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The markets czar

Martin Moloney, Secretary General of the International Organisation of Securities Commissions, outlines his priorities for the year ahead Irishman Martin Moloney is Secretary General of the International Organisation of Securities Commissions (IOSCO). Headquartered in Madrid, Spain, the international body brings together the world’s securities regulators and is recognised as the standard setter for the securities sector worldwide. IOSCO develops, implements, and promotes adherence to internationally recognised standards for securities regulation, working closely with the G20 and the Financial Stability Board (FSB) on global regulatory reform. Accountancy Ireland sat down with Moloney to discuss his goals, priorities, and concerns for the year ahead. Q: What are the biggest risks facing investors around the world right now and how is IOSCO working with securities regulatory agencies to address these risks? The risks that investors face never really change. There are some fundamentals. You can hire the wrong advisers, you can pay them too much, you can choose the wrong times to get in or out of markets, and you can invest in the wrong things. These risks are the core risks for investors, and they have been for as long as financial markets have existed. The difficulty is that financial markets are constantly changing. New asset classes like crypto are emerging, and there are new ways in which intermediaries work on your behalf, but also earn fees for themselves. This creates new risks for investors. Also, as we saw from recent events in the UK, markets can go into sudden periods of stress and crash. We do our best, working with others, to try to make markets as resilient as they can be, to ensure that these episodes are few and far between insofar as we can. These are the big issues facing us currently. Really, it all comes down to integrity—being able to trust the price you see when you invest in the markets and ensuring that you are not being fooled by people who are trying to cheat you out of your money. Q: You have described the rise of cryptocurrency as an area fraught with risk, requiring “a lot of work” on the part of regulators. Can you tell us more? There is no doubt in my mind that we have reached a turning point in relation to crypto. This is not because of the so-called ‘Crypto Winter’. The value of crypto might go up or down, but that is not really the issue. The point that we all have to observe and recognise is that crypto has survived and has continued to survive over a number of years. It is reasonable to assume that it is not going away and, therefore, it has to be regulated. I am delighted to say that, since I have joined IOSCO, the organisation has moved forward with its policy in this area and is now very quickly developing a set of guidelines for the market on how different jurisdictions should regulate crypto and the common standards they should aim to achieve in doing so. We are seeing a number of regions, notably the United States and Europe, now moving towards developing legal frameworks. I have no doubt that this is far from the end of the matter, however—it is just the beginning. Crypto is going to evolve and change as people get on top of the technology and new opportunities emerge. The most important thing we must all keep an eye on here is the outcome for the investor. In the first years of crypto, a huge number of people lost money through fraud. Other people, who may not even have been aware of it, lost money through market manipulation, insider trading and various other dubious activities we know well. Very often, this has been driven by conflicts of interest. If you dig down into the principles articulated by IOSCO for financial markets many years ago, you will find us warning against many of the phenomena we are now seeing in crypto markets. Theft does not change. It might happen in a different location, but theft is still theft. Bad management is still bad management, no matter where it happens. It is up to us to re-articulate these very simple, but really important, ideas and explain how they can apply in the crypto space. It is also important for the crypto sector itself to come up with good solutions and technologically enabled solutions, so that its work can be supervised and that it can reach the same standard of regulation as the rest of the financial sector. There are a number of individuals, I think, within the crypto sector who have come to understand that they need to move positively towards a strong regulatory framework in order to bottom out their businesses and remain stable. If we do not start to see self-regulation within the crypto sector, then I think we will see more jurisdictions banning crypto. It is just not sustainable over the medium term to try to avoid the regulatory frameworks that apply to everyone else. It is one thing to see yourself as a different asset class. It’s quite another to see yourself as an entirely different industry when you are effectively doing the same thing. Q: So, you do believe that cryptocurrency has a long-term future provided that there is robust regulation in place across the board? I think there is some potential for this asset class, but it is going to become more challenging. I don’t have a crystal ball, so I try not to predict the future. I see some very interesting new products developing in the decentralised finance space, and I wonder if this is ultimately where crypto is going to go. We are all used to a simple model in which you get quite non-functional assets like Bitcoin being traded and people making money primarily out of the bubbles in Bitcoin. The use cases for crypto continue to be worked on extensively, however. So, every time you have one of those bubbles, what is actually happening is that money is being raised to allow people to invest in new potential use cases. There are now so many use cases that have come and gone, and failed ideas that have been touted and promoted, you could be forgiven for thinking that there are no use cases left for crypto—but that is probably wrong. I think people will continue trying to figure out good use cases for crypto. I don’t think it’s going away any time soon. Q: You have spoken recently about the greenwashing risk facing securities regulators—what can be done to address this? We put out a couple of reports in 2021 where we looked at the greenwashing issue in great detail, listing the different ways in which this phenomenon occurs. We had to acknowledge, however, that it is not just about ‘evil intent’. Activity that might be described as greenwashing often happens, because the market structures needed to adequately support sustainable finance are not yet in place. Sometimes, you do get people who are frankly trying to fool investors by issuing misleading information, but, equally, the markets as they stand are just not built for sustainable financing. Having identified the problem and having asked the industry to work as hard as possible to reduce the amount of greenwashing that now exists, we have had to acknowledge that the system itself needs to change. Regulators have to do it, governments have to do it, standard-setters have to do it—to create a better system to achieve true sustainable finance. If, for example, I am proposing an investment that has a strong impact in terms of reducing carbon emissions, I should get a better price on the market and a better investment price for that security than someone who comes to market with a security for a carbon-emitting project. We want the market to be sensitive to the environmental impact of different proposals, companies and products. They must have access to information that is reliable; that has been independently audited; and that brokers can bring together to compare stocks from different parts of the world and determine differential pricing based on their impact on the environment. Getting all of this right would be an incredibly hard job, so we have broken the job down into a number of elements. We will be progressively working on putting these building blocks in place over the next couple of years, in order to make sure that the process can be regulated and that people who don’t do the right thing can be held to account on the basis that they could have done the right thing and chose not to. Q: As the move to establish standards for environmental, social and governance (ESG) reporting gathers pace, what is your take on the current efforts underway? We have a very close relationship with the International Sustainability Standards Board (ISSB). We effectively oversee its work and, if we like what it is doing, we will endorse its standards, and recommend those standards to individual regulatory securities agencies around the world, so that these jurisdictions can adopt the standards as they see fit. The fundamental issue we are all facing is that a sustainable financial marketplace has to be a global marketplace. If you have fragmentation and you don’t have the same information sets available in different parts of the world, you cannot have a true comparison between different securities, and capital cannot flow to the best projects. It is no good for anyone if Europe is pristine, while the rest of the world is working in a different way. What happens in the Amazonian rainforest matters to all of us. Capital, therefore, has to flow from those places where it is abundant, such as Europe and North America, to locations in which the opportunities exist to do the right thing. What IOSCO has said to the countries we work with around the world is, “do this any way you want, but use the ISSB standards as a baseline and build your own approach on that foundation”. Put simply, you can do all you want in the ESG space, but unless we have a common core, we cannot create a global financial market that will bring about any real change. Q: Can you tell us about the work you are doing with the Financial Stability Board in relation to investment funds? This is a very big project for us. Investment funds are a crucial mechanism all around the world for people to get access to markets on a collective basis, but they can have a concerning impact on markets in periods of crisis. We have been doing work in this area since 2016. We have done a lot already, but there is more to do. A major focus for us next year will be trying to make sure that the kind of funds both ordinary individual investors and the more risk-averse institutional investors choose are safe in a crisis. We are trying to ensure that, if you are investing in a product that is riskier, it will be clear to you that it is more difficult to get your money out of it; that these kinds of investment funds are not the equivalent of a bank account. This is a typical example of what we do, but there are lots of others. We do a lot of work on cyber-resilience, and we are also very interested in the change in the behaviour of retail investors and their vulnerability to scams. One of the problems we face at the moment is that, while technology has made it easy or cheap for people to invest in the markets, it has also made it easy or cheap for fraudsters to get at many thousands of people. We need to figure out better and better ways to stop these fraudsters and prevent them in their designs. About Martin Moloney Prior to joining IOSCO as Secretary General in September 2021, Martin Moloney was Director General of the Jersey Financial Services Commission and, before that, he worked as a Special Adviser on Risk and Regulation to the Central Bank of Ireland, where he served for 16 years, previously heading up the Markets Policy, Markets Supervision, and Legal and Finance Divisions. Moloney began his early career working in industry with Barclays Bank and Bank of Ireland in London, before returning to Ireland to work with the Department of Justice, Department of Finance, the Irish Competition Authority. Born in Dublin, he has a master’s degrees in Business Law and Economic Policy, both from Trinity College Dublin.

Dec 02, 2022
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Atlantic ventures

Elaine Coughlan, one of Ireland’s most successful venture capital investors, tells us how her experience in accountancy and audit led to a high-flying career in technology Since qualifying as a Chartered Accountant and cutting her teeth in audit in the 1990s, just as the first wave of tech entrepreneurs in Ireland were beginning to access US capital markets, Elaine Coughlan has carved out an illustrious career in venture capital. Dublin-born Coughlan is the co-founder and joint Managing Partner of Atlantic Bridge, the global growth technology fund with more than €1 billion in assets under management across nine funds. For Coughlan, her career is a testament to both her training in finance and the power of human connection in business the world over. “Atlantic Bridge has over 35 companies we have successfully sold or ‘IPOed’ and I am immensely proud of that,” she says. “The wins drive you on because you can see what’s possible and those Irish entrepreneurs become role models for the next generation. I’m proud of the assets we have under management, and that Atlantic Bridge now has people in Dublin, London, Paris, Munich and Palo Alto in Silicon Valley. That is a truly global footprint, and it really helps us to scale our companies.” Early connections Coughlan credits the professional connections she made at an early stage in her career at Ernst & Young with setting her on the path to professional success. “Some of the people I met back in the nineties, our clients at the time, were hugely influential on me,” she says. Among those clients was Smurfit (now Smurfit Kappa), already a long-established industry leader in paper packaging production. “I was seconded from Ernst & Young to work with Smurfit when it was probably the number one Irish company in terms of market capitalisation and really blazing a trail in Irish business,” she says. “It is still a phenomenal company today, but for me at that time, Smurfit was just so ambitious and far-reaching in its approach to mergers and acquisitions, and the capital markets. I worked on fundraising and acquisitions with them and had early exposure to some of their senior executives—people like Gerry Fagan, their then-CFO.” Coughlan forged other crucial connections at the time with Bill McCabe, founder of CBT, the e-learning group, and Iona Technologies’ Chris Horn. “Bill and Chris were the first entrepreneurs in Ireland to float tech companies on the Nasdaq and, if you look at what they had in common with Smurfit, it was really that they were all entrepreneurial,” she says now. Coughlan would leave Ernst & Young to join Iona ahead of the company’s Initial Public Offering. “I knew then that practice probably wasn’t for me. That’s not to say that you can’t be entrepreneurial in practice, but the cut and thrust of the tech business pulled me in,” she says. “I remember traveling over to the US with CBT back in 1993 and that was it for me. There was such a sense of possibility.” Coughlan went on to join Parthus, the semiconductor IP company co-founded by Brian Long, and the pair formed an abiding partnership, co-founding both Atlantic Bridge and GloNav, the GPS company acquired in 2007 for $110 million. “All these years later, I am still in business with the same people, and they were the people that had an impact on me starting out. They were the people I learned from and the people who were generous with their time and their knowledge, and willing to give me experience and opportunities,” she says. For young Chartered Accountants starting out in their career, Coughlan has this advice: “Above all else, nurture your connections. These young professionals will already be well-qualified and proven in their ability and resilience, because training to become a Chartered Accountant is challenging in itself,” she says. “The question they have to ask themselves is ‘what differentiates me beyond that?’ It comes down to being able to combine your knowledge with strong relationships in ways that bring about better outcomes.” As Coughlan sees it, building solid sustainable relationships in business isn’t simply a case of networking and ‘transactional interactions’. “It’s about finding people who share your values and ethics, whose accomplishments and abilities you admire, and who have the ability to lead and inspire. You always have to be thinking long-term, not just about your next connection on LinkedIn,” she says. Supporting start-ups Coughlan’s commitment to supporting start-ups and advancing Ireland as a leading hub for technology development was recognised at this year’s Irish Accountancy Awards, at which she won the prize for outstanding contribution to the profession. “When we started Atlantic Bridge in 2004, we wanted to help tech companies in Ireland to scale successfully. Ireland is a small island and a small economy, so there are two things tech companies here need to scale—they need to move beyond the island to reach customers and they need access to capital,” she says. “We wanted to cross the Atlantic to the US, because it is the largest market in the world in terms of customers and capital markets. At the time, Ireland had a VC market of less than €100 million. It’s 10 times that size now, but back then, it was really small.” The primary focus for Atlantic Bridge today continues to be “deep tech” innovators in the business-to-business (B2B) space. “We’re not after instant gratification or overnight success. These are businesses with defensible research-intensive technologies that are primed to scale when the time is right,” says Coughlan. “Our investors are patient. They are looking for strong long-term returns, and we are very proud to have reached the stage where we have raised nine funds, because that is not an easy thing to do in this industry.” Coughlan warns, however, that we are entering a “new investment cycle”, in which surging inflation, rising interest rates, and the risk of recession, are all making investors more risk averse. “The outlook for Atlantic Bridge in the short-term will be cautious and tactical, but beyond that, we are optimistic and deeply committed to the technology trends we are seeing today that will make a difference in the future,” she says. “A lot of the technologies we’re investing in now are in climate change action—low-power, low-carbon enablers—and in medical technology and the digitisation of health, where we can meet unmet needs. We’re focusing on technologies like Artificial Intelligence and semiconductors—the fundamental building blocks that will be built into new products over the next three to five years.” Research and development As the economy enters uncertain terrain, Coughlan is urging the Government to continue investing in research and development (R&D). “Ireland has to continue to invest in R&D. We need to hold our nerve in continuing to invest in the best and brightest people and start-ups, because they will drive the next generation of growth,” she says. “Today, we are investing about 1.25 percent of GDP in R&D. We need to get that up to between 2.5 percent and three percent. The future economy will be knowledge-intensive and that requires knowledge-intensive people.” Coughlan is equally committed to the advancement of her profession, and proud of her own achievements as a Chartered Accountant. “The ‘bean counter’ perception is one too many people have of accountants, but I would probably be the last person you’d ask to do a P&L statement,” she says. “I can tell you if it is right or wrong though, because I understand the numbers and what they mean. I can interrogate and interpret any set of numbers and that is because I am a Chartered Accountant. All business now is run on data and our profession gives us a really strong grounding in using data to make decisions—and that is the future. “There are doors that are opened to you when you train as an accountant. You learn about process, structure, deadlines, and relationships. All of these skills are incredibly important. “You come out of it battle-hardened and resilient, and with all these options: to stay in practice; to focus on technical work; to go into consultancy; financial services; or business and entrepreneurship. The opportunities are phenomenal.” Growing up in Beaumont in north Dublin in the recession-hit 1980s, however, Coughlan had envisaged a different career for herself. It was a chance encounter that set her on the path to accountancy and a high-flying career in venture capital. Early career path “I was good at numbers at school and I studied accountancy for the Leaving Cert, but I wouldn’t say I was destined to be an accountant. I fully recognise now that it was my accountancy and audit experience that led me into the technology industry, but my real interest growing up was people,” she says. “I wanted to work in a people-focused environment, so I applied to study marketing and languages at DCU and went for a summer job at a small accountancy firm to keep me going in the meantime.” Coughlan didn’t get the summer job, but she was contacted by her interviewer and urged instead to consider accountancy as a full-time career. “It was 1989, unemployment in Ireland was something like 15 percent and so many people were emigrating to find work in the UK and the US,” she says. “I didn’t know anything about becoming a Chartered Accountant, but I wrote to the Institute and was offered a training contract with Ernst & Young. Here was this opportunity to have my fees paid and earn a wage with guaranteed work in a really tough economy. It was a great deal. That’s why I always say to this day, ‘what’s meant for you won’t pass you by’.”

Dec 02, 2022
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Setting the agenda for sustainable investment

As the recently appointed Vice-Chair of the International Sustainability Standards Board (ISSB), Sue Lloyd will play a key role in paving the way for a “global baseline” for reliable ESG investment criteria. Elaine O’Regan talks to the New Zealand-born former IASB Vice-Chair about what lies ahead in her new role.  Prior to taking up your role with the ISSB, you were Vice-Chair of the International Accounting Standards Board for six years. Looking back on it, what do you see as your most significant achievements in that role? Completing the international IFRS Standard for insurance contracts was definitely a high point, and also chairing the IFRS Interpretations Committee from 2017 to 2022, and making it more responsive. What does your appointment as Vice-Chair of the International Sustainability Standards Board mean to you professionally? How important do you think the work of the ISSB will be, and your role in it? I see this appointment as a really exciting opportunity for me professionally. Corporate reporting is at a real turning point where we are embracing the need for the broadest set of information about sustainability, risks and opportunities to help investors make informed decisions. I am really excited and honoured to be part of that process. The ISSB has a pivotal role to play in bringing more comparability and quality to reporting on sustainability risks around the world and building a more efficient system, both for the preparers, providing the information, and also for the investors consuming them. One of my key roles as Vice-Chair of the Board is to bring to bear the standard-setting approach of the IASB. My technical skills from that world, and my knowledge of financial reporting, will help me to bring that rigor to sustainability reporting for investors. How will the ISSB’s approach to standard-setting emulate or differ from that of the IASB? How will the two bodies coalesce and work together in the future? There will be a lot of similarity with the IASB, particularly in relation to due process and the thoroughness in which we approach our work. The ISSB wants to be really inclusive and build on the viewpoints of our stakeholders. We have that in common with the IASB. Obviously, the subject matter is different. Sustainability is a more nascent area of reporting, so we will have to work more closely with our ecosystem and really work with assurers and specialists in sustainability to build this new infrastructure for reporting. The ISSB is a sister board to the IASB, and that is great because it means we are part of the same foundation. It gives us the unique ability to sit together and work out the package of information we are asking for to meet investor needs, and to make sure that the reporting and the financial statements fit well together. When the IFRS talks about the ISSB establishing a “global baseline of sustainability standards” what does this mean, and why is it important for the ESG agenda globally? When we talk about a global baseline, what we really want to do is establish a set of disclosures that are sufficient to meet the needs of investors—to enable them to understand how sustainability, risks and opportunities affect the value of a company’s shares and its debt.  We want to provide a ‘set of information’ on companies around the world so that investors can make decisions based on consistent and comparable data. That is really what a global baseline means. It will happen in practice through a combination of two different mechanisms. One will be adoption or incorporation into the regulation in different countries, so that it becomes part of the mandatory reporting system for jurisdictions, in the same way that the IASB’s accounting standards have been mandated by jurisdictions around the world.  Complementing this, we expect there to be a lot of voluntary application of the standards, separate to the regulatory element, because this is a good way for preparers to understand what information is relevant to meet investor needs.   Tell us about the ISSB’s four core pillars – governance, strategy, risk management and metrics. How relevant is each one in the context of your overall mission? Our overall objective is to make sure that investors have the information they need to understand the effects of sustainability risks and opportunities on enterprise values, share price and the value of a company’s debt.  Our pillars are the prism we use to gather sustainability information from four different perspectives. One is how a company governs its risks, and how it is managing those risks and building them into its business strategy. We also look at the metrics they use to assess where they are now, to set their targets for the future and measure their progress in meeting their targets. This ‘package of information’ is designed to meet the investor’s needs, and, importantly, it is designed to encourage companies to think about how they govern and manage risks. How will the work of the ISSB support and help investors in respect of good environmental, social and governance (ESG) practice? What other ‘ESG stakeholders’ will benefit from your work? We know that there are different parties who are interested in information about sustainability, not just investors. We want to facilitate the provision of information to all of them. We want to make this an efficient reporting system for public policy purposes and for broader stakeholder groups beyond investors, for example. One of the aspects that we are focusing on here is what we call the “building block” approach.   This means that, when we are building our requirements, we have investors’ needs in mind, but we also want to make sure that others can add specific investor requirements onto our disclosures to meet broader needs. If we can avoid the need to have one set of disclosures for investors and a completely separate set for broader stakeholders, it is more efficient for those preparing the information. Tell us about the first draft ISSB standards, published in April. What do these draft standards provide for, how is the consultation process progressing and what will the next steps be? There are two documents. The first is the General Requirements Exposure Draft, which sets out the overarching requirements for what should be provided for in sustainability reporting.  It asks companies to provide information about all of their significant sustainability risks and opportunities relevant to enterprise value assessment.  It also sets out some other general ideas—for example, the fact that you should be able to understand how this information relates to the financial statements and the proposal that this information be provided at the same time as the financial statements. The second document is the Climate Exposure Draft, which sets out what specific disclosures should be provided by a company about climate risks and opportunity. This means that, if a company using the General Requirements Exposure Draft identifies climate risks and opportunities as a “significant” sustainability-related risk and opportunity, they can turn to the Climate Exposure Draft to find out what disclosures to provide.  That document is asking for information about the physical risks of climate change the company is exposed to—flood risk, for example—but also opportunities arising from climate change. If a company has developed a product, which may become more popular because of climate change, investors may want to hear about that as much as they would climate-related risk.  These drafts are out for comment until 29 July, 2022. Once we get the feedback, we will decide what we need to adjust, what we can keep as is, and then we will move on to the final requirements. How do you foresee the “roadmap” of additional draft standards rolling out beyond these first two? What standards are next on the agenda for consultation and what is the anticipated timeline for their introduction? Our next step will be to ask our stakeholders what they think we should prioritise after the General Requirements Exposure Draft and Climate Exposure Draft documents are approved.  We only have so much time, and the same is true for our stakeholders, so it is important to us to ascertain where the greatest needs lie. In other words, it is really up to the stakeholders to decide what we work on next. How will the International Sustainability Standards Board (ISSB) build on work already carried out by the Task Force on Climate-Related Financial Disclosures (TCFD) and the Sustainability Accounting Standards Board (SASB)? Our four core pillars (governance, strategy, risk management and metrics) are taken straight from TCFD recommendations, and they form the backbone of the proposals we have out for comment.  We have incorporated their structure and the climate disclosures included in the TCFD have been incorporated into our Climate Exposure Draft. We have built on SASB materials in two ways. Industry-based requirements in the appendix to the Climate Exposure Draft are taken from SASB’s industry-based standards.  We took the climate-related metrics and included those in the Climate Exposure Draft as part of the mandatory climate disclosures.  We are asking stakeholders to use SASB guidance to help them meet their disclosure requirements in the General Requirements Exposure Draft up until the time we draft more specific disclosure requirements of our own. How do you foresee the ISSB working alongside, and collaborating with, other standard-setting and regulatory bodies and initiatives like the Securities and Exchange Commission (SEC) the Global Reporting Initiative (GRI) and European Financial Reporting Advisory Group (EFRAG)? Having our proposals out for comment at the same time as the SEC and EFRAG proposals means that we have a unique opportunity to compare and contrast these different proposals and bring as much commonality as we can to our requirements. In an ideal world, we want to work together to build this global baseline and ensure as much consistency as possible with the SEC, EFRAG, the Global Reporting Initiative (GRI) and others.  We have a Working Group tasked with doing so with the US, Europe and also China, Japan and the UK. We are encouraging our stakeholders to write to the SEC and to let the commission know if they think that the global baseline is important.  The GRI is also very important and is a really good example of the ‘building block’ process that I described earlier.  We have a Memorandum of Understanding with GRI. One of our aims is to work together to form a global baseline we both agree on to meet investor needs and to encourage GRI to add the additional pieces of information to meet the broader information needs.

May 31, 2022
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Shaping Europe’s financial future

Mairead McGuinness, EU Commissioner for Financial Services, Financial Stability and Capital Markets Union, talks to Elaine O’Regan about her role in implementing sanctions to stop the “Kremlin war machine”, her ongoing contribution to the future of sustainable finance  and her role in laying the foundations for the Capital Markets Union. You’re 18 months into your role as EU Commissioner. What do you see as your most important achievements so far, and what are your priorities now? I am responsible for sanctions and their implementation by the Commission and this is top of my agenda right now, given the terrible war in Ukraine and the need to respond to Russian aggression. We want to cut off funding to the Kremlin war machine.  We’ve listed hundreds of individuals, including Vladimir Putin, his Foreign Minister Sergey Lavrov and dozens of oligarchs, which means their assets are frozen. They can’t be provided with funds, and they are also subject to travel bans.  We’ve cut Russian access to EU capital markets, including a full asset freeze on three Russian banks with strong links to the Russian state, excluding seven key Russian banks from Swift, and blocking Russia’s EU-held foreign exchange reserves.  We also have measures on energy, transport, dual-use technologies, trade, visas for diplomats and disinformation. And, we have sharpened sanctions against Belarus, so it cannot be used by Russia to evade our sanctions.  At the same time, we’ve been working closely with our partners, including the US, Britain, Canada, Australia, Japan and others, to impose comprehensive and complementary measures that ensure Russia’s illegal actions bear a high cost. The focus now is on making sure that the sanctions are properly implemented so they are as effective as possible – and we stand ready to put more sanctions in place as the situation evolves. Beyond this, over the past 18 months my work on sustainable finance and the contribution of finance to tackling climate change has been important, as well as work on building up the Capital Markets Union to give companies across the EU better access to finance.  I’m also passionate about using my role to highlight the importance of financial literacy. People should understand how the financial system works, how they can make the best use of their money, and be confident enough to ask the right questions about their personal finances. The Ukraine invasion has placed energy supply at the forefront of the EU agenda. How do you expect the situation in Ukraine, and its impact on the flow of energy supply globally, to influence the policy initiatives laid out in the EU Green Deal?  Russia’s aggression against Ukraine makes a rapid transition to clean energy more urgent than ever. We’re too dependent on Russian gas. We must have a reliable, secure, and affordable supply of energy for Europe.  We already have the Green Deal indicating where we need to go, but Russia’s aggression has brought into very sharp focus our vulnerabilities and why we need to accelerate the transition to a more sustainable economy.  The Commission adopted a plan in March – REPowerEU – with new ways to ramp up green energy production, diversify supplies, and reduce demand for Russian gas.  The financial system has a key role to play in the Green Deal. The goal is both “to green finance” and “to finance green” to help the financial sector become sustainable and to make sure that the financial sector provides the money for business to become sustainable.  We’ve put clear and consistent rules in place, namely the EU Taxonomy, a disclosure regime for non-financial and financial companies; and investment tools, including benchmarks and standards like the European Green Bond Standard.  We are now increasingly moving to the implementation phase to make sure these rules are effective.  How far along is the Taxonomy at this point, and what are the next steps in the pipeline for the year ahead? What do companies operating in the EU need to know? The Taxonomy helps signpost the way for private investment to contribute to our climate goals: it provides clear definitions for sustainable economic activities. Companies can use it to plan their transition and to show the market what they are doing.  Last year, we adopted the first rules on activities that make a substantial contribution to adapting to and mitigating climate change.  They cover 170 economic activities, representing about 40 per cent of listed companies in the EU, in sectors responsible for around 80 per cent of direct greenhouse gas emissions in Europe.  The rules are applicable from January 2022. We have also specified how market players should disclose the extent that their activities are taxonomy-aligned. We’ve put forward proposals for how gas and nuclear can make a contribution to the transition to sustainability. We have not designated gas and nuclear as “green”, but we have recognised the specific role certain nuclear and gas activities can play in the transition to full sustainability, subject to very strict conditions and phase-out periods. This proposal is now under scrutiny by the European Parliament and the Member States. We have work to do on including more sectors in the Taxonomy and we will be preparing details on the four remaining environmental objectives – water quality, circular economy, biodiversity, and pollution prevention. The International Sustainability Standards Board (ISSB) is expected to put its first set of standards to public consultation later this month. How do you foresee the EU Commission working with the ISSB to progress the wider ESG reporting agenda?  The EU has been the global leader on sustainable finance. We are ahead when it comes to the contribution of the financial system to tackling climate change. So, we’ve gone further than others, and we’ve done that faster – which is important given the urgency of the climate challenge. But, of course, the climate challenge is global, and markets are global too. So, we are fully engaged in efforts on global standards. EU sustainability reporting standards have shown the way, to a great extent, and informed the international context.  We see global standards as a common baseline that allow us to go further to meet the ambition set out in the EU Green Deal.  At a practical level, the body that drafts EU accountancy and sustainability standards – the European Financial Reporting Advisory Group (EFRAG) – has established close cooperation with the ISSB. The CSRD proposal – and the reporting standards that will be part of it – will ensure that corporates disclose sustainability information that underpin the rest of the sustainable finance agenda.  EU standards must be coherent with the EU’s political ambitions and with our existing framework for sustainable finance, including the Taxonomy and the Sustainable Finance Disclosure Regulation.  From the beginning, EU standards will cover all ESG topics under a double materiality perspective – companies will have to report about how sustainability issues affect them and about their own impact on society and the environment.  In contrast, the standards set by the ISSB only look at risks to companies, but not at the impact of companies, and in the first instance they are focusing on climate.  EU standards will build on and contribute to global standardisation initiatives. We should build on what exists, and seek as much compatibility as possible, while also meeting Europe’s specific needs. At the recent IIF Sustainable Finance Summit, UBS Chairman Axel Weber said “banks can be a facilitator of channelling money into the right uses for a carbon transformation of the economy, but it’s not a banking issue.” What’s your take on this stance? All financial institutions, including banks, but others too, need to play their part in the transition to climate neutrality and improve their environmental performance as part of their financing, lending, and underwriting activities.  Financial institutions should integrate EU sustainability goals into their long-term financing strategies and investment decision-making processes.  We will help them accelerate their contribution to the transition, by reinforcing science-based target setting, disclosure and effectiveness of decarbonisation action, but also monitoring the financial sector’s commitments. The Corporate Sustainability Reporting Directive (CSRD) is being viewed as a crucial step in bringing sustainable reporting on par with financial reporting. It will require assurance on non-financial statements, however. Who do you foresee this responsibility falling to? The CSRD proposal requires statutory auditors to give an opinion on sustainability reporting – the idea is to ensure that the sustainability information disclosed is credible.  This will require statutory auditors to have the necessary skills in the assurance of sustainability reporting, helping to ensure that financial and sustainability information is connected and consistent.  We are mindful of the potential risk that the audit market could become even more concentrated, however. That’s why the proposal allows Member States to accredit independent assurance service providers to verify sustainability reporting. The proposal for the EU Green Bond Standard was published by the European Commission in July 2021 as part of the Strategy for Financing the Transition to a Sustainable Economy. Tell us about this proposed regulation.  Green bonds offer a great opportunity for financial markets to directly support the transition to a climate-neutral economy. They bring issuers reputational benefits and sometimes also a lower cost of funding.  They give investors transparency about how companies allocate their money. So green bonds make business sense as well as climate sense — and the market is booming. Last year, after many years of on average 40 percent growth, issuance increased by another 65 percent compared to the previous year.  However, there are some challenges. As new issuers enter the market, there is less consensus on what is green. This means more effort for issuers to prove their green credentials, and more work for investors to check them.  Companies acting as external reviewers of green bonds help investors navigate this complex landscape, but the wide range of methodologies they use can also be a source of confusion.  That’s why in July 2021, the Commission adopted a legislative proposal for a European green bond standard, as part of its work to guide investors towards greener investments. The overall aim is to create a new gold standard available to all green bond issuers on a voluntary basis.  While building on market best practice on reporting and external review, this standard would add two important new elements. First, full alignment with the EU Taxonomy, to ensure that funds raised by these bonds are spent on economic activities that are sustainable. Second, supervision by ESMA of external reviewers that provide opinions on the alignment with the standard.  There is already a lot of interest from both issuers and investors. But, in the end, success depends on whether we keep the environmental ambition high, and the unnecessary burden on issuers low. Negotiations are ongoing in the European Parliament and the Council, and we are hoping that an agreement can be reached as soon as possible.   You recently indicated that a bill to introduce a digital euro may be tabled in the EU in early 2023, providing a legislative framework for the ongoing work of the European Central Bank on a digital version of the euro. What are the potential benefits of introducing this digital euro? A digital euro would be to complement cash – which remains vital – and other means of payment provided by the private sector.  A digital euro would provide a digitalised form of money backed by a central bank, which would be designed to allow everyone to use it, from the tech savvy to those excluded by the financial system. How exactly it should be designed to meet those goals is currently being examined.  Other countries are working on or are already issuing central bank digital currencies, and the use of stablecoins is increasing. A digital euro would strengthen the EU’s ability to determine its own course and maintain the autonomy of EU monetary policy.  The digital euro raises challenges, but also opportunities. This is why we are working hand in hand with the ECB and listening to all stakeholders on this key project.  The ECB would be responsible for issuing any digital euro, while the Commission would need to put forward the legislative framework to allow the ECB to do so.  Currently, we are looking at early 2023 to introduce the proposal to give time for the Parliament and EU Member States to work before the ECB would decide how and whether to issue a digital euro. The EU is responding to the need for improved online security for cryptocurrencies with the Markets in Crypto-Assets Regulation and Digital Operational Resilience Act. What do you see as the biggest risks in this area? Unfortunately, the level of operational resilience in the crypto-asset space is not good enough. There are also a lot of hacks and thefts.  The Markets in Crypto-Assets Regulation (MiCA) will bring crypto into the regulated space and will mean that crypto service providers are covered by financial services legislation.  MiCA will put in place consumer protection measures and limit the risk of fraudulent behaviour in the market.  The Digital Operational Resilience Act (DORA) is for the whole of the financial services sector, to ensure ICT risks are better managed by financial companies. When MiCA enters into force, crypto service providers will have to adhere to the highest levels of operational resilience, as they will also be covered by DORA. DORA and MiCA are currently part of negotiations between the EU institutions. 

Mar 31, 2022
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Re-emerging into a new normal

The membership has voted to re-elect the Officer Group for a second term as the Institute and broader profession seeks to re-emerge from the COVID-19 crisis. President Paul Henry, Deputy President Pat O’Neill and Vice-President Sinead Donovan discuss the year that was and explain their priorities for the year ahead. The re-election of the Officer Group for a second term is an unprecedented step in the Institute’s recent history. Can you explain the thinking behind it and outline what it will mean for members as we enter a new phase in living with COVID-19 and its consequences? Paul Henry (PH): At the recent AGM, a proposal was put to – and passed by – the membership of Chartered Accountants Ireland to extend the term of the Officer Group by one further year. The coronavirus pandemic effectively halted important parts of the President’s role, not least outreach and member representation activities. As such, Council felt that an extension of our term would provide an opportunity for the Officer Group to achieve our objectives in a meaningful way for the benefit of members while providing much-needed stability and continuity as the pandemic on the island of Ireland enters a new phase. Over the past year, I have sought to provide leadership at a time of uncertainty as the island grappled with the challenges of COVID-19 and Brexit. During that time, I – along with my colleagues in the Officer Group – supported the advocacy activity of the Institute to alleviate pressure points for members so that they could continue to deliver for their businesses and clients. I also focused on attracting new talent to the profession, continuing a long tradition of positioning the Chartered Accountant qualification as the gold standard for the accounting profession. Looking ahead, the Officer Group will continue to lay the foundations for renewed growth in the aftermath of the pandemic. The future is uncertain and, for many, survival is the sole objective. My goal is to help Chartered Accountants, both in business and as advisors to business, prepare for the challenges that will come as economies re-open and a new ‘business as usual’ takes hold. Pat O’Neill (PON): The profession has worked through many unprecedented issues since the middle of last year, and now we are figuring out how to emerge from a period of significant restriction. We deliberated on the benefits that continuity would bring and concluded that as the economy opens up, the President and the Officer Group will have an opportunity to advance the member-focused initiatives identified at our election in 2020. So in terms of overseeing the evolution of our education model – and in the last year, that has entailed keeping the path to qualification clear and open for our students and member firms – this continuity is vital. We are also focused on supporting our future pathway to being a more digital organisation for the benefit of our members. And not least, we need to support our members in dealing with the challenges of emerging from the pandemic and the Brexit transition. Sinead Donovan (SD): As an Officer Group, we spent much of our time over the past year in fire-fighting mode. We now have an opportunity to make progress on issues of critical importance on a more proactive basis, and our re-election allows us to conclude some complex issues while putting the Institute and the profession on a solid footing as the vaccination programme and economic recovery gathers pace. The virtual environment has been a largely positive experience for the Institute and its members, but not without its challenges. How can members and students expect their Institute to evolve as the vaccination programme continues and restrictions are eased? PH: Since the pandemic took hold, members have benefited from a greater degree of accessibility to their Institute, and that will continue. There will also be a continued emphasis on upskilling and knowledge sharing, as the Institute’s suite of webinars, bulletins, and other digital communications have been invaluable in helping members adapt to remote working while staying on top of relevant technical developments in the profession. We will also continue to work on our digital education offering. Last year, the Institute moved from a traditional in-person examination model to a virtual examination environment, condensing a five-year project into a far shorter period. There have been challenges and setbacks on this journey, and I acknowledge the difficulties our FAE students faced in April. We knew at the outset that there were risks involved in moving all examinations online, and it has been our objective over the last year to mitigate these risks to the greatest possible extent. More than 20,000 virtual exams have now been completed, and we will continue to work closely with our partners to test and develop the platform as we improve the Institute’s digital capabilities into the future. PON: The experience of the virtual working environment has been different for everyone. Large organisations, for example, have central functions, which makes the transition to a virtual working world that bit easier. In contrast, some smaller businesses and practices struggled to adjust to new technology and remote working norms while achieving some degree of work-life balance. And whether you are in business or practice, the process of developing relationships with new customers or clients has been challenging. Indeed, certain ways of working have changed irrevocably, but the value of face-to-face interaction cannot be overstated for many members. We have seen this demand for connection through increased engagement from the membership with services provided by the Institute, such as webinars and digital networking events. Our district societies, both in Ireland and abroad, have played a vital role in this regard, and as Paul said, the Institute was at the vanguard of online education delivery at the very outset of this pandemic. Although the Institute embarked on its digital journey before the arrival of COVID-19, we will continue our measured approach on that journey as we seek to maximise the benefit to our members. SD: One challenge that will become crucial for the Institute is the absence of in-person, on-the-job training, which many trainee Chartered Accountants have now missed out on. The profession may not see the impact of this development for several years. Yet, we must be mindful of this and work to ensure that those trainee Chartered Accountants most affected by the pandemic from a training perspective are upskilled accordingly in the months and years ahead. PH: That is correct, and we must also bear in mind that the current crop of students is missing out on vital peer-to-peer networking opportunities. One of the most notable benefits of my training has been the number of people who studied alongside me that ultimately became lifelong friends and business acquaintances. Unfortunately, students are missing out on that engagement and vital on-the-job learning that helps them develop critical soft skills, which are increasingly crucial for the Chartered Accountant of the future. The business community continues to grapple with a host of issues from Brexit and sustainability to good governance and diversity and inclusion. How is the Institute maintaining its focus on these issues while supporting its members through the COVID-19 crisis? PH: The Institute has adopted a proactive stance on these key issues, notably Brexit. There has been much debate about the Northern Ireland protocol. Irrespective of your position on it, the profession must endeavour to make the best of the situation in the best interest of the island of Ireland while becoming more familiar with the associated operational issues. In terms of sustainability, there is a clear opportunity for members to lead the charge in tackling the climate crisis. As business advisors, we can help people understand and record their sustainability activity and begin to report on that activity in a meaningful and confident way. This work will evolve greatly in the coming months.  The Institute also continues its work in critical areas such as diversity and inclusion and ethics and governance. Many members volunteer their time and expertise on a range of expert working groups, and I would like to express my gratitude to them for their involvement in the Institute and selfless work in the interest of the broader profession. This individual commitment is reflective of the broader societal contribution that we can make.  PON: It has been remarkable to see the extent to which, in particular this year, organisations have pivoted their narrative reporting to highlight their focus on issues such as governance, climate, and diversity and inclusion. We continue to promote these agenda items for our members through member committees, including those devoted to ethics and governance and diversity and inclusion. Much good work has been done in the past year or more, but the journey is just beginning in many respects. The Council of Chartered Accountants Ireland is very gender diverse. However, we have been working to ensure that diversity and inclusion are more formally incorporated into the appointments process for the Institute’s many boards and committees. I am glad to say that the Institute is moving in the right direction and at pace on many fronts. SD: 2021 is the year in which we need to take a giant leap forward in some of these areas. I fully appreciate the need to move forward with care, but the pandemic has also presented a catalyst for change. The past year has forced people to think about what has happened and what could happen in the future. At a very practical level, I have seen a distinct change in the rhetoric used around diversity and inclusion. There is still a degree of nervousness when it comes to asking specific questions of our membership, but I sense that the membership is becoming increasingly receptive to speaking out about diversity and sharing the many stories that are there to be told by our 29,500 members. And it isn’t just about our current members. The Institute and the profession as a whole must endeavour to be dynamic, vibrant, and attractive to the next generation of Chartered Accountants. We have made very good advances on that front in recent years, and it is up to us to maintain that momentum. Your re-election seeks to bring a sense of continuity to the profession at a critical juncture. But looking to the future, what is in store for the profession and its members in the decade ahead? And how will the Institute help them prepare for the changes that will come? PH: The future for Chartered Accountants is, in my view, very positive. People need advice in an increasingly complex world, and the members of our profession are trained to handle, interpret, and communicate technical information and data in a clear, accurate and insightful way. As the level of complexity grows, so too will the importance of those communication skills. And while artificial intelligence will support us in providing advice to clients, I don’t see it as a threat in any way. Instead, it will improve the insights we provide to our clients. PON: The Institute is working through its implementation of Strategy24. If I’m honest, the pandemic has meant that we need to be agile in terms of planning ahead. So, looking out to the end of our strategic planning period is difficult to do with much accuracy at the moment, not to mention beyond that. That said, issues such as the increasing digitalisation of business and the profession will be a challenge. Cybersecurity, automation, and analytics are becoming increasingly real for businesses. Business leaders – and, by extension, Chartered Accountants – must continue to embrace these developments. Taking a longer-term view, the Institute is also engaged with the Department of Education regarding the accounting syllabus in secondary schools in Ireland. This is an excellent example of the Institute looking forward and playing a very positive role in ensuring that the accountancy profession continues to play its part in shaping the education of the next generation of Chartered Accountants. What have you learned about leadership over the past year? And what do you see as the main challenges for leaders as the profession develops a shared understanding of the new world of work? PH: For me, the number one lesson has been the importance of communication. We have achieved a high level of communication at the Officer Group level and within the Executive Team at Chartered Accountants Ireland. However, many of the challenges faced by businesses worldwide during the pandemic arguably arise partly due to an inability to read the room in an online setting or notice nuances or concerns during a virtual meeting. I don’t think you can overstate the importance of this.  Another big lesson has been the importance of understanding the human side of your colleagues, and not just the professional side. It is vital to make time to get to know your colleagues and support them as we work through the months ahead. It could be something as simple as a 10-minute call with a cup of coffee to chat about anything other than work. Gestures such as this don’t take much effort or time, but the impact on your colleagues could be huge. PON: Flexibility is the word that springs to mind for me, the importance of adapting your leadership style. During this pandemic, I have learnt the importance of understanding the challenges and pressures my colleagues face beyond the office. It is important to reassure people that it’s okay to feel under pressure, to prioritise family and to look after their own wellbeing. Flexibility affords us all the opportunity to prioritise different areas of our lives while still achieving our professional goals, and harnessing this opportunity will be of great importance into the future. SD: I agree wholeheartedly with the point about communication. I have found that people with different personality traits have responded differently to the pandemic and the resultant lockdowns. So for me, the big lesson has been taking time to check in on individuals on your team, particularly those who might be closer to the introversion end of the scale. The extroverts, I have found, have managed during the pandemic as they can get their feelings across in a virtual setting, but that is not the case for all colleagues. If you want to get the best out of people and ultimately avoid losing excellent talent, leaders need to communicate and engage with their people in a meaningful way and on an ongoing basis. In that context, wellness must be a priority for all leaders – including us. As an Officer Group, we will therefore continue to raise awareness about the benefits of wellness initiatives and promote the many valuable webinars and other wellness initiatives hosted by CA Support and the various District Societies. Finally, what is in focus for you as you enter your second term? PH: The focus will be on building supports for members as the vaccine roll-out continues, economies re-open, and the recovery takes hold. There is also an opportunity to support the government and the public sector. We have begun to increase our activity in this space – not least with the recent publication of a position paper on proposed reforms to Irish public sector accounting, launched by Minister Michael McGrath – and that will continue in the year ahead. I would also like to take this opportunity to thank Barry Dempsey and the leadership and staff of Chartered Accountants Ireland for their sterling work over the course of the last year. It was a year of many firsts – the first virtual annual general meeting, the first virtual conferences, the first virtual conferring ceremonies, the first virtual student recruitment campaign, and the first virtual regulatory inspections. The staff have ensured continuity of service for members in the most challenging circumstances while innovating beyond what we thought possible just two years ago. Their efforts are greatly appreciated by the Officer Group, Council, and the membership at large. PON: There will also be a strong sense of continuity in the second term. For example, the Institute has made great strides in advocacy and raising the voice of the profession – and that will continue. The Institute is undoubtedly the best spokesperson for members in terms of the challenges they will face and the supports they will need as we re-emerge from the COVID-19 crisis. We will also seek to play our part in building trust in the profession. This is an emerging area, particularly with regard to developments concerning regulation in the United Kingdom. These developments will directly impact our members in Northern Ireland and possibly have a trailing impact for members elsewhere. It will be important to support our members through that process and we will do so in the first instance by responding in July to the United Kingdom’s consultation on proposed reforms to restore trust in audit and corporate governance. SD: Re-emergence is probably a good word to describe the theme of our second term. There will, of course, be an initial knee-jerk reaction to bring people together and enjoy face-to-face interaction once more, but we must not lose sight of the benefits of the hybrid working model. We need to ensure that we re-emerge from this pandemic in a safe and protected manner, but also in a way that embraces change for the benefit of our colleagues and organisations.

Jun 04, 2021
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The challenge of a generation

Paul Henry shares his thoughts on the challenges ahead following his re-election as President of Chartered Accountants Ireland for a second successive term. It has been my privilege to serve as President of Chartered Accountants Ireland for the last year, and in a sign of these unusual times, I find myself at the mid-way point of a two-year term of office. I feel incredibly fortunate to represent our almost 30,000-strong membership once again as we move into what I hope will be a brighter time for us all. I want to express my appreciation to my colleagues on Council, and my fellow Officer Group members, for affording me the opportunity to continue to lead the work we started together this time last year. It is a pleasure to be joined by Pat O’Neill and Sinead Donovan in this issue of Accountancy Ireland for a round-table discussion on the issues of importance for our members and students. This will be a year of adaptation as we recover and grow again. It is more crucial than ever that I, as President, my Council colleagues, and our entire organisation channel our collective energies to empower our profession to fulfil its mandate, “for tomorrow, for good”. For society and the economy at large, the last year has been one of worry, isolation, and loss. The public health crisis has persisted for longer than most of us expected, and it has tested us. As human beings, we are not designed to operate at such removes from each other. We are now at an inflexion point, as a combination of prudent public health measures and successful vaccination delivery facilitate reopening and a greater sense of sustained optimism than there has been to date. This time of year is an inflexion point for Chartered Accountants Ireland too – a chance to reflect and plan for the coming months. While it may feel like we have been running to stand still during the pandemic, it is important to reflect on what has been achieved. It was a year of firsts: our first virtual AGM, our first entirely virtual conferences, the virtual completion of examinations, our first virtual conferring ceremonies, and our first virtual student recruitment campaign, to name a few. We have seen a surge in member engagement, which shows that what we are doing is resonating. I thank the Institute’s staff for their commitment to making this possible. I thank our members for their perseverance and resilience in delivering to the high standards that our profession demands in practices, businesses, and the public sector at home and abroad. Our profession has played an instrumental role in supporting businesses in keeping the show on the road in the face of immense challenge. And there is so much still to do. I said last year that recovery from the pandemic would be the challenge of a generation, and all of us will be called on to show even greater leadership and resilience. I look forward to leading the Institute in meeting this challenge. Chartered Accountants Ireland will continue to work on behalf of members this year as your strongest supporter and ceaseless advocate. We will work to promote the profession in which we hold such pride to a new generation. And above all, we will position our shared expertise to contribute to a meaningful and sustainable recovery. I was asked recently as President what career tips I would give to my younger self, and right up there was my advice to build a strong team and keep hold of them. The stronger the team, the better the outcome. None of us can meet the challenges of the future without a collaborative approach, and I look forward to working with you, and for you, this year. Paul Henry is the President of Chartered Accountants Ireland.

Jun 04, 2021
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“SMEs are vital to Ireland’s ability to build a broad-based and successful economy”

Minister for Enterprise, Trade and Employment, Peter Burke TD, FCA, outlines his plans to ensure Ireland’s SMEs have the support they need to succeed and flourish. Just three weeks into his tenure as Minister for Enterprise, Trade and Employment, Peter Burke TD, FCA, had already hit the ground running, unveiling a pre-budget SME support package to provide a boost to Ireland’s small- and medium-sized businesses. This “sense of urgency” will, he says, continue to inform his work in the months ahead as he advocates on behalf of SMEs and traders up and down the country. “SMEs are vital to Ireland’s success and central to our ability to build a broad-based and successful economy,” says Burke. “While there has been some moderation in the rate of wholesale price inflation, and measures to date have helped many vulnerable but viable firms, these new measures will help SMEs’ long-term financial sustainability, and aid them to grow and thrive so as to sustain good jobs into the future.” The need to support and champion SMEs is a cause close to Burke’s heart. He grew up on a family farm close to Mullingar, Co. Westmeath, and went on to study commerce at NUI Galway, graduating in 2004. “We had a suckler farm, which is a bit unusual in that you only get paid once a year, and I would have watched my dad over the years managing cashflow around that one annual payment,” he says. “I was always very interested in figures at school – trying to plan into the future to meet cashflow demands – and I really enjoyed studying business for Junior Cert. That enticed me into accountancy and, when I went on to NUI Galway, I chose to major in the subject.” Early interest in business Burke also nurtured a wider interest in business and, in particular, “understanding the mechanics of business – looking under the bonnet and taking a deep dive.” “I wanted to understand where the revenue is generated and how to invest and spend in a sustainable manner that doesn’t leave you with the red light on at the end of the year,” he says. Following his graduation, Burke went on to train as a Chartered Accountant with Stephens Cooke & Associates in Mullingar, qualifying in 2009. “I didn’t apply to the Big Four firms because I felt that I had a better chance of gaining a solid understanding of everything in a medium-sized practice with a wide dispersal of clients,” he explains. “I would be working on a capital acquisitions tax return one day, dealing with an estate the next, then looking at stamp duty or advising a client on VAT and carrying out Revenue audits – it was complete exposure to everything – an A to a Z take on business, and that’s exactly what I wanted.” Political career Before his election to the Dáil in 2016, Burke served as a Councillor on Westmeath County Council. “I was elected to both Westmeath County Council and Mullingar Town Council in 2009, which gave me my first platform in elected politics and, at that time, Chartered Accountants Ireland agreed to defer my exams,” he says. “That allowed me to run in those elections and I wouldn’t be where I am today without it, so I really appreciated it. I continued post-qualification with Stephens Cooke & Associates right up until I got elected to The Dáil in 2016 as a TD for the Longford-Westmeath constituency. “It took a few attempts to get there but, if you really want to do something in life – if you feel it’s for you – and you don’t succeed the first time, you have to try again. Persistence and determination do pay off.” Leaving behind his career in practice came with a “tinge of sadness” for Burke, who had built strong working relationships with SMEs across the country through his work as a Chartered Accountant. “I really missed that, but getting elected to the Dáil also brought an exciting new horizon and a fresh challenge. I was delighted to be appointed to the Finance Committee and the Public Accounts Committee. Those roles gave me unbelievable insight into how government departments operate and how decisions are made.” Burke was appointed Minister of State for Housing, Local Government and Heritage in 2020 and served as Minister of State for both European Affairs and the Department of Defence from 2022 to April 2024, when he took up his current role as Minister for Enterprise, Trade and Employment. “It has been a priority of Taoiseach Simon Harris to support our small businesses since he took office. When I got the call from Simon and sat down face-to-face with him, one of the first things he said to me was, ‘I really want to get a package together to support our SMEs’. “We were both very much at one on this, because I fully understand from my work as a Chartered Accountant that SMEs employ 70 percent of people right across our country. They are central to economic activity in all our communities.” Key SME measures Key measures outlined in the pre-budget SME support package put forward by Minister Burke in May include reopening the Increased Cost of Business (ICOB) scheme for an additional 14 days, introducing a second ICOB payment for businesses in retail and hospitality, and doubling the lending limit for Microfinance Ireland loans from €25,000 to €50,000. The package also doubles the Innovation Grant Scheme to €10,000 and increases the maximum amount available under the Energy Efficiency Grant Scheme to €10,000 while halving the business contribution rate to 25 percent. The employer PRSI threshold will rise from €441 to €496 with effect from 1 October 2024, ensuring that employers with employees earning the weekly equivalent of the national minimum wage will pay the lower rate of employer PRSI at 8.8 percent. Eligibility for both the Digital for Business Consultancy Scheme and Trading Online Voucher have also been extended to businesses in all sectors employing up to 50 employees while the value of the grant itself has been doubled to €5,000. “As a politician and policymaker, I have to look ahead and ask, ‘how am I going to make life easier for our businesses every single day in the future?’” Burke says. “We have approved capital schemes for upgrading infrastructure like LED lighting, refrigeration and kitchens, which could cut some companies’ monthly energy bill by up to €1,500. We are offering a €10,000 grant whereby the business has to put up just 25 percent of the total cost. “We are focusing on innovation and supporting investment in innovation among SMEs by various means, including collaboration with tertiary institutions, so that they can continue to adapt and remain competitive into the future.” An enhanced ‘SME Test’ has also been introduced by the Department of Enterprise, Trade and Employment in conjunction with the Department of An Taoiseach. “This means that when a statutory instrument or new regulation is under review, we think small first and ask, ‘how is this going to impact our SME sector?’ This test will be very important for policymaking into the future.” Burke has published the first ever Local Enterprise Offices (LEO) Policy Statement, which will run to 2030, providing “clarity and certainty” on the role of the nationwide network for 31 LEOs in administering measures outlined in his SME support package. “Over 370,000 businesses are eligible for some type of support from the LEOs, such as assistance in starting and growing a business, as well as expert guidance on how to save time, money and energy, mentoring, training and general business advice,” he says. “A number of these measures will be actioned by the LEOs – including increasing the Energy Efficiency Grant, opening up grants to help more businesses to digitalise, and launching Ireland’s Best Emerging Entrepreneur Programme to encourage entrepreneurship and start-ups in under-represented groups.” Outlook for Irish business The “sense of urgency” Burke describes at the beginning of this interview will, he says, continue to guide his work in the months ahead. “I’m very much aware of where we were in the government cycle when I got this job and that creates a sense of urgency that will underpin everything I do,” he says. “You will see a very strong impetus to ensure that businesses have all the supports they need to succeed and flourish and keep our economy growing and continuing to employ the 2.71 million people we have currently working in Ireland.” The latest figures from the Central Statistics Office, published in May, revealed continued growth in Ireland’s labour market. Some 50,500 jobs were created in the year to the end of March 2024 bringing employment to 2.71 million, up about 1.9 percent year-on-year. “I’ve talked about the sense of urgency I feel in this role, but equal to this is the importance I place on evidence,” Burke says. “I always base my decisions on evidence-driven data. You need to ensure that you’re fully informed and the Chartered Accountant qualification will help with that. Some of the things I love most about accountancy are very much aligned with my interest in politics. As a Chartered Accountant, I really enjoy working with people – going into a business, meeting the directors, the senior management team, and helping them to plan for the future. “The same applies in politics – you’re working with people, planning ahead and balancing different demands, trying to work out the viability of various plans and proposals and thinking ahead so you can deliver the best outcome.” The outlook for Ireland’s SME sector, business generally and the wider economy is broadly positive, Burke believes, but no measure of growth and success should, he warns, be taken for granted. “I am heartened to see employment continue to rise this year and I absolutely see a bright future for Ireland’s SMEs, particularly those that innovate and grab emerging opportunities – but you can’t take anything for granted,” he says. “No matter how healthy the economy, we must always be looking ahead, considering all the evidence and putting in place the guardrails and incentives to protect and support business in Ireland well into the future.”

Jun 05, 2024
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Measurement beyond KPIs

Three Chartered Accountants tell us how they use performance metrics to enhance organisational efficiency beyond traditional benchmarks Niamh McCarthy Finance Business Partner Primark Relying solely on Key Performance Indicators (KPIs) can mean ignoring the human elements that impact performance. Focusing only on a project’s outcomes might meet KPIs, but it can also make people feel that their wellbeing or personal development is not a priority. In my experience, the best way to ensure a balance between quantitative metrics and qualitative assessments is to set clear expectations when setting annual goals, provide feedback and coaching more regularly than in one-off annual reviews so that everyone is aligned, and add weighting to both quantitative and qualitative metrics based on their importance to the company.  Subjective factors such as employee behaviour, teamwork and communication skills are crucial in performance evaluations.  These measures can influence a company’s culture as employees feel heard and that they can collaborate with their peers. These positive behaviours drive a positive culture. The more positive employees feel, the more productive they tend to be.  Careful consideration is required before implementing alternative performance measures to ensure clear definitions of the metrics. Transparency is a must to ensure everyone understands the metrics that are being used.  A standardised approach is also needed for all employees. To achieve this, the managers setting these performance measures need adequate and uniform training to ensure consistency for everyone.  Employees should be involved in their goal-setting every year, of these goals must align with the company’s values and objectives. There should be a sense of ownership over these so that they are not just ‘given’ to the employee but they instead feel that they have created them, can drive them and ultimately achieve them.  These goals should be reviewed regularly – not just annually – to ensure that they are still relevant. Otherwise, you risk employees feeling disconnected from their own objectives or those of the business.  Unlike traditional performance metrics focused solely on quantitative outputs, alternative performance measurement methods often take a more holistic approach.  Various factors are considered, such as skills, behaviours, contribution to the team and alignment with company values. This comprehensive assessment provides employees with a more nuanced understanding of their strengths and potential areas for improvement, facilitating targeted development efforts.  Employees who feel they can grow and develop within a company are more likely to actively contribute to the business. The more you give back to employees in terms of recognising their development and wellbeing, the more they will give back in turn. Mark Riseley Strategic and Financial Consultant/Fractional CFO My lens is formed from a career working for high-growth scale-ups where change is constant, requiring systems, data, processes and (most importantly) people to flex as the company grows.  Traditional KPIs are often unsuited to measuring capacity to scale efficiently, for both people and companies, and do not capture a company’s true enterprise value along that path. Some alternate measures of performance include: Time management – In high-growth environments, time may be a team’s most valuable commodity. Does the company measure time, quantity and output generated by meetings?  Data – What is high-quality data, and what is just noise? Instead of just measuring data output, measure the speed and efficiency of decisions to determine which data is worth keeping. Adaptability to a culture of change – Identify, hire and measure based on key personality traits, such as decision-making capacity, adaptability/flexibility, resilience, trust, diligence and communication skills, rather than just the known skills of the profession. Effectiveness of organisational design – Is the organisation’s design scalable, or does it need to pivot to enable growth? Does it allow executives to delegate/empower decision-making? Check employee turnover to determine the effectiveness of your organisation’s outlay. Common goal – Is the common goal clear? Do companies measure the clarity of messaging, such as doing spot checks on the elevator pitch, for example? Do performance measures flow from the corporate to departmental and individual level? Make sure all messaging is aligned. Enterprise value – Is enterprise value (EV) clear, measured and reported? Is there a consequence to hitting forecasts? The ability to do this can mean the difference between a rear-view EV and a front-view EV. Are margins increasing, thereby demonstrating the effectiveness of scaling systems, processes and people? To ensure that alternative performance measures align with organisational goals and contribute to overall success, companies must clearly define their goals, objectives and values so that employees fully understand and can align them with their own goals, objectives and values.  Alignment and collaboration between different departments and teams within the organisation will ensure alternative performance measures are consistent and mutually reinforcing. Success is more likely if all employees feel they are working towards a common goal aligned with the company’s goals.  Yier Hu Senior Associate in Management Consulting KPMG   There are certain limitations to relying solely on KPIs for performance measurement. Although KPIs provide quantitative metrics to measure performance, they tend to overlook crucial perspectives essential for a comprehensive evaluation.  At KPMG, we recognise the importance of looking beyond KPIs to ensure a thorough approach to performance measurement. The quantitative matrix can fail to account for a series of subjective factors, such as employee behaviour and communication skills. These intangible elements offer valuable insights into employee performance and should be considered alongside quantitative measures. KPMG employs its own separate benchmark for performance measurement, analysing performance from six distinct perspectives: client, people, innovation, financial strength, public trust, quality and development. We advocate for measuring performance from multiple perspectives, recognising the importance of a holistic approach. These alternative measurements assess the benefits an employee brings to clients while also evaluating their contributions to the working environment.  From the people perspective, we focus on how the team studies and improves, how to be a strong mentor to the team, how to build internal communication and culture and how to make everyone feel like a part of the team.  From an innovation perspective, we prioritise building trust with the team and client, supporting the team to identify opportunities, and leading by example. This is crucial and creates long-term value while also enhancing overall satisfaction within the company.  By embracing a multi-dimensional approach to performance measurement, organisations can gain a more nuanced understanding of their employees’ contributions and foster a culture of continuous improvement and growth.

Apr 04, 2024
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“Operate with integrity at all times – your reputation is everything”

John Hansen talks us through his career as a Chartered Accountant and new role as Chair of the Institute of Directors in Northern Ireland John Hansen is the newly appointed Non-Executive Chair of the Institute of Directors in Northern Ireland. Formerly Partner in Charge at KPMG in Belfast and KPMG’s international representative to KPMG Greece for two years, Hansen is also currently Non-Executive Chair of Titanic Quarter Limited. He sits on the business funding committee of Invest NI and holds directorships in several other companies. Tell us a bit about yourself and why you became a Chartered Accountant?  I grew up in Belfast. My father worked at the Ulster Museum and my mother at the Royal Victoria Hospital. I am married to Linda and have two daughters and four grandchildren. I studied economics with accountancy at Queen’s University but wasn’t really sure at that time what I wanted to do after graduating. I drifted towards accountancy because people told me it was a versatile qualification that could provide a solid grounding for lots of different business-related careers and would give me options. They were right!  I took part in the graduate recruitment process in my final year at university and opted to join Coopers and Lybrand, which would eventually morph into PwC.  I started out working in insolvency for a year or so, which I really enjoyed. Then I requested a move so I could gain more accounts experience and was sent to Omagh for a year – another great experience. After that, I returned to insolvency and stuck with it for the rest of my career, eventually moving into forensic work, which became my greatest interest. I went on to head up Coopers and Lybrand’s Insolvency Division before joining the Industrial Development Board for Northern Ireland (now Invest NI) on secondment. The secondment opportunity gave me fantastic consultancy and commercial experience and became a real turning point for me professionally.  I was able to expand my skill set significantly, learning so much about business and what makes companies ‘tick’. I also met some wonderful people during that time, some I still count as friends today.  Did you have a career plan starting out? Has your career unfolded as you anticipated? I wouldn’t say I had a career plan as such. I wanted to pass my exams – and I did, apart from one small hiccup, which I put down to too much partying! – and then see where opportunities might take me. Work life led me down the insolvency and forensics path, and my career sort of developed from there. I recall when I was approached with an offer to join McClure Watters by the firm’s two partners. The idea of moving from a safe environment to a start-up division was daunting, but I decided to accept and believe it was from there I developed a reputation as a leading insolvency practitioner. Due to the firm’s relatively small size (compared with the Big Four), the really big jobs didn’t tend to come my way. So, when I was approached to join KPMG in Belfast to head up its restructuring and forensics division, I again opted to make the move.  It wasn’t an easy decision from a personal perspective. I had a wonderful time working with McClure Watters, but my time with KPMG turned out to be equally fulfilling, and I ultimately became Partner in Charge of KPMG in Northern Ireland. On retirement from that position, I was approached to take on the role of KPMG International’s representative to KPMG Greece for two-and-a-half years during the Covid pandemic. Some of the biggest challenges for me in my career have been the difficult decisions to leave existing roles and move to new organisations. It wasn’t easy. Every move involved serious soul-searching, but with hindsight, each move propelled my career forward.  What is your proudest achievement during your tenure as Partner in Charge of KPMG in Northern Ireland? I was Partner in Charge at KPMG in Northern Ireland from 2015 to 2019 and, during that time, we moved the business to fantastic new premises in the Soloist Building at Lanyon Place while also delivering business growth of over 30 percent.  Relocating to the new office really reinvigorated our people and allowed me, in part, to leave a legacy for those who continue to work with KPMG in Northern Ireland now and in the future. Among the people you have worked with, who has been your biggest inspiration?  I remember my first meeting with John Ross, my boss at Coopers and Lybrand. He asked me a technical question, I answered it and he then enquired as to whether I had checked all relevant legislation, guidance notes and checklists before arriving at my response. There was just one technical note I had overlooked. John told me to go away and research the subject matter “properly”.  My answer to the issue remained unchanged, but this time around, John accepted it because I had done the research “properly”! Never again in my time with him did I make the same mistake. Since then, my approach has always been to leave no stone unturned in arriving at any decision. Is there any career advice you would offer your younger self if you could? Do whatever you can to surround yourself with good people, whether you are starting out (which can be challenging, as you tend to inherit people at this point in your career) or when building a team.  I have been very fortunate to have had the opportunity to work with fantastic people and that has only ever benefited me.  It is important to be transparent and open in your work and to operate with integrity at all times. Your reputation is everything.  I have always worked hard to build lasting relationships and have always picked up the phone to answer calls – you just never know who might be calling!  What I’ve learned is that the smallest leads can develop into the biggest assignments. I have also tended to deal with what I can see in front of me – viewing each ask as a number of small, manageable tasks, even when others may have viewed it as a major challenge. As a result, throughout the years, I hope I have developed a reputation as someone who can solve difficult problems and who is honest, trustworthy and direct. I consider myself commercially minded and have always had a reasonable amount of common sense (I hope!).   The experience I gained in my career, together with the esteem in which the Chartered Accountant brand is held, are the reasons I believe I’ve been approached to take on non-executive roles in the years since leaving KPMG.  In your experience, how has the role of the accountant evolved since you first joined the profession? The accountancy profession has become more regulated over the years and accountants today tend to work in silos more than might have been the case when I started my career, driven by considerably more lines of business. With the emergence of new service lines and increasing public and professional accountability, the role of the accountant – in Northern Ireland, in particular – has become more challenging. I would view the whole area of risk management for accountants in a very different light today than I did when I started out. What prompted you to become involved in non-executive directorships? My first directorship was with Wilsanco Plastics in Dungannon, Co. Tyrone. I had worked with the owner previously and he got in touch.  I remember the conversation well. I said, “You want me to help you and you will pay me for something I have never done before?” and he said, ‘I trust you,’ – end of conversation!” I have been Non-Executive Chair of Titanic Quarter Limited for close to three years, working with two great executive directors pioneering sustainable development at Belfast’s Maritime Mile. We have an ambition to increase investment to over £2 billion. I am now also taking on the role of Chair of the Institute of Directors (IoD) in Northern Ireland. I have been on the committee of the IoD in Northern Ireland for four years and I am looking forward to my new role. I find non-executive work very enjoyable. I don’t need to be ‘full time’, and I enjoy the interaction with executive teams.  I can focus on strategy, relationships and the bigger picture – knowing the detail, but without having to get into the execution of that detail.  Being able to advise and challenge based on the experiences I have gained over the years really allows me to add value.  Tell us about the work of the Institute of Directors in Northern Ireland? The Institute of Directors in Northern Ireland has a small team of great people delivering big things, led by Kirsty McManus and Heather White who are fantastic.  We represent our members’ views on policy, economic and business activity in Northern Ireland.  We offer great networking opportunities covering topics like governance, legislative and governmental developments, which are essential to ensuring that those who hold directorships do the best job possible.  We take ‘the pulse’ of our membership and represent their views, needs and priorities in the political arena.  We also offer professional development opportunities and a pathway to achieving Chartered Director status.  Gordon Milligan, the outgoing Chair of the Institute of Directors in Northern Ireland, carried out fantastic work in developing the organisation during his tenure.  I want to continue to grow our membership and continue to develop the fantastic training and certification opportunities we offer our members. Ultimately, we are all about connecting, influencing and developing. 

Apr 04, 2024
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“I remind myself routinely that I can do anything I put my mind to”

Maria O’Connell talks to Accountancy Ireland about how, through resilience, adaptability and the support of a strong female network, she has achieved career success I decided to become a Chartered Accountant when I was 16 after reading an accountancy career brochure. I didn’t know any Chartered Accountants at that stage and my school didn’t teach business subjects.  When I was growing up in Cork in the 1980s, career opportunities were scarce and often viewed through the lens of emigration. Qualifying as a Chartered Accountant seemed to offer an exciting career path with many opportunities, travel options and income security.  I qualified with PwC in 1989. The foundational skills underpinning my career – business management, communication, problem solving and technical knowledge – were laid during these years.  The Chartered Accountants Ireland training programme nurtured a highly transferable and versatile skillset, which has been integral to my career success.  Drawing on my bank of achievements  Keen to travel, I moved to PwC in Milan, Italy, in 1989. I learned to speak and work in Italian, integrated into a new working environment and experienced a beautiful country, people and culture. Then, in 1992, I interviewed for a junior finance role with JP Morgan in Milan but was offered the role of Bond Settlements Manager. I had no experience working in the Italian government bond market – a prerequisite for such a role.  However, the Director of Operations at JP Morgan in Milan was a Chartered Accountant and understood the value of my training and related skills. He could see an alternative approach to filling the position.  I took a chance and moved into this entirely unknown world. The job was exciting, challenging, fascinating and demanding. I loved every minute of it. My role at JP Morgan was the start of an exciting career journey, leading me to other incredibly fulfilling financial services roles in Italy and Ireland – roles that rarely followed the traditional accountancy career pathway. When I returned to Dublin in 1994, I focused my job search on companies in the developing International Financial Services Centre (IFSC) and that took me into the asset management industry. Always curious and genuinely interested in people, I continually seek new challenges and opportunities to add value and learn. These traits have propelled me to leadership positions covering strategic, business-critical, transformational and governance initiatives in global-facing organisations, such as Bank of Ireland Securities Services, Bank of Ireland Asset Management, Irish Funds and State Street Global Advisors. I have also been extremely privileged to work with highly talented people with vision and foresight who have always focused on my abilities, experience and potential. These role models provided me with precious opportunities for further development. Of course, I also encountered hurdles as I navigated my way, but every hard-earned success added to my internal bank of achievements, which I draw on to this day when my confidence falters or a challenge seems insurmountable. I remind myself routinely that I can do anything I put my mind to. As women, I think we often tend to focus on what we can’t do rather than what we can. Drawing strength from our bank of achievements will always direct us to our ‘can-dos’. Aligning my career with my life priorities  By 2004, I had three children aged six, eight and 10, and a fourth on the way. I decided to take a career break to focus on my family.  This decision was tough as I had invested so much in my career. Despite having a husband who shared the family workload and a flexible employer, I felt I was always letting someone down – my children, colleagues or clients.  Every family is different and we make our choices based on our unique set of circumstances. My decision to take a career break at that time was the choice that worked best for my family and me. Throughout my career, I have always tried to align my career with my life priorities. This choice was one of many steps on that alignment pathway.  Rebooting my career When I decided to return to work in 2013, my first port of call was Karin Lanigan, Head of Members Experience at Chartered Accountants Ireland, who gave me practical advice and guidance. I was lucky to secure a place on the first Reboot Your Career Programme, run by the Institute to support those returning to the workplace.  The course was invaluable in providing me with the confidence, toolkit and ready-made network to kick off my job search and set me on the next stage of my career journey.  It was not easy to return to the workplace after a nine-year break. Colleagues had passed me out on the promotion ladder, and the world of financial services had changed significantly following the financial crisis of 2008. I faced a very steep learning curve.  I was determined to learn as much as possible, however, concentrating on what I could achieve rather than on others who had moved ahead of me.  All the traits that had propelled my career forward in the past, resurfaced and I was able to move forward again in a senior leadership role at the EU headquarters of one of the largest asset managers in the world.  My advice to anyone rebooting their career would be to leverage the supports available from Chartered Accountants Ireland, your own network and to tap into your existing bank of achievements.  Don’t compare your career with others; focus on your own motivations, what you want to achieve and then go for it. The power of the female network As a trainee Chartered Accountant, many of my new female friendships evolved quickly into a highly supportive and powerful network in which experiences, challenges and solutions were openly shared.  This precious network of women, built up over many years, now extends to diverse roles and disciplines beyond the accountancy profession as well as different generations and geographies.  Building positive relationships as we move throughout our lives ensures that we stay connected with each other – and that we are not merely connections on a list.  None of us signed up to this network ‘overtly’, but we all understand the unwritten rule that anytime we reach out for advice, we will find support. Our natural empathy as women, innate ability to connect with and learn from each other and openness to share experiences are powerful tools in driving and embedding change. More women are holding senior decision-making roles, yet we are still navigating structures designed to cater to a single gender order.  Our networks are critical in harnessing our collective strengths as we and our male colleagues reimagine more equitable, diverse and inclusive structures.  I am grateful to be part of a network of diverse, insightful, talented and kind women. Our networks are intrinsic drivers of positive change and sustain us through tough times. Key lessons as a Chartered Accountant My career as a Chartered Accountant has far surpassed anything my 16-year-old self could have dreamed of. A kaleidoscope of experiences has gifted me these key lessons: Seek out those exciting, diverse, non-traditional roles. Don’t let others discourage you.  Stay curious, always looking for new challenges and new things to learn. Draw strength from your bank of achievements. You can do anything you want to.  Periodically assess how your career aligns with your life priorities. Don’t be afraid to make changes when they fall out of sync. Focus on what you want to achieve and what motivates you. Don’t compare your career with those of others. Value, nurture and leverage your female network. It is a precious resource.  Enjoy the journey. It will take you to amazing places. Maria O’Connell  B.Comm., DPA, FCA, is a consultant specialising in board governance and business strategy. She was formerly Vice President of Business Strategy and Governance at State Street Global Advisors Europe Limited

Apr 04, 2024
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RSM Ireland poised for accelerated growth

Niall May, the new Managing Partner of RSM Ireland, outlines his strategic plans for the firm at a pivotal point in its evolution Niall May, FCA, was appointed Managing Partner of RSM Ireland in January following the recent announcement of a strategic investment in the firm by RSM UK. A partner and Head of Audit at RSM Ireland for close to 10 years, May has more than 25 years’ experience in professional services. He succeeds John Glennon, one of RSM Ireland’s founding partners, who will remain with the firm as a board member and Head of Strategy. Here, May talks to Accountancy Ireland about RSM Ireland’s plans to accelerate investment in service offerings and increase its share of the middle market. Can you give us an overview of RSM Ireland as it stands currently? We have 200 employees and ambitions to grow our headcount significantly in the short term.  We are an independent member of RSM International, the world’s sixth largest network of assurance, tax and consulting firms, and our business is centred on three key service lines – audit, tax and consulting, with a particular focus on middle market businesses, both locally and globally.  We work with domestic and international clients across a range of sectors, particularly life sciences, financial services, public sector, technology and media and telecommunications.  More than 65 percent of our audit and tax clients are active globally. Key for us is delivering innovative services to help them achieve their business goals.  The strength of RSM globally means we can work with member firms in other countries to serve our global clients with a presence here in Ireland and our domestic clients active in overseas markets. Our consultancy business spans a wide range of solutions, which include transformation, HR and change, finance support solutions, forensic investigations, restructuring advisory, technology and corporate finance services.  It is my ambition as Managing Partner to position RSM Ireland as the advisor of choice to the middle market and drive competition in the professional services sector. Talk us through the firm’s evolution since it was established in 1987 as Ryan Glennon & Company. The firm was established nearly 40 years ago by John Glennon and Liam Ryan and continues to have deep roots in the Irish business community.  We made the strategic decision to join the RSM International network in 2016 and that has been a game-changer in the firm’s evolution.  The RSM International network spans 120 countries with over 64,000 people in more than 800 offices. It has a very wide reach, particularly in the key markets we serve globally. Since 2016, RSM Ireland has doubled in size in both turnover and headcount and we have significantly increased the strength and depth of our services.  Our view is that all business now is essentially global and Ireland, in particular, is a very open economy. RSM is also very integrated and collaborative across borders, so we benefit from sharing skills, insights and resources.  RSM International saw record year-on-year growth in revenue of 16 percent with global revenues of US$9.4 billion for the 12 months to December 2023, and a 13 percent increase in global headcount.  Over the same period, RSM Ireland achieved revenue and people growth of 19 percent and 21 percent respectively. Tell us about RSM UK’s recent investment in RSM Ireland. We announced the strategic investment from RSM UK in November 2023. It is very significant for us because it will drive greater access to talent, technology, support and the services we can offer the corporate market. It will accelerate our ability to create long-term growth and drive increased competition in the professional services sector in Ireland. It also underlines the wider confidence in Ireland’s economy and the opportunities that exist in this market.  As well as increasing our physical footprint, the investment gives us access to greater resources, while better positioning the firm to target investments, invest in talent and technology and offer new services.  It will also allow us to create more opportunities for our staff, both new and existing. We aim to increase our graduate intake this year to over 50 while also creating exciting opportunities for experienced hires. What are the biggest changes you have seen in your market since joining RSM Ireland?  While Ireland remains an attractive destination for global companies to locate, build and grow their businesses, we are facing challenges right now relating to our infrastructural capacity, housing and energy supply.  We need to accelerate our response to overcoming these challenges so that Ireland can remain competitive.  Within the accountancy market, we are seeing a definite trend towards consolidation. For RSM Ireland, we could see that the investment from RSM UK offered a natural route to supporting and accelerating our next phase of the growth of our business. What will your strategic priorities be in your new role?  Looking first at developments in the global economy, I see opportunities to further grow our international client base.  A key ambition is to expand our teams across all service lines and develop new services, particularly in response to rising demand for environmental, social and governance, cybersecurity and artificial intelligence services.   We will be looking to develop our sector expertise further across financial services, life sciences, technology and media and telecoms.  Building strength in our global network will also be key though the RSM International network and expanding our International Desk Programme in key markets including the US. For the accountants you employ, what emerging skills are you focusing on now to future-proof their roles?  Embracing technology and adapting to ongoing changes in the world of work is key for all professionals.  Accountants, in particular, are very good at understanding the latest changes and developments and, more importantly, understanding the wider developments in business operations and the related risks.  We invest quite significantly in supporting our people as they adopt new technologies, and we will continue to do so. This is key for our business, because we absolutely must be able to understand our clients’ needs, and support and bring value to their business through meaningful, in-depth knowledge. I anticipate greater sustained spend on technologies to support further process automation and data analytics. This will be key to enabling our people to deliver rich insights to help clients improve business performance and stay ahead of developments in their markets.  What are your expectations for the economy in Ireland and globally in the months ahead?  On a positive note, current trends and projections point to calming inflation. There is now an expectation in Europe and beyond that interest rates will start to come down as soon as June.  I think we can expect to see a loosening of Central Bank fiscal policy and improved GDP forecasts, which will be positive for business. Business resilience will be tested in other ways, however. The war for talent will continue to rage and global tax developments – for example, Pillar Two tax reform and other initiatives – will bring their own challenges. We will also potentially have a new US administration, which may see changes in certain US policies. Despite all of this, I genuinely do believe that business leaders have good reason to feel more optimistic as they look ahead following a particularly turbulent period.

Apr 04, 2024
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Meta takes the lead on AI in finance

At Meta’s International Headquarters in Dublin, Majella Mungovan’s finance team is already reaping the rewards of using artificial intelligence in day-to-day operations The hype surrounding artificial intelligence (AI) continues to gather pace, as professionals across all sectors consider its potential impact on our future working lives. While many accountants grapple with the scope and reach of this emerging technology, however, Meta – the US-headquartered social media giant – is already several years into using AI in finance processes at its International Headquarters in Dublin.  “Five years ago, we decided we were going to really focus on using machine learning to drive efficiency across our finance team,” explains Meta’s Majella Mungovan, FCA. As Vice President of Financial Operations with Meta in Dublin, Mungovan leads a 150-strong global finance team. “Meta has four large finance operations around the world, one of which is in Dublin, where we serve people globally supported by several hundred people at our outsourcing partner,” Mungovan explains. “We are responsible for all activities relating to revenue as well as everything from accounting and reporting to financial operations, and risk and operational assessments to collections.  “Running a very large-scale operations team means we deal with many millions of transactions every year and doing this in a really efficient and scaled way is very important.” Growth, speed and efficiency The move to incorporate AI into processes at Meta’s financial operation in Dublin coincided with a period of intense growth for the company globally, Mungovan explains. “Meta achieved revenue of $100 billion faster than any other company in history, so we have gone through an enormous growth phase over the past 10 years,” she says. “When your company is undergoing explosive growth like this, speed, efficiency and scale are essential. Tasks you might be able to do manually in a slower moving environment have to be done faster and, for us, this meant looking at new technology to help us reach our goals.” Founded in February 2004, originally under the name Facebook, Meta opened its first Irish office in Dublin in 2009 with a team of just 25.  Now, with over 2,000 employees across 80 teams, the company’s new International Headquarters opened in Ballsbridge in Dublin in October 2023. It has additional sites in Co. Meath, where its data centre is located, and in Co. Cork, home to Meta’s Reality Labs.   Since its launch in Ireland, Meta has also undergone rapid growth globally, acquiring Instagram in 2012 followed by WhatsApp two years later. Employing over 66,000 people around the world, the tech giant continues to record milestones, with Facebook’s daily active users reaching a mammoth two billion in February 2024. Automation: first steps “When our global finance team in Dublin started looking at how we might use technology to help manage the sheer volume of work we were dealing with, our first step was to consider very basic automation rules,” Mungovan says. “We built some fairly rudimentary machine learning models that could make some decisions on our behalf. Each machine learning model is essentially an algorithm.  “You ‘plug in’ a large number of criteria to assess whether or not a decision needs to be made and the model learns and improves over time.  “Our first use case was the credit decisioning process, using internal and external data related to customer-recommended decisions. Over time, our machine learning models have become increasingly sophisticated to the point now where they can reliably cover the vast majority of our decisions where they have been rolled out.”  Mungovan’s team has also been exploring how natural language processing might be used to automate some parts of the revenue processes used in customer support. “We are operating in a very heavily automated world. In the last year in particular, we’ve been able to explore new technology Gen AI and this has allowed us to really accelerate the progress we’ve been making in automation over the last five years,” she says. “We can now move to touchless processes and transactions in a much more complete and efficient way – for example, with the helpdesk for our finance team.  “When a customer gets in touch and says, ‘I need help with my invoice,’ we can plug in different AI agents so we can see who the customer is and what kind of problem they are facing with their invoice.  “The agents can read the customer’s messages and communicate with them, in many cases resolving the issue and, in others, ensuring the query reaches the right people so it can be resolved and the ticket closed out quickly.” Accuracy and speed are essential when it comes to customer care. “Our priority is that the customer gets the answer they need as quickly as possible and that, at the same time, we are operating as efficiently as we can in resolving issues before they escalate or cause friction internally,” Mungovan says. Her team is also now using machine learning for cash flow forecasting. “This helps us to understand the customer’s payment behaviour,” Mungovan explains. “If there is any deviation from that, we can very quickly and accurately predict what free cash flow will look like across the company.” What to expect Based on her experience working with AI and machine learning for the first time, Mungovan says that careful preparation is a must at the outset. “It’s a huge learning curve for everyone involved, particularly those of us from a finance background who have to get to grips with a new technology that, in turn, can have a big impact on how we do our work, and on our capabilities,” she says. “My advice is to get out there and find out what other professionals and organisations are doing. Attend conferences and other events, read papers and case studies. Keep an eye on what people are sharing and reach out and ask questions.” Preparing to introduce AI for the first time will likely take “a lot longer” than you expect, she adds.  “You’re going to have to bring a lot of people through the process and everyone will want to make sure that the new model is working and fit-for-purpose before it’s introduced into the ‘live’ working environment. You’re looking at a learning phase of at least 12 months before you can expect to see any kind of return-on-investment.” Machine learning models need to learn and that takes time, Mungovan says. “They tend to generate a lot of false positives at the outset. It probably took us two years to get to a place where our models were really starting to generate a decent return-on-investment, but once we had some traction, they evolved very quickly after that.  “Now, we regard the project beyond its ability to deliver greater efficiencies; we also think about it from an assurance perspective. We have monitoring programmes running continuously in the background, looking for anomalies, exceptions and errors.  Now that Meta’s finance team in Dublin is using AI day-to-day, Mungovan is confident that the technology will play an even bigger role in the years ahead. “Our large language models are becoming more and more helpful to us. The technology environment continues to evolve all the time. What we have now, we didn’t have six months ago. It’s quite extraordinary.” North Star Mungovan’s North Star is, she says, that all finance processes become “as ‘touch pointless’ as possible”. “I want my team examining anomalies and fixing issues at root, rather than having to deal individually with problems as they arise – right across the board from calculation and booking accounting entries to reconciliations, preparing commentary, analysing the movement on a general ledger account or managing expense categories.” Based on her own experience implementing AI, Mungovan believes the technology has great potential to elevate the role of Chartered Accountants and other financial professionals in the future. “I think the way we’re using technology in our own finance team at Meta really convinces me that AI and technological advancements will create more senior and sophisticated roles across finance and other functions,” she says.  “Meta is a very large company with ambitions to become an even larger company. We are growing so rapidly that we need to figure out efficient ways of scaling. AI and machine learning is delivering these efficiencies for our finance team. It is making us faster and improving our capabilities.”  Opportunity for the profession Mungovan believes the use of AI in accounting will become “the norm” in the years ahead as more and more organisations and professionals adopt the technology to support and enhance the finance function. “I remember when I was training to become a Chartered Accountant, people then were asking the same questions about technology and how it would affect the future of the profession, the jobs we do and the way we work. At that time, the big focus was Microsoft Excel and how it was going to reshape accounting norms,” she says. “I view AI in a similar light today. Over time, AI as a tool will fundamentally change the role of the accountant in the same way Excel transformed how things were done 20 or 30 years ago.  “AI will have the same kind of impact. It won’t replace the role of the accountant, but it will become a widely used tool, which will allow us to be more effective in our jobs.  “Ultimately, I think AI is something to be embraced rather than feared. I am really excited about the possibilities this technology will offer our profession. Rather than be frightened, people should see opportunity – and I think this opportunity will be immense.”

Apr 04, 2024
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