains why
By now, you’ve probably heard of ChatGPT. As the fastest growing consumer app ever to launch, it reached 100 million monthly active users in January, just two months after going live.
ChatGPT marks the start of the mass adoption of artificial intelligence (AI). Hailed by Bill Gates as the biggest innovation in technology since the invention of the internet, it is just one of the many AI tools that are taking the marketing world by storm.
The question is: have you thought about how you might use it to improve your marketing efforts?
ChatGPT is an advanced language model that is capable of understanding natural language and generating human-like responses. It’s a chatbot with a range of applications, including in the area of marketing.
With ChatGPT, accounting firms could potentially enhance their marketing efforts by engaging with their customers more quickly and in a more personalised manner. When applied thoughtfully, the results could be impressive.
Personalisation
One of the key benefits of ChatGPT for marketing your organisation is its ability to generate personalised marketing messages and content.
By analysing customer data and behaviour, ChatGPT has capacity to generate targeted content that is tailored to the needs and interests of specific customers.
This could increase engagement and conversion rates and help businesses to build stronger relationships with their customers.
Automation
In addition to personalisation, ChatGPT could also save time and resources by automating repetitive tasks such as email campaigns and content creation.
This has the potential to free up marketing staff to focus on more strategic or creative activities. In the case of owner-managers doing marketing themselves, it could also save valuable time.
By using ChatGPT to automate repetitive tasks, businesses could streamline their marketing efforts and improve efficiency.
Embrace AI
At this point in time, just three months into its evolution, incorporating ChatGPT into your workflow could give your organisation a competitive edge, particularly for businesses that are early adopters.
If you are an accountant with responsibility for marketing your business, or you employ marketers to do it for you, ChatGPT is a tool worth considering. Who wouldn’t want to leverage AI and take their marketing efforts to the next level?
ChatGPT will not replace marketers, but marketers who use ChatGPT could have a competitive edge.
My advice? Don’t fear AI. Embrace ChatGPT and the potential benefits it could bring to your marketing today.
Maryrose Lyons is the Founder of Brightspark, a future-focused marketing consultancy
Brightspark offers a Digital Marketing with ChatGPT course. Learn about the AI tools that free up time for staff to focus on higher-value tasks. Understand the rapidly evolving digital landscape. Experiment and implement, under the expert guidance of Maryrose Lyons.
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