AB Testing and Market Basket Analysis


In this course by Kubicle, you’ll learn how to use two analytical techniques that are available in Alteryx. AB Testing compares two variations of a control group, such as two possible designs of a website. Market basket analysis finds association rules between different products in a basket. It’s commonly used in retail. This course was created and customized for Chartered Accountants Ireland by kubicle.com

Venue details:  
Online EU, ,
Start date & time:  
01 January 2021 00:00
End date & time:  
01 January 2022 00:00
By registering for this course you have accepted the terms and conditions
Training ticket cost:  
3.00 Training Tickets accepted
CPD hours:  
Speaker details
No speakers have been associated with this event.


Product type:  
CPD online course
Kubicle, Technology and data

Who Should Attend?

This course is suited to advanced learners with a general proficiency in Alteryx, but not necessarily in these fields. This course will be of interest to any business professionals, such as accountants, management consultants and analysts who want to use advanced techniques to gain insights into customers.

Course Overview

This Kubicle course contains 14 lessons, 2 exercises and 1 Exam. It covers the following topics:

  • Introduction to AB Testing
  • Preparing Dataset for Grouping
  • Forming Sample Groups
  • Determining the Treatment Group
  • AB Trend and Controls Tools
  • Preparing AB Trial Results
  • Analyzing AB Trial Results
  • Introduction to Market Basket Analysis
  • Market Basket Affinity and Item Co-occurrence
  • Preparing Data for Export
  • Visualizing Co-occurrence
  • Market Basket Rules
  • Market Basket Inspection
  • Visualizing Shopper Behavior

Key Outcomes

Once you’ve completed this course, you’ll understand how to implement an AB test in Alteryx. You’ll be able to compare values between two groups and identify which performs better. You’ll also be able to conduct a market basket analysis, and create a series of association rules describing a complex dataset. By applying the skills you’ll learn in this course, you’ll become highly proficient in implementing these two analytical techniques in Alteryx.