• Current students
      • Student centre
        Enrol on a course/exam
        My enrolments
        Exam results
        Mock Exams 2020/21
        CAP1 essential documents
        CAP2 essential documents
        FAE essential documents
      • Course information
        Students FAQs
        Student induction
        Course enrolment information
        Key dates
        Book distribution
        Timetables
        FAE Elective Information
      • Exams
        Exam Info: CAP1
        E-assessment information
        Exam info: CAP2
        Exam info: FAE
        Reasonable accommodation and extenuating circumstances
        Timetables for exams & interim assessments
        Interim assessments past papers & E-Assessment mock solutions
        Main examination past papers
        Information and appeals scheme
        JIEB: NI Insolvency Qualification
      • CA Diary resources
        Mentors: Getting started on the CA Diary
        CA Diary for Flexible Route FAQs
      • Admission to membership
        Joining as a reciprocal member
        Conferring dates
        Admissions FAQs
      • Support & services
        Audit Qualification requirements
        Recruitment to and transferring of training contracts
        CASSI
        Student supports and wellbeing
        Learning Hub data privacy policy
    • Students

      View all the services available for students of the Institute

      Read More
  • Becoming a student
      • About Chartered Accountancy
        The Chartered difference
        What do Chartered Accountants do?
        5 Reasons to become a Chartered Accountant
        Student benefits
        School Bootcamp
        Chartered Connect
        Study in Northern Ireland
        Events
        Blogs
        Testimonials of Flexible route
      • Entry routes
        College
        Working
        Accounting Technicians
        School leavers
        Member of another body
        International student
        Flexible Route
        Training Contract
      • Course description
        CAP1
        CAP2
        FAE
        New education offering
      • Apply
        How to apply
        Exemptions guide
        Fees & payment options
        External students
      • Training vacancies
        Training vacancies search
        Training firms list
        Large training firms
        Milkround
        Training firms update details
        Recruitment to and transferring of training contract
        Interview preparation and advice
        The rewards on qualification
        Tailoring your CV for each application
        Securing a trainee Chartered Accountant role
      • Support & services
        Becoming a student FAQs
        Who to contact for employers
        Register for a school visit
    • Becoming a
      student

      Study with us

      Read More
  • Members
      • Members Hub
        My account
        Annual subscription fees
        Annual returns
        Application forms
        CPD/events
        Member services A-Z
        District societies
        Professional Standards
        Young Professionals
        Advocacy
        Careers development
      • In practice
        Going into practice
        Practice Matters
        Practice toolkits
        Members in practice committee
        Practice networks
        Helpsheets
        Compliance support
        Members' complaints adviser
        Free services
        Our approach
        Workshops and professional training with a difference
        Abhaile Scheme
        Practice News webinars
        GDPR resources for practices
      • Overseas members
        Working abroad
        Working in Australia
        Overseas members news
        Tax for returning Irish members
      • In business
        Networking and special interest groups
        Articles
      • Public sector
        Public sector news
        Public sector presentations
      • Support & services
        Letters of good standing form
        FAQs for Chartered Accountants
        AML confidential disclosure form
        CHARIOT/Institute Technical content
        TaxSource
        Pocket diaries
    • Members

      View member services

      Read More
  • Employers
      • Training organisations
        Authorise to train
        Training in business
        Course enrolment information for firms
        Manage my students
        Incentive Scheme
        Recruitment to and transferring of training contracts
        Securing and retaining the best talent
        Tips on writing a job specification
      • Training
        In-house training
        Training tickets
      • Recruitment services
        Hire a qualified Chartered Accountant
        Hire a trainee student
      • Non executive directors recruitment service
      • Support & services
        Hire members: log a job vacancy
        Firm/employers FAQs
        Training ticket FAQs
        Authorisations
        Hire a room
        Who to contact for employers
    • Employers

      Services to support your business

      Read More
☰
  • Find a firm
  • Jobs
  • Login
☰
  • Home
  • Knowledge centre
  • Professional development
  • About us
  • Shop
  • News
Search
View Cart 0 Item

News

  • Home/
  • News
☰
  • News
  • News archive
    • 2020
    • 2019
  • RSS feeds store
  • Press releases
    • 2020
    • 2019
    • 2018
    • 2021
  • Newsletters
  • Press contacts
  • Media downloads
  • Podcasts Chartered Accountants Ireland
  • Budget day news

Student recruitment - attracting the brightest and best

Jun 11, 2019

Our 2019 student recruitment programme includes a strong suite of initiatives to support all entry routes across the island. The programme includes strategies across five distinct workstreams building on yearly experience, insights and market intelligence. These work streams include our client relationship engagement, brand activities, second level, third level and lead generation.

 The overarching aim of the programme is to support the recruitment of the brightest and best into the profession. All of these activities use the “secure your success” platform and tell real-world member stories, demonstrate the global mobility of the qualification, explain the educational quality and flexibility to position the profession for the future.

There are two training options that prospective students can take to qualify as a Chartered Accountant a Training Contract or the Flexible route. Both options lead to the Chartered Accountancy qualification. Students take the same subjects, sit the same exams and are required to get the same practical work experience, the key difference with the flexible route is that the education and experience elements do not have to run concurrently.

Focus on lead generation advertising campaign

During the summer months our advertising targets the individual considering the qualification and our client relationship team are out engaging with practice, business and the public sector to support and drive student numbers along with promoting the wider services and supports the Institute can provide.

The summer advertising campaign focuses on our members. These advocates tell their story on how they considered the qualification and how they went about qualifying. An example of one of the insights that advocates are addressing in the campaign is from Lucy Maher ACA, Google.

Question: Can you see how someone who is not an accountant might benefit from this qualification?

“Absolutely, accountancy is a practical skill that is useful in any role. Everyone works with budgets and finances and cross functional skills are a huge selling point in larger companies. Look at the number of C level executives who have a background in Chartered Accountancy.”

Advertising activities

This all island advertising campaign was launched in early June across digital channels including google and social ads which will run throughout the summer, into September. Radio advertising will be aired from Mid- July into August. New innovations will be tested across all media channels, for example digital (programmatic) ads will play across relevant podcast targeting audiences who are interested in education and learning categories. All of the above activity will be supported by PR and media coverage.

Listen to our radio/ podcast advertisement.

Examples of digital advertising

NEWS BODY - 2019 Student recruitment attracting the brightest and best 01-min

NEWS BODY - 2019 Student recruitment attracting the brightest and best 02-min

Our digital and radio advertising is part of a wide-ranging campaign that includes events in Dublin, Belfast and Cork. Find out more on events.

In addition to all of this activity we have a dedicated team dealing with inbound queries over the phone, via email, live chat and in person as well as an outbound programme driving traffic to the institute site to encourage enrolment for September 2019.  

Campaign hero video


Meet our advocates

CTA - Lucy Maher-min

Lucy Maher

CTA - Marta Saltarska-min

Marta Saltarska

CTA - Nadia Kuhteva-min

Nadia Kuhteva

CTA - Ross Langan-min

Ross Langan

CTA - Shaun McGlade-min

Shaun McGlade

CTA - Vera Sackitey-min

Vera Sackitey

Find out more about our advocates.

Getting involved

If you know someone considering an accountancy qualification, or if you are considering taking on a trainee we are here to support, so please spread the word and get in touch.

The latest news to your inbox

Useful links

  • Current students
  • Becoming a student
  • Knowledge centre
  • Shop
  • District societies

Get in touch

Dublin HQ

Chartered Accountants
House, 47-49 Pearse St,
Dublin 2, Ireland

TEL: +353 1 637 7200
Belfast HQ

The Linenhall
32-38 Linenhall Street, Belfast
Antrim BT2 8BG, United Kingdom.

TEL: +44 28 9043 5840

Connect with us

Something wrong?

Is the website not looking right / working right for you?
Browser support
CAW Footer Logo-min
GAA Footer Logo-min
CCAB-I Footer Logo-min

© Copyright Chartered Accountants Ireland 2020. All Rights Reserved.

☰
  • Terms & conditions
  • Privacy statement
  • Event privacy notice
  • Sitemap
LOADING...

Please wait while the page loads.