Ireland’s housing market is in trouble – could raising the mortgage limit ease property prices while retaining affordability? Marc Coan discusses As interest rates rise, residential property prices have come under pressure, but the Central Bank raising the mortgage limit from 3.5 to four times income from the 1 January this year may open up significant new demand and prop up prices longer term. This will cause concern for some, but are house prices the real issue, or are policymakers and opposition parties missing the point? During a recent webinar, economist Ronan Lyons threw new light on the link between building costs, house prices and supply. Simply put, the more significant the gap between house prices and costs, the greater the supply of new housing. If a developer can make a tidy profit, they will develop more units until supply eventually catches up with demand and prices fall. In a free market, there are then just two ways to make more houses available: Reduce building costs; and Increase house prices. Lyon’s analysis suggests that, for the country to hit anything like the 30,000 completions target in the government’s Housing for All strategy, building costs would have to fall by close to 40 percent. With rising energy costs recently sending material and labour costs spiralling out of control, this seems unlikely. Sure, the government can introduce tax reliefs for development to stall rising costs but putting them into reverse seems a very tall order. So, with cutting costs ruled out as an option, let’s turn instead to increasing house prices to get supply back on track. The real issue with the housing market isn’t housing prices, it’s housing affordability, which is not quite the same thing. What if we could raise prices in the housing market without reducing affordability? Although this sounds counterintuitive, there are ways to do it. One is to increase the effective income of house buyers through grants or tax reliefs. This is the thinking behind the First Home scheme. Yet, there is one other significant weapon to increase housing affordability: credit. Simply loosening the current Central Bank mortgage lending rules increases house prices and developer profits. In turn, it will likely increase the supply of new homes and housing affordability for many who previously couldn’t buy a home. This is because the Central Bank mortgage rules have locked out thousands of potential homeowners and trapped them in the rental market. This has driven monthly rents way above monthly mortgage repayments. By lifting the 3.5 times lending cap imposed by the Central Bank, three things are likely to happen: Housing affordability will rise as currently trapped renters move to a monthly mortgage; House prices will also rise as renters can now compete with investors for property; and Housing supply will increase as developers greenlight projects that didn’t make financial sense previously. Doesn’t that create a credit-fuelled housing bubble like we had in 2008? That seems unlikely for a couple of reasons. First, we already know people can afford to pay these mortgages as they pay considerably more monthly rent. Second, even if you completely removed the Central Bank limits, the barriers to getting a mortgage are still way higher than in 2008. The rules imposed on Irish banks by the European banking regulators post-2008 already prevented Irish banks from engaging in reckless lending. While it was understandable that the Central Bank would take a safety-first approach post-2008, it put the kibosh on many lower- and middle-income families owning their own homes, trapping them into paying spiralling rent, making them poorer and increasing social inequality. We should be glad to see the back of the 3.5 limit, property investors will welcome the increased purchasing power it creates in a time of rising interest rates, and the public will welcome the inevitable result: more homes being built. Mark Coan is Founder of online finance guide moneysherpa.ie. All views are those of the author. This article was first published on The FM Report.

Outdated content on your website can make your organisation seem out of touch to potential clients. Maryrose Lyons explains how your site can go from confusing to consistent As websites grow larger and more complex, they can become overwhelming and confusing for the site owner and visitors. Outdated or underperforming content can negatively impact search results and user experience. To avoid this, it's important to conduct regular site audits. A site audit is an analysis of the components that make a website visible on search engines. It aims to give the owner insight into the content on their site, what is being seen by their audience and how it’s being picked up by search engines. Auditing your organisation’s website can determine whether it's optimised to achieve your traffic goals, giving you a sense of how you can improve the site to reach those goals. More eyes on your website can translate to more clients. Step 1: Categorise posts Download a list of content titles currently on your site and categorise each one based on general categories, such as services, news, or careers. Then group each category by theme. Under services, for example, you could list audit, tax, or business advisory. Finally, find 24 unique themes under which you can categorise individual posts. This step is time-consuming, but necessary, in determining what is still relevant to the business. One theme could be ‘Budget 2010’, for example. Information you will find under this theme is no longer relevant to your business or your clients and so can be deleted. However, ‘Budget 2023’ should definitely stick around. Step 2: Evaluate engagement Use a search engine optimisation (SEO) tool to analyse organic search traffic and backlink profiles for each post. Take note of engagement levels to determine which posts generate traffic. Low traffic means you can delete that post. High traffic means that you should not only keep that post, but also possibly explore the same theme in future content. When we carried out our own site audit, it was interesting to see how the nature of the content had changed since 2007. Before the advent of social media, all of our short-form posts were published on our blog. Nowadays, many of these would be status updates on social channels. Step 3: Update and tidy up Once you have identified your high-performing content, read through it all to see what needs to be updated. This step ensures that valuable content remains current and relevant to users. Consistent content By conducting a site audit, your organisation will have a cleaner, leaner, and much more navigable website that offers clear and consistent content. Regular site audits help maintain a positive user experience and strong search engine rankings. Though the process can be tedious, it's well worth the effort. Maryrose Lyons is Founder of Brightspark Consulting Brightspark Consulting is offering a new course to teach leaders how to utilise AI to create a digital marketing plan and produce content. Find more information on ChatGPT training here.

While uncertainty over energy price shocks and supply continue to dominate the national conversation, there is also an opportunity for Ireland, writes Colm O’Neill The first documented energy crisis unfolded in the late 16th century when industrialised regions in Europe literally ran out of trees to burn. This caused enormous political and social upheaval but also generated tremendous opportunities for countries with the natural resources and ingenuity to capitalise on the transition. It was the start of the Industrial Revolution. Ireland’s green energy advantage Today, Ireland has everything required to become a global green energy powerhouse. Our position on the northwest corner of Europe offers some of the best available offshore wind resources. The strength of our skill base and our strong collaborative research community mean we also have the ingenuity to capitalise on it. Ireland has a large offshore wind generation capacity, so the potential is clear. If we act quickly and with purpose, Ireland could achieve energy independence and become a hub for energy-intensive industries and a net energy exporter.   But ours is not the only country in Europe with this potential. Scotland is investing heavily in its offshore wind resource, as is Portugal, which also has the additional benefit of significant solar capacity.  Time to act Although the benefits are long-term, decisive action is required now if Ireland is to grasp the opportunity. However, change is needed in three crucial areas: planning, regulation and gas infrastructure. Planning The energy transition will require spending billions of euro on constructing energy infrastructure on a scale never before seen in this State. However, despite An Bord Pleanála having a statutory timeframe to decide on applications for wind energy projects by June, the average time for a decision is over a year, and some projects have waited for more than two. This slow pace puts Ireland on the back foot when competing for international investment. The current review of the planning system in Ireland urgently needs to address this critical area. Regulatory change required Commission for Regulation of Utilities (CRU) was established in 1999 to support the liberalisation of energy markets in Ireland as part of Europe’s first liberalisation directives. Implementing this was a challenging task: while there has been active customer participation and switching at the retail level, there has been less investment in new thermal generation capacity. The CRU’s mandate has expanded over time to include other utilities and energy safety, and the CRU now plays a central role in Ireland’s energy transition.  To reflect the scale and importance of this mandate, the CRU needs investment in resources, a review of governance structures and changes to the agency’s statutory mandate. These changes are vital if the regulator is to support Ireland’s development as a major European energy powerhouse, with this objective at the centre of their strategic agenda. Gas reliance Ironically, transitioning to a modern, low-carbon energy system requires lots of energy. And for many years, the generation of that energy will rely heavily on natural gas. Despite the undoubted potential of an array of ‘green gases’ from biomethane to hydrogen, the reality is that natural gas will need to be part of our energy system for decades to come. Energy policy must recognise this. We currently import around 75% of our natural gas demand through a pipeline from the UK. Any realistic strategy for energy independence must have a plan for reliable sourcing of natural gas while at the same time promoting investment in developing ‘green gases’. This includes building facilities to import liquified natural gas (LNG) and developing storage for natural gas locally. This can be done while also supporting exciting developments in hydrogen and biomethane that are already happening across Ireland. Gas of all types will be central to our energy system, and we need a plan and investment that delivers security in both the short and long term.  We need to be pragmatic The actions outlined above are very straightforward but far from easy. Progress is often sacrificed to idealism and dogma. We need to be pragmatic; we need to take calculated risks and accept that we may take action that may not deliver the perfect outcome immediately but will help us bridge to a greener energy future.   The benefits of acting now will be reaped in the coming decades, not the immediate months or years. This is a time for bold visionary decisions on the part of both investors and the government. These are multi-generational initiatives that need to be actioned today. The unfolding climate catastrophe won’t wait. The window of opportunity for Ireland to become a global energy transformation hub will close. To quote the Chinese proverb, “The best time to plant a tree is 20 years ago. The second best is now.” Colm O’Neill is Head of Energy, Utilities & Telecoms at KPMG

Research says that a happy, engaged workforce is a productive and profitable one. Gemma O’Connor outlines how to measure and improve employee engagement A crucial aspect of employee retention is finding out what employees want and how engaged they are in their work. If you have no idea what employees like or dislike about their work, you could find yourself providing benefits or conditions that don’t satisfy your staff. Unsatisfied employees won’t stay with your business. Employee engagement: why it’s important Businesses with high employee engagement tend to produce better results. According to Gallup research, companies with high levels of employee engagement have higher revenues, productivity and profits, as well as lower absenteeism, staff turnover and health and safety incidents.   One of the best ways to discern engagement and satisfaction levels is by surveying your staff anonymously and conducting regular catch-ups. How often should you survey staff? The world moves quickly in the digital age, and an annual survey will likely be too long and too wide-ranging to be of real benefit.    Short, intermittent surveys should ask fewer questions concentrating on current challenges within your business and your industry. Provided this feedback is reviewed promptly and acted upon, these regular surveys can be an excellent way for employees to see that their opinion is valued and, where feasible, their feedback will be acted upon. Tell them what they told you Publishing survey results is a positive step towards boosting engagement. It’s a good idea to have teams gather with their manager or leader to discuss the results rather than publish them in an email. This approach ensures transparency and shows that the survey exercise is a two-way process. Take action You should be able to divide your responses to the feedback into short-term and longer-term actions that your business can take. If any immediate changes can be made, this will demonstrate that you are prepared to take feedback on board and give you some breathing room to consider how best to implement any longer-term responses. If your employees have made requests that are not feasible, explain your reasoning and why it’s not possible for your business to operate as they are requesting. A full and frank explanation will be appreciated by staff. If alternatives to suggestions exist, these should be communicated to your workforce for their consideration. Keep your door open The world of work has transformed in the last number of years. It’s a good idea to keep your door open and to listen to your employees. Helping your staff work in a way that suits them will most likely help your business. Happier employees are better performers and more willing to stay for the long haul. Another year means another opportunity for your business to grow. And to grow, now more than ever, employers need to check in with staff, listen, be adaptable, and respond to feedback. Whether it’s a yes to a proposed change or a no, we can’t do this, engaging with staff on issues is the best way to develop a productive and long-lasting employment relationship. Gemma O’Connor is Services and Operations Manager at Peninsula

The death of the cookie will put first party data centre-stage for companies selling online. Alexia Pringiers outlines what this will mean for customer knowledge and insights With the collection of third party data on the outs, companies selling online are looking more closely at the first party customer data they collect themselves. First party data is collected through direct interaction with customers on your owned channels. It involves a simple direct transaction between your company and your customers, such as the actions your customers take on your website or your social media interactions with them. Benefits of first party data Increased trust and transparency Compliance with privacy laws benefits a company and its customers. First party data is information that users and customers directly share. Businesses, therefore, need to be transparent about the purposes of the data collection and always ask for customer approval. More accurate and higher-quality data Direct customer data collection enables businesses to maintain accurate and current data. Through interactive experiences, businesses will collect information that can provide them with more precise information about its customers, allowing them to create tailored and personalised experiences. Effective marketing campaigns The first party data businesses gather enables them to produce timely and dynamic content and maintain user engagement through specialised experiences. In short, first party data helps customer-centric companies gain a competitive advantage by providing more personalised experiences. Retention of loyal customers More accurate data enables you to segment your audience better and nurture each group per the specifics of their customer profile. You may enhance contextual targeting by gathering more first party data and building audiences based on behavioural data. Reduced costs compared to third-party data Investing in first party data collection, archiving, and processing solutions will cost less than paying for third party data, which is less accurate and trustworthy than data you obtain directly from your customers. Additionally, using first party data increases return on investment by enabling more individualised experiences that are more likely to result in sales. Overcoming first party data challenges There are, however, some challenges that need to be dealt with when you are relying on first party data. The need for strategy It is essential to set clear and precise objectives before gathering information; otherwise, you run the risk of wasting away team resources gathering information that isn’t relevant. Take the time to consider the best questions to ask your customers and what you want to do with their answers. An identity crisis Your customers use a variety of different channels to interact with your brand. The more extensive and varied your online presence becomes, the harder it gets to consolidate information into one clear customer profile. Identify touchpoints that will help merge activity across platforms to give your customers a hassle-free experience and consolidate the data the business needs in one place. Cross-platform integration Even with a robust data marketing strategy, you’re still likely to rely on information found with third parties. Look carefully at what tools you’re using to pull data together and how much control they give you over details which are yours by right. Don’t be afraid to eliminate a tool if it’s impacting your overall result. Alexia Pringiers is Digital Consultant at BDO Eaton Square

Foreign organisations employing people in Ireland must take care to fulfil their tax compliance obligations. Siobhán O’Hea outlines what they need to know As remote working becomes popular, employees are no longer obliged to work at their employer's premises or even in the same country. This presents opportunities for employers, but also challenges. As such, there are payroll tax compliance obligations for foreign employers with employees working in Ireland under a foreign contract of employment (inbound workers). This can occur where: an employee relocates to Ireland; or an employer sends an employee to Ireland for a short period to fulfil part of a contract. All foreign employers must register as an employer in Ireland and operate Irish payroll taxes on any salary attributable to employment duties carried out in Ireland by their employees. This applies even if the employer does not have a business premises, or employees work from home in Ireland. It applies irrespective of their tax residence status. There are a few exceptions to this rule. Business visits of up to 30 workdays in a year A foreign employer need not operate Irish payroll taxes on the salary of an employee employed under a foreign contract of employment who carries out the duties of that employment in Ireland for no more than 30 workdays in aggregate in any year. If the employee exceeds the 30-workday threshold and is obliged to operate Irish payroll taxes, the employer must operate Irish payroll taxes from the employee's first workday in Ireland. Business visits greater than 30 workdays and not more than 60 workdays per year A foreign employer can rely on this exemption when an employee who is employed under a foreign contract of employment visits Ireland and is a resident of a country with which Ireland has a Double Taxation Agreement. In addition, the Double Taxation Agreement between Ireland and the employee's country of residence must relieve the employment income from the charge to Irish tax. Not all Double Taxation Agreements are the same. Foreign employers wishing to rely on this exemption should carefully examine the relevant agreement's wording to establish if their employee's employment income is relieved from the charge to Irish tax. Where the employment income of the employee is not relieved from the charge to Irish tax under the Double Taxation Agreement or where the workdays in Ireland exceed 60, and there is no PAYE dispensation in place, the employer must operate Irish payroll taxes from the employee's first workday in Ireland. Business visits greater than 60 workdays and not more than 183 days per year The conditions for this exemption are the same as those for business visits between 30 and 60 workdays. However, in addition, a foreign employer must apply to the Irish Revenue authorities for a dispensation from the requirement to operate Irish payroll taxes on the employee's salary. There are several conditions to be satisfied before the Revenue authorities will grant a foreign employer the dispensation: i. The foreign employer must register as an employer in Ireland; and ii. The foreign employer must apply in writing to Irish Revenue for the dispensation giving the employer's full name, address, Irish employer's registration number and confirmation that the relevant Double Taxation Agreement relieves the employment income from the charge to Irish tax. The application for a dispensation must be made within 30 days of the foreign employee starting to carry out their employment duties in Ireland. It can cover more than one employee, but a new application must be made annually. Where an application for a dispensation is not sought within 30 days of the employee taking up duties in Ireland, Irish payroll taxes must be operated on any salary paid to the foreign employee from the date the employee takes up duties in Ireland. If Revenue refuses to grant a dispensation, Irish payroll taxes should be based on salary in respect of all workdays spent in Ireland in the year. Where a foreign employer must operate Irish payroll taxes on an employee's salary, Irish social security contributions (PRSI) are also due unless there is a valid certificate of coverage or exemption in place. In addition, depending on the number of employees the employer has in Ireland, and the type of duties they carry out, the presence of an employee in Ireland may create a "permanent establishment" of the employer in Ireland. If an employer has a branch or permanent establishment in Ireland, it may be obliged to pay Irish corporation tax on the profits of that branch. Siobhán O’Hea is Partner of Tax Services at CrowleysDFK

Work to achieve parity in the workplace is often assigned to women, but research shows that when men advocate for equity, everyone wins, says Andrea Dermody Gender equality issues are nothing new in the boardroom. Grant Thornton’s 2022 report Women in Business: Opening the door to diverse talent revealed that just 33 percent of senior leaders globally are female. Time and again, research shows that the more diverse a company, the better its performance. So perhaps it’s time to shift the focus and consider how men can play their part in the pursuit of parity. Men as allies Too many organisations still miss the mark on gender balance efforts by focusing gender initiatives solely on what women can do to level the playing field—or, at best, inviting men to attend diversity and inclusion events designed for women. An alternative drive towards ‘allyship’ is, however, steadily gaining pace. For men, this is about acknowledging and using their privilege to help others. When they do, they can help to share knowledge, break down barriers, and promote equal access. Why allyship matters Notably, the more women occupying a seat in a company’s C-suite and corporate board, the better its sustainability, corporate social responsibility, and business performance. With this in mind, having men as allies should be a business imperative. Empowering men is one pathway towards allyship. Male allies can help advocate for women’s voices to be heard, and that commitments to equity and inclusion are taken seriously. But believing in the cause is only part of the equation. Men must actively work to achieve it.  Grant Thornton’s 2022 research suggests male allies can support progress towards gender parity among senior leadership in several impactful ways, from exerting influence to change behaviours in their circles to facing down sexist behaviour and supporting and encouraging female colleagues. The result is reciprocal reward. The business performs better, and male allies experience personal growth, broaden their network, and, most importantly, experience the associated benefits of a unified, energised and collaborative team. Allyship is a verb, not a noun For men, the message is clear: you must take action. W. Brad Johnson and David G. Smith, authors of Good Guys: How Men Can Be Better Allies for Women in the Workplace, offer five ‘rules to live by’ for men who aspire to better ally behaviour in the service of promoting tangible gender equity in the workplace: Allyship is a journey, not a destination. Nobody ever “arrives” as an ally. Allyship is with, not for. Make your ally actions collaborative.  Allyship perpetuates autonomy, not dependence. You must hold yourself accountable for the net outcome of your ally behaviour. Allyship is about decentring, not standing in the spotlight. Speak less, hand the mic to women with key expertise, and structure projects, so women gain credit.  Allyship is critical to improving the status quo. Examine longstanding practices that perpetuate systemic inequities. Overcoming barriers  Allyship is growing trend, as is training in this area, but there is a gender gap in the perception of what success here means. Research shows that women and other underrepresented groups see less evidence of measurable workplace change than men. In short, men are essentially worse allies than they think. In this no-holds-barred report released in 2018 by the Harvard Business Review, the authors also suggest there can be a cost to men who act as allies. The authors describe the ‘wimp penalty’ of allyship, where men who advocate for female colleagues are seen as less competent by both men and women.  Finding the balance Barriers aside, it’s clear from the evidence that progress towards gender balance in senior leadership is accelerated when men act as allies. The more positive interactions men have with women in professional settings, the less prejudice and exclusion they tend to demonstrate. Here are some practical suggestions for closing the allyship gap: Make allyship an organisational value and priority: ensure senior leaders can talk clearly about the importance of allyship as it connects to core business outcomes, demonstrating how they value it personally and in their business. Listen and collaborate: demonstrate generous listening, show that you understand, and take meaningful action. Move from awareness to action: consider actions and techniques to overcome, challenge, disrupt, and prevent these behaviours and inequities. Create a community of allies who share and grow: allyship is not a ‘one-and-done’ process. Allow your communities to continue to learn and develop the skills they need to support the women in your organisation. There is a role for allyship to play in gender parity efforts. Ensuring that men are given a dignified, respectful role in becoming allies will bring wide-ranging benefits associated with a truly inclusive team. And then everyone wins. Andrea Dermody is a diversity and inclusion consultant, speaker and coach at Dermody

By embracing positive ways of working, leaders can create the space, trust and flexibility to face any challenge that might lie ahead. Kevin Empey explains why As the worst of the pandemic recedes, there is no doubt that future of work topics in play before 2020 have accelerated up the agenda. In 2023, we are all talking more about digitalisation, environment, social and governance (ESG), future skills and talent concerns. Topping the list, however, is future work strategy and how it informs an organisation's short-to medium-term business plans and approach to people management. Good leaders are bringing their teams into new ways of working while promoting trust, flexibility and the bottom line. Pick your strategy While labels serve a purpose, it is time to transition from terms like 'hybrid', 'agile', 'blended' or 'smart' to just 'ways of working'. Organisations are moving from the uncertain 'getting started' experiences of the past two years to the more confident and assured 'up and running' phase in 2023.  Now, every part of the organisation must look at how their way of working serves the wider business strategy and team performance. For example: Executive teams Buoyed by the experiences of the last few years, executive teams should reflect on their leadership habits, behaviours and ways of working, how they collectively and individually show up together and with their teams, and role model what high-performance teamwork looks like for others.    Management Managers should empower their teams by providing purpose, clarity, energy and freedom to develop ways of working that deliver results, achieving the balance between flexibility and accountability. Human resources HR teams must adopt new ways of working to embrace their expanded mandate, co-creating solutions with their business colleagues and taking their rightful place as enablers of flexibility, talent, and people-led performance. Employees Individuals should be supported and provided with the skills they need to thrive and confidently navigate the future of work and the changing demands of modern working life. Let go of old hang-ups Given our experience over the last few years, it's clear that it is now time to move on from the debate surrounding hybrid working.  Flexible working in various forms is here to stay, informed by different influences on working styles, such as agile. The societal need and demand for flexibility in how and where we work, and the capability to deliver it, was already a big issue in the world of work well before 2020. Now, it is time for organisations to embrace it. Leaders should focus on their team's flexibility instead of clinging to outdated and rigid ways of working. The next phase of work By creating positive ways of working at a team and individual level, we not only achieve great results and a positive work experience but also provide the space, trust and flexibility to take on whatever challenges (and opportunities) might lie ahead.  Let's move on and positively shape the next phase in the world of work. Kevin Empey is the Founder of WorkMatters

Paul O'Donnell highlights fours competencies that will be key to successful leadership in the future Leaders are facing a complex mix of new challenges. Hiring, engaging and retaining remote employees, addressing the opportunities and risks of a new work model and the uncertainty created by geopolitical turbulence, economic headwinds and pandemic lag. The rapid pace of change and the need for quick responses mean leaders must develop new cognitive abilities and traits to thrive. Here are four competencies that will be essential for future leaders. 1. Let go of unconscious biases Aside from the moral imperative, the business case for diversity, equity and inclusion (DE&I) is compelling. Successive McKinsey studies demonstrate that organisations with well-developed systems to support inclusion are more likely to outperform financially. Leaders must be authentic in their efforts to build diverse teams. The best leaders understand the need to shape a culture that encourages all team members to flourish. They actively seek out the higher-order thinking that comes from having differing perspectives around the table, and draw on this for a competitive edge. 2. Collaborative instinct Strong leaders demonstrate collaboration as a first response when working with a peer group and their team. True collaboration arises from a trust-centred approach to team engagement. This often requires the leader to check their behaviour to ensure their drive and ego are not obstacles to team empowerment. Leaders can shape team culture in order to make sure that introverts feel safe to speak up, and extroverts know when to hold back. In many ways, leadership becomes a devolved process where team members lead tasks and projects at the peer level. 3. Understanding values Organisational values come from how leaders behave and the decisions they make. These values determine whether talent will stay with an organisation or leave to join a competing business whose leadership values match their own. Leaders must demonstrate organisational values in all of their decision-making and place values at the centre of hiring decisions. Of equal importance is the leader's application of values in decisions made regarding clients, internal or external. This determines employee behaviours and the customer's experience. 4. Connecting with employees Where previous HR advice may have been to focus only on the nine-to-five of the employer/employee relationship, the future of leadership will be different. With hybrid working, we have invited our work, colleagues and leaders into our homes. Our working lives are now more intertwined with our home and personal lives. There can be little doubt that younger generations expect their employers to consider (and accommodate) them in a more holistic manner when making decisions about them, their work and their careers. Leaders should understand what matters personally and professionally to each of their team members. They should keep in touch on issues that arise and provide flexibility and accommodations where needed. Paul O'Donnell is the CEO of HRM Search Partners

Total reward strategies have featured in talent retention strategies for years, but ‘total wellness’ can deliver better results. Louise Shannon explains why In the new world of work and value creation, total reward strategies are focusing more and more on enhancing employee wellness—from the physical, emotional and mental, to social, career and financial management. The resulting people, business and societal outcomes can help organisations to get a better return on their reward investment and deliver more value for their people. A new approach to total reward Historically, the total reward approach provided employees with a blend of monetary and non-monetary rewards using a traditional ‘top-down’ mechanism. In the future, we expect to see a more personalised, bottom-up approach that uses total reward to deliver total wellness. This new approach will bridge the gap between employee preferences and the total reward offering, placing the individual at the centre of a reframed, broader and more flexible approach to the reward equation. It will align reward to physical, emotional, mental, social, career and financial wellness, underpinned by a positive employee experience. This will leverage a company’s culture and leadership, enabling organisations to attract, engage and retain top talent. Financial rewards will always be essential, but employers will need to do more to align non-financial rewards with employee preferences and needs at an individual level. Employees will require a list of options reflecting an understanding of their personal wellness needs. Here are five key questions leading organisations should ask themselves: Does our total reward strategy promote the total wellness of each employee? Does it deliver total wellness that enhances workforce productivity? Are we considering employee preferences in our total reward decisions? Are we effectively engaging and retaining our top talent? What is the return on our reward investment? There are several steps leaders can take to implement and promote total wellness in their organisations. Continually ask and listen Listen to employees so that you can fully understand their preferences and be flexible in your approach. Individual preferences will change over time, so you need a reward offering that evolves to suit the changing needs of employees. Review on an ongoing basis Review and assess your existing total reward offering, focusing on the six elements of total wellness—physical, emotional, mental, social, career and financial. Respond to and fill gaps in your offering where needed. Create a reward roadmap Total wellness cannot exist without planning and strategy. Create a roadmap for change based on your organisation’s desired vision and get buy-in from leadership to make it happen. The benefits are clear. Investing in total wellness can improve trust, retention and productivity. Taking the time to get it right is crucial. Louise Shannon is Senior Manager, People and Organisation, PwC Ireland

The benefits of AI extend across all business functions, but its potential for the finance function is especially striking, writes Paul Tully Organisations are investing in artificial intelligence (AI) to improve efficiency, reduce operating costs, and open up new business opportunities. From smart map apps and fuel consumption optimisation, to sophisticated financial tools for fraud detection, AI is becoming embedded in businesses in every sector. The question for those looking to harness the power of AI in the best way possible, is whether to build, buy, outsource the technology, or utilise a combination of all three. At a high level, AI is used to unlock the power of data to deliver better predictive and analytics capability. The technology can explore “what if” scenarios and offer insights into competitive threats and market opportunities that might arise in the future. The opportunities extend across all business functions, but the potential benefits for the finance function are especially striking. AI benefits for CFOs A growing number of CFOs are using AI to address changes to accounting regulations. We have seen large companies save manpower by using natural language processing (NLP) to review lease contracts, for example. Without AI, this would be a labour-intensive process. CFOs also need to balance the delivery and growth of performance targets, while ensuring compliance with legal and accounting regulations. AI offers enhanced insights that can support strategic decision-making in asset valuation, predicting future customer trends, and identifying market growth opportunities through predictive modelling. The ability to create fraud detection processes leveraging AI, can also help CFOs to create a robust control environment and manage risk more effectively. Options here include mechanisms that recognise suspicious behaviour and classify alerts as high, medium or lower risk. Finance operations and control Perhaps no part of any enterprise has as many repetitive, routine tasks as the finance department. Inputting invoices, tracking receivables, and logging payment transactions are high-cost, low-return activities, and not of high interest to employees. AI can increase efficiency by automating manual people-intensive finance processes, such as the order-to-cash cycle, helping to predict customer debts and improve working capital management. Accurate, timely and consistent data, generated automatically, can help finance teams to add value to their organisation, leveraging customer behaviour modelling to identify opportunities to grow margins, while also forecasting with speed and accuracy. Furthermore, using AI to analyse internal financial control points and improve fraud detection can create a more robust reporting environment. Banks and other financial services organisations are leaders in establishing or acquiring their own AI capability. This is unsurprising given the cost and regulatory challenges facing the sector. They are using the technology in customer support, automated loan approval processes, “self-repairing” mobile banking apps, and payment optimisation. They also use AI for automated fraud detection, anti-money laundering checks, customer portfolio management, electronic trading, and property market intelligence. Third-party solution business Professional services firms are leading the field in developing third-party AI solutions for clients. These range from bespoke solutions for individual clients to more general products in areas such as automated insurance claims processing, regulatory compliance checking, HR support, and the use of machine vision to monitor automated production lines. Third-party solutions are not confined to the professional services sector, or the broader technology and software services industry. Organisations with well-established AI capabilities are making their solutions available on the open market as an additional business line. Paul Tully is Head of Finance Analytics at EY Ireland AI Labs

Julia Rowan answers your management, leadership and team development questions I feel I need to constantly prove myself, meaning I work very long hours. I spend hours drafting reports, checking other people’s work and preparing for meetings. I’ve been aware of this for a long time and my boss and others tell me that I don’t need to do it, but I don’t seem to be able to change. First, it’s important to acknowledge that changing our behaviour and habits can be really difficult. For you, it sounds like there is an unaddressed fear (possibly unconscious) at play here.  A great way to become conscious of what is unconscious is to write about it. Whether you feel very stressed or just a bit anxious, stop what you are doing and write about what is happening and how you are feeling. Then keep writing and see what comes up.  You are not attempting to analyse or rationalise what is happening—you are simply describing it to see what thoughts arise.   Over time, your fears will come out in your writing. Our fears can seem ridiculous—”people will laugh/I’m letting the side down/they’ll find me out”—so we hide the fear, letting it have all the power.  By getting the fear down on paper, we lessen its power and then we can interrogate the fear—”when is the last time people laughed at me/I let the side down?”.   In my experience with clients, they don’t have any examples. In fact, they will often come up with examples of the opposite: “people took me seriously, I was complimented for my contribution”.  If acknowledging and addressing the fear through writing doesn’t enable you to change your habits, it may be worth talking to a professional to help you through it.  I am heading up a cross-functional project team which will have high-level impact. People turn up for meetings, the discussions are constructive and polite, but there is little or no follow through. Everyone is very busy, but getting this project over the line is one of my key objectives and I worry I might fail. Many factors could be causing this blockage, including people’s core responsibilities, personal motivation, support for the project objectives, commitment to the project, team norms that have been formed, or your chairing style, etc.  I suggest that you organise a meeting to examine the progress on this project, face-to-face, in a nice room. This gives you the opportunity to have a very open discussion with the team. You need to lean into the reality of what is (and is not) happening and get very curious. Leave any hurt or defensiveness aside. The usual ‘stop, start, continue’ approach may be useful to get the conversation going. Make sure to pay attention to what is working. This gives people the psychological permission to address what’s not.   You may need to go a bit deeper and explore some of the issues mentioned above, which may feel awkward. Design the process so that people feel safe answering the questions—getting small groups to explore questions, for example, or providing post-its and pens for people to write. Even if you feel a bit hurt by some of the feedback, lean into it.  If the project is paramount, getting support from HR or a professional could be useful either in helping you to prepare or in running the session for you. Julia Rowan is Principal Consultant at Performance Matters, a leadership and team  development consultancy. Email questions to julia@performancematters.ie

A decade of low interest rates has come to an end and companies are facing a much-altered lending landscape. David Martin offers his advice on negotiating with banks and alternative lenders in the current economy The Irish economy has faced many headwinds over the past year, but three key developments have had the most impact, namely: rising interest rates; rising inflation; and fluctuating energy prices. Together, these challenges have made life considerably harder for borrowers tasked with balancing existing debt and new debt requirements with banks and alternative lenders.  Up until recently, the world since 2010 had seen very low interest rates. This allowed some companies to borrow money at very cheap rates and use debt as a mechanism to finance business growth. While we are still seeing a healthy appetite from both domestic and international lenders for funding new debt requirements and refinancing, lenders now face tighter credit conditions, delayed decision-making, and a notable shift in sentiment.  Borrowers are also facing difficult trading conditions, resulting in cases of: actual or potential breached covenants;  issues in meeting debt obligations and therefore potential default; funding deficits against their business plan; and  refinance risk. Debt plan for discussions with lenders For borrowers, there are several factors to consider when putting together a debt plan. Working with a professional adviser, companies should factor the following points into their plan. Present data early Presenting “self-help” data (evidence to prove that the organisation has considered all options) to the lender at an early stage is crucial for both traditional and real estate companies, regardless of whether they are looking for new debt, refinancing, or dealing with covenant breaches. By presenting a critically assessed recast set of numbers with robust assumptions, lenders are more likely to provide covenant waivers or recast covenants. This plan should be put together after you consider the following “self-help” measures: Enhancing revenue and portfolio optimisation: identify and remove loss-making products and services; Price: understand and demonstrate what costs can be passed on to the end user; Improving margins: demonstrate to the lender how  margins have been improved and mitigated against rising costs; Productivity and efficiency improvements: ensure costs are controlled; Labour cost management: deliver an employer value proposition to manage wages and retain talent; Policy optimisation: reduce cost base through regulatory and government supports. By presenting a critically assessed recast set of numbers with robust assumptions, lenders are more likely to provide covenant waivers or recast covenants. Be proactive with stakeholders In addition to presenting early to lenders, commence discussions with Revenue and other creditors/stakeholders in a timely manner to set out appropriate plans. Engaging with customers is also essential to fully understanding the receivables timelines. Forecasts, covenants and debt requirements It is important to demonstrate the impact of any self-help measures the company has taken to bolster forecasts for the business and how they might impact financial covenants (for existing borrowers) or projected covenants (for a new borrower). The self-help measures and the financial model outlining forecasts should result in a comprehensive understanding of the organisation’s funding requirement, which in turn helps to identify what the debt ask from the lender is. Further, organisations should access their facility agreements to ensure full understanding of: terms and conditions of lending documents including all covenants;  what the covenant headroom is; and  all events of default that are in the lending documents. Once funding requirements have been established, being able to demonstrate to a lender how they are getting repaid is a key part of the negotiation.  While banks and most debt funds will usually expect repayment to come from the free cashflow of the business, some debt funds and special situation funds will look at repayment from other sources, including the sale of assets, partial disposals and other liquidity events. Additional sources of capital  Some companies carry a high net debt to earnings before interest, taxes, depreciation and amortisation (EBITDA), high loan to value, and low interest coverage ratio.  A review of the capital structure of the company and these key leverage ratios, as well as the ability to service principal and interest, will be a key determinant in understanding if other sources of capital might be needed to meet funding objectives in the short-, medium- and long-term.  Consider too if there are other sources of capital from existing debt providers or other debt and equity providers. Regular review  Ensure that cashflow and revised strategy is kept under regular review and the requirement for additional sources of capital is reviewed on a continuous basis. It is key to stay up to date with government supports available for organisations. Examine your hedging policy against best practice and make sure to regularly review it. Recovery  Crucially, at the presentation with a lender, you must demonstrate—through restatement of cashflows and plans (where applicable) for additional sources of capital—that the organisation is on the path to recovery and the lender will get full repayment. Debt solutions When negotiating with your lenders, it is worth considering the range of options from overseas, which may be helpful.  Despite the previously outlined headwinds, there are numerous international lenders that view Ireland as an attractive destination for debt transactions.   Previously, many companies saw their debt solution as a ‘bank v alternative lender’ solution.  However, there are several companies whose banks work alongside alternative lenders, working capital specialists, private placement and bond issuers, thereby demonstrating that different debt solutions can co-exist for companies.  The growing pool of lenders results in a more competitive landscape and choice for the borrower, increasing their debt options.  And while having a mix of lenders attracts different terms and conditions for different funding needs, it can result in the diversification of refinance risk—an important criterion in any debt negotiation. Some of the types of debt companies should consider include: Growth finance, e.g. expansion; Acquisition finance, e.g. buying another business; Real estate specialist lenders, e.g. development and/or acquisition; Refinance, e.g. amending or extending existing debt; Recapitalisation, e.g. capital structure optimisation; Special situation, e.g. liquidity funding; Private placement, e.g. long-term debt. The economic headwinds we are currently facing are likely to continue as the year progresses. Indeed, the lack of certainty with respect to inflation and ongoing geopolitical events has led commentators to predict further interest rate hikes in the Eurozone in 2023.  Whether or not your business is over-leveraged, a well thought out debt plan could help you to access the numerous debt structures and lending options available to Irish companies in the market.  David Martin is Partner and Head of Debt Advisory at EY Ireland

Western perceptions of Central and Eastern Europe are shifting, sparking far-reaching change inside NATO and the EU. Judy Dempsey explains why The European Union is changing, and so is NATO. While these changes may not be immediately discernable, they will have repercussions for EU policies, not just in relation to Ukraine and Eastern Europe, but also Russia.  And they will have a lasting impact on NATO, as it focuses increasingly on defending the Baltic States and other Central European members. Russia’s brutal war against Ukraine is the catalyst for these shifts, which have several aspects, not least those rooted in the historical and political differences between Western and Central Europe.  The Soviet totalitarian system was imposed across Eastern and Central Europe after 1945, while their Western counterparts benefited from reconstruction efforts under the Marshall Plan.  Western Europe built this part of the continent on the foundations of prosperity, democracy and a peace project embodied by the European Steel and Coal Community, the precursor to the EU.  It wasn’t until the fall of the Berlin Wall in 1989, and subsequent collapse of the Soviet Union, that Central Europe came back to Europe. The dream of a Europe “united and free” was finally realised, in theory at least.  And herein lies the basis for another shift brought home by the war in Ukraine. Central Europe has never trusted Russia’s intentions, whether in Belarus, Georgia, Moldova, or Ukraine.  They warned their Western European counterparts about the consequences of Russia’s invasion of Georgia in 2008, how Germany’s dependence on Russian gas would give the Kremlin a geostrategic weapon to divide Europe, and how Russia’s first invasion of Eastern Ukraine in 2014 would not stop there.  All the while, several West European countries played down such fears, even suggesting that the Central European attitude towards Russia was outdated and just plain anti-Russia. It was time to move on. Poland and the Baltic States can now confidently say “we told you so” following Russian President Vladimir Putin’s Ukraine invasion, his use of energy to threaten other countries and his ambitions to prevent Ukraine and other countries in the region from pursuing a democratic, pro-European path. These shifts are having an impact inside both the EU and NATO. Successive French and German leaders who forged very close ties to the Kremlin have had to change their perception of Russia’s trajectory.  Since 1989, these two countries have viewed Eastern Europe through the prism of Russia, as if neither was a truly independent sovereign state.  This perception has finally faded as Berlin and Paris now see the defense of Ukraine as being vital to European security—and vital for Ukraine’s survival as an independent, sovereign country. This has strengthened the backbone of the EU in terms of sanctions against Russia and support for Ukraine.  Perceptions of Central Europe have also been essential to NATO’s new emphasis on Northern Europe.  Russia’s war in Ukraine has persuaded Finland and Sweden to join NATO—a move that strengthens the alliance, but also halts, for the moment, the EU’s ambitions for strategic autonomy.  The war in Ukraine has exposed the EU’s lack of common security and defense culture, which explains why the Central Europeans have become even more “Atlanticist” as they seek to bolster the defense of Europe.  Their next task—their biggest policy shift—will be working out how to integrate Ukraine and Eastern Europe into the EU and NATO. And that’s a whole other chapter. Judy Dempsey is a Non-Resident Senior Fellow at Carnegie Europe and Editor-in-Chief of Strategic Europe

A mainstay of Ireland’s financial services landscape for over 60 years, our credit unions are entering an exciting phase with recent developments presenting new opportunities to adapt and change Credit unions are an important part of the financial services landscape. With offices a common feature of cities, towns and villages throughout Ireland, they play a key role in the day-to-day finances of many Irish people and communities. There are more than 3.6 million credit union members on the island of Ireland.  A history of credit unions Credit unions were first established in Ireland in the late 1950s and quickly became a repository for savings and a source of loans for many people. The total value of loans extended by credit unions in the Republic of Ireland is currently around €5 billion, with total savings coming to about €16 billion.  Average sector total reserves, as a percentage of total assets, is approximately 16 percent, which serves to underpin the confidence of their members, particularly in times of uncertainty and disruptive change. These institutions are not-for-profit financial co-operatives. They are owned and controlled by their members and therefore have a different business model to retail banks. Each credit union is independent, with its own board of directors, charged with overall responsibility for running the credit union.  Because they are part of the financial services sector, credit unions are governed by legislation in Ireland, principally the Credit Union Act 1997, as amended, and regulated by the Central Bank.  Significant amendments to the 1997 Act were introduced by the Credit Union and Co-operation with Overseas Regulators Act 2012, and this is the legislative regime under which credit unions currently operate. The credit union sector has been relatively stable in terms of any legislative or government policy changes. However, two recent developments, the Credit Union (Amendment) Bill 2022 and the Retail Banking Review (November 2022), present new opportunities for credit unions to adapt and change their business models and enhance their product and service offerings to members. The Credit Union (Amendment) Bill 2022 The first major legislative change for credit unions since the 2012 Act, the Credit Union (Amendment) Bill 2022 (the Bill) was published on 30 November 2022 following over two years of stakeholder engagement, with over 100 proposals considered. Highly technical and not an easy read, the Bill is currently before the Dáil, where proposals for amendments will be considered.  There is no fixed timeline for enactment and, post-enactment, commencement of sections may occur in phases, with the Central Bank of Ireland having to amend regulations to accommodate the new provisions.  The main provisions of the Bill involve: the establishment of ‘corporate credit unions’; amending the requirements and qualifications for membership of credit unions; altering the scope of permitted investments by credit unions; changes to the governance of credit unions; maximum interest rates on loans by credit unions; provision of services by credit unions to members of other credit unions; and participation by credit unions in loans to members of other credit unions. Collaboration between credit unions The introduction of ‘corporate credit unions’ should support greater collaboration between credit unions, facilitating a pooling of resources and greater access to funding.  A new form of regulated entity, their membership would be restricted to other credit unions, with lending allowed only to those members. Further collaboration is envisaged with a provision in the Bill allowing all credit unions to refer members to other credit unions to avail of a service that the original credit union does not provide.  While such referral is not mandatory, it is a new option for making additional services available to members—for example, a current account facility where the original credit union may be reluctant to provide this service to all members based on cost or other reasons.  Another provision enabling collaboration allows a credit union to participate in a loan to a member of another credit union. This will facilitate risk sharing associated with the loan and will make it easier for an individual credit union to offer larger loans to its members.  Regarding lending to businesses, and other organisations or associations, there is a further key provision in the Bill for “bodies” (incorporated or unincorporated) to be allowed join a credit union with the same rights and obligations as a “natural person” (member).  This is, however, subject to conditions that a majority of the members of the body would be eligible to join the credit union and the body meets the common bond requirement. Ultimately, this will make it easier for credit unions to lend to such bodies and is principally focused on SMEs. While none of these changes are mandatory, they do provide new options and opportunities for credit unions. Governance changes Regarding changes in governance, two provisions stand out: the option to appoint the manager (chief executive officer) of the credit union to the board; and  reduction of the minimum number of board meetings per year to six, down from the current 10.   The extent to which these changes will be adopted remains to be seen, as many credit union boards may be content with the existing practice.   Where a credit union decides to include its manager as a board member, the Bill proposes that this will be done by their direct appointment to the board and not by election at a general meeting of members.  The term can be for any length but cannot extend beyond the individual’s term as manager.  One restriction on the manager as a board member is that they cannot sit on the nomination committee of the credit union, the membership of which is restricted to board members who have been co-opted or elected at general meetings.  Similarly, regarding the frequency of board meetings, the board may be reluctant to change the current practice of having at least one meeting per month, concluding that it cannot adequately carry out its responsibilities with only six board meetings.  Because of the voluntary ethos of credit unions, the historically close involvement of board members with the credit union, and the relatively onerous responsibilities of boards, it may take some time before six board meetings is considered the norm. Other governance changes proposed by the 2022 Bill include reducing the number of board oversight committee meetings, removing the requirement for the board oversight committee to sign the audited annual accounts, and extending from annually to every three years the review of specific policies by the board. The Credit Union (Amendment) Bill 2022 includes substantive policy change in the areas of collaboration, members’ services, and governance. It seeks to give more power to credit unions to determine strategy and, when enacted, will require consequential changes to Central Bank regulations.  To fully exploit the options and opportunities enabled by its provisions will require significant work by the sector. The Retail Banking Review 2022 In November 2022, following its approval by Government, Minister for Finance, Paschal Donohoe, and Minister of State for Financial Services, Credit Unions and Insurance, Sean Fleming, published the report of the Retail Banking Review (the Review).  Driven by the departure of two major banks, Ulster Bank and KBC, this is a broad-ranging review of the retail banking sector in Ireland, including the credit union sector.  In relation to credit unions, the Review states: “Credit unions have a strong and trusted brand, they are present in communities throughout the country, and have been developing their product offering. The credit unions are already a significant player in consumer credit, and they are making inroads in the current account, mortgages and SME segments of the market. These developments, coupled with their collectively strong levels of capital and deposit bases, leads the Review Team to believe that credit unions could play a greater role in the provision of retail banking products and services in the coming years.” Referencing the Credit Union (Amendment) Bill 2022, the Review recommends that the credit union sector develop a strategic plan to deliver business model changes that would enable it to sustainably provide a universal product offering to all credit union members. Provided directly or on a referral basis, this would continue to be community-based. The Review suggests that such a strategic plan should show how credit unions can: viably scale their business model in key product areas such as mortgages and SME lending; invest in expertise, systems, controls, and processes to deliver standard products and services across all credit unions, while managing any risks arising and continuing to protect members’ savings; provide the option of in-branch services for members of all credit unions. Both the Bill and the Review point to new opportunities for credit unions and demonstrate confidence in their future as part of the Irish financial services sector. For these opportunities to be successfully managed, however, credit unions must continue to maintain high levels of governance so that legislators, the Central Bank, their members, and the wider community can have confidence in the sector.  Credit unions have done much for many people in Ireland for more than 60 years. These developments in legislation and government policy point to their continued and increasing relevance in the years ahead. Gene Boyd, FCA, is a risk management consultant and author of The Governance of Credit Unions in Ireland

Tech sector layoffs have been making headlines for months. Will today’s economic conditions affect the accountancy sector, as well? Three members discuss their views on what the future holds for professionals in finance Garrett McCarthy  Partner Hugh McCarthy & Associates Firms like mine have faced staff recruitment and retention issues for years. Practice is always a challenging environment to hire and retain staff, but it has been particularly bad over the last 12 months.  Given the never-ending regulatory changes and additional burdens on clients, I cannot see any reduction in the demand for staff any time soon. The problems stem from staff affordability, high salary expectations and constant pressure on working arrangements. Are they sustainable, and will clients fund them? This is where I see uncertainty rising over the next two years.  In terms of business, 2023 looks very positive, and feedback from our clients is positive, which is great. Our issues are internal: filling roles and recruiting and retaining new staff at all levels is a huge challenge. The people just aren’t out there, and when they are, the opportunities for them are endless, making it very difficult for small and medium firms to recruit.  As a firm, we must be laser-focused on margin for the foreseeable future, with cost increases across our main areas under pressure. Salaries, recruitment, retention and other staff-related costs are going up significantly. IT and compliance costs are a close second and they are also rising. Clients are very resistant to increasing fees which is the crux of the problem.  I would be bullish for the year ahead, we have a great team which we are looking to grow when we can, and our clients are fantastic. We have problems as an industry, but doesn’t everyone? Most importantly, we have the work, which is never a bad thing. Neil Hughes  Managing Partner Baker Tilly Over the past few months, the tech sector in Ireland has been experiencing a reset. Many of the world’s leading tech companies, with EMEA HQs here in Ireland, have begun ‘right-sizing’ as we have finally waved goodbye to the global pandemic. After taking on additional staff during the pandemic, these multinationals are now rescaling resources back to their pre-pandemic size, often with very difficult consequences for their people, especially those who have recently joined.  First, it is important to understand what is happening. Decisions in the multinational tech sector are primarily driven by investor sentiment. Investors in tech stocks are now finding alternatives to global equity markets during this era of rising interest rates in the form of safer deposit accounts and bond markets. Large equity players, such as the global tech giants, are resorting to crude cost-cutting to ensure that they remain as attractive as possible in terms of their key profitability metrics to fortify their share price as much as they can while the economic landscape evolves.       As this is the key reason for the deep cuts being made, it is unlikely that the accounting and finance sector will feel any direct negative impact because of the reset. Instead, there is a possibility that the additional people that come into the job market in the coming weeks and months will help ease the acute resource pressures currently being felt by firms in professional practice.  Although there may not be many direct finance graduates coming out of the tech firms, our profession has long moved past being a discipline for commerce or finance graduates only. Those graduates with strong analytical skills and a positive attitude can undoubtedly pivot and excel in the accountancy profession. If the profession can evolve to find a place for those who have not come through the traditional channels for the Chartered Accountants qualification, the outlook for our firm and the wider accountancy sector is very bright.  The pandemic has proven that there will be no let-up in demand for quality financial and business advice. We need to be ready to provide the brightest and best minds to meet the requirements of our clients. Ornaith Giblin  Consultant  Barden    While it is estimated that there have been 140,000 tech layoffs globally since March 2022, the impact on Ireland has been estimated to be closer to 2,000. Most layoffs to date have been focused on operations with little to no impact on finance teams, and any fallout is likely to have a limited effect on the accountancy profession in Ireland. We have not seen any material risk for accountants across the tech sector from a job security point of view.  As accountants are employed across all industries, we don’t foresee a series of events that would lead to a similar level of uncertainty. Overall, Irish unemployment numbers are at 4.3 percent in December 2022, nearly the lowest for over 20 years.  We have seen the demand for accountants far exceeding the supply in the last 18 months, more than in any other period of time. The tech sector no doubt has contributed to that, and demand will be slightly denuded as a result, but we still expect the current significant imbalance that exists in the Irish market between the supply and demand of accountants to continue.  From an industry perspective, the availability of talent will be a concern in the coming years. Despite the perception of headwinds, current demand is far outstripping the supply of accountants from the previous peak of Q2 2008.  From an individual accountant’s perspective, the outlook in the short- to medium-term is positive. While the sector is not impervious to macroeconomic factors, we would see the current strong demand for accountants continuing through 2023. 

Companies in Ireland cannot afford to ignore the impact of emerging ESG requirements on their annual reports and financial statements—now is the time to act, write Fiona Hackett and Emer Fitzpatrick  2022 was an unprecedented year of change for environmental, social, and governance (ESG) reporting.  It was the year the European Union published the Corporate Sustainability Reporting Directive (CSRD), leading French Economy Minister Bruno le Maire to declare “Greenwashing is over”.  Also published in 2022, to support the implementation of CSRD, were 12 draft European Sustainability Reporting Standards (ESRS). The International Sustainability Standards Board (ISSB) issued two exposure drafts: one on climate-related disclosures; and another on general disclosures concerning governance and other sustainability matters.  And in the US, the Securities Exchange Commission (SEC) issued a lengthy exposure draft containing proposed rules on climate disclosures. So, what will all of this mean for Irish companies preparing their annual reports in 2023 and beyond? Sustainability disclosures Each of these “big three” proposals will require extensive sustainability disclosures in the front half of the annual report.  These proposals may sit alongside, incorporate, or supersede existing sustainability reporting, such as EU Taxonomy, Task Force on Climate-Related Financial Disclosures (TCFD), or Global Reporting Initiative (GRI) Standards—to name a few.  In tandem with this, however, companies will also need to keep in mind any statements they make relating to their ESG-related activities and commitments. This is particularly important because, in addition to a heightened focus on sustainability reporting, 2022 also brought a notable rise in the number of Irish companies pledging to set and meet ambitious ESG-related targets. Here are three examples of what we mean: “Our company plans to be net zero by 2030.” “The group will achieve Net Zero on Scope 1 and Scope 2 emissions by 2040.”  “X percent of our revenue will be derived from sustainable products by 2035.” Regulatory scrutiny Increased stakeholder and investor focus on ESG has led to rising regulatory scrutiny on this issue among financial regulators around the world.  In Ireland, the Irish Auditing and Accounting Supervisory Authority (IAASA) issued a publication on climate related disclosures in financial reports in October 2022.  Demonstrating IAASA’s engagement with companies on areas of potential greenwashing, the publication focused on the consistency of climate-related information provided by companies via financial statements and other means, including the front half of the annual report.  The publication included a list of questions/additional information IAASA had requested, and is expected to request in future reviews from companies in response to statements and pledges made by these companies in relation to climate change.  IAASA’s publication focused solely on climate change. However, the messages contained within the publication are relevant to any sustainability pledges, statements or pronouncements made by a company, and their impact on its financial statements.  All of this increased scrutiny of ‘front half’ ESG disclosures is set to have a significant impact on the financial statements of Irish companies in 2023 and beyond.  In responding to this shift, Irish companies must consider the impact of all ESG pledges and statements made at all levels of the organisation, and the potential impact they will have on their financial statements.  Financial statement focus areas There needs to be clear and consistent messaging on all relevant ESG matters throughout a company’s non-financial and financial reporting. The impacts of ESG pledges and statements must be carefully assessed—and fully disclosed and explained within the financial statements.  This goes against the longstanding understanding that, where the ESG statements, claims and commitments made by a company had no significant financial impact, there was no need for disclosure in the financial statements.  Now, where a company believes that the financial impact of an ESG pledge is negligible or not material to the financial statements, it must nevertheless consider disclosing this fact. Non-disclosure is no longer an option. To help illustrate the potential implications for a company’s financial statements, let’s take one of three sustainability pledges used above—“our company plans to be net zero by 2030”. Having made this statement, this company must now be able to detail the actions it will undertake to ensure that it can indeed reach the net zero target it has set for 2030. Some areas to consider are outlined below. Impairment of tangible and intangible assets:  Depending on how the net zero pledge will be implemented, companies should consider whether any risk relating to the pledge constitutes an impairment indicator as detailed in IAS 36, paragraph 9  that requires an impairment test to be carried out. For example, if a company needs to update its manufacturing process to emit less greenhouse gases in order to meet its net zero target, this might be an indication that a manufacturing plant is impaired.  When carrying out an impairment test under IAS 36, companies can choose to use a value in use (ViU) model or a fair value less costs of disposal (FVLCD) model to complete this test.  In a ViU model, future cash flows shall be estimated for the asset in its current condition (IAS 36, paragraph 44). Over time, the impact of a net zero pledge may result in an adjustment to these future cash flows.  The ViU model, by its nature, restricts when the benefits of restructuring and improvements, or enhancements of an asset’s performance, can be taken into account. Expected benefits from restructuring can only be reflected in a ViU calculation once a company is committed to the restructuring.  IAS 37 provides guidance on when a company is committed to restructuring. For improvements or enhancements to assets, expected benefits can only be recognised when a company has started to incur the related expenditure.  If a terminal value is used in the calculation of ViU, the impact of a move towards net zero will need to be factored into the calculation of an appropriate terminal value.  If you have made adjustments to future cash flows for the impacts relating to the net zero pledge, it is unlikely that any adjustments will be needed to the discount rate used in the ViU calculation. Continue to use existing methods for calculating the cost of capital and avoid double counting risks.  Where companies choose to utilise a FVLCD model for impairment testing, consideration needs to be given to the definition of fair value in IFRS 13.  Fair value is defined as “the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date”.  Market participants, including investors, are becoming increasingly concerned about the importance companies are placing on the impact of ESG.  There is a particular focus on understanding how companies plan to achieve their pledges or commitments, and what financial impact ESG will have on the company.  This translates into the price that market participants are willing to pay to acquire assets.  Appropriate adjustments for the issues market participants see in relation to ESG and sustainability need to be factored into FVLCD models. IAS 36 requires detailed disclosures in relation to impairment testing. It is imperative that companies provide adequate information to support any assumptions contained in ESG statements and pledges as part of their impairment work. Useful lives of assets:  ESG statements or pledges may result in the need for a reassessment of the useful lives and residual value of a company’s tangible assets.  Striving to be net zero by 2030 may, for example, result in earlier obsolescence or retirement of assets, legal restrictions may curtail the use of assets, and assets may become inaccessible.  IAS 16 paragraph 6 defines the useful life of an asset as “the period over which an asset is expected to be available for use by an entity”.  The assessment of useful life will be based on a company’s best estimate, and this estimation will involve a level of judgement. Companies should consider the IAS 1, paragraph 125 requirements in relation to disclosure of estimation uncertainty associated with useful economic life. Provisions:  Companies need to consider whether the ESG statements or pledges they are making (such as the commitment to reach net zero by a certain date, for example) give rise to legal or constructive obligation.  IAS 37 provides guidance as to when an obligation arises here, including a description of what a constructive obligation is. A company will need to determine whether a provision should be recognised, or contingent liability disclosed, as a result of any ESG statement or pledge it has made. The above list is not exhaustive and additional areas within the financial statements may also need to be considered. Additional considerations What is most important for companies to remember is that careful consideration must now be given to any ESG-related statements, commitments or pledges made—and that a thorough analysis and impact assessment of how these statements will affect the company’s financial statements will be needed. And this cannot solely become the responsibility of the finance team. Input from all relevant stakeholders will be required. A collaborative cross-company approach will be crucial to appropriately and adequately address ESG issues.  It is a tall order. The pace of recent developments in ESG reporting are akin to a Japanese bullet train hurtling towards its destination.  The upshot for Irish companies is that they can no longer afford to ignore the impact of this rapid change on their financial statements and annual report as a whole.  The level of stakeholder, investor and regulatory scrutiny will only increase this year and beyond. Now is the time to act. Fiona Hackett is a Director in PwC’s Corporate Reporting Services and chairs the Financial Reporting Technical Committee of Chartered Accountants Ireland Emer Fitzpatrick is a Senior Manager in PwC’s Corporate Reporting Services

ISQM1 has created a valuable opportunity for firms to embrace technology and data management for greater efficiency. Liam Mullane explains why Like Christmas, the 15 December deadline for implementing the International Standard on Quality Management 1 (ISQM 1) has come and gone.  Now, you need to turn your attention to ensuring the System of Quality Management (SoQM) you have designed is operating effectively.  It’s also a good time to look back at all the controls you have designed as part of your ISQM1 implementation and identify any potential opportunities there may be to optimise these processes.  But first, let’s look at one of the significant changes introduced by ISQM1—your firm’s Risk Assessment Process (or RAP) for designing, implementing and operating your SoQM.  The RAP will potentially have led to a significant increase in the number of formal controls your firm needs to implement, monitor, and test.  This new requirement is also iterative, resulting in firms adjusting their SoQM for the new quality objectives and/or quality risks identified. This process gives rise to other opportunities to enhance your SoQM on a yearly basis, including “embracing technology” and “data management”. Embracing technology Most firms will have invested significantly in audit technology over the past decade with continued investment planned into the future.  If you haven’t done so already, however, now is the time to consider whether your firm has invested sufficiently in your internal quality control processes—key components of your SoQM.  Some firms may have a manual process for engagement budgets, for example, and a separate manual process for the assignment of resources to engagements.  There is a risk that these two manual processes may not be consistent in decisions made, and this could have a direct impact on audit quality.  This could, therefore, be the ideal opportunity to embrace technology and merge the two sub-processes into one work stream. Automaton in itself should be a key consideration on a go forward basis. ISQM1 has resulted in most firms creating numerous formal controls across their practice.  If the controls and processes are manual in nature, there is a valuable opportunity for automation.  The benefits of automation include more consistent application and operation, less risk of error and manual input, efficiency and, ultimately, improved compliance.   Data management  ISQM1 has eight components and, as firms design and develop different controls to address the relevant quality objectives, a key input to a lot of these controls will be data.   Data can be a key input to different controls in various processes (i.e. there is an interplay across ISQM1). In order to ensure a coherent and efficient SoQM, this data should be consistent.  Accountants tend to love spreadsheets—but, like everything, there is a time and a place. Where possible, all data should be gathered in a data warehouse, which is checked for completeness and accuracy.  This is a key input to ensuring your SoQM operates appropriately across all components. As they say, “rubbish in, rubbish out”.      Last word The operation of ISQM1 by 15 December 2022 has been a great achievement by all of the implementation teams across the various firms, but the work doesn’t stop there.  Your firm must now continue to develop your SoQM with the iterative process, using the opportunity to embrace new technology to make everyday tasks more efficient, while also considering your approach to data management.  ISQM1 is raising the standard for all—we must grasp the opportunity with both hands. Liam Mullane is a Director with KPMG

Fostering a culture of equity, inclusion and belonging for members from minority ethnic groups is the aim of the Institute’s new Ethnicity Network Group An inclusive culture that promotes and supports diverse perspectives can stimulate innovation and improve performance for organisations in all sectors. This is according to Deborah Somorin, Manager, People Advisory Services at EY Ireland, and Chair of the recently launched Ethnicity Network Group at Chartered Accountants Ireland. The Ethnicity Network Group has been established to develop a more inclusive profession by helping organisations to foster a culture of equity, inclusion and belonging for employees from minority ethnic groups. “I always look to the research to work out value and significance and it really struck me to discover the very concrete benefits for organisations that are ethnically diverse,” Somorin explains.  “According to McKinsey, these organisations are 36 percent more likely to outperform their peers financially, because inclusive culture helps to attract and retain talent.” A voice and platform The Ethnicity Network Group will organise a programme of events, provide training and resources for organisations, and develop a mentoring programme to support members and students from Traveller, Black, Asian and other Minority Ethnic groups.  Its aim is to encourage and facilitate the discussion of issues relevant to people in these minority groups and give them the voice and platform to identify solutions.  “It’s really about expanding the conversation around diversity, to further strengthen the cultural intelligence within our profession and beyond, and to continually challenge biases in the highest and best way,” says Somorin. “If you look at the top-performing organisations in the McKinsey research, they don’t just hire for diversity, they also invest in the cultural initiatives needed to integrate people of all backgrounds and ethnicities into their organisations.  “They focus on training and mentoring, which is a really important part of creating and supporting an inclusive culture, and all of this helps to attract and retain the best talent.” Creating awareness The Ethnicity Network Group was formed in late 2022, supported by Shauna Greely, former President of Chartered Accountants Ireland and current Chair of the Institute’s Diversity and Inclusion Committee. In addition to Somorin in the role of Chair, Ethnicity Network Group members include: Vice-Chair Rutendo Chiyangwa; Khadijat Lawal; Aisling McCaffrey; Lloyd Mufema; Reabetswe Moutlana; Mwale Tembo; and Seun Olayanju. “Creating awareness is a big part of what we want to do. We are all different and it’s really about being open to learning and asking questions,” explains Khadijat Lawal. “We want to support members and students from Traveller, Black, Asian and other Minority Ethnic groups, but also to open up the conversation in the wider profession, to integrate and celebrate, because—while we are different—there are also so many similarities between us.” A Financial Accounting and Advisory Services Senior at Grant Thornton Ireland, Lawal has had different experiences at work and in education, not all of them positive. “I’m used to being in environments where I am either the only Black person, or one of the few Black people in the room. Sometimes, I have felt that I couldn’t fully be myself, that I couldn’t share parts of my culture and who I am,” she says. Lawal joined Grant Thornton in 2019 as a trainee. “One of the first things I noticed was colleagues of different ethnic minorities,” she says. “They were eating their own food and speaking their own language. That communicated to me that my difference would be welcomed here.” And Lawal noticed this commitment to true diversity and inclusion (D&I) in other areas too. “My manager at the time was always so curious about where I was from, and about my differences,” she says.  “I am from Nigeria and Yoruba is my native language. This manager looked up how to say ‘thank you’ in Yoruba for me. I found that so endearing because he didn’t have to do it.  “It just shows how much it really matters that we feel we can be curious about one another, but also kind and genuine. “The Ethnicity Network Group is about getting that message out there and helping people to have these conversations in the right way.” Positive energy Aisling McCaffrey is Director of Sustainability and Financial Services Advisory, Grant Thornton Ireland. She was invited to join the Ethnicity Network Group by Lawal, her colleague at the firm. “I was delighted to be asked. When we had our launch in December at the EY office on Harcourt Street, you could just feel this amazing, positive energy in the room,” says McCaffrey. The launch felt especially timely, because, says Caffrey, “diversity of thought really matters now. It’s a reflection of a changing dynamic in Ireland, and it’s hugely important”. Fostering a sense of belonging, and creating a supportive, inclusive culture, is essential for all employees in the modern workplace. “The way people view work, and what they want from an organisation, changed a lot during the pandemic,” says McCaffrey. “The lockdowns, social distancing and remote working gave people a lot of food for thought in terms of: ‘What do I want to do?’ What do I want from my work? What do I value?’ “People now really want to be part of an organisation that recognises them, not just in terms of what they can deliver, but also what they bring to the organisation as an individual. “We want to promote a sense of belonging and inclusion, we want to celebrate diversity—but it’s also really important that the Ethnicity Network Group can generate measurable outputs in time.  “For me, that’s where the potential for an Ethnicity Pay Gap Report comes into play, because while it’s all well and good for an organisation to say that they have an inclusive, equitable environment, we need to see that reflected in pay and leadership.” Member survey The launch of the Ethnicity Network Group in December followed a survey of over 1,300 members and students of Chartered Accountants Ireland conducted by Coyne Research. The findings revealed that, for 40 percent of members who claimed to have witnessed or heard discrimination against others, it was based on ethnicity.  Two-in-three of the students surveyed reported the same. “Changing this is really about action: ‘What can you do to bring about change?’” says McCaffrey. “People are generally self-aware and often you will find—especially in a work environment—that they are not sure how to approach questions or conversations around cultural difference. “They are concerned that they might offend someone if they say the wrong thing. So, it’s about being able to create a safe space and a learning environment that benefits everyone.  “It’s about understanding that, if someone says the wrong thing, you feel comfortable enough giving them feedback and they feel comfortable enough accepting it.” Importance of training For Somorin, the level and quality of the D&I training available to employees in any organisation is of the utmost importance. “If it is approached as a tokenistic tick box exercise, it’s going to feed into how importantly people view it,” she says.  “I’ll give you just one example of why this matters. For Irish people, where you come is a really big thing—if you’re from the Carlow clan or the Mayo clan—it is a huge part of people’s identity here. “But, if you don’t look stereotypically Irish, people will frequently ask you where you are from, and when you tell them you’re from Ireland, the next question will often be: ‘But, where are you really from? Where are your grandparents from, your great grandparents?’ “It comes from trying to place your clan, I think, and even though there is rarely any malice behind it, you do need to educate yourself as to how that can make someone feel. “When you are facing the same question over and over, it can invalidate your own sense of identity as an Irish person. It can make you feel ‘other’ or singled out.” Rules of engagement In organisations that have a truly inclusive culture, and an appropriate level of training, Somorin believes that people will organically begin to develop an awareness of the impact questions like this can have. She calls this learning the ‘rules of engagement’. “For me personally, this is a big selling point at EY. These things are made very clear even down to the performance evaluation process,” she says.  “We’re constantly encouraged to take a step back and ask ourselves, ‘if someone did or said something in a different way, but it led to the desired outcome, can we really view it as a negative?’ “Not everyone has grown up in a diverse environment and not everyone inherently understands how they should behave and what they should or shouldn’t say or ask. And it’s okay not to be perfect. What really matters is that we are all open to learning.” 

The West is now at economic war with Russia and the consequences may well shape our lives for decades to come. Cormac Lucey explains why Enormous change sometimes occurs without us even noticing. The appointment of Paul Volcker in 1979 to head up the US Federal Reserve ushered in a decade of transformation.  Margaret Thatcher and Ronald Reagan took the top political jobs in the UK and US, unleashing four decades of falling interest rates, lower inflation, and rising financial asset prices.  The Berlin Wall came down, China pushed for greater trade with the West, and economic globalisation accelerated. Back in 1979, few could have foreseen the immense change that lay ahead.  By contrast, the Russian invasion of Ukraine last year was impossible to ignore. Vladimir Putin may have expected little resistance to his “special operation”, but the Ukrainian response has been intense and courageous. And the West has shown surprising unity in agreeing a two-pronged strategy: providing advanced weapons systems to Ukraine while also imposing unprecedented economic sanctions on Russia.  In addition to targeting key individuals associated with the Putin regime, western nations are trying to limit Russia’s access to money. Major Russian banks have been removed from Swift, the international financial messaging system.  Russia has been barred from making debt payments using foreign currency held in US banks. And western Europe has frozen the assets of all Russian banks, blocked Russian firms from borrowing money, and placed limits on Russians deposits in European banks.  The EU has banned imports of Russian coal, refined oil products and oil by sea. It is unprecedented for a large power (and permanent member of the UN Security Council) to be subject to such sanctions.  The closest we’ve come in recent history was perhaps US President Franklin D Roosevelt’s attempts 80-odd years ago to curtail an expansionist Japanese Empire.  In 1940, Roosevelt closed the Panama Canal to Japanese shipping. Responding to Japanese occupation of key airfields in Indochina, the US froze Japanese assets the following year and established an embargo on oil and gasoline exports to Japan.  By December 1941, Japan had attacked Pearl Harbour and triggered war with the US.  Today, the West is waging economic war on Russia and the consequences—less evident than the immediate conflict—may well shape our lives for decades to come.  Unlike Japan in 1940, Russia today is a plentiful supplier of commodities and not easily besieged.  It has powerful neighbours in China and India, both of which are quite content to continue trading with Russia, despite the West’s sanctions. But China has its own unsatisfied territorial claim over Taiwan, which could provoke similar sanctions from the West. This has resulted in China seeking to reduce its economic dependence on the West, just as the West scales back its reliance on China.  The result is a new era of deglobalisation, ‘reshoring’ and ‘friendshoring’. Taiwan Semiconductor Manufacturing Company (TSMC)—the world’s leading manufacturer of microchips—is at the epicentre of the resulting tensions.  In a recent speech, TSMC founder Morris Chang observed: “Globalisation is almost dead. Free trade is almost dead. And a lot of people still wish they would come back, but I really don’t think they will be back for a while”.  This is evident in TSMC’s decision to locate its newest fabrication plant in Arizona in the US—a location it would hardly have chosen prior to the Ukraine War.  Has the world of peace, uninterrupted trade and economic globalisation been replaced by one of large trading blocs operating in parallel, but separate from each other? It looks like it. Unfortunately, we will all probably lose out as a consequence. Cormac Lucey is an economic commentator and lecturer at Chartered Accountants Ireland

Cormac O’Shea, Chief Financial Officer with Telegraph Media Group in the UK, talks us through the international career path that took him from Cork to Sydney and on to London  Corkman Cormac O’Shea combined his passion for maths with his early experience working for the family business to pursue a career as a Chartered Accountant and soon found himself cutting his teeth in the media sector in Australia before relocating to London where he is now Chief Financial Officer with Telegraph Media Group (TMG). As the publisher of The Daily Telegraph and The Sunday Telegraph, The Telegraph Magazine, Telegraph.co.uk and the Telegraph app, TMG operates a subscription-first business.  Here, O’Shea tells Accountancy Ireland about what led him to accountancy and how he has since forged a successful career in international media over two decades. Tell us about your career starting out. What made you decide on accountancy? I was always interested in business. My parents ran O’Shea’s Pharmacy in Blackpool on the northside of Cork city and I began helping out really young, from about the age of 10, alongside my two sisters.  That sparked an interest for me in how businesses ‘work’; what it means to run a business hands-on, dealing with customers and managing the finances.  I remember I really enjoyed dealing with the customers face-to-face (under strict supervision from my parents!). Then, at school, I enjoyed maths and physics, and applying that interest in numbers to accounting.  So, on the one hand, I had this interest in business and, on the other, numeracy.  Accountancy was attractive for those reasons. I like dealing with numbers and I like understanding how businesses invest and turn a profit. After the Leaving Cert, I moved on to University College Cork (UCC) and graduated with a degree in commerce in 1994. You left Ireland at a fairly early stage in your career, relocating to Australia in 1998 to live and work in Sydney? What prompted the move? It was my personal life that took me to Australia initially. My wife Jane, who was then my girlfriend, secured a position over there doing post-doctoral work with the Australian Government after her PhD.  That said, I already had itchy feet and, actually, the mobility of accountancy as a career was a big draw for me.  I realised that, as a Chartered Accountant, I could work anywhere in the English-speaking world and Australia just looked very attractive.  I moved over there with Jane safe in the knowledge that I could also develop my career there. My Chartered Accountant (CA) qualification, combined with my BComm from UCC, gave me an element of certainty from a career perspective.  I would say that, overall, my career journey has been fairly consistent. I’ve continued to work in financial roles and, given my interest in travel, I have been able to visit different countries and work in different cultures. What was your first job in Sydney and how did your career evolve from there? I got a job contracting with an advertising agency for a short while after I arrived, which was quite interesting. Like many Irish Chartered Accountants in Sydney, I took on contracting work where I could, and travelled the rest of the time. About a year in, I got a call from a company called APN News & Media, the Australian subsidiary of Independent News & Media.  I met with Vincent Crowley, a fellow Irish Chartered Accountants and the then CFO of APN, and he explained how the business operated across newspapers, radio and outdoor advertising. I was always interested in journalism and news media, so APN seemed like a good option for me career-wise.  Also, Australia had been a growing economy for many years with very active population growth and that was the case even 20 years ago when I moved over there. At that time, the population was about 19 million.  Now, it’s up to 26 million and rising. For me, this kind of fast-growth, multicultural society is a fascinating place to live and work. Tell us about your interest in the media? What is it about the sector that appeals to you from a professional point of view? I came from a family with a theatrical background. I have always enjoyed that mix of creativity and business, which is what makes the media interesting to me.  Media is a creative business. It combines entertainment, engagement and information—and it’s consumer-driven. You have to market your content to the consumer. From Sydney, you moved temporarily to New Zealand, then back to Sydney and on to London. What was it that kept you moving? The move from Australia to New Zealand came about because APN bought an Auckland company called Wilson & Horton.  I worked on the acquisition and then moved into a corporate finance role, which involved raising equity and debt, and debt management for the business. That experience was great. It gave me exposure to people at the top of the organisation. I was reporting directly to the CFO at APN and putting together presentations, meeting with banks and shareholders. I was offered the opportunity to become CFO of the Outdoor division, based in Sydney. Up to that point, I hadn’t managed a team of more than two or three people, so it was a big step up. I think luck plays a major role in how our lives and careers progress and this was a really lucky break for me, because my CFO at the time had a lot of faith in me. With his support, I was effectively able to launch my own career as a CFO.  After that, I moved to be the CFO of the Australian Radio Network to work with fellow Irishman Ciaran Davis. I enjoyed working in radio, because it is woven into the fabric of our day. Podcasting has become incredibly popular, and I see it as a return to the most traditional form of audio listening. In the modern environment, it happens to be on-demand.  Traditional radio broadcasting required you to turn the dial at exactly the right time. Podcasting overcomes that. Following my radio stint, I headed closer to home in 2013 to join Clear Channel International, a London-based outdoor advertising business, as CFO of its international division.  It was an elevated role with a different business and the timing was perfect for my wife and I.  By that time, we had lived in Australia for 15 years, but family life is very important to me, and you really miss it when you’re so far from home for that long. Living in London, I can be in Cork in three hours door-to-door. You joined Telegraph Media Group in September 2021 in the role of Chief Financial Officer. What was it about the position that appealed to you? It is a fantastic brand that is recognised worldwide, and I am a great believer in the power of quality brands. I’m genuinely interested in news media and the role it plays in society, and I want to work in an industry that interests me.  I am particularly interested in subscription news media and TMG is leading the charge in this space. The businesses I have worked with have always embraced transformation, particularly driven by digital change. Transformation creates interesting challenges for the CFO because you need to be very focused on the allocation of resources, and on supporting the business in the areas in which it needs to grow, while also managing existing elements. One of the big learnings that came out of the COVID-19 pandemic was the importance of trusted sources of information for citizens. The professional news media is crucial for society. Looking back now, do you have any regrets about your decision to become a Chartered Accountant? It’s one of the best decisions I ever made. I have no doubt about that. The qualification is effectively a ‘passport for life’. It has given me a technical qualification that is respected all over the world.  The brand of Chartered Accountants Ireland has been respected wherever I have worked.  In both Sydney and London, we have very active local societies of the Chartered Accountants Ireland family. There is a sense of fellowship among members. What career advice would you give your younger self based on what you know now? We all develop relationships with the people we work with, and some endure. My advice to younger professionals would be to protect and nurture these relationships and make an active effort to build and maintain a network around you as your career progresses. I should stress here that I’m not necessarily talking about the power of your network in any commercial sense. It has to come from a place of friendship. The concept of culture in the working world is something I have really come to value over the years.  The finance function in any organisation is a professional service run by well-qualified people. You have to build a good culture within your team and that means treating people well and with respect. Help other people and thank them when they help you. Irish people have a good reputation internationally. We are regarded as being sociable and being good communicators. I would advise other Chartered Accountants to take this on board when it comes to their careers. Never be afraid of it.  Of course, be thankful for where you are and what you already have, but always be ready to grasp opportunities.