Strategic Analysis and Competitive Positioning


How does a business win customers, beat its competitors, make a profit and grow? These questions are fundamental to business success. But can you – or your clients – answer them? 

This course is provided by a third party provider and the fee charged is exclusive of VAT. 

Venue details:  
Online EU, ,
Start date & time:  
01 January 2021 00:00
End date & time:  
01 January 2022 00:00
By registering for this course you have accepted the terms and conditions
Training ticket cost:  
3.50 Training Tickets accepted
CPD hours:  
Speaker details
First nameLast name
AccountingCPD. net


Product type:  
CPD online course
Category:, Strategic finance and management reporting

Booking with a Training Ticket

Once you have booked your course, you will receive an email with your booking confirmation. The steps you will need to follow to access your online course will arrive in a separate email within 48 hours of your order being processed

Please be aware that participants will have access to this course for 120 days from the date of receiving access via email notification

Course Overview

Strategic Analysis and Competitive Positioning gives you the tools you'll need to build enduring competitive advantage and develop a solid strategic plan. When you've finished working through the course you'll have the basis of your strategic plan.

This high level course covers the strategic planning process for a business from start to finish, including an understanding of business lifecycles and industry consolidation. You'll explore the external factors that matter when you're putting together a business strategy, including sector attractiveness, sources of competitive advantage and differentiation.

Getting started

  • What is the strategic planning process?
  • What is the "outside-in" approach?
  • What is the quick method?
  • What is the business lifecycle?
  • What are the benefits of industry consolidation?

Where you are: external

  • How attractive is your sector?
  • What is the "five forces" model?
  • How can you gain a competitive advantage?
  • What is customer segmentation?
  • What is the importance of scale?
  • How can differentiation and cost advantage be used?

Where you are: internal

  • What is the value chain?
  • Why should you analyse the value chain?
  • What is outsourcing?
  • How does your cost structure compare with competitors'?
  • What is a competitive position?
  • How can you integrate your work?

Where you want to be and how to get there

  • Where is the source of your ideas?
  • How do value disciplines help businesses win?
  • How can you shift your competitive position?
  • How can you use the impact-effort matrix to prioritise?
  • How can you use the risk-return matrix to prioritise?

Turning ideas into action

  • How do you pull together your sources?
  • How do you scenario plan?
  • How do you present a strategy?
  • What is SWOT analysis?
  • How do you prepare for scrutiny?
  • What's the action plan?
  • What are the next steps?