When their operations cross borders, businesses face increased complexity.
The management of people, processes and finances become more challenging. This
textbook explains the nature of those challenges and explores potential
solutions to overcome them. In particular, it explains why and how Irish
companies internationalise their businesses and why multinational enterprises
may seek to operate in Ireland, north and south. Building on these discussions,
the reader will gain an understanding of what impacts the internationalisation
of a business has on its organisation and culture.
Broadly, the book covers:
- International business strategy, culture, governance and organisation
- The impact of economic factors on international business
- Decision-making in an international context
- International treasury management
- Management accounting and performance measurement in an international context
- The island of Ireland as a business location.
Extensive, detailed case studies are included on which a range of review
questions is based. Suggested solutions to these review questions are provided
in an appendix. The author has also provided articles by or interviews with
senior management from three Irish multinationals, relating these to the
text.
For further information, contact publishing@charteredaccountants.ie or telephone on (+353) 01 637 7204
The Author
Eoin McGettigan has been a leading business figure in
Ireland over the last three decades. He has served on the boards of many Irish
and UK companies including Musgrave Plc, Dunnes Stores, Lifestyle Sports,
Clerys, Budgens and the Co-operative Group in the UK. He is Chair of
2RN (formerly RTÉ Networks), a director of the Credit Union Restructuring Board
and runs his own specialist management consultancy practice. Eoin has also
taught on masters, degree and diploma courses at University College Cork, the
Open University, the Institute of Project Management and Chartered Accountants
Ireland. He holds an MBA and is a Fellow of the Chartered Institute of
Management Accountants.