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The complex risks facing audit committees

Audit committees face increasingly complex risks in modern business, according to the latest KPMG survey. Arlene Harris speaks to Niall Savage about the four main risks and how committees can mitigate them KMPG recently published the results of its Global Audit Committee (AC) Institute survey, which collates the views of 768 AC members and chairs, of which 31 were operating in Ireland.  Niall Savage, Partner and Head of Audit Markets at KPMG, says the survey results indicate that, while it may seem at odds with its traditional role, the AC and its members continue to have a “bellwether role for the business as they scan the risk horizon”.  Consequently, ongoing geopolitical issues, cyber threats, the rise of artificial intelligence (AI) and considerations around environmental, social, and governance (ESG) will remain top of the AC agenda in the coming months. “The traditional and essential role of an AC is overseeing the numbers, controls and, as its title suggests, the audit process – both internal and external,” he says. “So its priority is more in the monitoring than the advising. This work is critical for ensuring financial transparency, confidence and compliance but does not encompass the broader aspects of business. “However, given the typical composition of the AC, the external non-executives with wide-ranging experience, the effective AC Chairperson draws upon the insights of their members to identify and advise on risk areas and strategies to address them.  “The findings suggest that the things driving the agenda of the AC are big-picture risks that underpin their organisations’ strategies. And four key themes – geopolitical, cyber, AI and ESG – were identified as foremost in the minds of AC members.” Indeed, these four themes don’t come without challenges, but there are ways in which ACs can navigate them in their role, supporting the board and management. The effects of risk on the market “Volatility by its nature creates uncertainty in the market, making it difficult for businesses and their stakeholders to make strategic operational and investment decisions,” says Savage. “For example, consumer sentiment in uncertain times can fall rapidly, with non-essential purchases frequently deferred, impacting large parts of the consumer market and leisure industries. “Geopolitical volatility can also undermine investor confidence, cutting off access to finance and creating barriers for businesses through restricted access to markets, currency fluctuations and shifts in trade policies. There is also a heightened risk of supply chain disruption.” In the last 12 months, ACs have been faced with:  post-lockdown uncertainty, which is driving cashflow forecasts (and risks) of how to meet consumer demands; geopolitical conflicts, such as the Russian invasion of Ukraine, necessitating a rapid response to secure the safety of people and assess the impact on the business in addition to instability in Latin America and the Middle East; rapid and often unexpected inflation across energy, wheat and other commodities, which created unforeseen risks of business failure if these could not be passed on easily; increased interest rate rises and global financial market fluctuations in response to inflation, which changed base case forecasts for investment decisions, funding, and potentially going concerns; ongoing global trade tensions, including those between the US and China, with increasing tariffs, which had ripple effects on global supply chains; and the fallout from COVID and Brexit, which continued to affect the global economy. Geopolitical risks “It is difficult to predict what the next 12 months have in store, but some key actions for AC members to manage these risks include engaging with management and stakeholders to understand their assessment of geopolitical risks and existing strategies to mitigate those risks, and asking management to provide timely updates on geopolitical developments and the organisation’s risk mitigation efforts,” said Savage.   “Also, understanding the geopolitical risks that can impact the organisation and monitoring global political developments, regional tensions, trade disputes, regulatory changes and other geopolitical factors that may have implications for the organisation. “And, staying informed about current events and diplomatic developments that can impact the organisation’s operations – along with knowing if the organisation is especially exposed to certain regions or risks, should the AC consider recruitment or training to ensure that they have the expertise to address any challenges they face, is also important.” Savage also suggests assessing an organisation’s exposure to geopolitical risks, understanding management’s approach to contingency planning, and understanding the full list of regulatory compliance requirements and whether the organisation has processes in place to identify, monitor and adhere to applicable regulations.  ACs must also consider with management the need for scenario planning to model impact and respond to geopolitical events. Cyber risks Advances in modern technology have also brought about a growing number of cyber threats, and in the past 12 months, many Irish businesses and organisations have reported data leaks and thefts as cybercriminals become more sophisticated and professional in their approach to both getting access to systems through ransomware and social engineering but also monetising this access.  As firms try to protect themselves from this, the list of targets and potential weaknesses continues to grow with the proliferation of the internet of things (IoT), which may not have the same level of security and is, therefore, easier to compromise. “For those engaged in public work, there is an additional political dimension and risk to cybercrime with nation state targeting for political gain, which has seen recent coverage of European Commission staff removing certain apps from their phone restrictions on Telco suppliers due to concerns over security,” says Savage. “But there are some essential actions that ACs can take, which include understanding the cyber risk landscape, the type of threats it faces, potential vulnerabilities and the impact of a cyber incident.  “They can also evaluate the organisation’s cybersecurity governance and strategy while focusing on risk assessment, incident response, training and vendor competence. It is important to be informed – stay on top of cybersecurity initiatives and maintain open lines of communication to address any concerns or gaps identified.” He would also encourage organisations to consider engaging external cybersecurity experts or conducting independent audits/penetration testing to assess the effectiveness of these controls, to ensure the AC is informed of cybersecurity incidents and evaluate the organisation’s response and promote cybersecurity awareness through training and incident reporting and ensure that appropriate cybersecurity risk reporting mechanisms are in place. AI risks The advent of AI has brought a new set of risks to business. “Although long discussed and the subject of many films (Terminator 2 springs to mind), the potential impact of AI really hit home late last year with the launch of ChatGPT, which was quickly followed with spectacular claims of cost savings, entire professions wiped out and of course the danger of ‘the rise of the machines’,” says Savage. “Clearly, there are significant risks and opportunities for businesses and ACs to deal with, many of which are ‘unknown unknowns’ to combat this and assess risk.” In the face of this new business landscape, “ACs should understand the concerns and opportunities for people, customers, suppliers and regulators. They should try to understand how best to get the right level of knowledge, evaluate the existing risk management framework to assess whether additional controls are needed, consider policies around the implementation and use of AI and review critical AI implementation projects.” ESG risks The final issue Savage addresses is ESG, which he says has been an “alphabet soup of regulation” for the past few years – and KPMG research indicates compliance with standards is only one of the ESG risks occupying the minds of AC members.  “There is a broader menu of risks to consider, which impact reputation, performance and financial success,” he says. “Failure to address these can lead to reputational damage and financial implications. So, AC members should consider the potential reputational risks associated with the company’s ESG performance and how they are managed. Climate change risks can impact the value of assets, and non-compliance can result in fines or penalties.”  To address these risks, it is important for ACs to understand and work closely with all stakeholders including management and internal auditors. Areas of focus should: ensure the AC has the necessary expertise to effectively assess ESG risks – this may involve recruiting or training existing committee members; engage with investors, regulatory bodies and industry associations to understand their expectations and perspectives on ESG; develop a list and understanding of ESG risks relevant to the company across climate change, labour, data and inclusion and diversity; review how data is currently captured and analysed and how reporting is verified; look at the existing risk management practices and policies and assess the key controls and how the risks are currently monitored and reported; benchmark these to peer groups and industry standards to ascertain whether they align with recognised frameworks; and seek regular updates on ESG initiatives and consider external assurance on related reporting.  “There are more insights to the survey, and it is interesting to benchmark different priorities across the regions, priorities around finance team talent, the need for in-person time with management and a focusing agenda to maximise effectiveness,” says Savage. “However, by elaborating on and identifying some common-sense actions on the four critical themes – geopolitical, cyber, AI and ESG – we have supported AC members for the next, hopefully, less volatile, 12 months.”  

Aug 03, 2023
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Reclaiming your career and refocusing your priorities

Maria McHugh shares how she set boundaries, shed the notion that she “can do it all”, and that achieving a successful career while prioritising family is possible with the right mindset and support Growing up, I had a keen interest in business and enterprise. Because of this, I completed a BSc in Finance at University College Cork, and, after considering career options, I felt that becoming a Chartered Accountant was the best fit for me and a good start to my business career.  This, however, wasn’t without its challenges. Coming back after a break Like many women, I had to make a decision about having children and consider how my career would be impacted.  Between 2014 and 2021, my husband and I had three children, and during that time, we decided that I would be a full-time stay-at-home mum because of a lack of childcare availability.  This unplanned, seven-year break in my career had a much bigger impact on me mentally than I ever would have thought. I felt that I had lost my professional self. I didn’t realise how important that identity was to me.  I watched as my peers’ careers progressed and felt left behind.  After seven years at home, I started to consider what returning to work would look like; frankly, it was terrifying.  I suffered from post-natal depression after my second baby, and it left me with low confidence and self-belief. Thankfully, earlier in my career, I met Karin Lanigan in Member Services at Chartered Accountants Ireland, and I always remembered her openness and honesty.  Personal priorities While I wanted my career back on track, it was also important that I continue to be available for my children. I lost my mum at 13 years old, so it has always been especially important to me to be at home for my children. I had to consider what type of professional role I wanted and how to balance my work and home life.  I felt passionate about helping start-ups, sole traders and being involved in local enterprises. Having completed the Chartered Accountants Ireland Diploma in Tax in 2018, opening my accountancy and tax practice seemed the best fit for me and the family.  I was excited by the prospect, but I was also incredibly overwhelmed, daunted, and the self-doubt and fear were crippling.  I had three small children, was moving from Dublin back to my native Dungarvan, and was now opening my own practice. It seemed insurmountable. Karin guided me in breaking the tasks into manageable steps and helped me see that this was achievable. Professional Standards and Practice Consulting were also very supportive, and I was delighted that so much support was offered by Chartered Accountants Ireland.  While on my journey back into the workplace, I was really heartened by all the supports that were available through the Institute, and I hope these only grow and extend to more women.  In some ways, I think women put themselves under too much pressure with the social narrative that “we can do it all”. I think we are our own worst critics, and we can each have an expectation for ourselves that we should be doing everything, and when we don’t, we think we are failing.   This perception is false and needs to change. It is OK to choose to stay at home with young children, and that  decision should not feel detrimental to our career or be something we need to explain or justify.  For me, it is all about balance, and this is personal to every family. We are all just doing our best to have a career in whatever way possible to suit our family life.  Setting boundaries Since I started my business, I have always had the mindset that I am going at my own pace.  The aim of having my own practice was that I could balance both my career and my family life but I recognised early on that working in my practice full time was just not going to work for my family. As a result, I learned how to say no. I created boundaries around my work schedule, especially during school holidays, and I don’t apologise  for it.  I sometimes think that women feel they need to be singularly career-orientated and driven to succeed to be taken seriously or that admitting the kids come first is a weakness. I don’t agree at all.  At the start of the summer, I announced on social media that I was taking a step back from work for the school summer holidays. The support from peers and clients was fantastic. People told me that my being upfront about the summer break was refreshing and inspired other parents to do the same.  It’s like anything – if you don’t see it being done, you don’t realise you can do it. This doesn’t mean that I am not career-driven or don’t have aspirations for my own business. But this is a marathon, not a sprint, and I will do it in my own time. Building your tribe Networking is vital to sole practitioners for promoting themselves and, more importantly, building solid support. When I started my practice, I had no colleagues to bounce ideas off or to ask questions. I feel strongly that this kind of support is important for my personal development, so I reached out to a fellow mum in practice from my PwC days and asked how she would feel about coming together to set up a small group.  We now have a core group of four accountants (also mums) in practice. We support each other, answer technical questions and get opinions on issues we come across. This group has been vital to growing my confidence and has shown me that there are others also dealing with the same problems. In my experience, the most important qualities for women in business are self-belief and self-confidence.  I am a great champion of women and our abilities but I have struggled with self-confidence in the last few years. When left unchecked, this self-doubt can be very limiting.  I would love to see the topic of low self-confidence as ways to manage it spoken about more. My self-confidence has grown over time, but it is something I work on and still struggle with to this day.  The more it is discussed, the more women will realise, like me, that they are not alone in this mental battle.  I am also very lucky to be a member of the 2023 Chamber of the Year, Dungarvan and West Waterford Chamber. Through this membership I have found another group of like-minded women on their own business journey. We support each other, attend events together and help each other when we can.  Finding your tribe in business is so important and having that sense of community and support from different groups has had a positive impact on my own business and personal development. Maria McHugh is Founder Owner of McHugh Accounting and Consultancy

Aug 02, 2023
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“Accounting standards haven’t figured out a way to measure the strategic value of people yet”

Accountancy Ireland sits down with Carol Phelan, CFO of Dalata Hotel Group. From her journey at one of the Big Four to private equity, Phelan shares her insights into the business side of the hospitality industry and Dalata’s people-centric approach to success A lifelong interest in business took Carol Phelan on a career path that has seen her work in a Big Four firm, an Irish private equity house and, ultimately, become CFO of Dalata Hotel Group – Ireland’s largest hotel operator. Speaking to Accountancy Ireland  in Dalata’s new state-of-the-art headquarters in Sandyford in south Dublin, Phelan explains how she grew up on a farm in County Laois and was always interested in business.   “At school, I gravitated towards business success stories, particularly Irish ones. I was always strong with numbers – they made sense to me, but it wasn’t just about balancing the books. It’s what people are doing with the business. I did a broad Business degree at the University of Limerick. I specialised in accounting and finance and did a Master’s in Accounting. I knew it was a qualification that would stand to me whatever I did.” Her undergraduate degree included an internship component, and in a forerunner of her future career, it took her to work in a hotel in France for nine months. “I got to work with numbers in a real business and found I could bring some skill to that.” After college, she joined KPMG and qualified as a Chartered Accountant.  “I wanted to develop my skills and build my professional and business network,” she says. “I worked in the financial services and transaction services divisions. That allowed me to work with companies doing deals and making strategic acquisitions. I was able to go into businesses of different sizes in various sectors and work with leading advisors. I enjoyed my time with KPMG.” She also learned something about herself. “I realised I didn’t want to be an advisor. I wanted to be the one making the decisions and living with them.” Moving on from the Big Four Phelan joined private equity house Ion Equity in 2007, just before the global financial crash hit. It could hardly have been a more challenging time for that sector.  “It took me out of my comfort zone,” she says with no little understatement. “It was about going in, putting deals together, and putting money behind them. It was also about helping finance teams in investee companies deal with the challenges presented by the crash.” Given her qualifications and experience, she was often asked why she didn’t go to one of the major international private equity firms. “I wanted to be where the leadership was,” she explains. “I wanted to be close to the decisions. No matter how small a role I had, I wanted to be part of the decision making.” Her next move saw her join Dalata in 2014.  “I wanted to get into the finance function of a large Irish company,” Phelan explains. “The Dalata opportunity came up, and it ticked all the boxes. The people leading the company shared my values – ambition, a desire to grow and challenge oneself, and always wanting to do better. Dalata has that in spades.  “The company has always been led by people very concerned about building a business that works for everyone and not just about generating higher numbers and profits. They want a business that creates opportunities for everybody. I knew the people in Dalata before I joined, so I knew it was all true.” The company was on the cusp of significant change when she joined. “It was just after the IPO. All the structures had to be built to accommodate it. I was able to use my skills for that. It was great to have that challenge.” A people-centric business The culture of the business is very important to Phelan.  “Hospitality is a very people-centric business. It’s about more than numbers and the bottom line. That sits well with me and my background. Dalata has always said it wants people with ambition: ambition to grow and develop themselves but to bring others with them, as well.” Dalata places great store by training and development, with over 113,00 training courses completed by its staff in 2022.  “The company is growing and ambitious. I can’t tell you the opportunities that will exist in three years, but we will put everything behind people who want to grow and develop.  “People who joined the company in 2015 are now working in roles that didn’t exist back then. We give people support to get the experience and skills and take on those roles. We opened seven hotels in 2022, and the majority of the leadership teams in them is made up of people developed in Dalata. That creates opportunities for those following behind them.”  Career mobility is also important. “You can join the finance team here, but who knows where you will end up. We have operations people who ended up in finance and operations people who started in finance. You can’t pigeonhole people. As a major plc, we also have all the finance strands here so someone can build a full suite of experience.” There is a need to look beyond functional skills, she adds. “You can develop skills for a role in finance, but it has never been just about the numbers. I can tell by sitting across the table from someone if targets will be met without looking at numbers on a page. We all have that ability if we work on it.” The people-centric approach delivers real business benefits. “We see ourselves as an employer of choice. That’s very important in the hospitality industry. We are not as challenged as others in the industry regarding recruitment. We are now back at 2019 job vacancy rates. We will always have several vacancies. That’s the nature of the business.” “The only way was up” She was appointed Group CFO on 1 July 2021. “The only way was up, having been shut down for most of the previous two years [during the pandemic],” she says with a smile. “It was easy coming in after that. Anyone can look like a hero in those circumstances.” Looking back on COVID-19, she believes it showed Dalata at its best.  “We never panicked. We stood back and said it would resolve itself. That was based on a genuine belief that science would get there. That was our underlying expectation, and we had to be ready when we came out the other side. We looked at it through a longer lens. Everyone stepped in to do whatever needed to be done. Our bottom line was to protect our people. They represent our biggest asset. The accounting standards haven’t figured out a way to measure the strategic value of people yet, but we know what it is.” The aim was to keep people employed during COVID-19.  “Our focus was on everyone doing the right things in the right ways to keep people on. That’s the Dalata way of doing things. We ensured all our people had full access to the Dalata Online Academy. Even at home, they could continue to grow and develop.” The operations software platform also proved its worth. “We use it in the hotels for people management, rostering, onboarding, as a communications tool, and for pushing out video updates,” Phelan explains. “We have a lot of young people in the industry, and the ability to access information over the phone is so important to them, particularly when they can’t get together physically. We ensured people remained connected to the business even when apart.” That approach was extended to customers, landlords, suppliers, bankers and other stakeholders.  “We gave refunds to customers when they asked for them. We never even considered not paying rent. All our decisions were taken with a view to the long term. That will stand to us in the future.” Growth Having delivered record profits in 2022, there will be no let-up in the growth and development of Dalata Hotel Group, Phelan says.  “We now have 52 hotels in Ireland, the UK and continental Europe, and another five in the pipeline in London, Brighton, Manchester and Dublin. Forty percent of our rooms are in Dublin, 40 percent in the UK, and the balance is in regional Ireland and continental Europe.  “We have great ambitions for continental Europe, but our priority growth focus is the UK. There is a gap in the four-star hotel market, and we are in a great position to fill it. Dalata is a very ambitious company. The focus is always on what’s next. I love that attitude. But there is strong discipline. There will never be trophy assets in Dalata. Everything must make sense for the broader business and deliver a return for our shareholders.”  She concludes by pointing out that her own role reflects the core values of Dalata.  “I am an executive director and sit on the board as well as leading the finance team. I must be able to contribute to Dalata strategically, not just in my own expert area. Board members need to be able to challenge each other. We may approach it from slightly different angles, but it’s important to hear everyone’s views. That’s the Dalata culture overall. People are encouraged to bring their individuality to work. Everyone is encouraged to have a voice and to speak up. Who we are and where we’ve come from shapes that. We all bring different perspectives to the debate.”

Aug 02, 2023
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Credit unions: transforming Ireland’s financial landscape

Chartered Accountant David Malone, Chief Executive of the Irish League of Credit Unions, believes that credit unions are uniquely positioned to fill the gaps left by the departure of major banks and cater to the needs of small businesses and individuals, offering a personalised and community-focused approach Having recently achieved the top ranking in the Ireland RepTrak 2023 study of corporate reputation, credit unions are now poised to provide a real alternative to traditional retail banks for the full range of financial services products.  The credit union sector’s strong local presence with over 500 locations across the island of Ireland demonstrates a clear community focus now combined with soon-to-be-enacted new legislation, which will see credit unions unlock their full potential to become the country’s primary financial services institution of choice. David Malone, Chief Executive of the Irish League of Credit Unions (ILCU), an advocacy body for credit unions in Ireland, believes the unique ethos and DNA of credit unions place them in a strong position to fill the void left by the departure of KBC and Ulster Bank, as well as other service gaps. “There have been significant changes in the financial services sector since the global financial crisis,” he says. “Twelve retail banks were operating in Ireland back then. It’s down to three now. That has led to a lack of customer choice, particularly in the mortgage and SME lending markets, where competition is highly concentrated between the three pillar banks.  “Along with that, we have seen bank branch closures, decimating Irish towns and even where branches remain, decision-making has migrated from the local branch to the centre.” That centralisation has created problems for customers, says Malone.  “For example, small businesses have a real challenge trying to get loans from banks,” he notes. “There is limited interaction with local bank branch managers. Many such loans are turned down. A small business owner can visit their local credit union and sit with staff to explain their business and its needs. Our staff have that vital local knowledge and will understand the specific needs of the business that, in many cases, can help in providing the appropriate loan finance.”  Building relationships Malone joined the ILCU as Head of Finance and Deputy CEO seven years ago, after spending over ten years in audit and assurance with PwC.  “I trained as a Chartered Accountant with PwC after doing my degree in Accounting and Finance and Masters in Accounting at DCU,” he says. “I am now a Fellow of the Institute. It’s a great qualification, providing a real platform for your career. “At PwC, I worked with a wide range of clients, from large Irish plcs to SMEs to Irish subsidiaries of multinationals. Going into different businesses and seeing how they are run was fascinating.” Auditing is much more than a numbers game, he explains. “You have to build relationships with audit clients. You are there to add value and recommend improvements to the client’s financial processes.” He was drawn to the business world as a student during his summer job. “I worked for five summers in my aunt’s business, which was a busy tour operator during the 90s. I learned all about customer service and how the true value of timely and reliable financial information is key to decision-making and strategic direction.” Malone was appointed ILCU CEO in July 2022.  “In conjunction with our board, I had been leading the transformation programme for the organisation prior to that,” he says. “The programme aims to deliver on our new purpose to lead, support and sustain the development of credit unions on the island of Ireland. “Our areas of focus include facilitating collaboration of credit unions, repositioning the credit union brand, and effective advocacy to government and regulators. We also provide a significant suite of professional services to member credit unions in areas such as risk and compliance, legal, human resources and training.” The evolution of credit unions “Our transformation has brought significant additional expertise into the organisation with a number of new skill sets adding huge value as we deliver our purpose,” Malone notes. Malone is excited by the evolution of credit unions. “Credit unions have a 42 percent share of the personal lending market. They have issued close to half a million loans in the last year. In addition, credit unions in over 200 locations across the country are now providing current accounts that are potentially accessible by over two million credit union members. These can be accessed through an app and support Apple Pay and Google Pay. Credit unions now account for over 10 percent of new current accounts opened.” The new legislation, the Credit Union Amendment Bill, is a game changer, Malone says. It allows for the establishment of Credit Union Service Organisations (CUSOs) by groups of credit unions. These CUSOs enable credit unions to pool resources to invest in back-office infrastructure that will enable more credit unions to provide a wider range of financial services, particularly SME lending and mortgages. The new legislation also allow credit unions to provide services to members of other credit unions where the credit unions agree and allows credit unions to pool loans and risk between each other. “Credit unions have significant funds to lend,” says Malone. “They are not relying on the wholesale money markets for their funding. Instead, members continue showing confidence and trust in credit unions by depositing their savings.  “A number of credit unions now offer some of the lowest interest rates in the mortgage market. Credit union mortgage lending has increased by 25 percent in the last year. There is circa €11 billion of funds in credit unions that is available to be lent and can be used to fund small businesses, help people buy their homes, and support community organisations. The new legislation will help credit unions significantly increase their footprint in these areas. “Digitalisation presents great opportunities,” he explains. “Credit unions embrace technology by providing online payments, digital membership and loan applications. However, there is an important difference: credit unions are not digital only; they are digital with the essential human touch. Credit unions are omnichannel, so you can go into a branch or call on the phone and get an answer in real-time.” There is also the issue of financial exclusion. “People still need access to cash, and with banks closing branches and removing ATMs around the country, credit unions have an important role to play in providing that access.” Trusted organisations Malone believes that personal service is the chief reason for credit unions’ top ranking in the Ireland RepTrak 2023 study of corporate reputation.  “We got under the bonnet of that ranking, and we found the key contributors are our human, friendly and authentic service. The study emphasises attributes such as trust and respect, which are core to the ethos of credit unions which are locally owned and managed. We are proud to be at the heart of communities nationwide working towards a more inclusive society, where no one is left behind.” That contrasts sharply with some of the other lenders in the market. Malone is concerned about the impact of ‘buy now pay later’ (BNPL) and personal contract purchase (PCP) products on borrowers. “People don’t realise they are accumulating significant amounts of small debts with these products,” he says. “When people get a loan from the credit union, it’s very transparent and open. We want a lifetime relationship with members. It’s not short-term. Credit unions have helped members consolidate debts to deal with issues created by those products.” He explains that credit union loans are very different to other loans.  “For example, credit union loans provide flexibility, including no early repayment penalties. There is also loan protection insurance that effectively repays the loan in the event of a member’s death. This is a unique credit union benefit that you won’t get with the bank.  “I recently learned about a young person in their twenties whose parents had died. The parents had bank and credit union loans. The credit union loans were paid off automatically as they were covered by the insurance. The bank offered a repayment plan. Our approach is so different to other credit providers. We genuinely care about our members.” That membership is ultimately the critical point of difference, he believes.  “Our members are much more than customers; they are part owners of their credit union. They have a say in how it’s run. Members can volunteer to be on the board and committees. The boards are made up of community volunteers who have the locality’s best interests at heart. They selflessly give their time to credit unions. I would encourage any Chartered Accountant to consider becoming a credit union director, as it is enormously rewarding. “We see credit unions becoming primary financial institutions of choice migrating from the periphery to the front and centre of the financial services landscape,” he continues. “We are building on over sixty years of service to communities around Ireland. We are here to stay, not retrenching or closing – quite the opposite. We are growing and moving forward. We are building on a great reputation and great customer experience. We are offering a much wider range of products and services across the country, and that’s great news for members and the people of Ireland.”

Aug 02, 2023
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“There is a financial balance sheet but there is also an environmental and social balance sheet”

Imelda Hurley, CEO at Coillte, the semi-state forestry company, talks about her passion for sustainability and the importance of Ireland’s climate action and biodiversity agenda for the Irish economy and society  Imelda Hurley knew from an early age that she was destined for a career in business. Hurley tells Accountancy Ireland about her career path and how Coillte’s strategic vision will further support its contribution to Ireland’s climate targets, optimising the multiple benefits from forestry.  Tell us about yourself and the start of your career. I grew up on a family dairy farm just outside Clonakilty in West Cork. My first job was with Clonakilty Black Pudding, a little-known brand back then, but now a very successful and entrepreneurial operation. I completed a Business Studies degree at the University of Limerick. Following that I joined Arthur Andersen and became a Chartered Accountant. During that time, I had the opportunity to engage with multinationals and indigenous companies. That gave me a great lens into how organisations successfully operate, develop and implement strategy. How has your career evolved since you qualified as a Chartered Accountant? A: I always had an ambition to become a CFO and eventually a CEO. My career experience has been from farm to fork to forestry, working in the food, agribusiness and agriservices businesses across a variety of ownership structures.  During my role as CFO and Head of Corporate Sustainability at PCH International in China, I had the opportunity to learn more about sustainable product development and supply chain management.  That was over 10 years ago, when few organisations were talking about sustainability. I’m left reflecting on how times have changed over those 10 years and how there is an increased focus on sustainability today.  You were appointed as CEO of Coillte in November 2019. Tell us about your role and what attracted you to the position. I really enjoy the outdoors and nature. Coillte gave me a great opportunity to work in a business with a commercial focus, but also a business delivering social good. I joined Coillte in November 2019 and I spent much of the first two years navigating the pandemic. I wanted to ensure that Coillte emerged from the pandemic as a sustainable, viable and vibrant organisation. I am pleased to say that when we reported our 2021 results, we delivered record revenues, record profitability and a record dividend to the State.  Coillte manages 440,000 hectares of primarily forested land, circa seven percent of Ireland’s land, with about 6,000 individual properties. We have just over 800 employees and 1,200 contractors working across three divisions: Coillte Forest, Land Solutions and Medite Smartply.  Coillte is the nation’s largest forester and producer of certified wood, a natural, renewable and sustainable resource and the largest provider of outdoor recreation space in Ireland. It enables wind-energy on the estate, processes forestry by-products and undertakes nature rehabilitation projects of scale. When you were presented with your Businessperson of the Year Award in December, you were described as an “advocate for sustainable business practices and a leader in sustainability discussions”. Why is sustainability important to you? We are on a journey that requires us to leave the planet in a better place than we found it. There is a financial balance sheet but also an environmental and social balance sheet. Good business brings these together. From my perspective, I accepted the award on behalf of Team Coillte, all of whom work every day to balance and deliver the multiple benefits of forestry.  Tell us about the strategic vision you launched last year and Coillte’s plans for the next 12 months and beyond. In April 2022, we launched a new forest strategic vision focusing on four pillars – Forests for Climate, Wood, Nature and People. This vision sees us, as an example, enabling the creation of 100,000 hectares of new forests by 2050. Those forests will sink approximately 18 million tonnes of CO2.  We are also working on how we manage our existing forests to capture an additional 10 million tonnes of CO2 by 2050.  We have an ambition to redesign approximately 30,000 hectares of peatland forests through a programme of rewetting or rewilding for climate and ecological benefits and also aiming to enable the generation of one gigawatt of renewable wind energy by 2030.  From a people and recreational perspective, we are targeting to enable €100 million of investment to create world-class visitor destinations by 2030.  In July 2022, we launched Beyond The Trees, Avondale at Avondale Forest Park in County Wicklow and in June of this year, we opened the newly refurbished Avondale House, further adding to Avondale Forest Park experience, which has had over 300,000 visitors since June 2022. Our ongoing focus is to continue to ensure a strong, viable, vibrant Coillte that focuses on optimising our contribution to Ireland’s Climate Action plan, while continuing to deliver sustainably certified timber to support the decarbonisation of the built environment.  Our strategic vision also involves increasing from 20 percent of the estate being primarily managed for nature and biodiversity to 30 percent by 2025 and to 50 percent in the long-term. Another major focus for us is workforce capacity, planning for our organisation and the industry more broadly. We have 440,000 hectares under management and between now and 2050 the State has an ambition to increase forest cover from 11.6 percent to 18 percent. As such there will be a requirement to attract more people into our sector going forward. Are you glad you made the decision to qualify as a Chartered Accountant and what career advice would you offer your younger self? A: In the early years of my career, I looked up to others. Ultimately, I realised what was much more important was to follow my own path and enjoy the journey. You have to do what makes you happy and if you work hard and are determined, good things will come.  

Aug 02, 2023
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One step ahead of the curve in hospitality

As Group Finance Director with Galgorm Collection, Tiarnán O’Neill has learned the value of constant reinvention and reinvestment in the competitive hospitality market In his role as Group Finance Director with Galgorm Collection, Tyrone-born Tiarnán O’Neill plays a leading role in the strategic direction of one of Northern Ireland’s most successful locally owned hospitality groups. Established in 1991 by brothers Nicholas and Paul Hill with the opening of Galgorm, the group has since expanded with the acquisition of two further hotel properties – The Rabbit Hotel & Retreat in Templepatrick and The Old Inn in Crawfordsburn – as well as Fratelli Restaurant and Parisien in Belfast. Even so, Galgorm, now a 380-acre spa and golf resort, remains the flagship property in the group. “We are very fortunate to have a loyal customer base that know Galgorm to be firmly focused on investment and innovation in their product offering. Our owners have invested heavily to establish Galgorm as an award-wining international and world-class tourism destination,” says O’Neill. “When they acquired the original Galgorm site on the River Maine back in 1991, it was a country house with 20 bedrooms. Over the last number of years, we have grown into an award-winning and world-class collection of hotels and restaurants, which will generate revenue circa £50 million this year.” Constant reinvestment Even as the dust settles on two recent acquisitions – The Rabbit Hotel & Retreat in Templepatrick, bought in 2019, and the historic Old Inn in Crawfordsburn, acquired in 2021 – The Galgorm Collection continues to look to the future with ambitious plans for the next five years.   “We’ve invested £20 million in The Rabbit Hotel & Retreat since the property was acquired and now it offers stylish accommodation, a luxury outdoor spa and lakeside walk, an onsite bar and restaurant and an events space for weddings and conferences,” says O’Neill.   “We were honoured to be recognised by the AA at their 2023 awards, with The Rabbit Hotel & Retreat being crowned Northern Ireland Hotel of the Year.  This is a fantastic endorsement of all the hard work that has gone into the extensive redevelopment.” The Galgorm Collection now plans to commence work on an additional 17 guestrooms at The Rabbit Hotel & Retreat at a cost of £2.5 million, following the opening of an exclusive £2.5 million resident-only outdoor Treetop Spa at The Old Inn. All 32 guestrooms at The Old Inn are also being upgraded as part of plans to revitalise and upgrade the historic destination.   “We’re confident that The Old Inn’s new-look offering will deliver a new chapter of growth for us and for Northern Ireland,” says O’Neill. Since 2010, £60 million has been invested into Galgorm and the first phase of a £30 million project to further expand and enhance the resort and spa facilities by 2027 has just been completed.   “Our guests’ appetite for new experiences, and our own desire to build on our reputation, means that the investment has got to continue,” says O’Neill. Early career Before joining Galgorm Collection, O’Neill had begun his career training as an Accounting Technician with PwC in Dungannon, his hometown. “After getting my A Levels, I actually went to Queen’s University Belfast first to study for a degree in economics and management,” he says. “I’d gone to the local grammar school and, if you got the grades there, you were expected to go to university, but it just didn’t suit me.” Instead, O’Neill decided to become an Accounting Technician, beginning his training with PwC and qualifying as a Chartered Accountant in 2012. “I just became a Fellow of Chartered Accountants Ireland last December and it was a proud moment for me, but I’m also very grateful that I started as an Accounting Technician, because I think that gave me some really valuable early-stage commercial experience,” he says. “Right at the very start of my time with PwC, I was looking after the accounts of sole traders, small partnerships, SMEs and a lot of farmers – it was non-audit accounting work, which gave me a firm grounding in debits and credits and the basics generally.  “My start was different to a lot of trainee Chartered Accountants who get sent into audit early on and don’t necessarily get experience in preparing a set of accounts. That’s stood me in good stead in the years since.” In all, O’Neill spent close to a decade with PwC. “After starting off as a technician, I then spent some time in personal tax before settling into the firm’s audit practice,” he says.  “Before I left, I was working with some quite big clients that were among the top 100 companies in Northern Ireland, local success stories in manufacturing, financial services, life science and biomedical – it was fantastic to get experience in such varied industries.   “Once qualified, I got to spend two to three months per year traveling to work in the likes of London, Edinburgh and Jersey in the Channel Islands, and New York.” A fresh challenge In 2017, O’Neill decided to leave behind the world of practice to take on a fresh challenge. “I wasn’t actively looking for a new opportunity, but I got a call one day asking if I would be interested in taking on the newly created role of Chief Operating Officer of the Diocese of Down and Connor,” he says. In this role, O’Neill was responsible for the financial management of the second largest diocese on the island of Ireland, after Dublin. “The Charity Commission for Northern Ireland had come into being, which brought new regulations and the requirement that some organisations, which had been run as charities up until then, be formally recognised as such,” he explains. “Working with the Diocese of Down and Connor, I went from being an audit manager to, overnight, being responsible for a £100 million-plus balance sheet, income of about £30 million and a 330-strong team.” The role involved streamlining operations and was “hugely enjoyable”, O’Neill says now. “It was about bringing the organisation back to its core, which meant divesting excess assets and services. O’Neill reported to a highly experienced Board of Trustees with high-profile members drawn from the legal, financial and other respected professions in Northern Ireland. “It was a tough board to be accountable to, but all of the members were very successful professionals in their own right. They were willing to give me their time, point me in the right direction and I learned a lot from all of them,” he says. Aged just 30 at the time he took on the role, O’Neill learned some valuable lessons in management and communication. “I found myself managing people who were quite a lot older than me in some cases. What I learned is that you have to find out what makes people tick and flex your style accordingly, so you can bring people with you rather than creating conflict.” The COVID-19 pandemic By mid-2019, O’Neill was once again ready for a new challenge, but just six months after joining Galgorm Collection, the pandemic took hold and Northern Ireland was plunged into the first of a series of lockdowns in March 2020. “We went from being a cash-rich business with a constant churn of coming in every day, to suddenly having nothing coming in overnight. We were lucky we had enough reserves to get us through,” he says. Galgorm Collection also implemented an employee assistance programme to support its nearly 1,000-strong team. “Ultimately, the pandemic made us more resilient, and we are extremely proud that we had no COVID-related redundancies throughout the entire pandemic,” says O’Neill. “We kept in contact with all of the team members. We had some employees who were used to working 40 to 60 hours a week in a very busy setting.  “All of a sudden, they were pulled out of this bustling work environment. We wanted to help them with the stresses of finding themselves isolated and locked down at home. The right balance The management team at Galgorm Collection adheres to a stringent corporate governance model to ensure that the right decisions are made, and the correct procedures followed at all times. “Any investment over a certain level has to be approved by the board, which meets bi-monthly. As long as the numbers stack up, we aim to make it work. We are not a highly leveraged business.  “The view is that, while we continue to invest and constantly enhance and add to our product offering, we also keep paying down any borrowings we have and stay lean, so we are in a position to grasp any opportunities that come along.” Galgorm Collection is always on the lookout for acquisitions that might fit, O’Neill says: “If it makes sense for us, we won’t turn down the right opportunity.”

Jun 02, 2023
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Paving the way for a sustainable future

Our Chartered Star 2023 winner Peter Gillen tells us about his work helping companies to reach their sustainability goals and gives us his take on sustainable finance  Peter Gillen, a sustainability manager in Grant Thornton’s Financial Services Advisory Department, was recently named Chartered Star 2023, an annual designation recognising outstanding work in support of the UN Sustainable Development Goals (SDGs).   Run in partnership with One Young World and Chartered Accountants Worldwide, the aim of the annual Chartered Star competition is to celebrate the difference-makers in the profession who are helping to combat the climate crisis by bringing real, positive change to their workplaces and communities.  A graduate of Trinity College Dublin, Gillen grew up in Dundrum and began his career training with PwC before his passion for sustainability led him to join the Sustainability Team at Grant Thornton in 2021. As Chartered Star 2023, Gillen will attend One Young World Summit, representing Chartered Accountants Ireland and Chartered Accountants Worldwide, in Belfast in October. Here, he tells Accountancy Ireland about his interest in sustainability and gives us his take on ongoing developments in sustainable finance globally. Tell us about your decision to become a Chartered Accountant? What attracted you to the profession? When I was younger, particularly in the lead-up to the CAO application process in sixth year, family and friends told me accountancy was one of those qualifications that would allow me to work in any sector anywhere in the world. This has come to pass in my career so far as I’ve had the opportunity to work in Europe and the US as well as here in Ireland. Travel, in general, is one of the best ways I have found in my own life to learn from others. That’s why attending One Young World Summit later this year is so exciting to me. There will be so many people from many different countries, and we will have the opportunity to learn from both our shared experiences and different perspectives. What is it that initially sparked your interest in sustainability? I’ve always had an interest in sustainability and was frustrated by the slow pace of progress in the last decade or so. During the pandemic, when everyone had more time to reflect, I reconsidered the direction of my career and decided I would try to merge my training in financial services with my passion for sustainability. It was really about finding ways to use my knowledge to bring about real change and help companies on their sustainability journey. Chartered Accountants in general are uniquely placed to be right at the heart of sustainability discussions, and to deliver concrete plans to transition to a greener economy. There isn’t a medium- to large-sized organisation in the world that doesn’t employ a Chartered Accountant and we are uniquely placed to support ESG efforts, because of our problem-solving and analytical skill sets, our ability to take a step back and see the bigger picture, and lastly being able to apply our learnings from financial reporting to the impending sustainability reporting requirements, which will be applicable to companies over the next few years. What do you see as the greatest sustainability-related threats and challenges of our time? In terms of threats, it’s the classic, “the wants of the few outweigh the needs of the many”. Those in power – the few – often have self-interest in mind and their actions can have a disproportionate impact on others – the many. Those who have the power to influence real change are sometimes reluctant to do so. A classic example here is the large oil companies, or sometimes political leaders. Chartered Accountants working in leadership positions in large corporations really do have an important role to play in leading the way and convincing their stakeholders to tackle the climate crisis, not just for the planet but also for their companies’ long-term viability. For me, it comes down to collaboration, both nationally and internationally. Humankind is the single greatest determinant of the fate of our planet. We have the power to save our planet from becoming an uninhabitable place.  The challenge is trying to unite a large group to focus on one shared goal. History has shown us how difficult this can be, but also that it is possible and that it is often at times of catastrophic crisis that we unite. One example is the European Union, which was born in the aftermath of World War II. I’m confident that this time we can unite before it’s too late and introduce sufficient measures to address the issue. What is your take on current progress on Ireland’s Climate Action Plan? I think we have made a lot of progress, but we still have a long, long way to go. There are challenges but there is also immense opportunity for a country like Ireland. In particular, we have a unique opportunity to harness our coastline for the purposes of renewable energy – wind and wave, for example – and become a net exporter of energy instead of relying on imported fossil fuel-based energy sources. Reaching Ireland’s climate targets isn’t just about government action, though. Every single person has a role to play. For example, we have all become too reliant on convenience and this mindset needs to change. We need to learn to repair the goods we have where we can, instead of automatically replacing them – thinking differently about the lifespan of the items we own and the waste we generate. Tell us about Grant Thornton’s sustainability team and your role in it. I am a sustainability manager within our Financial Services Advisory Department. Our team helps our clients navigate all of the new environmental, social and governance (ESG) rules and regulations the EU and other regulatory bodies are bringing out. The world has really woken up to the climate crisis, so our work is evolving on a daily basis as legislators and regulators work to promote the transition to a greener economy. We help our clients to understand these requirements and the roadmap they need to put in place to meet them. My biggest career goal is to continue to help companies to support the UN SDGs, primarily by supporting SDG 13 Climate Action, because, for me, climate change is, without a doubt, the biggest challenge of our time. What do you think of the progress made by the European Commission thus far in progressing the Corporate Sustainability Reporting Directive? I’m optimistic about the progress they have made so far. The European Financial Reporting Advisory Group (EFRAG), the European body drafting these standards, delivered their first set of draft standards to the European Commission last November. In order to ensure companies can implement these new standards, Mairead McGuinness, European Commissioner for Financial Stability, Financial Services and the Capital Markets Union, has asked EFRAG to prioritise efforts on capacity-building, basically providing the relevant companies with a support function to help them implement the standards. As a result, EFRAG is pausing the roll-out of sector-specific standards for now, which I can understand given the circumstances. It’s important that companies are given sufficient support so that they may implement the sector-agnostic standards appropriately before moving forward with the sector-specific standards. What does it mean to you to be named Chartered Star 2023? It was an honour to win it and something I wouldn’t have thought possible all those years ago when I started my career in accountancy. The list of past winners is so impressive. To be chosen this year is a privilege and I have a responsibility as Chartered Star 2023 to continue the high standard in everything I do. Ultimately, I hope to continue to work towards the achievement of the UN’s SDGs for many years to come both in my personal life and through my career.

Jun 02, 2023
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Is the four-day working week fit for purpose?

With the concept of a four-day working week gaining traction, three members of Chartered Accountants Ireland give us their take on the potential pros and cons of working fewer hours as standard in the future Kerri O’Connell Principal  Obvio Tax Services The four-day work week is an idea whose time has come! We are all aware that we are living through an era of great societal change, with many people questioning their lifestyle, their desire to buy more ‘stuff’ and the impact all of this has on the natural world around us.  The arrival of more advanced Artificial Intelligence is also likely to have a huge impact on our working lives. From a business perspective, many sectors are struggling to recruit and retain staff. The pressure is on in many aspects of the service industry, including professional, medical, construction and hospitality, and we are all aware of shortages of certain foods, medicines, etc. An economic ‘growth at all costs’ model, and accelerating expectations of ‘always available’ goods and services, create pressures that are doing none of us any good. Neither is a working week model that requires people to work on all of the days during which the services they require are accessible. Consider that the five-day working week (itself only 100 years old) was a sea change from the previously standard six-day week and, at the time, regarded as a great upheaval. That change bedded in over time, just as a four-day working week will too. The opportunity for parents to spend more time with children, for people to have more time available for caring obligations, or volunteer for a social/charitable organisation, is not just a ‘nice to have’ – it would bring fundamental benefits to our society and our environment. Many of us feel very resistant to change and only make a change when we are forced or pressurised to do so. If the past three years have taught us anything, however, it is that we are all more adaptable than we think. Shaun McGlade Managing Director SMCG Ltd. There has recently been a major shift in the perception of a four-day working week, which is now starting to gain real traction as an exciting workplace policy.    At its core, the paradox of shortening working hours for no less pay is in stark contrast to the dominant burnout culture of past decades, where working more was viewed as working better. Pilot schemes trialling the effectiveness of the four-day working week have yielded positive results. The largest to date was carried out last year in the UK by 4 Day Week Global, in partnership with Autonomy, an independent research organisation, the University of Cambridge and Boston College. Sixty-one companies employing 2,900 people took part in the UK’s Four-Day Week Pilot between June and December 2022. More than 92 percent opted to continue with a four-day working week after the six-month study concluded. With many people having adapted to flexible working following the pandemic, and a greater focus on work-life balance, there is a growing need for businesses to think differently about how they operate. A four-day working week could give some a competitive edge in the war for talent.  One of the most interesting findings of The UK’s Four-Day Week Pilot was that, among the 61 participating companies, revenue remained broadly the same over the course of the six-month trial, rising by 1.4 percent on average, weighted by company size.  When compared with a similar period from previous years, participants reported an average 35 percent revenue rise. So, while some employers are sceptical about the potential benefits of a four-day working week, my view is that it holds numerous potential benefits. These benefits range from a competitive edge for employers in the employment market, to higher staff retention, improved well-being, lower absenteeism, less burnout and reduced childcare costs for employees. Teresa Campbell Partner FPM  Around the world, interest in the potential benefits of a four-day working week is on the rise as employers and employees look for ways to improve well-being, enhance organisational performance and reduce the adverse impact of working life on society and the environment.  It is these positive outcomes that could make the four-day work week popular among employers in the future, so I think it is likely that we will see it become increasingly common – including in SMEs and accountancy practices – provided it is introduced in ways that do not adversely affect customer/client service.  In our own organisation, all of our team are actively encouraged to think about how we structure each working day.  We want our people to enjoy a healthy work-life balance, develop their careers and contribute to society in a meaningful way. We support flexible working and have measures in place to ensure that this does not disrupt our client services.  We are largely laptop-led, with a ‘work anywhere, anytime’ culture. We hold monthly virtual team gatherings and have developed and implemented a hybrid and flexible working policy, which piloted a four-day working week. More than 10 percent of our team avail of this option and our people say that the flexibility has changed their quality of life.  This is in addition to the over 22 percent who are working part-time, with the remainder either finishing at 1pm on a Friday or working the standard working week.     Our strategy has enabled some team members to continue to work while travelling internationally, and has also facilitated higher levels of female participation in our leadership teams.    One of the main factors for the success of our flexible working policies is that they enhance job satisfaction and encourage autonomy. Our experience is that team members both appreciate flexible working and are themselves very willing to be flexible, stepping up where necessary to meet urgent client demands.  Overall, it is a two-way process with everyone committed to enhancing, rather than diluting, our clients’ experience. 

Jun 02, 2023
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“For me, the highly transactional nature of the business is really appealing”

Ross O’Connor, CFO with aircraft leasing company Avolon, talks us through the career path that took him from practice to a high-flying career in international aviation Originally from Ballinrobe in County Mayo, Ross O’Connor studied at Trinity College Dublin and qualified as a Chartered Accountant while working with Deloitte in Ireland. After joining Avolon in 2011 as a business analyst, he rose through the ranks at the aircraft leasing company to become Chief Financial Officer. Here, O’Connor tells Accountancy Ireland about the factors that prompted his move from practice to industry and his experiences in a niche sector with international reach. Tell us about your career starting out and how and why you became a Chartered Accountant? I studied Management Science and Information Systems at Trinity College Dublin and then joined the CFO Services Group at Deloitte as an analyst, eventually becoming a senior consultant.  By the time I left six years later, I’d worked across a pretty broad range of projects in the public and private sector and knew I wanted to move into industry, so I could really get to know and progress my career in a specific sector as opposed to working across a range of sectors. I had qualified as a Chartered Accountant as well by that stage, which gave me a structured qualification I felt I could rely on in any professional environment. Why did you decide to move into the aircraft leasing sector?  I didn’t know a whole lot about the sector at that stage, to be honest, but the more I learned about it, the more it appealed to me.  The sector emerged in Ireland in the 1970s and there is now a wealth of talent in the country. There is also an increasing focus on the sector through specialised training courses like the MSc in Aviation Finance at UCD Smurfit School. A big attraction for countries dealing with aircraft leasing companies like Avolon in Ireland is that we have double tax treaties throughout the world. This gives us a big advantage over leasing companies in other countries.  For me, the highly transactional nature of the business is really appealing. There is constant momentum and movement, and when I joined Avolon in 2011, it was still in the start-up phase.  The company had only just launched the previous year, it was well capitalised and key decisions were being made here in Ireland. I knew I would have a really great opportunity to grow and develop my career.  It is a small sector, so relationships are important. It is also competitive. Ultimately, you want to win business. A lot of the aircraft we lease are similar, so how successful you are comes down to how competitive you can be and how strong your relationships with your customers are. How did your career path with Avolon progress from 2011 onwards? I started as a business analyst on the Transaction Structuring Team, which helped me to learn about the various elements of how the business operated and, from there, I moved into a sales role in Aircraft Trading, which involved selling aircraft to global investors and leasing companies. That work allowed me to travel in Asia and the US and gave me a chance to see the world, which was brilliant on both a professional and personal level.  From there, I moved to the Capital Markets Team, which funds the business, raising money from banks, public markets and other investors.  At that time, we were evolving from a bank-funded model through to funding primarily in public markets, which was an interesting journey.  I was appointed Head of Capital Markets in 2020 and then took up my current role as Chief Financial Officer in October 2022. Talk us through how Avolon has evolved since you joined the company? Today, we have $30 million of assets, 578 aircraft flying around the world and customers in 65 countries. It’s a big business with an international presence. It’s taken us a while to get here. We had 20 staff in 2011 and we were private equity backed. We listed on the New York Stock Exchange in 2014 and that was a huge event.  We were public for about a year and then we were taken private again by Bohai Leasing, a company in China, at a 55 percent premium to our listing price. Bohai had a real ambition to grow and injected more equity into the business.  In 2017, we acquired the aircraft leasing business of CIT Group, one of our competitors, for $10 billion. That deal doubled our size and catapulted us into a different realm in terms of global scale.  We’ve continued to grow the business since. Last year, we had $2.3 billion revenue and $253 million net income.  What impact did COVID-19 have on Avolon and on your role as CFO? It was a black swan event where we suddenly had a global fleet grounded across the board. At that time, I was working on the funding side of the business with $18.5 billion of outstanding debt so a lot of our investors were calling and asking what was happening.  We run stress tests on our business all the time and one of our key points is that our assets are usually transferable from a challenging market to somewhere else in the world where there is demand, but COVID-19 was a global phenomenon. Thankfully, we were in the position to leverage a strong balance sheet, investment grade credit rating and high levels of liquidity, so we could protect the business through the challenges.  When airlines started asking for deferrals on their rentals during the pandemic, we were able to support them in a lot of cases because we already had a lot of liquidity.  We started to defer some of our order book to make sure we had enough cash in the business and quantitative easing in the US allowed us to raise capital to support this. Our profitability was hit in 2020 and 2021 when some of our airline customers went bankrupt or restructured, so now the focus is on returning the business to our pre-COVID profitability. It’s going well. Air traffic is back up and the reopening of China has driven increased traffic in Asia. We are seeing rising demand for our aircraft because supply chains for manufacturers like Boeing are struggling to produce aircraft quickly enough. What next for Avolon in 2023 and beyond? We are focused on growth and driving our financial performance following the impact of COVID. The major positive is that the market backdrop is very supportive. Airline demand for aircraft and aircraft leasing has increased dramatically with rising passenger traffic.  Right now, we own a fleet of 578 planes, with a further 252 on order. We have 147 customers spread around the world and about 45 percent of our business is in Asia, with long-term demographic trends that are very supportive of aviation. India and the Middle East are also big growth regions for us.  We issued a US$750 million bond offering in May. We haven’t issued a bond since August 2021 because the markets have been quite volatile due to COVID-19, the war in Ukraine and rising interest rates.  We have lots of different funding channels and we have relied on some of our private funding channels over the last year to 18 months, but ultimately, we see the primary source of our funding as coming from public markets. Getting back into the bond market was an important milestone.  From an internal perspective we’re really focused on further enhancements to the learning and development opportunities we offer the team.  Recently we launched Accelerate, a bespoke leadership development programme for emerging leaders with a particular focus on developing our female leadership pipeline. Looking back now, do you have any regrets  about the decision to train as a Chartered Accountant? No, no regrets. The training you get as a Chartered Accountant gives you a very good grounding in terms of the quality and scope of what you can offer as a professional.  When I was working in sales and trading here at Avolon, I was able to understand how the financials would impact and, when I went on to work in capital markets, I was able to figure out angles on the deals I was working on because of my knowledge as a Chartered Accountant. The world opens up to you because there are so many career options available to you. The appeal for me with Avolon is that it is an Irish-based company with a global reach and outlook.  That creates opportunity. It’s a constantly changing environment and that is what makes it so exciting and fulfilling for me.

Jun 02, 2023
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“We need to value our contribution as women more because we often undersell ourselves”

Ann-Marie Costello became the first female partner on the Corporate Finance Team at Grant Thornton earlier this year. Her advice to other women? Back yourself and take opportunities I grew up in a family of medical professionals, so accountancy was not necessarily the expected path. I actually changed from veterinary to commerce and German the day before the CAO application process closed, so my career could have been very different.   Opting to do a degree in commerce and German gave me time to decide what I wanted to pursue as a career. I found I really enjoyed the economics and accountancy modules, so it felt like a natural progression to go on to do the Master of Accounting at UCD Smurfit School before taking up a training contract with KPMG Corporate Recovery.  At the time, the accountancy ‘milk round’ was more geared towards traditional audit and tax routes, so joining an advisory team was the path less taken, but I really wanted the commercial experience that came with it.  Hitting the ground running Having a solid background in accountancy meant I could hit the ground running in Corporate Recovery and I had great training working on trading insolvencies. After qualifying and becoming a manager with KPMG, I left Ireland for a year of ‘anti-reality’, travelling the world.  When I returned, I met with Grant Thornton’s Debt Restructuring Team, who were pivoting away from insolvency. I liked the team and the idea of working to bring businesses back onto a stable footing.  After a few years, I transitioned to Corporate Finance and I made Partner in January of this year, becoming the first female partner in the department.  These days, my work is focused on helping shareholders to position themselves for the sale of a business and to maximise value. Most of my work has an M&A or due diligence focus.  So, in my career so far, I have been able to work with businesses across the entire economic cycle. Fall-off in female talent It just so happens that the areas in which I have worked have been particularly male-dominated, especially at senior levels.  My intake and training contract had a healthy mix of female versus male trainees but, from the manager level onwards, I saw a fall-off in female talent.  The reasons for the fall-off vary, ranging from the lack of a clear path for career progression, lack of support or mentorship, and movement from practice to industry, to work-life balance considerations and family commitments.  The diversity, equity and inclusion (DE&I) agenda was not well-developed when I was training, and as that has begun to change in more recent years, I think that it has brought some significant benefits. I do believe we have seen a move towards greater equity at senior levels – although the pace of change is slower than we may like, I think we’re getting there. We do need more balanced representation to attract younger generations – the ‘if you can’t see it, you can’t be it’ adage.  Greater supports are needed in the form of allyship and mentorship, as well as ensuring the wider conditions to support talent retention are met – these include issues such as childcare, paternity leave (both availability and take up) and flexible working.  There are wider societal shifts that need to become the norm to level the playing field further. Gender pay gap reporting Gender pay gap reporting has been a welcome development in terms of driving good behaviours within business and providing employees with greater transparency.  However, nothing can substitute the conversations on the ground that can provide you with clarity as to where you stand.  Conversations regarding remuneration, promotion and performance are often uncomfortable, so we sometimes tend to avoid broaching these subjects.  Time and time again, recruiters and HR teams tell me that, as women, we often undersell ourselves and have lower expectations for remuneration. We need to value our contributions more.  Do your research, back yourself and don’t be afraid to step out of your comfort zone to take on opportunities as they present themselves. Learning the skills for success At some point in your career, you will need to do more than just to be ‘good at the job’. At that stage, developing your career becomes about your network, your profile and your leadership. It is important to learn to have confidence in yourself and to value your input. This often comes with surrounding yourself with the right people, so don’t be afraid to talk – to your peers, your friends and your network. You will only ever regret the things you didn’t do, or say, so speak up and say ‘yes’ to opportunities for development. In my own experience, navigating career development and parenthood is not without its challenges. You need all the support you can get and to always try to look after yourself.  We just had our second baby towards the end of last year, a year during which I was also going through the partnership process, as well as taking on the role of Chairperson of Chartered Accountants Ireland Leinster Society.  I took on a lot, but there were several opportunities that presented themselves around the same time and, weighing it all up, I chose to go for them. I am lucky in that I have huge support from my family and, in particular, my husband, who had to pick up some of the slack. The role of mentoring and networking I sincerely believe that mentoring and sponsorship are key to development, and I’m glad to see so many businesses providing necessary resources and supports in these areas.  It’s important to have someone who can mentor you – someone who will tell it how it is, act as your sounding board and provide constructive criticism.  It is equally important to have a sponsor within your organisation – someone who will support you and guide you in your career development. I would encourage these relationships to be with both male and female mentors and sponsors.  It can often be helpful to have a mentor outside of your work environment to speak to about your work and personal development. Chartered Accountants Ireland provides a mentorship programme for members, which is a helpful resource. Networking can seem like a daunting task, particularly with the reopening of society post-pandemic. However, it really is never as bad as it seems.   The network of people Chartered Accountants will have from their time at university and training will be huge, and the Irish accountancy profession is particularly well-connected at home and abroad.  Try to keep this network active. You never know when you might be able to help someone, or when they might be able to help you.

Jun 02, 2023
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“Fundamentally, our business is about people”

In his new role as head of PwC Ireland, Enda McDonagh wants to attract the ‘best and the brightest’ with a culture of openness and trust As the incoming Managing Partner at PwC Ireland, Enda McDonagh is busy preparing to take over in his new role from 1 July. Although still “very much in the transition phase”, McDonagh is, he says, already clear on one of the biggest priorities ahead for his four-year term at the helm of the professional services firm.  “Our people are our single most important asset. Fundamentally, our business is about people,” McDonagh says.  “What differentiates the firm in the market is the calibre and quality of our people, so attracting the next generation of leaders – the best and the brightest – will be a key focus for me.” McDonagh has been Assurance Leader with PwC Ireland for the past eight years and part of the leadership team reporting to Feargal O’Rourke, the firm’s outgoing Managing Partner.   McDonagh’s career with PwC Ireland stretches right back to 1994, however, when it was still trading as Price Waterhouse and long before the move to its current flagship premises on Dublin’s North Wall Quay. “When I walked through the doors of our old office on Wilton Place that first time, would I have thought I would be where I am now 29 years later? I don’t think I could have predicted it,” McDonagh says. “I’ve worked for one firm in that time, but I’ve had multiple careers through the roles and the experience I’ve had.  “Working closely with so many clients across different sectors has taken me from indigenous companies operating in the domestic market right through to multinationals trading in Ireland – and offering them the support mechanism they need to invest here. “Ultimately, I think I’ve gotten to where I am now by taking every opportunity that has come my way and making the conscious decision to keep learning at every stage of my career.” The team around McDonagh has also helped. “I’ve had some ‘bad hair days’, we all do, but I’ve always had that support around me, not just when I’m at my very best, but also when I’ve needed help. That’s really crucial, I think. It’s why I’m still here and why I absolutely still love it.” Of particular importance to McDonagh has been the support and guidance he has received from Feargal O’Rourke, who has been Managing Partner at PwC Ireland for the past eight years. “Feargal has been a great role model and mentor to me,” he says. “His support and enthusiasm for our people and the business over the years has been unrelenting. I have really valued his leadership and would like to wish him every success in his next chapter.” As the new Managing Partner at PwC Ireland, McDonagh will lead a firm with national reach extending to 3,000 people in Dublin, Cork, Galway, Kilkenny, Limerick, Waterford and Wexford.    It will be far from a solo endeavour, however. “One of the most important tasks right now for me is assembling the leadership team I will work with over the next four years.  “One of our core values at PwC Ireland is that we work together as a team and this extends right through to me and how I work with the team around me,” he says. “Everything we achieve, we achieve as a team. No one person ever has the monopoly on good ideas. Equally, no one should ever be in a situation where they are left on their own to try to solve a problem, or to figure something out.  “You absolutely have to support people and give them the space to understand what they want from their career and what they need to grow as professionals, and as people.  “They can only really do that if they know and trust that they are in an environment in which it is okay to make mistakes.” A Partner with PwC since 2006, McDonagh held the role of Assurance People Partner for four years before he was appointed Assurance Leader in 2015. It was this role that gave him his first real insight into the strategic value of good people management and meaningful employee engagement. “I learned so much in those four years about how to make sure that all aspects of how you engage your people is as it should be, both operationally and from a management perspective,” he says.  “It’s really about how they experience the firm from recruitment through all the stages in their career, and making sure that what we are giving them is rewarding and exciting. That is enormously important.” McDonagh’s own interest in accountancy as a career took root when he attended Templeogue College in Southwest Dublin. “I had a tremendous accounting teacher who really kindled my interest and, after I did the Leaving Cert, I went on to study Commerce at UCD followed by the Master of Accounting at UCD Smurfit School.” He joined PwC Ireland, then Price Waterhouse, in 1994 while still studying for his master’s. “We hadn’t yet merged with Coopers & Lybrand at that stage to become PwC Ireland, so I’m really one of the dinosaurs here,” he says. In the years since, McDonagh’s career has centred mainly on large-scale listed Irish companies and multinational corporations. “From a business perspective, I’ve always worked in the non-financial services part of the practice,” he says.  “What we’ve called this has changed more times than I can tell you over the years, but, essentially, my focus has been on big companies in sectors like manufacturing, industrial products, pharmaceuticals, life sciences and food.” Although he has spent much of his working life with PwC in Ireland, McDonagh recalls a three-year stint with the firm’s Boston office in the early 2000s as a particularly important period in his career. “That time was really key for me in terms of the lessons I learned and how important they have been to me since,” he says.  “I moved to Boston as a manager and then became a senior manager over there. I think, for many of us, when you take yourself outside your own comfort zone, you learn the most. “For me, moving to Boston was like starting again. I didn’t know anyone. I didn’t have any connections in the city. “In that situation, you have to build your brand and reputation from ground zero, and in a much bigger market. It was a challenge, but one I loved and learned a huge amount from. “People are much more direct in business in the US, so you very quickly form a thicker skin. As my career has progressed in the years since, that resilience has stood to me.  “At the same time, I made some lifelong friendships professionally and personally with my PwC colleagues in the US, but also with people at the companies I worked with.  “Those relationships have stood me in good stead because Ireland as an economy has such a vibrant trading relationship with the US. Having experience and connections there is very helpful.” Now, as companies in Ireland, the US and elsewhere grapple with a fresh set of challenges post-pandemic, McDonagh is seeing a “singular view” emerging in boardrooms around the country.  “It’s an interesting time. The global economy is clearly softer now than it has been for some time and, as we know, there are multiple elements to this. “There are the rising interest rates, inflation, the cost of doing business, and the general economic outlook, which is far from clear. “Everyone is facing these challenges but there is also something else that is very much front-of-mind now in the boardroom and that is the pace of technological change. “There has been this sudden acceleration in the development of technologies like Artificial Intelligence, and that means that many companies are looking ahead to a pretty demanding change agenda no matter what sector they operate in.” This change will bring opportunity as well as challenge. “The positive here is that companies are able to see beyond current challenges, and they are thinking about how to position themselves for the opportunities that lie beyond,” says McDonagh. “And from an Irish perspective, economically we are certainly in much better shape than we were at the time of the global financial crisis.  “We have strong fiscal returns, and we still have good investment trade flows into Ireland. This tells me that we have the capacity to weather the storm and navigate the headwinds coming at us.”  

Jun 02, 2023
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“My priority is to engage the next generation of leaders”

As the new President of Chartered Accountants Ireland, Sinead Donovan is intent on showcasing a vibrant profession to ‘Next Gen’ members As she prepares for the year ahead as President of Chartered Accountants Ireland, Sinead Donovan’s key objective will be positioning the profession to attract the next generation. Her appointment to the role at the Institute’s AGM on Friday, 19 May, was a source of deep and genuine pride for Donovan, whose late father Cecil Donovan took on the same role in 1986. “It means a huge amount to me personally because of my father’s legacy and, professionally, I see it as the pinnacle of my career so far,” says Donovan.  “I’ve wanted to get here for a long time, because it matters enormously to me to be able to emulate my father, whom I admired so much, and to represent the profession I love.”  In the year ahead, Donovan says she will give “every possible effort” to representing all members of Chartered Accountants Ireland on the island of Ireland and overseas.  “The way I look at it, this role is about passing on the baton for the benefit of our members and the wider profession now and into the future,” she says. “My father passed the baton to me and being a Chartered Accountant has always felt to me like being part of a family that is unique in how we support each other. “So, my job is to pass the baton to the next generation – to show them what this profession is really about, and all that it can offer – and bring them into the family of accountants in which I have been able to build a fulfilling career that I love.” Donovan’s career has brought her to the pinnacle of the profession, as Chair of Grant Thornton Ireland and a Partner in the firm’s Financial Accounting and Advisory Services practice. “There has been a lot of variety in my career and a lot of opportunity. I have built some amazing relationships and worked in environments that are just really people-focused. “So, I want to get away from this idea of the ‘grey-suited accountant’ who works only with numbers. That is just not what a career as a Chartered Accountant is about.” Despite this, the perception of the profession among the Gen Z cohort (born between the mid-90s and early 2000s) now entering the workforce is not as positive as Donovan would like it to be. Gen Z research findings Recent Gen Z research carried out by Chartered Accountant Ireland, under the auspices of Chartered Accountants Worldwide, revealed a troubling ‘perception gap’ between respondents who had no experience of chartered accountancy and those who had commenced their training.  The study aimed to find out how the ACA qualification is perceived by Gen Z respondents in Ireland and worldwide. The Gen Z respondents in Ireland with no experience of chartered accountancy reported viewing the profession as challenging (56%), numbers-based (34%) and boring (19%).  They were considerably less likely than the global average to view the profession as purpose-led (2%), creative (0%), or exciting (4%).  Encouragingly, however, the Irish respondents who had begun their training were far more likely to view it as varied (up from 8% to 25%) and purpose-led. The respondents in this cohort describing it as boring halved.    “It’s clear that, once students commence their training, they get a much better sense of what the qualification is about, but for those who haven’t made the decision yet, the perception gap is pretty stark,” Donovan says.   “Irish students recorded a significant difference in perception, which shows us there is work to do. Engaging the next generation of accountants and the next generation of leaders will be front of mind for the Institute this year.” There are more routes into the profession today than ever before, but as Donovan sees it, more must be done to promote the qualification to the next generation, including changing the established and accepted ways of doing things.  “If the next generation does not buy into what we do and see itself in our profession, it will be because we are not adequately selling it to them, whether at school or third level, or in the early stages of their professional training,” she says.  “I want to ensure that students understand what ACA is and what the benefits of entering the profession are. Gone are the days of calculators and ledgers. Our focus now is on technology, data analytics, leadership skills and global developments.  “Being an Irish Chartered Accountant is respected around the globe and the qualification enables truly global travel and ability to do business. Our profession is in the middle of a recruitment and retention challenge and if we don’t step up to harness this talent pool, we are missing out.” Next Gen values and skill sets  There has been a lot of attention in public discourse about the need to ‘step up’ post-pandemic and help students and new recruits adapt to the working environment, Donovan says.  “There is also a need for us to re-examine that status quo and use this opportunity to ensure the environment is one that works for the next generation of the profession. Those at the start of their careers are seeking a greater degree of flexibility and better work-life balance and genuine diversity, equity and inclusion at work. “This idea of the ‘grey-suited accountant’ is just not it anymore. What I see in our younger members is a very vibrant cohort who will be leading business decisions into the future,” Donovan says. “They value sustainability and Chartered Accountants have an enormous role to play here in every sense – not just in terms of reporting and assurance, but also in shaping sustainability policy within companies and in advising organisations on sustainability best-practice.” Technology will also continue to play an ever-greater role in the work of the Chartered Accountant of the future, Donovan says. “Our Next Gen members will have to be at the forefront of information technology and data analytics, and in understanding the impact Artificial Intelligence is bringing to the world,” she says. “So, we need to make sure their education in these technologies is deep and comprehensive so that they are fully equipped with the skills they need to thrive in a rapidly changing world.” Next Gen education  For Donovan, education is also critically important to ensuring that the profession is “represented credibly” to the Next Gen members of Chartered Accountants Ireland.  “We’ve got to engage them in interesting methods of learning, syllabus content and topics that are actually relevant to the work of the Chartered Accountant from second level right through to third level, in their training and exam experience with the Institute and right through their career from there,” she says.  “In terms of secondary-level education, Pat O’Neill, our outgoing President, has done amazing work over the past year in raising awareness of how outdated the current Leaving Cert accounting syllabus is.  “The Institute has had a number of meetings with the Department of Education and Minister Norma Foley on this issue and Pat will now continue in the year ahead to progress to the next phase of this effort, which will be about driving action in updating the syllabus sooner rather than later.” As it stands, Chartered Accountants Ireland is already leading the way in helping secondary school pupils around the country understand what a career in accountancy is really about. In early 2020, the Institute launched Boot Camp, an online programme designed to help Transition Year and Senior Cycle students improve their accounting and business skills. The Boot Camp Challenge presents participants with a realistic scenario of a business in trouble, whose management must make important decisions about its future. Students review the relevant financial information, consider the wider circumstances, and suggest a possible course of action.  The programme has over 5,000 users active in all 26 counties in the Republic of Ireland “I’ve done the Boot Camp challenge myself, it’s brilliant. It teaches pupils about business, about how accountants are engaged in really critical business decisions, and the impact these decisions can have,” says Donovan. “Most importantly, I think it shows them that accountancy is not all about maths and numbers and breaks that perception that, unless you’re really good at maths, a career in accountancy isn’t for you, because that’s not the case at all.” Project Athena roadmap Innovation is already leading the educational agenda within Chartered Accountants Ireland, which completed Project Athena in 2022. Undertaken with funding from the Chartered Accountants Education Trust, the extensive research project included close to 100 interviews with senior members, academics and regulators in Ireland and overseas.  The findings were academically validated by Trinity College’s Learnovate Centre and will now drive the Institute’s Next Gen educational strategy.  “The roadmap for future innovation in education stemming from Project Athena is in place and we will begin to introduce changes to our education tools and delivery methods from September 2024 starting with CAP 1 and moving to CAP 2 and FAE,” says Donovan. “Some of the developments we’ll be seeing over the next two to three years will include real-time exams, which will bring more certainty to students as well as greater flexibility.  “Data analytics will be used to review students’ activities and performance on an ongoing basis so we can see how each of them is getting on in real-time and identify who might need help and support before their exams.” Global member outreach Chartered Accountants Ireland is Ireland’s largest and oldest professional accountancy body. Dating back to 1888, it represents over 31,700 members around the world and is currently educating more than 7,000 students.  It is an impressive reach and one Donovan plans to harness as she endeavours to highlight the vibrancy and variety of the profession in her role as President. “Above all, I want all of our members to know that they can reach out to me. It’s incredibly important to me to be accessible and plugged into what people are doing. I’m on social media channels, particularly LinkedIn, and I’m more than happy to engage with people, if they want to, any time,” she says. With members in more than 90 countries and active local chapters in international cities ranging from New York in the US and Sydney in Australia to Dubai in the United Arab Emirates, the Institute has a healthy presence outside the island of Ireland. “My outreach work over the next 12 months will be international as well as national. I want to meet as many members as I can in the UK, the US, Australia and the Middle East – wherever I can get to, I will! “I worked in Australia myself back in the 1990s, so I know how much it means when a President or Officer Group visits from the Institute.  “When you’re away from home, your accountancy family becomes even more important and it’s just lovely to see the President and to see them interact with, and hear the views of, members overseas.” On home turf, Donovan’s itinerary will be no less busy as she has plans to visit, celebrate and engage with District Society members across the island. “We plan to hold our council meeting in November in Cork with a dinner in the evening for our members there and that’s very much along the lines of what I want to do throughout the next 12 months — just get out there and meet members as much as I can.” Beyond its own activities, Chartered Accountants Ireland offers a crucial voice to members on the world stage in professional, policy-related and regulatory matters relevant to its membership.  The Institute is a founding member of Chartered Accountants Worldwide, an international network of over one million chartered accountants. It also plays key roles in the Global Accounting Alliance, Accountancy Europe and the International Federation of Accountants.   Advocacy and representation will be another key priority for Donovan. “I’m very keen to continue growing and solidifying these relationships so that our members have the voice they deserve wherever it needs to be heard,” she says.  “I want to build on the relationships and reciprocity agreements we have with other corporate bodies throughout the globe and to make sure that we take every opportunity to let the younger generations we want to attract to the profession know that ours is a global qualification that can take them all over the world.”

Jun 02, 2023
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Coffee business takes lead on sustainability

A shared passion for business and sustainability has helped David and Marguerite Lawlor make a success of their growing venture Watermark Coffee Husband and wife David and Marguerite Lawlor own and run Watermark Coffee, which supplies and services coffee machines for corporate and hospitality clients and sells sustainable coffee brands Woodland Coffee and Green Ocean Coffee wholesale and online. The Lawlors are both Chartered Accountants who trained with KPMG and employ 19 people in Dublin. Here, they tell Accountancy Ireland about their experience running a business. You acquired Watermark Coffee in 2007. What prompted you to go into business together?  Marguerite: During my time with KPMG, I gained valuable exposure to the financial services sector, and then I moved into life assurance. When we came across Watermark, it seemed like the business could have potential. Even though we had a small child at the time, we weighed it all up and decided to go for it. We negotiated a Put and Call option to purchase Watermark Coffee from the previous owners in November 2005. This involved David starting as Managing Director with the option to purchase the business with an agreed price for assets, goodwill, and a formula to allow for any further movement in net assets.  At the time, the business employed six people selling and servicing coffee equipment. Just three customers accounted for 80 percent of sales. The option was for a five-year period, but allowed us to walk away with no contractual commitment.  David: I’ve always enjoyed the cut and thrust of business. My father was one of the founding partners of JPA Brenson Lawlor in Dublin and my brother, Ian Lawlor, is the Managing Partner there now.  I realised early on that being a Chartered Accountant gives you a great edge in business and instils confidence and knowledge at a young age.  I received fantastic and varied training with KPMG and worked with really clever people, but like Marguerite, my heart leaned towards a career in business, rather than business advisory.  I worked for a few years in industry before starting to look for opportunities to run our own business. We started talking to the previous owners of Watermark two years before I seriously got into talks to buy it.  What was the process of acquiring an existing business like? David: It was challenging. There were numerous operational, contractual, and sales-related challenges. With any small business, there is also a concentration of technical knowledge, contacts, and know-how.  We couldn’t justify purchasing the business in a normal share transfer arrangement. There were just too many risks.  Instead, we proposed the Put and Call option, which allowed us to get a start on addressing any challenges while working on a strategic way forward.  One year later, in early 2007, we exercised the option and acquired Watermark Coffee.  Would we recommend this method of acquiring a business now? In a word, yes.  Buying an existing company can save you a lot of time setting up basic business structures—from running stock management systems to developing terms and conditions of employment and everything in between.  There are significant risks involved in acquiring a small business, however, so it’s really important to structure an agreement that helps to mitigate as many as possible.  How has Watermark evolved in the years since?  David: The financial crisis hit just after we bought the business. Eight months in, the subprime mortgage crisis was taking hold in Europe and we had acquired a business dependant on finance being available to our customers.  Our response was to keep reinventing ourselves. We changed the way we engaged with the market. Rather than just selling equipment, which is fine if there is available credit, we started renting our machines in 2011. We were only selling commercial coffee equipment at that time and we had a small group of customers, so we tried to broaden our customer base and access new markets, such as the UK, and became a distributor for commercial Gaggia coffee machines over there in 2009.  That was a fantastic opportunity as there wasn’t a lot happening in Ireland at the time, but it did involve setting up a UK business from scratch.  After several attempts in 2011, we managed to successfully launch an equipment rental option in the Irish market, which was still deeply impacted by the lack of available credit. This increased our relevance in the market and the phone started ringing a bit more.  By 2014, we launched our first coffee range. It was a great supplementary product to our coffee equipment and it allowed us to maintain a much closer relationship with our customers. Woodland Coffee launched in 2020. A sustainably sourced coffee, Woodland funds tree-planting on a 30-acre site we purchased near Pallasgreen in Limerick.  Our customers for this speciality grade arabica coffee include Virgin Media, Docusign and Twitter. Buoyed by our success with Woodland Coffee, we decided to launch our second range, Green Ocean, this year. It is our most ambitious endeavour yet. Tell us about the sustainable aspects of your business? David: Green Ocean Coffee went on sale in January with three speciality grade arabica coffees, including single origin and blended coffees.  For every 1kg of Green Ocean Coffee sold, one square metre of seabed in Clew Bay, Co. Mayo, is being restored.  We commenced this restoration project last July with Clew Bay Oyster Co-Op. We are reseeding the ancient oyster and seagrass beds in special areas of conservation in Clew Bay.    Seagrass sequesters carbon 35 times faster than the same area of rainforest. Oysters also sequester carbon, but filter the water, enabling sea grass and other marine plants and fish to thrive.  As divers and sailors ourselves, we have witnessed enormous change to the marine environment over the past 20 years and sustainability is at the heart of everything we do.  The projects we support have to be authentic, worthwhile, local, and transparent. When it comes to climate action, authenticity trumps everything else. What has your strategy for the business been to date? David: Our strategy has been to stay relevant to the market. We are never going to be the biggest.  Globalisation will ensure that others take that spot, but we can be one of the best and, with Green Ocean Coffee, we can involve our customers in our restoration activities.  This can be as basic as providing simple updates on their contribution to the restoration, hosting talks by the marine biologists working with us, or organising site visits to Clew Bay—and, if they are really interested, a scuba dive over the reefs! We want to make the restoration work real and fun for our customers and their staff. Green Ocean Coffee is about the positive steps we can take and how that makes a meaningful difference.  How do you divide up the responsibilities involved in running the business? Marguerite: We both have very different skill sets. David works on the sales and creative side of the business as he loves talking. I take the lead on operations and finance—basically, making sure that we are meeting our promises to our customers.  We have a great operational team. After our engineers go on the road to service and install machines, I will ring each customer to ask about their experience. We get a lot of feedback that way.  I also oversee the financial side of the business, which allows David to focus more on sales, marketing, and creativity.  I’ve found that my training as a Chartered Accountant has really helped me to set up and manage processes for new staff as we’ve expanded and to deliver on our promises to customers. We really try to keep business talk to the office and make decisions with our staff rather than over the dinner table and we meet with our sales team and operational managers every two weeks to discuss how we are doing.  The coffee business is very competitive and fast-moving, so fast effective communication is a real strength in our customer service delivery.  Tell us about the biggest business lessons you have learned so far? David: First, if I see something wrong, I try to act upon it immediately, even if it is painful. If I’m not sure what to do there and then, I sleep on it and act on it the following day.  Second, I’ve learned the importance of continually reinventing what our business means. This is really necessary, but also a lot of fun.  Third, discomfort comes with the job spec. As soon as I realised this, I become much happier co-running the business. Marguerite: Keep in touch with your customers and listen to their feedback. Customer service is at the heart of every business and every role within our business is crucial.  It was open discussion with our team that led to the development of Woodland Coffee and Green Ocean Coffee.  Do you think there is a specific mindset you need to run a business successfully? David: You have to be incredibly enthusiastic and driven to be self-employed. This mindset is contagious, and customers will get it and want to be involved, so it really works.  Running your own business is also a little ‘all or nothing’. You need to throw yourself in 100 percent. Once you have a genuine interest in what you’re doing and you do it with enthusiasm, entrepreneurship will come easily.  What are your plans for Watermark Coffee in 2023 and beyond? David: We want to restore 180 more hectares of seabed in Clew Bay by getting as many like-minded businesses as possible to partner with Green Ocean Coffee in the year ahead. After that, I’m sure we’ll find another couple of hundred hectares of seabed somewhere else!

Apr 11, 2023
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The future of the profession

What will tomorrow bring for the role of the accountant, and what changes are already taking hold today? Accountancy Ireland talks to three young professionals about their experiences and expectations The role of the accountant is evolving and with it the expectations and perceptions of younger generations building careers in the profession. Here, three members of the Institute’s Young Professionals Committee tell us about their hopes, aspirations and experiences so far. Niamh McCarthy Niamh McCarthy is a business partner with Primark, the Irish-owned retail chain. She trained as a Chartered Accountant with Crowe Ireland in Dublin after graduating from UCD in 2014 with a degree in commerce.  “When I was training, I mainly worked in audit, but I also had the opportunity to spend several months in both corporate finance and wealth management,” she says. “I got great experience auditing companies across many sectors such as charities, hotels, pharmaceutical and fashion businesses, which really broadened my horizons.” McCarthy left practice in late 2015 to join Kerry Group where she worked for six years. Her time with the Irish food giant included a two-year stint in North America where she was plant controller at two sites in Seattle and Vancouver. “It was an amazing opportunity that allowed me to realise the long-held dream of living and working abroad,” she says. “Unfortunately my plans changed when COVID-19 hit, like many people. Not only did I decide to move back to Ireland, I felt it was time to chase another dream of mine—working in fashion retail. I applied to Primark and I’m really loving my work here now.” Greater strategic role As McCarthy sees it, accountants are squarely at the forefront of broader commercial strategy and decision-making in business today. “When we look at the role of the accountant in most companies now, we are involved more and more in the commercial side of the business,” says McCarthy. “That is, I think, because our non-finance colleagues have a better understanding of the value we bring to the table. We’re not just seen as the ‘number crunchers’ anymore. “I love it when I’m working on a big project and someone says, ‘we need to make sure finance is included in these discussions’, rather than us having to force ourselves into the conversation or learn things after the fact.” McCarthy also sees much greater emphasis on sustainability and environmental, social, and governance (ESG) factors in finance. “Sustainability has thankfully grown in importance in recent years and this is especially evident in the younger generations of our profession,” she says. “Accountants can play a significant role in helping companies achieve their sustainability goals. We’re no longer just the budget gatekeepers. We are involved in day-to-day decision-making.” This active role in business strategy puts accountants at the forefront of efforts to reach ESG targets. “Our ability to be flexible means we can adapt to changing goals,” says McCarthy.  “This shift in attitudes towards accountants and the finance function, combined with greater process automation, will keep accountants right at the forefront of decision-making in business in the years ahead.” Joseph Grant Joseph Grant is an assistant manager in the Financial Accounting Advisory Services Department at Grant Thornton Grant began his training in 2014, aged 18, with Accounting Technicians Ireland (ATI). “When I was 17 doing my A Levels at High School in Co. Down, I was planning on going to university in England when I noticed a poster at school for the ATI apprenticeship with FPM, a local accountancy practice,” he says. “The timing was fortunate for me as I was a carer for my sick mother and this meant I could pursue a professional qualification without having to relocate. The added benefit was earning a salary and having no student debt, which can be quite substantial in Northern Ireland.” Having gotten a distinction in his year-one ATI exams, he then went straight on to his CAP 1 ACA exams with Chartered Accountants Ireland.  “At the time, I was also pursuing a Diploma in Leadership and Management with a local college, which my training firm kindly paid for,” he says. “During CAP 2, I extended this to complete an award in Strategic Management and Leadership, and I passed my FAE exams in 2018 when I was 22.” As he had exemptions from Part 1 of the Irish Tax Institute exams, Grant went on to earn the Chartered Tax Advisor qualification in 2020 and later completed the second year ATI to gain the full MIATI qualification.   After training in practice, he moved into industry for a while, then back to practice. He joined Grant Thornton in 2021. Strong foundation “My qualifications provided a great foundation for my career and equipped me with the knowledge to tackle any technically complicated challenges that come my way,” he says. “One of the biggest shocks for me was just how vast the work an accountant can do is, from preparing tax returns for a small sole trader to company mergers and advisory work, liquidations and systems implementations. “Anyone who has an interest in business will be able to find a niche they truly enjoy through accountancy.” The stereotype of accounting being a ‘boring profession’, with little interaction, couldn’t be farther from the truth.  “Trainees always have the camaraderie of working with people of a similar age and the training firms and professional bodies make a big effort to reward staff and members with fun events and respite from the hard work we do,” says Grant. “It can be a challenging job but there is a strong ethos of mentorship throughout the profession and this is something I really admire.” For young professionals starting out in accountancy in Ireland, Grant sees the ongoing housing crisis and lack of affordable accommodation as a significant disadvantage. “The housing crisis is definitely a challenge for young professionals who grew up here as well as those coming here from abroad,” he says. “Salaries in parts of the country are rising but, for many, house ownership or affordable rent is still out of reach, especially with the recent jump in inflation. I really hope to see this improve in the coming years.” The pandemic has changed the game in terms of how we work and that is unlikely to change in the future, Grant says. “For me personally, hybrid working has improved my work-life balance. There are times when you just don’t need to be in the office, especially if you’re working autonomously on something.  “At the same time, I do still think that in-person contact and interaction with clients and colleagues is important in a service profession like ours.  “From a trainee perspective, being able to just ask someone for help face-to-face is easier than waiting for their Teams status to change to green.” From a technical standpoint, cryptocurrency and blockchain technologies are increasingly ‘in the spotlight’ for accountants and auditors, Grant says. “Regulation is increasing in this area and I expect this to continue in the years ahead. Our profession will need to respond to this change and work out how to audit and account for it.” As Grant sees it, a culture of true diversity, equity and inclusivity (DE&I) is essential in today’s working world and employers and individuals alike have a responsibility to create and support a working environment that is fair and ethical for everyone.  “It’s more and more important for employees to feel that they are part of a culture that doesn’t just ‘tolerate’ DE&I, but actively strives to support and improve it,” he says.  “Hand in hand with this is the emergence of ESG, sustainability reporting and greater regulations in this area. It’s important that we all continue to learn and understand these changing requirements.” In the nine years he has been working, Grant has witnessed a significant rise in the use of IT and automation in the profession. “Software now can auto-match transactions, pull data from PDF files, translate in real-time and submit returns directly from accounting systems,” he says. “The recent spotlight on Chat GPT also raises questions on how Artificial Intelligence may change the landscape for our jobs and our clients.” “My prediction is that almost all businesses, big and small, will be virtually paperless and systems will continue to integrate with each other so that information can be shared consistently and transparently between accountants, clients and authorities.” Ciara Cuggy Ciara Cuggy works with Grant Thornton as Associate Director – Financial Services Advisory. Her path to accountancy wasn’t straightforward, however, following the completion of her Leaving Cert in 2009.  “I didn’t do as well as I’d hoped in my Leaving Cert—my parents still blame the TV that was always on while I was studying—and I didn’t have the points I needed to study accountancy as I’d hoped to do.” Instead, Cuggy opted to study engineering at DCU. “Two years into it, I knew I still really wanted to study accounting,” she says. “At that point, I was 20 and I had a bit of an age complex. I didn’t want to stay in college full-time for another three or four years.” The choice was simple, says Cuggy; “I decided to work full-time while studying accounting and finance part-time at Griffith College and finally felt I was doing something I loved.” In 2015, Cuggy applied for a secretarial role with Grant Thornton to get her “foot in the door” while she continued to study. “I actually got turned down for the secretarial role due to a lack of qualifications, but I was offered a role in the risk department while I completed my final year in college and had the option to start the training contract straight after I graduated,” she says.  Cuggy has now been with Grant Thornton for eight years, completing her FAE exams in 2019 and qualifying in 2020.  She has, she says, “grown up” with the firm and, as an Associate Director in the Financial Services Advisory Department, specialising in conduct risk, culture, risk management and compliance. “I’ve worked across a number of clients in banking, insurance, asset management, e-money and investment firms. I definitely would say that, without the opportunity my employer gave me and the qualification I have through Chartered Accountants Ireland, I wouldn’t be in the position I am today,” she says. ACA opens doors Cuggy recalls now: “When I decided to leave engineering to pursue accounting, I remember sitting down with my dad, who is also an accountant, and asking him how best to approach my career.  “He told me that he would really recommend the ACA qualification, because it would open so many doors, whether I wanted to travel or work in different industries. He could also see how sought-after Chartered Accountants were in the workplace through his own role,” she says. Cuggy considered a number of training routes initially, including ATI, but, when she was offered the Grant Thornton role with the option to study for the ACA qualification after graduating, she “jumped at it”.  “I remember thinking how great it was to be able to continue studying while getting real-life experience and how supported I felt by the Institute and by my employer,” she says. “The ACA has allowed me to continue to learn, I’ve made some fantastic friends and the experiences I’ve had—with, firstly, the CAI student committees and now with the Young Professionals committee—have been some of my best in my career.” Even in the relatively short time she has so far spent in the profession, Cuggy has seen the role of the accountant evolve to become more consultancy focused. “That’s why it’s so great to see the FAE elective broaden to include this wider range of roles, such as financial services,” she says.  “I think in the future, automation will change the nature of the accountant’s role further, but we always need a human element to what we do.  “A system can provide data and results—and may be able to make a decision based on that—but it won’t have the pragmatic approach humans bring, or the empathy.  “Machines can’t consider how decisions and outcomes will affect a customer’s wellbeing, nor can they take into account the needs of an organisation on a human level.” 

Apr 11, 2023
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Turning the page on a new chapter

Its acquisition by ETL Global marks an exciting new era in the evolution of Dublin firm new Noone Casey, says co-founder Anthony Casey Just over three decades since it first opened its doors, Noone Casey, the Dublin-based accounting firm, is entering a new era as part of ETL Global, the German-headquartered professional services network. For Anthony Casey, who co-founded the firm in 1992 with joint partner Andrew Noone, the move marks an exciting new chapter in their shared business story.  “We say that we tell the financial stories of local and international businesses who care about their success, whether measured in financial, social or personal terms,” says Casey. “And now, after 30 years of storytelling from Dublin, Noone Casey is following in the footsteps of Joyce, Beckett and even Murdoch in creating a greater international dimension to our business.” Recalling the firm’s early days, Casey adds: “I remember the business environment in Ireland when we started was poor. We were just coming out of the eighties and state supports for early-stage businesses were few and far between. “I think our turnover in year one was about £25,000 between the two of us. We really were bootstrapped, but that was how we had to operate.  “We just built the business as we went, but the key always was that we enjoyed it even back then, and we have continued to enjoy it as the years have gone by.” Noone Casey has also carved out its own successful niche in the media and entertainment sectors, working with well-known artists and personalities, such as Tommy Tiernan, Mark Little and Grammy award winners Rodrigo y Gabriela, alongside clients in technology and professional services. “It was actually through our work in media that we found out about ETL Global,” says Noone.  “We were dealing with MGR Weston Kay in London in relation to our media clients and they suggested that we get in touch with Dr Christian Gorny, CEO of ETL Global, and the senior ETL Global management team.” Casey and Noone saw “immediate value” in a potential new alliance with ETL Global, which provides accounting, taxation and legal services to companies of all sizes, but especially start-ups and SMEs. “Noone Casey is similar in that we have largely specialised in providing Irish start-ups and SMEs with accounting, assurance and corporate finance services—and ETL recognises the role of the accounting practice in providing, not just compliance, but ongoing financial advice and support to SMEs,” says Casey. “The SME sector accounts for 99.8 percent of the total number of enterprises in Ireland and Irish Chartered Accountancy firms are the backbone of this market. We just saw this really compelling opportunity for the ETL skill base in the Irish market.” ETL Global launched in 2015 as the international arm of Essen-based professional services firm ETL, and now has a worldwide network of over 1,000 offices in 50 countries. “Our acquisition is part of ETL Global’s rapid expansion in Europe. It allows them to offer a global service to member firms, including succession planning, international accounting and taxation support for expanding Irish firms,” says Casey. He will now take on a new role as Master Partner for ETL Global in the Irish market while the firm’s day-to-day management will continue to be led by Roseann Heavey. Like both Casey and Noone, Heavey is a Fellow of Chartered Accountants Ireland.  She trained and qualified with the Dublin firm before gaining further experience in Ireland and the UK and then returning to become Noone Casey’s Managing Partner. “My own role with the firm has always been focused on business development and I will now be responsible for identifying firms that are the right fit for ETL Global investment,” Casey says. The ETL Global target is to invest in five firms in the Irish market in 2023, followed by five in 2024, and up to 10 in 2025. “I’m really looking forward to meeting firms around the country as ETL rolls out its expansion plans, because I know from first-hand experience just how problematic succession planning in accounting firms has been in recent years,” he says. ETL typically acquires 51 percent of new member firms, such as Noone Casey. It will also finance the next generation of partners in acquiring the shares of the original partners, and the acquisition of successful sole trader firms by member firms. “What we have done in effect here is dilute our shareholding. This allows for opportunities in the future to step away if and when we want to, with a succession plan in place whereby key staff members can then come forward and acquire our shares from us as time progresses,” says Casey. “When you build a business, the start-up phase is always exciting, then there is the ‘messy middle’ where you’re driving forward, earning money and building the business, and then you suddenly arrive at a stage where you have to ask yourself, ‘how do we exit and retain value?’  “We had been having this conversation in-house for a few years; trying to work out how we could exit the business smoothly without being dependent on new partners coming in and paying us over an extended period of time.  “We didn’t want to follow that model, and the Big Four model where you’re ‘naked in, naked out’—you don’t buy in or get paid off on the way out—wasn’t relevant to us,” says Casey. “At the same time, we were thinking, ‘well, we have created a business that’s profitable—how do we get value out of it?’  “It can be very challenging to identify a party that has the necessary funds available and also respects your independence. ETL Global satisfied both of these criteria for us and that was really the genesis of the deal.”

Apr 11, 2023
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“I am the guardian of the public purse and acutely aware of this responsibility”

Minister for Finance Michael McGrath TD talks to Accountancy Ireland about his political career, profession as an accountant and priorities for the months ahead Minister for Finance Michael McGrath can still recall the first time he walked through the doors of Leinster House in 2007 as a publicly elected member of the Dáil. It was, he says, “a humbling experience”. “It still is today—to be elected by your community. I will always be humbled walking into Leinster House as an elected representative of the people. It is an enormous honour,” he says. McGrath’s appointment last December as Minister for Finance was the latest milestone in a political career stretching back to the late nineties.  It was also an apt appointment for McGrath, a Fellow of Chartered Accountants Ireland, who is, he says, determined to “hand over the national finances in good health” when his term draws to a close. The seeds of McGrath’s political interests were sown at a young age, growing up in Passage West on the west bank of Cork Harbour. “During my school days, I enjoyed history as a subject and an interest in current affairs was encouraged at home,” he says.  “The news would always be on in the background and there were always newspapers around we were encouraged to read.  “I remember, because we lived in a rural area where it wasn’t possible to walk or take a bus to school, we would be driven there in the morning and the radio would be on in the car. I can still hear David Hanly interviewing people on Morning Ireland.  “It’s amazing how things stick with you. Listening to those interviews sparked an interest in me about the world around me and about political life, the reach it has and how much it influences pretty much everything that we do.” Start in politics While growing up, McGrath was also heavily involved in community sports and the local development association in Passage West. “I was very fortunate to be brought up in an area where there was a Town Council. They are all unfortunately abolished now, but it was a great starting point for someone like me with an interest in politics,” he says.  “You didn’t need a huge number of votes to get elected. If you had a good network of family and friends in the community, you could succeed.” As his interest in politics was taking root, McGrath was also learning that he had a head for numbers and an interest in business. “I did business studies at second level and decided to study commerce at UCC from 1993 to 1997,” he says. “That actually coincided with the introduction of specialised degrees at the university, such as finance and accounting and Business Information Systems. But I chose the BComm because I hadn’t studied accountancy at second level.” In his third year at university, McGrath began to seriously consider his career options. “I knew I wanted to stay in Cork and that I wanted to secure a professional qualification,” he says. “The obvious next step was to sign up to a training contract and continue with my studies. There wasn’t much accounting in the BComm, so I was only exempt from the old Prof 1 and some of the Prof 2 subjects, but I was very eager. “I finished the Prof 2 exams before I even started my training contract with KPMG the September after leaving college and went straight into Prof 3 in my first year of training, and the FAE the following year.” Value of the profession McGrath chose to qualify as a Chartered Accountant because, he says, he “saw the value of the qualification and the analytical skills it gives you”. “There was a lot of respect for the qualification, then as now. It is a professional passport—a globally recognised qualification that can take you anywhere in the world. I felt that it was the natural next step for me.” Shortly after joining KPMG and aged just 22, McGrath ran for his first Town Council election in Passage West and Monkstown.  “It was the year of my FAEs. While on study leave, I split my time between studying and canvassing for the election. I really enjoyed my four years with KPMG, learned a huge amount and met my future wife Sarah working there. As I always say, we fell in love across an audit file! After qualifying, an opportunity came up that I simply couldn’t refuse. I joined Red FM in Cork as financial controller,” he says. “It was a really exciting start-up radio station in Cork with some dynamic investors and I was there for a few months before it went on air, so I was involved in setting up the commercial relationships and recruiting staff.” McGrath’s work with Red FM involved reporting daily to the station’s chief executive and monthly to the board of directors. “As a young newly qualified accountant, it was a fantastic experience and gave me a great sense of the practical application of the qualification,” he says.  “I was doing monthly accounts, reporting to the board, managing relationships with suppliers, driving commercial revenues through advertising sales, and helping out with managing staff.” From there, McGrath returned to UCC, joining the finance office as head of management information systems. “My qualification as a Chartered Accountant allowed me to stay in Cork at a time when my interest in politics was really developing and I could pursue that in parallel,” he says.  “I managed to do both for a while, but eventually had to make a decision as to where my future lay. I stayed at UCC for a couple of years, but in truth, politics was taking hold at that stage. “I was on the Town Council and ran for Cork County Council in 2004, which was a much bigger deal. It required a much more vigorous campaign covering a larger area and I needed several thousand votes to get elected.  “After I was elected, I realised very quickly that I simply couldn’t do it all. I couldn’t be a County Councillor attending meetings during the day and, at the same time, hold down a senior role at UCC. I took the decision with my now wife, Sarah, to go for politics. “At that stage I knew where I wanted to go, but I wasn’t sure I could get there, and in many ways I was blind to the personal risks of giving up a secure pensionable job at UCC. It was a great place to work, but my passion lay with politics.” Proudest achievements McGrath was elected to Dáil Éireann for the first time in 2007 as Fianna Fáil TD for Cork South Central and went on to serve as Minister for Public Expenditure and Reform from June 2020 to December 2022, when he became Minister for Finance. “Looking back on my time as Minister for Public Expenditure and Reform, what I think I am most proud of is my role in maintaining social cohesion during the COVID-19 pandemic, which was a very dark period for the country,” he says. “We had to make decisions, sometimes with limited information, and make them very quickly. I really take heart now in the way the Irish economy has since rebounded.  “It vindicates the approach we took in introducing the Pandemic Unemployment Payment Scheme and the Wage Subsidy Scheme. “Reaching political agreement on the review of the National Development Plan with a commitment of €165 billion in capital investment through to 2030 is another achievement I am very proud of—and the fact that we managed to negotiate two public sector pay deals at a time of high inflation.” “As a percentage of national income, our annual capital investment is now among the highest in the European Union and this year, over €12 billion will fund vital infrastructure in areas such as housing, transport, education, enterprise, sport and climate action.” Now, as Minister for Finance, McGrath’s highest priority is, he says, to manage the public finances safely at a time of global turbulence.  “I am acutely aware of this responsibility, not just to the people we serve now, but to the next generation and those yet to come,” he says. “As Minister for Finance, I am ultimately the guardian of the public purse and ensuring that it is properly managed is my number one priority. “I am determined to play my part in handing over the national finance in good health whenever the term of this government ends or my term in this office finishes.” Current priorities Top of the agenda for McGrath currently is navigating the ongoing economic uncertainty prompted by the war in Ukraine and resulting inflationary pressures worldwide. “We are facing huge international challenges at the moment with the ongoing war, the spiral of inflation it has triggered, and the cost-of-living pressures households and businesses are having to endure,” he says. “Despite all of this, the Irish economy is in relatively good health compared to many other developed countries and we anticipate growth across the economy this year.  “The public finances are in good shape. We recorded an estimated general government surplus last year of over €5 billion, equivalent to two per cent of our national income, and we will be forecasting a larger surplus this year. “We have more people working in Ireland than at any time in our history—close to 2.6 million.  “Safeguarding these successes against the background of international economic uncertainty is a key priority for me—managing public expenditure in a sustainable way and handling the fall-out of signing up to the international OECD BEPS agreement.” Agreed in 2021, the OECD’s Domestic Tax Base Erosion and Profit Shifting (BEPS) deal will bring to an end Ireland’s long standing 12.5 percent corporate tax rate, instead introducing a 15 percent global tax rate for multinationals with annual revenues exceeding €750 million. The lower 12.5 percent rate will be retained for multinationals with annual revenues below this threshold. BEPS will also bring changes to the way in which corporate taxes are applied and collected. “I think BEPS will, in time, come at a cost to Ireland, but that has to be balanced against the policy certainty it affords us in relation to corporate tax as a key lever and, of course, at a European level, efforts are underway to negotiate reforms to the Stability and Growth Pact,” McGrath says. “There are changes to the fiscal rules and Ireland is very much part of this process and seeking to shape the overall outcome.” Indigenous business supports In the months ahead, McGrath says he will be “paying very close attention to the suite of enterprise taxes we have in our code”. “My question is: are we doing enough for SMEs through schemes such as the Key Employee Engagement Programme, the Employment and Investment Incentive Scheme, the Capital Gains Tax environment for entrepreneurs and, of course, the R&D tax credit system?  “I am very conscious that we have an extraordinarily successful Foreign Direct Investment community in Ireland. We must protect and continue to improve this where we can by remaining competitive and investing in our infrastructure and in our talent.  “However, I also think that it will be increasingly important in the future that we have an appropriate balance in how we support our indigenous economy.  “I will be looking very closely at the suite of enterprise tax measures we offer indigenous businesses to see if there is more we can do to incentivise entrepreneurship in Ireland, to reward it and create an environment in which start-ups see Ireland as a location in which they can scale.” Wise investment in public services is another key priority for McGrath. “It is crucial for me to ensure that we have a successful economy, but also that we use the fruits of that success to invest in vital public services,” he says. “We must continue to reform our healthcare system and build up permanent capacity within the system, while also focusing on the green and digital transition, both of which will be central to our economic development over the next 10 to 20 years. We must, of course, also address the huge challenges we face in housing.”

Apr 11, 2023
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Are accountants next?

Tech sector layoffs have been making headlines for months. Will today’s economic conditions affect the accountancy sector, as well? Three members discuss their views on what the future holds for professionals in finance Garrett McCarthy  Partner Hugh McCarthy & Associates Firms like mine have faced staff recruitment and retention issues for years. Practice is always a challenging environment to hire and retain staff, but it has been particularly bad over the last 12 months.  Given the never-ending regulatory changes and additional burdens on clients, I cannot see any reduction in the demand for staff any time soon. The problems stem from staff affordability, high salary expectations and constant pressure on working arrangements. Are they sustainable, and will clients fund them? This is where I see uncertainty rising over the next two years.  In terms of business, 2023 looks very positive, and feedback from our clients is positive, which is great. Our issues are internal: filling roles and recruiting and retaining new staff at all levels is a huge challenge. The people just aren’t out there, and when they are, the opportunities for them are endless, making it very difficult for small and medium firms to recruit.  As a firm, we must be laser-focused on margin for the foreseeable future, with cost increases across our main areas under pressure. Salaries, recruitment, retention and other staff-related costs are going up significantly. IT and compliance costs are a close second and they are also rising. Clients are very resistant to increasing fees which is the crux of the problem.  I would be bullish for the year ahead, we have a great team which we are looking to grow when we can, and our clients are fantastic. We have problems as an industry, but doesn’t everyone? Most importantly, we have the work, which is never a bad thing. Neil Hughes  Managing Partner Baker Tilly Over the past few months, the tech sector in Ireland has been experiencing a reset. Many of the world’s leading tech companies, with EMEA HQs here in Ireland, have begun ‘right-sizing’ as we have finally waved goodbye to the global pandemic. After taking on additional staff during the pandemic, these multinationals are now rescaling resources back to their pre-pandemic size, often with very difficult consequences for their people, especially those who have recently joined.  First, it is important to understand what is happening. Decisions in the multinational tech sector are primarily driven by investor sentiment. Investors in tech stocks are now finding alternatives to global equity markets during this era of rising interest rates in the form of safer deposit accounts and bond markets. Large equity players, such as the global tech giants, are resorting to crude cost-cutting to ensure that they remain as attractive as possible in terms of their key profitability metrics to fortify their share price as much as they can while the economic landscape evolves.       As this is the key reason for the deep cuts being made, it is unlikely that the accounting and finance sector will feel any direct negative impact because of the reset. Instead, there is a possibility that the additional people that come into the job market in the coming weeks and months will help ease the acute resource pressures currently being felt by firms in professional practice.  Although there may not be many direct finance graduates coming out of the tech firms, our profession has long moved past being a discipline for commerce or finance graduates only. Those graduates with strong analytical skills and a positive attitude can undoubtedly pivot and excel in the accountancy profession. If the profession can evolve to find a place for those who have not come through the traditional channels for the Chartered Accountants qualification, the outlook for our firm and the wider accountancy sector is very bright.  The pandemic has proven that there will be no let-up in demand for quality financial and business advice. We need to be ready to provide the brightest and best minds to meet the requirements of our clients. Ornaith Giblin  Consultant  Barden    While it is estimated that there have been 140,000 tech layoffs globally since March 2022, the impact on Ireland has been estimated to be closer to 2,000. Most layoffs to date have been focused on operations with little to no impact on finance teams, and any fallout is likely to have a limited effect on the accountancy profession in Ireland. We have not seen any material risk for accountants across the tech sector from a job security point of view.  As accountants are employed across all industries, we don’t foresee a series of events that would lead to a similar level of uncertainty. Overall, Irish unemployment numbers are at 4.3 percent in December 2022, nearly the lowest for over 20 years.  We have seen the demand for accountants far exceeding the supply in the last 18 months, more than in any other period of time. The tech sector no doubt has contributed to that, and demand will be slightly denuded as a result, but we still expect the current significant imbalance that exists in the Irish market between the supply and demand of accountants to continue.  From an industry perspective, the availability of talent will be a concern in the coming years. Despite the perception of headwinds, current demand is far outstripping the supply of accountants from the previous peak of Q2 2008.  From an individual accountant’s perspective, the outlook in the short- to medium-term is positive. While the sector is not impervious to macroeconomic factors, we would see the current strong demand for accountants continuing through 2023. 

Feb 08, 2023
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Diverse perspectives benefit all

Fostering a culture of equity, inclusion and belonging for members from minority ethnic groups is the aim of the Institute’s new Ethnicity Network Group An inclusive culture that promotes and supports diverse perspectives can stimulate innovation and improve performance for organisations in all sectors. This is according to Deborah Somorin, Manager, People Advisory Services at EY Ireland, and Chair of the recently launched Ethnicity Network Group at Chartered Accountants Ireland. The Ethnicity Network Group has been established to develop a more inclusive profession by helping organisations to foster a culture of equity, inclusion and belonging for employees from minority ethnic groups. “I always look to the research to work out value and significance and it really struck me to discover the very concrete benefits for organisations that are ethnically diverse,” Somorin explains.  “According to McKinsey, these organisations are 36 percent more likely to outperform their peers financially, because inclusive culture helps to attract and retain talent.” A voice and platform The Ethnicity Network Group will organise a programme of events, provide training and resources for organisations, and develop a mentoring programme to support members and students from Traveller, Black, Asian and other Minority Ethnic groups.  Its aim is to encourage and facilitate the discussion of issues relevant to people in these minority groups and give them the voice and platform to identify solutions.  “It’s really about expanding the conversation around diversity, to further strengthen the cultural intelligence within our profession and beyond, and to continually challenge biases in the highest and best way,” says Somorin. “If you look at the top-performing organisations in the McKinsey research, they don’t just hire for diversity, they also invest in the cultural initiatives needed to integrate people of all backgrounds and ethnicities into their organisations.  “They focus on training and mentoring, which is a really important part of creating and supporting an inclusive culture, and all of this helps to attract and retain the best talent.” Creating awareness The Ethnicity Network Group was formed in late 2022, supported by Shauna Greely, former President of Chartered Accountants Ireland and current Chair of the Institute’s Diversity and Inclusion Committee. In addition to Somorin in the role of Chair, Ethnicity Network Group members include: Vice-Chair Rutendo Chiyangwa; Khadijat Lawal; Aisling McCaffrey; Lloyd Mufema; Reabetswe Moutlana; Mwale Tembo; and Seun Olayanju. “Creating awareness is a big part of what we want to do. We are all different and it’s really about being open to learning and asking questions,” explains Khadijat Lawal. “We want to support members and students from Traveller, Black, Asian and other Minority Ethnic groups, but also to open up the conversation in the wider profession, to integrate and celebrate, because—while we are different—there are also so many similarities between us.” A Financial Accounting and Advisory Services Senior at Grant Thornton Ireland, Lawal has had different experiences at work and in education, not all of them positive. “I’m used to being in environments where I am either the only Black person, or one of the few Black people in the room. Sometimes, I have felt that I couldn’t fully be myself, that I couldn’t share parts of my culture and who I am,” she says. Lawal joined Grant Thornton in 2019 as a trainee. “One of the first things I noticed was colleagues of different ethnic minorities,” she says. “They were eating their own food and speaking their own language. That communicated to me that my difference would be welcomed here.” And Lawal noticed this commitment to true diversity and inclusion (D&I) in other areas too. “My manager at the time was always so curious about where I was from, and about my differences,” she says.  “I am from Nigeria and Yoruba is my native language. This manager looked up how to say ‘thank you’ in Yoruba for me. I found that so endearing because he didn’t have to do it.  “It just shows how much it really matters that we feel we can be curious about one another, but also kind and genuine. “The Ethnicity Network Group is about getting that message out there and helping people to have these conversations in the right way.” Positive energy Aisling McCaffrey is Director of Sustainability and Financial Services Advisory, Grant Thornton Ireland. She was invited to join the Ethnicity Network Group by Lawal, her colleague at the firm. “I was delighted to be asked. When we had our launch in December at the EY office on Harcourt Street, you could just feel this amazing, positive energy in the room,” says McCaffrey. The launch felt especially timely, because, says Caffrey, “diversity of thought really matters now. It’s a reflection of a changing dynamic in Ireland, and it’s hugely important”. Fostering a sense of belonging, and creating a supportive, inclusive culture, is essential for all employees in the modern workplace. “The way people view work, and what they want from an organisation, changed a lot during the pandemic,” says McCaffrey. “The lockdowns, social distancing and remote working gave people a lot of food for thought in terms of: ‘What do I want to do?’ What do I want from my work? What do I value?’ “People now really want to be part of an organisation that recognises them, not just in terms of what they can deliver, but also what they bring to the organisation as an individual. “We want to promote a sense of belonging and inclusion, we want to celebrate diversity—but it’s also really important that the Ethnicity Network Group can generate measurable outputs in time.  “For me, that’s where the potential for an Ethnicity Pay Gap Report comes into play, because while it’s all well and good for an organisation to say that they have an inclusive, equitable environment, we need to see that reflected in pay and leadership.” Member survey The launch of the Ethnicity Network Group in December followed a survey of over 1,300 members and students of Chartered Accountants Ireland conducted by Coyne Research. The findings revealed that, for 40 percent of members who claimed to have witnessed or heard discrimination against others, it was based on ethnicity.  Two-in-three of the students surveyed reported the same. “Changing this is really about action: ‘What can you do to bring about change?’” says McCaffrey. “People are generally self-aware and often you will find—especially in a work environment—that they are not sure how to approach questions or conversations around cultural difference. “They are concerned that they might offend someone if they say the wrong thing. So, it’s about being able to create a safe space and a learning environment that benefits everyone.  “It’s about understanding that, if someone says the wrong thing, you feel comfortable enough giving them feedback and they feel comfortable enough accepting it.” Importance of training For Somorin, the level and quality of the D&I training available to employees in any organisation is of the utmost importance. “If it is approached as a tokenistic tick box exercise, it’s going to feed into how importantly people view it,” she says.  “I’ll give you just one example of why this matters. For Irish people, where you come is a really big thing—if you’re from the Carlow clan or the Mayo clan—it is a huge part of people’s identity here. “But, if you don’t look stereotypically Irish, people will frequently ask you where you are from, and when you tell them you’re from Ireland, the next question will often be: ‘But, where are you really from? Where are your grandparents from, your great grandparents?’ “It comes from trying to place your clan, I think, and even though there is rarely any malice behind it, you do need to educate yourself as to how that can make someone feel. “When you are facing the same question over and over, it can invalidate your own sense of identity as an Irish person. It can make you feel ‘other’ or singled out.” Rules of engagement In organisations that have a truly inclusive culture, and an appropriate level of training, Somorin believes that people will organically begin to develop an awareness of the impact questions like this can have. She calls this learning the ‘rules of engagement’. “For me personally, this is a big selling point at EY. These things are made very clear even down to the performance evaluation process,” she says.  “We’re constantly encouraged to take a step back and ask ourselves, ‘if someone did or said something in a different way, but it led to the desired outcome, can we really view it as a negative?’ “Not everyone has grown up in a diverse environment and not everyone inherently understands how they should behave and what they should or shouldn’t say or ask. And it’s okay not to be perfect. What really matters is that we are all open to learning.” 

Feb 08, 2023
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“Be grateful for what you have but ready to grasp opportunities”

Cormac O’Shea, Chief Financial Officer with Telegraph Media Group in the UK, talks us through the international career path that took him from Cork to Sydney and on to London  Corkman Cormac O’Shea combined his passion for maths with his early experience working for the family business to pursue a career as a Chartered Accountant and soon found himself cutting his teeth in the media sector in Australia before relocating to London where he is now Chief Financial Officer with Telegraph Media Group (TMG). As the publisher of The Daily Telegraph and The Sunday Telegraph, The Telegraph Magazine, Telegraph.co.uk and the Telegraph app, TMG operates a subscription-first business.  Here, O’Shea tells Accountancy Ireland about what led him to accountancy and how he has since forged a successful career in international media over two decades. Tell us about your career starting out. What made you decide on accountancy? I was always interested in business. My parents ran O’Shea’s Pharmacy in Blackpool on the northside of Cork city and I began helping out really young, from about the age of 10, alongside my two sisters.  That sparked an interest for me in how businesses ‘work’; what it means to run a business hands-on, dealing with customers and managing the finances.  I remember I really enjoyed dealing with the customers face-to-face (under strict supervision from my parents!). Then, at school, I enjoyed maths and physics, and applying that interest in numbers to accounting.  So, on the one hand, I had this interest in business and, on the other, numeracy.  Accountancy was attractive for those reasons. I like dealing with numbers and I like understanding how businesses invest and turn a profit. After the Leaving Cert, I moved on to University College Cork (UCC) and graduated with a degree in commerce in 1994. You left Ireland at a fairly early stage in your career, relocating to Australia in 1998 to live and work in Sydney? What prompted the move? It was my personal life that took me to Australia initially. My wife Jane, who was then my girlfriend, secured a position over there doing post-doctoral work with the Australian Government after her PhD.  That said, I already had itchy feet and, actually, the mobility of accountancy as a career was a big draw for me.  I realised that, as a Chartered Accountant, I could work anywhere in the English-speaking world and Australia just looked very attractive.  I moved over there with Jane safe in the knowledge that I could also develop my career there. My Chartered Accountant (CA) qualification, combined with my BComm from UCC, gave me an element of certainty from a career perspective.  I would say that, overall, my career journey has been fairly consistent. I’ve continued to work in financial roles and, given my interest in travel, I have been able to visit different countries and work in different cultures. What was your first job in Sydney and how did your career evolve from there? I got a job contracting with an advertising agency for a short while after I arrived, which was quite interesting. Like many Irish Chartered Accountants in Sydney, I took on contracting work where I could, and travelled the rest of the time. About a year in, I got a call from a company called APN News & Media, the Australian subsidiary of Independent News & Media.  I met with Vincent Crowley, a fellow Irish Chartered Accountants and the then CFO of APN, and he explained how the business operated across newspapers, radio and outdoor advertising. I was always interested in journalism and news media, so APN seemed like a good option for me career-wise.  Also, Australia had been a growing economy for many years with very active population growth and that was the case even 20 years ago when I moved over there. At that time, the population was about 19 million.  Now, it’s up to 26 million and rising. For me, this kind of fast-growth, multicultural society is a fascinating place to live and work. Tell us about your interest in the media? What is it about the sector that appeals to you from a professional point of view? I came from a family with a theatrical background. I have always enjoyed that mix of creativity and business, which is what makes the media interesting to me.  Media is a creative business. It combines entertainment, engagement and information—and it’s consumer-driven. You have to market your content to the consumer. From Sydney, you moved temporarily to New Zealand, then back to Sydney and on to London. What was it that kept you moving? The move from Australia to New Zealand came about because APN bought an Auckland company called Wilson & Horton.  I worked on the acquisition and then moved into a corporate finance role, which involved raising equity and debt, and debt management for the business. That experience was great. It gave me exposure to people at the top of the organisation. I was reporting directly to the CFO at APN and putting together presentations, meeting with banks and shareholders. I was offered the opportunity to become CFO of the Outdoor division, based in Sydney. Up to that point, I hadn’t managed a team of more than two or three people, so it was a big step up. I think luck plays a major role in how our lives and careers progress and this was a really lucky break for me, because my CFO at the time had a lot of faith in me. With his support, I was effectively able to launch my own career as a CFO.  After that, I moved to be the CFO of the Australian Radio Network to work with fellow Irishman Ciaran Davis. I enjoyed working in radio, because it is woven into the fabric of our day. Podcasting has become incredibly popular, and I see it as a return to the most traditional form of audio listening. In the modern environment, it happens to be on-demand.  Traditional radio broadcasting required you to turn the dial at exactly the right time. Podcasting overcomes that. Following my radio stint, I headed closer to home in 2013 to join Clear Channel International, a London-based outdoor advertising business, as CFO of its international division.  It was an elevated role with a different business and the timing was perfect for my wife and I.  By that time, we had lived in Australia for 15 years, but family life is very important to me, and you really miss it when you’re so far from home for that long. Living in London, I can be in Cork in three hours door-to-door. You joined Telegraph Media Group in September 2021 in the role of Chief Financial Officer. What was it about the position that appealed to you? It is a fantastic brand that is recognised worldwide, and I am a great believer in the power of quality brands. I’m genuinely interested in news media and the role it plays in society, and I want to work in an industry that interests me.  I am particularly interested in subscription news media and TMG is leading the charge in this space. The businesses I have worked with have always embraced transformation, particularly driven by digital change. Transformation creates interesting challenges for the CFO because you need to be very focused on the allocation of resources, and on supporting the business in the areas in which it needs to grow, while also managing existing elements. One of the big learnings that came out of the COVID-19 pandemic was the importance of trusted sources of information for citizens. The professional news media is crucial for society. Looking back now, do you have any regrets about your decision to become a Chartered Accountant? It’s one of the best decisions I ever made. I have no doubt about that. The qualification is effectively a ‘passport for life’. It has given me a technical qualification that is respected all over the world.  The brand of Chartered Accountants Ireland has been respected wherever I have worked.  In both Sydney and London, we have very active local societies of the Chartered Accountants Ireland family. There is a sense of fellowship among members. What career advice would you give your younger self based on what you know now? We all develop relationships with the people we work with, and some endure. My advice to younger professionals would be to protect and nurture these relationships and make an active effort to build and maintain a network around you as your career progresses. I should stress here that I’m not necessarily talking about the power of your network in any commercial sense. It has to come from a place of friendship. The concept of culture in the working world is something I have really come to value over the years.  The finance function in any organisation is a professional service run by well-qualified people. You have to build a good culture within your team and that means treating people well and with respect. Help other people and thank them when they help you. Irish people have a good reputation internationally. We are regarded as being sociable and being good communicators. I would advise other Chartered Accountants to take this on board when it comes to their careers. Never be afraid of it.  Of course, be thankful for where you are and what you already have, but always be ready to grasp opportunities.

Feb 08, 2023
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The diversity benefit

A truly diverse and inclusive workplace can boost business by promoting innovation and enhancing reputation, says Sandra Healy, founder and CEO of Inclusio Employers who treat diversity, equity and inclusion (DE&I) as a “tick box” exercise are missing a valuable opportunity to improve, not only their organisational culture, but also their ability to attract and retain talent and improve business performance and profitability. So says Sandra Healy, founder and CEO of Inclusio, the Irish tech start-up behind a first-of-its-kind platform offering a scientific, data-led approach to measuring DE&I in the workplace. Founded in 2016, Inclusio is now on the path to global growth amid plans to expand overseas and increase its Dublin headcount from 35 to 120 by 2025. The global expansion will be financed by the company’s Enterprise Ireland and VC backed €6.2 million investment. In addition to her role at the helm of Inclusio, Healy is a member of the Diversity and Inclusion Leadership Council for An Garda Síochána and a former member of the Expert Advisory Group for Ireland’s Citizens Assembly on Gender Equality. An organisational psychologist, her interest in promoting and supporting DE&I, and her inspiration for Inclusio, came about as a result of her experience working for two decades in global telecoms. “One of the values I hold dearest is fairness and I could see through my work that not everyone is treated fairly or equally at work,” Healy explains.  “That’s a problem for the individual who is not treated equitably, but it is also a problem for the organisation and, beyond that, for society as a whole.” Better outcomes  Ultimately, Healy believes that true DE&I can deliver better outcomes across the board.  “For organisations, the benefits of hiring a diverse workforce include access to a greater range of skillsets, experiences, and perspectives that reflect the reality of the society around us,” she says. “This provides a better understanding of their customers, and their customers’ needs—which improves commercial performance and boosts the bottom line.” Other benefits include greater creativity and innovation, improved talent attraction, engagement and retention, and a better reputation in the marketplace. “By intentionally creating a diverse workforce and a socially responsible organisation that takes DE&I seriously, you are opening the door to new markets, customers, business partners, and employees,” says Healy. “There are so many benefits—and you don’t have to go it alone. There are plenty of organisations providing advice and support to help employers get their approach to DE&I right, creating a better environment within the company and supporting a positive culture.” Inclusive hiring Creating an equitable hiring process is often the first step to building an inclusive work environment. There can be barriers to equitable hiring, however, sometimes including deeply held beliefs and behaviours.  “These barriers may be rooted in stereotypes, prejudice, or unconscious or implicit bias, which may lead to discriminatory beliefs and actions,” explains Healy.  “Only by identifying and understanding them, can we begin to dismantle beliefs that lead to discriminatory actions and attitudes.” The DCU Centre of Excellence for Diversity and Inclusion, founded by Healy, lists some the main barriers to equitable hiring as: 1. Stereotypes A stereotype is an oversimplified or exaggerated belief or sentiment about a group; a broad generalisation that doesn’t allow for individual differences. Stereotypes can be positive or negative and can apply to any group on the basis of race, ethnicity, age, disability, religion, gender, and other categories. 2. Prejudice Prejudice is a predetermined opinion or attitude about a group and its members. Prejudices are often negative and accompanied by a belief in an “in group” and an “out group”, the latter being the target of the prejudice. 3. Unconscious or implicit bias This is a form of prejudice or belief we are largely unaware of, which is held about members of a group. It can also be described as the positions we hold, filters we form, or conclusions we reach by means outside our active thought. Hence, unconscious or implicit biases often seem automatic. Unlike stereotypes and prejudices, these biases may not even enter our awareness, but they can drive discriminatory actions. 4. Discrimination This behaviour involves, or results in, people being treated unfairly, unequally or differently, because of their identity or the group or groups they belong to. Discrimination often starts through stereotypes, prejudices, and bias. Discriminatory behaviour can range from subtle actions to hate crimes.  Conscious steps All of these concepts work together to perpetuate inequity, so it is crucial that employers take deliberate, conscious, and considered steps to establish hiring practices that are as inclusive as possible. “As a first step, I would advise employers to evaluate and challenge the language you use in your job ads. Ask yourself, ‘what cohort am I appealing to, and who is missing?’” says Healy. She advises employers to design and develop interview processes that are inclusive, non-judgmental and respectful, creating equitable opportunity for all candidates. “All your approaches should be multidimensional—working to address biases and discrimination in all aspects of the hiring process,” she says. “Then, moving beyond the hiring process, you have to intentionally embed DE&I into the culture of your organisation and stress its importance through inclusive leadership and best practice.” As Healy sees it, culture lives “collectively” in the behaviours and lived experiences of each and every individual within an organisation.   “If you want to have a culture that is truly supportive of Diversity, Equity and Inclusion—and consistently so—you have to educate your people managers,” she says. “It should really be the case that, no matter what part of your organisation an individual works in, or who they report to, their experience is consistent with that of everyone else. Your DE&I policies and practices must be ‘lived’. “Your people managers are the custodians of that lived experience, and the culture of your organisation. They must be crystal clear about your DE&I policy and practice,” says Healy. “They must know how to have good conversations to make sure people are supported and get what they need. Ultimately, you want to focus on what every member of your workforce can do, not what they can’t do, and how they can contribute to, and enhance, your organisation.”  So, how can employers gauge whether or not they are on the right track when it comes to DE&I? “That’s one thing employers really struggle with—how do you measure culture?—and that’s where Inclusio comes in,” says Healy. “We’re bringing a ‘scientific evidenced’ approach to employers, which allows them to listen to the collective voice of their people and to measure, track and act on DE&I,” she says. About Inclusio Healy spun the idea for Inclusio into Dublin City University (DCU) in 2016 where she established and led its Centre of Excellence in Diversity and Inclusion Research. “Diversity and Inclusion is a core focus for many organisations now and the DCU Centre of Excellence was established to give them access to the very latest developments in academic research, insights and tools to drive change across organisations,” Healy explains. “I started working on Inclusio from 2016 with my two co-founders Deborah Murphy and Arthur Lubambo and support from Enterprise Ireland’s Commercialisation Fund, we spun out of DCU in 2020.” Inclusio has been developed by experts in behavioural data science, psychology, artificial intelligence, equality, diversity and inclusion. The platform gives employers real data-driven insights that will help drive DE&I improvements within their workforce and deliver measurable improvements in their culture. Healy has ambitious plans to make Inclusio Ireland’s first female-founded tech unicorn, and a global DE&I enabler that will help employers to “take the right action on DE&I and ensure that it’s not just a tick box exercise”. Participants in the company’s €6.2 million investment round, closed in 2022, include lead investor Elkstone, alongside Atlantic Bridge, Oyster Capital, Wakeup Capital, Enterprise Ireland, and a group of private backers, such as Brian Caulfield and John Hearne.  Inclusio’s clients include RSA Insurance Ireland, 123.ie, Intact FBD insurance, Linesight, Kilsaran, the Public Appointments Service, and Teagasc. “We already use global benchmarking, and we are now starting to develop sector benchmarking, initially with the insurance sector. Our customers use our data for Board and regulator reporting, Gender Pay Gap and environmental, social, and governance reporting,” Healy explains.  “That will allow employers to answer the question, ‘how am I doing compared to competitors in my own industry?’ as well as the global benchmark. “There is nothing else like Inclusio in the world. Our software is helping organisations to pinpoint and focus DE&I actions in a more strategic way, linked to business KPIs.” “That will allow employers to answer the question, ‘how am I doing compared to competitors in my own industry?’ as well as the global benchmark. “There is nothing else like Inclusio in the world. Our software is helping organisations to pinpoint and focus DE&I actions in a more strategic way.”

Feb 08, 2023
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“My attitude is to just go for it, to take that step and be the disruptor”

John Francis Dick tells Accountancy Ireland why it is so important to advocate for yourself and ask for what you need to succeed at work “Be the disruptor”. That’s the call to action from John Francis Dick, ACA, whose approach to his career has seen him seek out new opportunities at every turn. “My attitude has always been to just go for it, to take that step and to be the disruptor. You have to be willing to represent yourself in any new situation; to come in and say, ‘this is what I need, please provide it for me’.”  As John sees it, people in positions of influence—school teachers, college lecturers, and bosses and managers at work—have an enormous impact on the opportunities open to people with disabilities. “I want to get the message out there that it’s just so important to give people the time and space they need to perform at their best, to engage with them, and take the time to understand what they need to contribute in the best way they can.” John, who has cerebral palsy, grew up in south Belfast and, after completing his A Levels, went on to Queen’s University Belfast to study for a degree in land use and environmental management. “A lot of my school friends dropped out after their GCSEs. They didn’t go on to do A Levels, but I didn’t grow up seeing many people with disabilities around me, so I’ve never taken my education or career for granted,” he explains. “I was passionate about getting as much out of the educational experience as I could. Going to college was a big milestone for me. I hadn’t always been sure I’d get to do it because of my disability.” Be your own advocate It was at this time that John learned the value of speaking up, asking for what he needed, and becoming his own advocate. “It was the first time I was really on my own. I didn’t have my parents behind me and I was suddenly in a much bigger environment than I had been in at school. It was the first time I found myself having to fight for my needs and rights,” he explains. The experience taught John the importance of determination, and gave him the confidence to begin looking further afield to progress his career and education. He decided to apply for a one-year placement with Study USA, a British Council initiative, which allows third level students to spend a full academic year studying business in the US. His placement was with Monmouth, a private college in the midwestern state of Illinois. “That was really where my business education began,” he says.  “Up until that point, the only experience of accountancy I’d had was through my dad, but he just did a one-year course at Ulster University and then went into business.” John was “very open” to learning about accountancy and business, and potentially taking his studies in a new direction. “Really, I’d say my entire education and career to date has been driven by an openness to grasp opportunities, try new things and make the most of lots of different experiences,” he says. “I think this approach will take you in the right direction and, again, for people with disabilities, it comes back to that idea of being a disruptor. “It’s so important to reach out, to be seen and counted, and have access to the same experiences, opportunities and choices as people who do not have disabilities,” says John. “For the most part, people have been accepting of my difference, curious to know more about me and how they can help.  “The bigger challenge for me has been navigating the organisations and institutions that are not quite sure how best to support people with disabilities. “I feel that, in my own journey from school to college and on to work, I’ve really had to be my own trailblazer in terms of getting things done, but I’ve also seen a lot of change in those years.  “Even in terms of Chartered Accountants Ireland as an organisation, its approach to helping people with disabilities continues to improve and that’s encouraging. The Institute has agreed to my request to introduce disability awareness training for staff and I really welcome that.” Path to accountancy While he enjoyed studying for his degree in environmental management at Queen’s University, John was also aware that better career opportunities might lie elsewhere. “I remember, when I was at Monmouth, being encouraged to come up with business ideas. It was just a different way of learning and I think it really helps you when you go into the working world,” he says. “So, I came home and finished my degree, but I also took a part-time job as a book-keeper and started learning about debits and credits. My parents were a big support at that time, because they were both responsible for the accounts in their jobs.” In late 2011, the year after his graduation, John decided to apply for a training position with EY in Dublin. He was offered a six-month internship and went on to work with the firm for five-and-a-half years, qualifying as a Chartered Accountant and becoming an Audit Senior. “Joining EY was a really big step for me. It was my first full-time role and my first experience working in a Big Four environment. Starting with the six-month internship was really key for me because it meant I knew what to expect and how best to navigate my way around,” he says. Importance of managers During his years with EY and in subsequent roles in banking and industry, John has learned time and again the critical role managers can play in supporting career progression. “I remember once I had one manager who, I felt, wasn’t supporting me or interested in me as a person.  “I thought, ‘something has to change’. There were other managers I got on really well with, so I asked to switch teams. I took control of the situation. “The person I talked to about switching teams, who was also a Chartered Accountant, was an enormous help and support to me at that time. They are also someone I’ve returned to over the years to ask for advice and input.” Such support has been crucial in helping John to navigate his career path and make the right decisions.  “It just goes to show how important it is to speak up and advocate for yourself. Anyone can find themselves in a situation where their manager isn’t open to promoting them or supporting their needs and progression,” he says. “You might not have exactly what they’re looking for on the face of it, but if they’re not open to seeing your strengths, they won’t be able to see how a different approach could result in a better outcome for you and for your team.” The result of this approach to managing people is often a poor culture and a higher turnover of staff of all abilities, John says. “I wasn’t the only one on my team who was frustrated with how we were being managed, but I think I found it especially difficult. I had identified what I wasn’t able to do myself, but there was no room for genuine communication.” He continues: “These days, I am more confident about asking for that communication and understanding. I’ll give everything 110 percent. Living with a physical disability can present acute challenges, but I find solutions and I put them into practice.  “I am an advocate for the promotion of differing abilities in the workplace. I think it’s crucial that we respect and value each colleague’s abilities and I take pride in my work and in leaving things better than I found them and having a positive impact on the people around me.”

Feb 08, 2023
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