The Gender Balance Working Group, a sub group of the Diversity & Inclusion Committee, focuses on issues related to gender equality, advocates for and supports the female members of Chartered Accountants Ireland The need for advocates for women in the Irish workforce stretches right back to the marriage bar in the Republic of Ireland.  The marriage bar required women to leave the labour force once they were married and the consequences of this legislation have lived long in the Irish psyche, affecting all women.  As Ireland strives to achieve greater equality for women, the Gender Balance Working Group is ideally placed to advocate for female Chartered Accountants in the profession. As a voluntary member-led working group, our personal and professional experience plays a central role in shaping our ongoing dialogue.  Raising awareness of the need for equitable opportunities for women – including equitable access to employment, compensation and development opportunities – comes at a pivotal moment, following the Government’s introduction of gender pay reporting metrics designed to close the gender pay gap in Ireland.  The Gender Balance Working Group supports Chartered Accountants Ireland’s recognition of International Women’s Day (IWD), celebrated annually on 8 March both nationally and internationally.  This year’s IWD celebrations marked the launch of the Women’s Mentoring Circle, an exciting new career support service, providing a space for women in the Chartered Accountancy profession to connect and collaborate. The first Mentoring Circle will take place at Chartered Accountants House, 47–49 Pearse Street, Dublin 2, at 5pm on Thursday, 18 April. The Gender Balance Working Group also seeks to address issues ranging from the need to break down biases impeding women’s ability to climb the career ladder, to the challenges women face when trying to balance professional and personal responsibilities and ambitions. Ultimately, we want to do all we can to improve the representation of female diversity in the Irish workforce.  Our working group has run a series of events, both in-person and virtual, inviting female Chartered Accountants to share their experiences: why they have chosen the profession; the career challenges they have faced; and their advice for the next generation coming behind them.  A recurring series in Accountancy Ireland called ‘My Story So Far’ continues to feature the stories and insights of a range of established and successful female Chartered Accountants. Its aim is to demonstrate to others that they should never feel as if they are taking on challenges in isolation.  The Gender Balance Working Group will continue to listen, and respond to, the needs, views and priorities of the female members of Chartered Accountants Ireland.  Equality is a journey, not a destination. It is important that the work this group is doing today sets a precedent for the next group of advocates to take on and advance further.  To find out more about the Gender Balance Working Group and other D&I resources, visit: charteredaccountants.ie/diversity-and-inclusion  

Maria O’Connell talks to Accountancy Ireland about how, through resilience, adaptability and the support of a strong female network, she has achieved career success I decided to become a Chartered Accountant when I was 16 after reading an accountancy career brochure. I didn’t know any Chartered Accountants at that stage and my school didn’t teach business subjects.  When I was growing up in Cork in the 1980s, career opportunities were scarce and often viewed through the lens of emigration. Qualifying as a Chartered Accountant seemed to offer an exciting career path with many opportunities, travel options and income security.  I qualified with PwC in 1989. The foundational skills underpinning my career – business management, communication, problem solving and technical knowledge – were laid during these years.  The Chartered Accountants Ireland training programme nurtured a highly transferable and versatile skillset, which has been integral to my career success.  Drawing on my bank of achievements  Keen to travel, I moved to PwC in Milan, Italy, in 1989. I learned to speak and work in Italian, integrated into a new working environment and experienced a beautiful country, people and culture. Then, in 1992, I interviewed for a junior finance role with JP Morgan in Milan but was offered the role of Bond Settlements Manager. I had no experience working in the Italian government bond market – a prerequisite for such a role.  However, the Director of Operations at JP Morgan in Milan was a Chartered Accountant and understood the value of my training and related skills. He could see an alternative approach to filling the position.  I took a chance and moved into this entirely unknown world. The job was exciting, challenging, fascinating and demanding. I loved every minute of it. My role at JP Morgan was the start of an exciting career journey, leading me to other incredibly fulfilling financial services roles in Italy and Ireland – roles that rarely followed the traditional accountancy career pathway. When I returned to Dublin in 1994, I focused my job search on companies in the developing International Financial Services Centre (IFSC) and that took me into the asset management industry. Always curious and genuinely interested in people, I continually seek new challenges and opportunities to add value and learn. These traits have propelled me to leadership positions covering strategic, business-critical, transformational and governance initiatives in global-facing organisations, such as Bank of Ireland Securities Services, Bank of Ireland Asset Management, Irish Funds and State Street Global Advisors. I have also been extremely privileged to work with highly talented people with vision and foresight who have always focused on my abilities, experience and potential. These role models provided me with precious opportunities for further development. Of course, I also encountered hurdles as I navigated my way, but every hard-earned success added to my internal bank of achievements, which I draw on to this day when my confidence falters or a challenge seems insurmountable. I remind myself routinely that I can do anything I put my mind to. As women, I think we often tend to focus on what we can’t do rather than what we can. Drawing strength from our bank of achievements will always direct us to our ‘can-dos’. Aligning my career with my life priorities  By 2004, I had three children aged six, eight and 10, and a fourth on the way. I decided to take a career break to focus on my family.  This decision was tough as I had invested so much in my career. Despite having a husband who shared the family workload and a flexible employer, I felt I was always letting someone down – my children, colleagues or clients.  Every family is different and we make our choices based on our unique set of circumstances. My decision to take a career break at that time was the choice that worked best for my family and me. Throughout my career, I have always tried to align my career with my life priorities. This choice was one of many steps on that alignment pathway.  Rebooting my career When I decided to return to work in 2013, my first port of call was Karin Lanigan, Head of Members Experience at Chartered Accountants Ireland, who gave me practical advice and guidance. I was lucky to secure a place on the first Reboot Your Career Programme, run by the Institute to support those returning to the workplace.  The course was invaluable in providing me with the confidence, toolkit and ready-made network to kick off my job search and set me on the next stage of my career journey.  It was not easy to return to the workplace after a nine-year break. Colleagues had passed me out on the promotion ladder, and the world of financial services had changed significantly following the financial crisis of 2008. I faced a very steep learning curve.  I was determined to learn as much as possible, however, concentrating on what I could achieve rather than on others who had moved ahead of me.  All the traits that had propelled my career forward in the past, resurfaced and I was able to move forward again in a senior leadership role at the EU headquarters of one of the largest asset managers in the world.  My advice to anyone rebooting their career would be to leverage the supports available from Chartered Accountants Ireland, your own network and to tap into your existing bank of achievements.  Don’t compare your career with others; focus on your own motivations, what you want to achieve and then go for it. The power of the female network As a trainee Chartered Accountant, many of my new female friendships evolved quickly into a highly supportive and powerful network in which experiences, challenges and solutions were openly shared.  This precious network of women, built up over many years, now extends to diverse roles and disciplines beyond the accountancy profession as well as different generations and geographies.  Building positive relationships as we move throughout our lives ensures that we stay connected with each other – and that we are not merely connections on a list.  None of us signed up to this network ‘overtly’, but we all understand the unwritten rule that anytime we reach out for advice, we will find support. Our natural empathy as women, innate ability to connect with and learn from each other and openness to share experiences are powerful tools in driving and embedding change. More women are holding senior decision-making roles, yet we are still navigating structures designed to cater to a single gender order.  Our networks are critical in harnessing our collective strengths as we and our male colleagues reimagine more equitable, diverse and inclusive structures.  I am grateful to be part of a network of diverse, insightful, talented and kind women. Our networks are intrinsic drivers of positive change and sustain us through tough times. Key lessons as a Chartered Accountant My career as a Chartered Accountant has far surpassed anything my 16-year-old self could have dreamed of. A kaleidoscope of experiences has gifted me these key lessons: Seek out those exciting, diverse, non-traditional roles. Don’t let others discourage you.  Stay curious, always looking for new challenges and new things to learn. Draw strength from your bank of achievements. You can do anything you want to.  Periodically assess how your career aligns with your life priorities. Don’t be afraid to make changes when they fall out of sync. Focus on what you want to achieve and what motivates you. Don’t compare your career with those of others. Value, nurture and leverage your female network. It is a precious resource.  Enjoy the journey. It will take you to amazing places. Maria O’Connell  B.Comm., DPA, FCA, is a consultant specialising in board governance and business strategy. She was formerly Vice President of Business Strategy and Governance at State Street Global Advisors Europe Limited

Sustainability credentials are big business in 2024, but not all are genuine. Dee Moran looks at ongoing EU efforts to curb greenwashing through regulation Over the last number of years, investors, consumers and regulators have put companies under increasing pressure to be ‘green’.  Being green is big business. Consumers will pay a premium for sustainable products and investors are increasingly looking to invest in companies that are perceived as sustainable. Banks also want to lend to businesses showing green credentials.   This desire to be ‘green’ has, unfortunately, led to some entities not being wholly truthful about, or exaggerating, their green credentials. So-called ‘greenwashing’ has become so widespread that many stakeholders – including investors, regulators, consumers and company directors – are calling for action to curb it.  The latest PwC Investor Survey, published in January 2024, included responses from 345 investors and analysts in 30 countries – including 38 who invested in, or covered, companies in Ireland.   Ninety-seven percent of this 38-strong cohort believe that corporate reporting on sustainability performance contains unsupported claims. Globally, the corresponding figure stands at 94 percent.  The characteristics of greenwashing So, what is greenwashing? There is no global definition of ‘greenwashing’ but, in essence, it involves misleading consumers by giving a false impression of a product’s environmental impact or benefits.  It can be unintentional. One example is the use of vague and unspecific language, such as describing a product as ‘eco-friendly’ due to its use of recycled packaging while not conducting any actual research into the sustainability, or otherwise, of the raw materials used in that product.  Or, it can be intentional greenwashing, such as the Volkswagen scandal, whereby the German car manufacturer was found to have intentionally rigged its emissions testing to deliver greener results.  When this came to light in 2015, Volkswagen’s share price fell by 20 percent, wiping more than €13 billion off its capitalisation.  Greenwashing has become so prevalent that Planet Tracker, the UK-based sustainable finance think tank, has identified six distinct types: greencrowding; greenhushing; greenlabelling; greenlighting; greenrinsing; and greenshifting. Greencrowding is where an entity adopts a group initiative, such as forming an alliance, and then progresses at the pace of the slowest participant. While collaboration with other entities in a similar industry to create goals for sustainability initiatives can be beneficial, joint statements need to be clear about what will be achieved. Otherwise, tracking progress can become challenging. Greenhushing is where entities deliberately underplay, under-report or hide their environmental, social and governance (ESG) or green credentials to evade scrutiny because, for example, their sustainability practice might not be as impressive as claimed. Greenlabelling is where entities call a product or service ‘green’ or ‘sustainable’ but there is no evidence to support the assertion. Greenlighting is where an entity focuses its marketing on a particularly green feature of its operations or products, diverting attention from other damaging environmental practices. Greenrinsing is where entities modify their ESG targets before they are achieved, thereby avoiding being held accountable for, or actually achieving, their goals. Greenshifting is when entities imply that the consumer is at fault and shift the blame on to them. The potential effects of greenwashing The effects of greenwashing vary from fairly harmless to potentially very serious.  The more consumers hear about greenwashing, the less likely they are to believe any green claims made by companies and organisations as is evidenced in the PwC Investor Survey, outlined above.  Consumers purchase sustainable goods and services to play their part in protecting the environment, but greenwashing disrupts this, and consumers become cynical.  Furthermore, entities engaging in greenwashing tactics potentially harm not just themselves, but all other entities engaging with sustainable practices and particularly those companies with genuine green products or operations. Once trust is lost, it is hard to regain.   EU actions to mitigate greenwashing Regulation to prevent greenwashing has, until recently, been limited. Much of the enforcement has been performed by advertising regulators who have moved to ban misleading greenwashing ads, for example.  In the UK, Unilever placed an advertisement claiming that Persil laundry detergent was ‘kinder to our planet’ but didn’t explain how and, consequently, it was banned by the Advertising Standards Authority on the basis that the claim was unsubstantiated.  The Advertising Standards Authority of Ireland (ASAI) received 28 complaints about a sponsored article in which a celebrity referred to the use of the Land Rover Defender as “planting the seeds of a more sustainable life”.  This was held to be in breach of the ASAI Code on the basis that “evidence demonstrating that the vehicle justified being associated with sustainability claims, albeit qualified, has not been submitted.”   Where the article asserted that “mild hybrid tech cuts down on the amount of fuel,” the ASAI found that this was likely to mislead consumers due to the omission of a comparison with any other mode of transport. The ASAI then concluded that the claim should not be used again in its current format. The European Union (EU) is very focused on reducing greenwashing and lending transparency to corporate behaviour. Some of the regulations that have been – or are in the process of being – approved are outlined below. Sustainable Finance Disclosure Regulation The EU’s Sustainable Finance Disclosure Regulation (SFDR), introduced in 2021, requires financial market participants and financial advisors to evaluate and disclose sustainability-related data and policies at entity, service and product level.   The aim is to provide standardisation of the language used and to categorise investment products by how sustainable they are. Disclosure requirements are applied to each category.    Under the SFDR, all funds are classified into one of three categories: Article 6 Funds need not incorporate any sustainability information into the investment process (for example, oil producers). Article 8 Funds should promote environmental characteristics and have good governance practices.   Article 9 Funds should make a positive impact on society or the environment through sustainable investment and have a non-financial objective at the core of their offering.  In its February 2024 Regulatory and Supervisory Outlook Report, the Central Bank of Ireland (CBI) referred to “a new phenomenon of understating how green a product is, known as ‘green bleaching’”.  Green bleaching can occur where a fund management company does not want to risk non-compliance with the more onerous requirements of Article 9.  Therefore, it categorises a fund under a category with less onerous requirements, which results in inaccurate disclosures.   The CBI report also highlighted one of the priority initiatives in addressing climate change and net-zero transition as “scrutinising and mitigating the risk of greenwashing in the promotion and sale of financial products to investors”. The EU Taxonomy Regulation The EU Taxonomy Regulation is a classification system establishing a list of environmentally sustainable economic activities; essentially, a common language for everyone.  It establishes six environmental objectives: Climate change mitigation; Climate change adaptation; Sustainable use and protection of water and marine resources; Transition to a circular economy; Pollution prevention and control; and Protection and restoration of biodiversity and ecosystems.  In order to be considered aligned with the taxonomy, an entity must adhere to at least one of the environmental objectives and the related technical criteria, do no significant harm to the other objectives and meet minimum safeguards regarding human and labour rights. Disclosure obligations will apply from 1 January 2024 with respect to the 2023 financial year. In theory, this should create security for investors and help companies become more climate friendly. It should also prevent market fragmentation – something that has caused issues in the past. Corporate Sustainability Reporting Directive In terms of reporting, the Corporate Sustainability Reporting Directive (CSRD) – which commenced on 1 January 2024 for certain companies – is focused on improving transparency, particularly with the disclosures required to be made under the directive.  While it has not been stated that the CSRD will specifically prevent greenwashing, it will make greenwashing more difficult, given the significant requirements of the directive. These include the following: The framework underpinning the CSRD is the European Sustainability Reporting Standards (ESRS), which is a set of 12 standards covering ESG metrics. Entities will have to report on their ESG metrics, as will their competitors, making information more comparable and therefore more transparent and less prone to exaggeration, omission or suppression. The requirement to complete a double materiality assessment whereby a company must consider its impact, not only from a financial perspective, but also from the perspective of its impact on people and the environment. • There are a significant number of additional requirements over and above those required under the Non-Financial Reporting Directive or the voluntary frameworks, both quantitative and qualitative, which will leave less room for ambiguity and the individual interpretation of sustainability information. Mandatory independent assurance of company ESG information will be required under the CSRD. Initially, this will be limited assurance, but it is expected that reasonable assurance will be required by 2028. Therefore, companies will need to ensure that they have in place appropriate processes and controls – similar to financial reporting – so that they are in a position to comply with the new regulatory obligations. The requirement for external assurance should, above all, bring with it the trust investors have been looking for. As a single framework, the CSRD will bring increased comparability to ESG reporting, greatly assisted by the mandatory electronic XBRL tagging of the report. Investors will now be able to compare information provided by companies and make investment decisions based on this information, which will be more granular in nature, thereby offering a higher level of detail.  Draft Green Claims Directive The Green Claims Directive is the latest piece of regulation introduced by the EU to tackle greenwashing and is an important step in increasing transparency and trust in relation to environmental claims.  The European Commission first proposed this directive in March 2023 following the publication of a joint report by the European Parliament’s environment and internal market committees.  The report followed a European study in 2020, which found that more than 53 percent of environmental claims in the EU were misleading, vague or unfounded. The proposals for the Green Claims Directive include: Setting out detailed rules on substantiating and communicating explicit environmental claims; Ensuring that companies carry out an assessment to substantiate environmental claims on a host of requirements – if the claim concerns the whole product or a part of it, for example, reporting greenhouse gases offsets in a transparent way and looking at all significant environmental aspects and impacts; Potential penalties, such as a temporary exclusion from public procurement tenders or fines of at least four percent of annual turnover. The directive is due to come into force on a gradual basis, depending on company size, from 1 January 2026. Proactive approach All of these developments are very positive and demonstrate the EU’s proactive approach to regulating against greenwashing. The European Parliament’s rapporteur for the Environment Committee, Cyrus Engerer, has said, “it is time to put an end to greenwashing. Our agreement on this (Green Claims) text ends the proliferation of deceitful green claims which have tricked consumers for far too long.”   Regulation will work only if there is enforcement, however. Individual countries need to ensure that they have the processes in place to punish those who do not adhere to the regulations. Dee Moran is Professional Accountancy Lead with Chartered Accountants Ireland

Niall May, the new Managing Partner of RSM Ireland, outlines his strategic plans for the firm at a pivotal point in its evolution Niall May, FCA, was appointed Managing Partner of RSM Ireland in January following the recent announcement of a strategic investment in the firm by RSM UK. A partner and Head of Audit at RSM Ireland for close to 10 years, May has more than 25 years’ experience in professional services. He succeeds John Glennon, one of RSM Ireland’s founding partners, who will remain with the firm as a board member and Head of Strategy. Here, May talks to Accountancy Ireland about RSM Ireland’s plans to accelerate investment in service offerings and increase its share of the middle market. Can you give us an overview of RSM Ireland as it stands currently? We have 200 employees and ambitions to grow our headcount significantly in the short term.  We are an independent member of RSM International, the world’s sixth largest network of assurance, tax and consulting firms, and our business is centred on three key service lines – audit, tax and consulting, with a particular focus on middle market businesses, both locally and globally.  We work with domestic and international clients across a range of sectors, particularly life sciences, financial services, public sector, technology and media and telecommunications.  More than 65 percent of our audit and tax clients are active globally. Key for us is delivering innovative services to help them achieve their business goals.  The strength of RSM globally means we can work with member firms in other countries to serve our global clients with a presence here in Ireland and our domestic clients active in overseas markets. Our consultancy business spans a wide range of solutions, which include transformation, HR and change, finance support solutions, forensic investigations, restructuring advisory, technology and corporate finance services.  It is my ambition as Managing Partner to position RSM Ireland as the advisor of choice to the middle market and drive competition in the professional services sector. Talk us through the firm’s evolution since it was established in 1987 as Ryan Glennon & Company. The firm was established nearly 40 years ago by John Glennon and Liam Ryan and continues to have deep roots in the Irish business community.  We made the strategic decision to join the RSM International network in 2016 and that has been a game-changer in the firm’s evolution.  The RSM International network spans 120 countries with over 64,000 people in more than 800 offices. It has a very wide reach, particularly in the key markets we serve globally. Since 2016, RSM Ireland has doubled in size in both turnover and headcount and we have significantly increased the strength and depth of our services.  Our view is that all business now is essentially global and Ireland, in particular, is a very open economy. RSM is also very integrated and collaborative across borders, so we benefit from sharing skills, insights and resources.  RSM International saw record year-on-year growth in revenue of 16 percent with global revenues of US$9.4 billion for the 12 months to December 2023, and a 13 percent increase in global headcount.  Over the same period, RSM Ireland achieved revenue and people growth of 19 percent and 21 percent respectively. Tell us about RSM UK’s recent investment in RSM Ireland. We announced the strategic investment from RSM UK in November 2023. It is very significant for us because it will drive greater access to talent, technology, support and the services we can offer the corporate market. It will accelerate our ability to create long-term growth and drive increased competition in the professional services sector in Ireland. It also underlines the wider confidence in Ireland’s economy and the opportunities that exist in this market.  As well as increasing our physical footprint, the investment gives us access to greater resources, while better positioning the firm to target investments, invest in talent and technology and offer new services.  It will also allow us to create more opportunities for our staff, both new and existing. We aim to increase our graduate intake this year to over 50 while also creating exciting opportunities for experienced hires. What are the biggest changes you have seen in your market since joining RSM Ireland?  While Ireland remains an attractive destination for global companies to locate, build and grow their businesses, we are facing challenges right now relating to our infrastructural capacity, housing and energy supply.  We need to accelerate our response to overcoming these challenges so that Ireland can remain competitive.  Within the accountancy market, we are seeing a definite trend towards consolidation. For RSM Ireland, we could see that the investment from RSM UK offered a natural route to supporting and accelerating our next phase of the growth of our business. What will your strategic priorities be in your new role?  Looking first at developments in the global economy, I see opportunities to further grow our international client base.  A key ambition is to expand our teams across all service lines and develop new services, particularly in response to rising demand for environmental, social and governance, cybersecurity and artificial intelligence services.   We will be looking to develop our sector expertise further across financial services, life sciences, technology and media and telecoms.  Building strength in our global network will also be key though the RSM International network and expanding our International Desk Programme in key markets including the US. For the accountants you employ, what emerging skills are you focusing on now to future-proof their roles?  Embracing technology and adapting to ongoing changes in the world of work is key for all professionals.  Accountants, in particular, are very good at understanding the latest changes and developments and, more importantly, understanding the wider developments in business operations and the related risks.  We invest quite significantly in supporting our people as they adopt new technologies, and we will continue to do so. This is key for our business, because we absolutely must be able to understand our clients’ needs, and support and bring value to their business through meaningful, in-depth knowledge. I anticipate greater sustained spend on technologies to support further process automation and data analytics. This will be key to enabling our people to deliver rich insights to help clients improve business performance and stay ahead of developments in their markets.  What are your expectations for the economy in Ireland and globally in the months ahead?  On a positive note, current trends and projections point to calming inflation. There is now an expectation in Europe and beyond that interest rates will start to come down as soon as June.  I think we can expect to see a loosening of Central Bank fiscal policy and improved GDP forecasts, which will be positive for business. Business resilience will be tested in other ways, however. The war for talent will continue to rage and global tax developments – for example, Pillar Two tax reform and other initiatives – will bring their own challenges. We will also potentially have a new US administration, which may see changes in certain US policies. Despite all of this, I genuinely do believe that business leaders have good reason to feel more optimistic as they look ahead following a particularly turbulent period.

At Meta’s International Headquarters in Dublin, Majella Mungovan’s finance team is already reaping the rewards of using artificial intelligence in day-to-day operations The hype surrounding artificial intelligence (AI) continues to gather pace, as professionals across all sectors consider its potential impact on our future working lives. While many accountants grapple with the scope and reach of this emerging technology, however, Meta – the US-headquartered social media giant – is already several years into using AI in finance processes at its International Headquarters in Dublin.  “Five years ago, we decided we were going to really focus on using machine learning to drive efficiency across our finance team,” explains Meta’s Majella Mungovan, FCA. As Vice President of Financial Operations with Meta in Dublin, Mungovan leads a 150-strong global finance team. “Meta has four large finance operations around the world, one of which is in Dublin, where we serve people globally supported by several hundred people at our outsourcing partner,” Mungovan explains. “We are responsible for all activities relating to revenue as well as everything from accounting and reporting to financial operations, and risk and operational assessments to collections.  “Running a very large-scale operations team means we deal with many millions of transactions every year and doing this in a really efficient and scaled way is very important.” Growth, speed and efficiency The move to incorporate AI into processes at Meta’s financial operation in Dublin coincided with a period of intense growth for the company globally, Mungovan explains. “Meta achieved revenue of $100 billion faster than any other company in history, so we have gone through an enormous growth phase over the past 10 years,” she says. “When your company is undergoing explosive growth like this, speed, efficiency and scale are essential. Tasks you might be able to do manually in a slower moving environment have to be done faster and, for us, this meant looking at new technology to help us reach our goals.” Founded in February 2004, originally under the name Facebook, Meta opened its first Irish office in Dublin in 2009 with a team of just 25.  Now, with over 2,000 employees across 80 teams, the company’s new International Headquarters opened in Ballsbridge in Dublin in October 2023. It has additional sites in Co. Meath, where its data centre is located, and in Co. Cork, home to Meta’s Reality Labs.   Since its launch in Ireland, Meta has also undergone rapid growth globally, acquiring Instagram in 2012 followed by WhatsApp two years later. Employing over 66,000 people around the world, the tech giant continues to record milestones, with Facebook’s daily active users reaching a mammoth two billion in February 2024. Automation: first steps “When our global finance team in Dublin started looking at how we might use technology to help manage the sheer volume of work we were dealing with, our first step was to consider very basic automation rules,” Mungovan says. “We built some fairly rudimentary machine learning models that could make some decisions on our behalf. Each machine learning model is essentially an algorithm.  “You ‘plug in’ a large number of criteria to assess whether or not a decision needs to be made and the model learns and improves over time.  “Our first use case was the credit decisioning process, using internal and external data related to customer-recommended decisions. Over time, our machine learning models have become increasingly sophisticated to the point now where they can reliably cover the vast majority of our decisions where they have been rolled out.”  Mungovan’s team has also been exploring how natural language processing might be used to automate some parts of the revenue processes used in customer support. “We are operating in a very heavily automated world. In the last year in particular, we’ve been able to explore new technology Gen AI and this has allowed us to really accelerate the progress we’ve been making in automation over the last five years,” she says. “We can now move to touchless processes and transactions in a much more complete and efficient way – for example, with the helpdesk for our finance team.  “When a customer gets in touch and says, ‘I need help with my invoice,’ we can plug in different AI agents so we can see who the customer is and what kind of problem they are facing with their invoice.  “The agents can read the customer’s messages and communicate with them, in many cases resolving the issue and, in others, ensuring the query reaches the right people so it can be resolved and the ticket closed out quickly.” Accuracy and speed are essential when it comes to customer care. “Our priority is that the customer gets the answer they need as quickly as possible and that, at the same time, we are operating as efficiently as we can in resolving issues before they escalate or cause friction internally,” Mungovan says. Her team is also now using machine learning for cash flow forecasting. “This helps us to understand the customer’s payment behaviour,” Mungovan explains. “If there is any deviation from that, we can very quickly and accurately predict what free cash flow will look like across the company.” What to expect Based on her experience working with AI and machine learning for the first time, Mungovan says that careful preparation is a must at the outset. “It’s a huge learning curve for everyone involved, particularly those of us from a finance background who have to get to grips with a new technology that, in turn, can have a big impact on how we do our work, and on our capabilities,” she says. “My advice is to get out there and find out what other professionals and organisations are doing. Attend conferences and other events, read papers and case studies. Keep an eye on what people are sharing and reach out and ask questions.” Preparing to introduce AI for the first time will likely take “a lot longer” than you expect, she adds.  “You’re going to have to bring a lot of people through the process and everyone will want to make sure that the new model is working and fit-for-purpose before it’s introduced into the ‘live’ working environment. You’re looking at a learning phase of at least 12 months before you can expect to see any kind of return-on-investment.” Machine learning models need to learn and that takes time, Mungovan says. “They tend to generate a lot of false positives at the outset. It probably took us two years to get to a place where our models were really starting to generate a decent return-on-investment, but once we had some traction, they evolved very quickly after that.  “Now, we regard the project beyond its ability to deliver greater efficiencies; we also think about it from an assurance perspective. We have monitoring programmes running continuously in the background, looking for anomalies, exceptions and errors.  Now that Meta’s finance team in Dublin is using AI day-to-day, Mungovan is confident that the technology will play an even bigger role in the years ahead. “Our large language models are becoming more and more helpful to us. The technology environment continues to evolve all the time. What we have now, we didn’t have six months ago. It’s quite extraordinary.” North Star Mungovan’s North Star is, she says, that all finance processes become “as ‘touch pointless’ as possible”. “I want my team examining anomalies and fixing issues at root, rather than having to deal individually with problems as they arise – right across the board from calculation and booking accounting entries to reconciliations, preparing commentary, analysing the movement on a general ledger account or managing expense categories.” Based on her own experience implementing AI, Mungovan believes the technology has great potential to elevate the role of Chartered Accountants and other financial professionals in the future. “I think the way we’re using technology in our own finance team at Meta really convinces me that AI and technological advancements will create more senior and sophisticated roles across finance and other functions,” she says.  “Meta is a very large company with ambitions to become an even larger company. We are growing so rapidly that we need to figure out efficient ways of scaling. AI and machine learning is delivering these efficiencies for our finance team. It is making us faster and improving our capabilities.”  Opportunity for the profession Mungovan believes the use of AI in accounting will become “the norm” in the years ahead as more and more organisations and professionals adopt the technology to support and enhance the finance function. “I remember when I was training to become a Chartered Accountant, people then were asking the same questions about technology and how it would affect the future of the profession, the jobs we do and the way we work. At that time, the big focus was Microsoft Excel and how it was going to reshape accounting norms,” she says. “I view AI in a similar light today. Over time, AI as a tool will fundamentally change the role of the accountant in the same way Excel transformed how things were done 20 or 30 years ago.  “AI will have the same kind of impact. It won’t replace the role of the accountant, but it will become a widely used tool, which will allow us to be more effective in our jobs.  “Ultimately, I think AI is something to be embraced rather than feared. I am really excited about the possibilities this technology will offer our profession. Rather than be frightened, people should see opportunity – and I think this opportunity will be immense.”

Ian Drennan, CEO of the Corporate Enforcement Authority, outlines the State agency’s plans and priorities for 2024 and beyond Collaboration between State regulators, statutory bodies and professional membership organisations, such as Chartered Accountants Ireland, is set to deepen as Government efforts to crack down on white collar crime and corporate corruption continue in the years ahead. “There is very significant work ongoing at State level seeking to further enhance Ireland’s capacity to tackle economic crime,” Ian Drennan, Chief Executive of the Corporate Enforcement Authority (CEA), explains. “The Advisory Council against Economic Crime and Corruption is developing a national strategy and the CEA is heavily involved in the formulation of that draft strategy for consideration by Government.” Dealing with economic crime into the future and ensuring that Ireland is “at the vanguard” of the highest standards in business regulation will require a significant level of State collaboration with the private sector and bodies such as Chartered Accountants Ireland, Drennan says. Corporate Enforcement Authority The CEA was established in July 2022 with the commencement of the Companies (Corporate Enforcement Authority) Act 2021, replacing the Office of the Director of Corporate Enforcement. Leo Varadkar, who was then Tánaiste and Minister for Enterprise, Trade and Employment, said the new agency would have “real teeth” with the autonomy and resources needed to thoroughly investigate suspected wrongdoing, such as fraudulent trading and more complex company law breaches. The Act invested the CEA with the autonomy to appoint its own staff and structure itself to meet evolving demands in the future.  The CEA’s budget has been increased by 30 percent and its approved civilian staff complement by 14 additional officers. The Government has also increased the number of members of An Garda Síochána seconded to the CEA from seven to 16.  “This increased level of resourcing gives us capacity to deal with a greater caseload of suspected non-compliance with company law, be it civil or criminal in nature,” Drennan says. “The investigations that we conduct can be document-heavy and complex, with indications of wrongdoing regularly involving suspected serious offences under company law as well as crossing over into other codes of legislation, such as theft, fraud and money laundering,” Drennan explains. “One of the strengths of the CEA is its multi-disciplinary structure. In addition to having at our disposal both accounting and legal professionals, the Gardaí embedded within the organisation bring with them the full suite of powers that they enjoy as sworn police officers.  “This means that, when we are conducting investigations, they can apply to the District Court for warrants under other codes of legislation where the need arises. As a consequence of this organisational capability, it is commonplace for us at this stage to submit files to the Office of the Director of Public Prosecutions with recommendations for charges under both company law and other legislation.” Scope and remit The CEA’s remit spans investigation, prosecution and supervision of the corporate insolvency process as well as advocacy.  “While we investigate potential breaches of company law, that is only one side of the equation. We also place great importance on promoting compliance with company law, which we seek to do by providing accessible guidance to company directors and through our outreach activities,” Drennan explains.  The “vast majority” of companies will never have any kind of direct engagement with the CEA, he adds. “Most company directors are trying to do the right thing; we know that. They have a raft of challenges to deal with at the moment – high interest rates, inflation, rising energy costs and tight labour markets. “They must manage a wide range of legal and regulatory obligations, ranging from tax and health and safety to company law. In our experience, most company directors try to meet those obligations on an ongoing basis and to a high standard.” It is important that the CEA acts in a proportionate and resource-efficient manner and that the enforcement action chosen is commensurate with the underlying issues, Drennan adds.  “Where appropriate, we try to resolve issues of non-compliance on an administrative basis and without recourse to statutory powers. In other instances, that approach will not be appropriate and a more formal, or robust, approach will be warranted,” he says. The CEA also provides guidance to assist company directors in discharging their responsibilities under company law in what Drennan terms a “relatively non-technical and easy-to-understand forum”. “Prevention is better than cure and, in that context, the CEA’s website hosts a range of information and guidance materials that seek to assist company directors in understanding their duties and obligations and shareholders, creditors and the wider public in understanding their rights,” he says. “It is much more cost-effective from our perspective to assist people in complying with the law in the first instance.” Company law amendments Drennan welcomes the recent publication of the General Scheme of the Companies (Corporate Governance, Enforcement and Regulatory Provisions) Bill 2024 by Minister of State for Trade Promotion, Digital and Company Regulation, Dara Calleary, TD. Announcing its publication on 15 March, Calleary said the Act would introduce “practical, pro-enterprise” reforms in support of a competitive economy while also maintaining a robust company law framework.  Amendments proposed in the Bill include allowing companies and industrial and provident societies to hold virtual general meetings when the current COVID-related interim legislation expires at the end of the year. It also proposes removing the automatic loss of the audit exemption in respect of the first instance of late filing with the Companies Registration Office by small and micro companies. Drennan particularly welcomes proposals to create new offences regarding the obstruction and intimidation of CEA officials.  “These proposals send out the very clear signal that obstructing or threatening a CEA officer will not be tolerated and that anyone who does so risks facing a lengthy term of imprisonment,” he says. “Balance is important. Company law is crucial, but it must support business as well as safeguarding responsible ways of doing business. “Company directors can forget to file an annual return; they can forget to hold an AGM. These oversights can be rectified relatively easily.   “Their interaction with us in these instances could amount to just one or two letters to close the whole thing out. Generally speaking, the more co-operation we get, the more positive our disposition; the more people are willing to work with us, the less painful the exercise will be.” Beyond correspondence, the “next level up” in the CEA’s enforcement activity tends to involve civil enforcement, Drennan explains. “Our remit extends to the close to 300,000 businesses registered in Ireland. We deal with everything from ‘mom and pop’ operations, SMEs, charities and not-for-profits, all the way up to companies whose securities are publicly listed,” he says. Civil enforcement can involve director restrictions and disqualifications, as well as court applications for the purpose of seeking orders compelling companies, directors and other relevant parties, such as liquidators, to comply with their statutory obligations as regards restrictions and disqualifications. “We receive approximately 700 liquidators’ reports every year, so the process that flows from those reports, which includes scrutinising director behaviour and offering undertakings, accounts for a sizeable portion of our work,” Drennan says.  “Where directors choose to accept undertakings, they can avoid going to the High Court with the time and financial outlay that tends to involve. “Beyond this, the most invasive work we do involves investigations into serious suspected wrongdoing.”  This work tends to be complex, protracted in nature and frequently involves litigation, Drennan says.  The CEA has significant enforcement powers, including scope to issue directions, to enter and search premises under warrant, to arrest (a power conferred upon CEA officers who are also members of An Garda Síochána), and to bring summary criminal prosecutions in the CEA’s own name as well as to refer files to the DPP. “This is the part of our work that might involve a knock on the door at 6am but this is not, thankfully, required in the vast majority of cases we deal with,” Drennan says. Complaints, reports and referrals The CEA receives hundreds of complaints from members of the public each year as well as statutory reports from auditors and liquidators and statutory referrals from other State bodies, such as the CRO, the Revenue Commissioners, An Garda Síochána and the Central Bank of Ireland. “We also open investigations on our own initiative – as a result of media reports or our own analyses, for example,” says Drennan. Emerging trends The number of liquidator reports the CEA is responding to has risen markedly in 2024.  “They dropped during COVID because of businesses being closed and debt warehousing. Now, they are returning to pre-COVID levels, which in turn is driving up the numbers of restrictions and disqualifications,” says Drennan.   “At the same time, the Companies Registration Office has recommenced the involuntary strike-off of non-compliant companies deferred during COVID.   “A subset of these entities fall within our enforcement remit where directors have simply ‘walked away’ from insolvent companies owing debts rather than putting them into liquidation. “Those directors face the likelihood of being disqualified from acting as company directors, as that is not an appropriate or responsible manner in which to behave.” Looking to the future, Drennan concludes: “Our vision for the future is to continue to build the CEA’s presence, to continue to enhance operational capability, and to assist the vast majority of directors who are trying to do the right things by continuing to provide high quality, and accessible, information and guidance resources.  “By doing this and working with other stakeholders in the public and private sectors, the objective is to enhance Ireland’s reputation as a safe and well-regulated economy in which to do business and create employment.”