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Six questions in six minutes for Áine Crotty

May 05, 2021
As she leaves office as Chairman of the Leinster Society, we were delighted to catch up with Áine Crotty to ask for some reflections on her year.

Can you tell us a little about yourself and your background?

My name is Áine Crotty, I am an Associate Director in KPMG's Risk Consulting Practice and current Chairman of the Leinster Society of Chartered Accountants Ireland. I was born in New York , but I moved to the real capital, Cork, when I was six. My strong American accent at the time was quickly replaced by my lovely Cork twang, which I hear only increases in intensity when I talk to other Corkonians.

Why did you choose Chartered Accountancy, and how did you get here?

Chartered Accountancy sort of found me rather than vice versa. I was just back from my Erasmus year in Germany and the “big-4” accountancy firms were starting to do the milk rounds. As most final year students will be familiar with, the pressure was on to try and figure out what I wanted to do after University, where I was studying a Bachelor of Commerce with German in UCC.

I went to the careers fairs on campus and learnt fairly quickly about the traditional Chartered Accountancy route through training with a big-4 practice firm. I never studied accounting, avoiding it even at Leaving Cert level (thinking at the time that accountants weren’t “cool”), but I decided to explore the opportunities further by attending the information evenings held by the big 4 accountancy firms. 

The opportunities the qualification would open up for me and the experience that could be gained from doing the graduate programme in a firm like KPMG was immediately evident from those information evenings and talking to trainees who were going through the grad programme. So, I interviewed with KPMG in the Hayfield Manor in the first week of November 2012 and here I am nine years later.  I can safely say that my opinion of accountants has completely changed (and I don’t think I’m biased here!) Most of the accountants I have trained and worked with to date are some of the greatest and most fun people I know.

What do you value most about your membership of the profession and how do you think those benefits can be used to support the economy and society? 

The massive network that I am now a part of and its global reach. My network has grown significantly through my membership of Chartered Accountants Ireland, and it continues to grow today, even at the same pace as pre-Covid-19. The profession and its relevant District Societies have adapted significantly to the circumstances that the global pandemic presented and have allowed us all to continue to grow our networks even in a virtual world.

This adaptability to allow people to continue to connect virtually has helped society from a wellbeing perspective – it has allowed its members to stay connected in an isolated world where lockdowns were frequent and I feel this significantly helped our physical and mental health. I feel that businesses in the community have benefited from this also, in particular small businesses with a link to chartered accountants as a number of supports were opened up to them virtually during the pandemic.

Here at the Leinster Society we also offered webinars to businesses such as providing guidance on the rescue options available to them during the pandemic. I feel our members, our society and our economy has benefited hugely from the massive network Chartered Accountants has to offer, allowing us all to learn and grow from each other.   

If you weren’t an accountant, what do you think you would you be/have been?   

I would love to be able to say that I have always had the dream of being something exciting like an astronaut or a Formula 1 driver but I’m afraid that’s not the case (mainly because I am afraid of heights and far too risk averse to be a race driver – perhaps that’s how I ended up in Risk Consulting).

However, I have always had a desire to help people so I reckon I would have been a social worker or carer of some sort. One of the biggest advantages to me and the thing that has also brought me the most joy in my role as Chairman of the Leinster Society has been all the people we have been able to help through our wellness programme this year. We have hosted a number of wellbeing webinars covering physical, mental and nutritional health with some fantastic speakers. We reached more members than ever through the use of virtual platforms and we raised vital funds for organisations such as the Irish Cancer Society, Pieta House and the five children’s charities we supported through our Christmas Charity fundraiser. So while I may not be working directly in a care-giving profession, being Chairman of the Leinster Society this year has allowed me some crucially important opportunities to help others for which I am extremely grateful to have had.  

You have just completed your year as chair of the Leinster Society. I know it was totally unforeseen how this year would be, but can you tell us some of the highlights of the year for the society and the benefits for you personally.

To say that this year has been the complete opposite to the year I had envisaged when I took the Vice Chairman's Chain from Brian Murphy at the AGM back in June 2019 is an understatement. I refer to it as wiping the slate clean, all pre-booked venues were cancelled, all meetings were booked into Microsoft Teams, and I was facing a year of the complete unknown.

However there has been a significant number of highlights and benefits to both the Society and me personally. I made history in being the first ever Chairman of the society to be virtually elected, and hosting the society’s first ever virtual AGM in its 92 years of existence (and successfully so). I met some incredible speakers, learning so much from them about personal, physical and nutritional wellbeing. A lot of these speakers may previously have been out of reach for us but in moving to a virtual world the doors were opened to a whole new range of speakers.

We have had the opportunity to collaborate with the other district societies on some fantastic events such as our International Women’s Day Conference where we covered three hugely important topics. Pre-Covid, we were prevented from doing joint events by geographical restrictions. Moving to a virtual world has broken down those barriers and meant we could collaborate with our counterparts anywhere in the country or even those on the other side of the world.

But the ultimate highlight for me of course has to be my public proposal from Dustin the Turkey on our Children’s Charities fundraiser.

Is there anything you would have done differently during your term as Chair? 

I can honestly say there isn’t a thing I would have done differently. It was a completely unprecedented year, and at times it was extremely tough, but I would do it exactly the same all over again if I had to. Covid has taken away a lot of loved ones from us and a lot of people have suffered but we can’t turn a blind eye to all the opportunities and life learnings that it has presented us with.

I have built and drawn on levels of resilience I did not know I had and I have learnt to truly appreciate the important things in life. I have hosted virtual events with amazing people who I would not have otherwise had the opportunity to meet. I have helped a huge number of people who I would not have been able to reach without the full support of the society, my fellow committee members and the support staff in the Institute.

So to conclude I would like to thank all those who supported me in my role as Chairman of the Leinster Society this year (unfortunately we only have six minutes so I won’t list them all). And finally, I hope that having read this article you will stop for a moment to appreciate all the opportunities that this new way of connecting has presented to you and reflect on the positives arising from the last 13 months, while looking forward to a bright future.  

Don't forget to check out your own district society.

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