Corporate Storytelling for Accountants


For finance executives, being able to tell the story of the numbers in a clear, concise and compelling manner is essential for career progression. This Corporate Storytelling workshop will provide attendees with the skills and technique to present information in a confident and compelling manner.

Venue details:  
Chartered Accountants House, , Dublin
Start date & time:  
25 September 2019 09:30
End date & time:  
25 September 2019 13:30
Price: €175.00  (€140.00 Member price)
By registering for this course you have accepted the terms and conditions
Training ticket cost:  
CPD hours:  
Speaker details
First nameLast name
Eric Fitzpatrick


Product type:  
CPD course
Leadership, management and personal impact

Who should attend

All finance professionals who have to present to senior finance and non-finance executives colleagues and clients.

Course overview

  • What is a story?
  • The science behind why stories helpus communicate more effectively
  • How stories affect the brain
  • What stories can do for your organisation
  • How stories are different from other forms of communication
  • How to create a storytelling strategy
  • How to create a story file
  • How to create a story capturing environment
  • How to align stories to business outcomes
  • How to place stories
  • Crafting and editing stories
  • The elements of usable stories
  • The different types of stories
  • Telling stories - How to deliver with impact
  • Personal v business stories

Key learning outcomes

  • Communicate in a more persuasive and influential manner
  • Apply storytelling as a medium for communincating their idea or message
  • Implement a storytelling strategy within their organisation
  • Communicate with clients ans colleagues in a more confident manner
  • Align storytelling to your business objectives
  • Help organisations to craft and tell their story

Speaker Bio

Eric Fitzpatrick is the owner of ARK Speaking and Training. He is an International Speaker, Corporate Storytelling expert, Sales Presentations Expert, Executive Speaker Coach, and Corporate Trainer who works with entrepreneurs, Sme's and large organisations to help make how they communicate, clear, concise and compelling. He is the creator of "T.R.U.E. Presentations", a tool that helped one organisation win a contract worth €1,000,000 and the author of "Persuade on Purpose".