Combining Alterxy and Tableau: A Case Study


In this course you’ll learn how to combine the data manipulation power of Alteryx with the visualization power of Tableau. You’ll learn how to use Alteryx to integrate a range of datasets from advertising service providers with web analytics and e-commerce data. You’ll then see how to analyse the output in Tableau to develop several dashboards.  Created & customized for Chartered Accountants Ireland by

Venue details:  
Online EU, ,
Start date & time:  
01 January 2021 00:00
End date & time:  
01 January 2022 00:00
By registering for this course you have accepted the terms and conditions
Training ticket cost:  
4.00 Training Tickets accepted
CPD hours:  
Speaker details
No speakers have been associated with this event.


Product type:  
CPD online course
Kubicle, Technology and data

Who Should Attend?

This course is suited to advanced learners with prior knowledge of both Alteryx and Tableau. This course will be of interest to any business professionals, such as accountants, management consultants and analysts who want to combine Alteryx and Tableau to generate insights from their data.

Course Overview

This Kubicle course contains 17 lessons, 3 exercises and 1 Exam. It covers the following topics:

  • Working with Alteryx and Tableau
  • Understanding E-Commerce Data
  • Introduction to Web Analytics
  • Introduction to Advertising Services
  • Preparing E-Commerce Data
  • Incorporating Google Analytics
  • Incorporating Other Datasets
  • Finalizing Our Dataset
  • Importing Marketing Data to Tableau
  • Initial Analysis of Marketing Data
  • Visualizing ROI by Channel
  • Tracking Marketing ROI Over Time
  • Net Revenue, Ad Spend and Refunds
  • Customer Acquisition Cost
  • Creating Dashboards
  • Considering Results and Deriving Insight

Key Outcomes

Once you’ve completed this course, you’ll understand how to combine Alteryx and Tableau to generate insights from a series of datasets. You’ll be able to combine a series of datasets in Alteryx, import the data to Tableau, and then create a series of relevant charts and dashboards. By applying the skills you’ll learn in this course, you’ll understand how to use Alteryx and Tableau in the kind of business situations you’ll encounter in the course of your work.