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The Chartered Accountants Ireland’s ‘Your Advisor’ series offers carefully designed, easy-to-use guides to cutting-edge skills needed by today’s business leaders and professionals.

Written by recognised experts, each books provides accessible and practical examples, procedures and templates. They are ideal for self-improvement or for advising clients who manage businesses.

Recruiting talented people
Time Management
Digital Marketing
Meaningful Performance Reviews


Throughout August, members of Chartered Accountants Ireland can enjoy 20% off any of the 'Your Advisor' titles.

 


4/ Your Advisor: Recruiting Talented People

Hiring the right people is the lifeblood of most organisations. Getting it wrong can be costly and detrimental to morale. The ‘war for talent’ is fierce, particularly within the professional sector, and growing businesses and organisations need a clear strategy to recruit and retain the brightest and the best.

Traditional recruitment practices have changed with rapid advancements in technology and social media. The powerful generations now entering the workplace demand a new approach to attract, engage and retain them for longer.

Written by an experienced expert in talent acquisition and organisation development, this innovative book is informed by interviews with thought leaders in the recruitment field and takes a structured approach to sourcing, hiring and inducting talented people. Its accessible style allows the reader to ‘dip in’ and select relevant advice depending on where they are in the hiring cycle.

Key issues addressed in this book include:

  • How recruitment has evolved and the ‘new rules of recruitment’
  • The characteristics of a good recruitment strategy
  • Building a strong employer brand to attract ideal candidates
  • How to successfully source and select the right candidates
  • How best to embed new talent in your organisation and increase the likelihood of retaining them for longer.
Download the first chapter
Buy the book

3/ Your Advisor: Time Management

Are you constantly battling the clock to meet deadlines, struggling to get to meetings on time? Are you spending less time with your family, your partner, yourself? Have you tried many time-management techniques that just have not worked?

Written by a recognised expert and advisor on time management, this book provides you with the practical tools, easy-to-follow techniques, checklists and templates to transform the way you plan your day, week and month to ensure greater productivity and efficiency.

Time Management will help you identify and focus on the activities that bring the highest return on your time and unlock a new world of opportunity and achievement.

Download the first chapter
Buy the book

2/ Your Advisor: Digital Marketing

A practical guide to digital marketing for SME owners, managers and professionals, this book helps you understand and prioritise key digital media and allocate scarce resources to maximise online return on investment (ROI).

Customers are online and they use social media, so businesses have to be there also, at every touchpoint along the customer journey. Customers actively use digital channels to investigate, locate, share, purchase and engage with brands online. In contrast to traditional media, it is easy to track and measure ROI for online spend, and digital marketing budgets have grown rapidly at the expense of traditional media. However, the pace of this change has left a big knowledge gap for many business people and this book aims to address and fill this gap, to help you market online with confidence, using the various digital media and channels to create competitive advantage.

The 2nd title in Chartered Accountants Ireland’s 'Your Advisor' series, this highly accessible book explores the best channels and techniques for business development and client servicing. It also contains real-life, insightful case studies to illustrate how great digital marketing can positively impact business success.

Download the first chapter
Buy the book

1/ Your Advisor: Meaningful Performance Reviews

The performance management of people is a key issue for management. The purpose of this book is to help managers get the best out of the performance review process, particularly review meetings. Despite many organisations having structured performance management processes, there is still a lack of understanding about how to prepare and deliver effective performance review meetings. While most managers believe such meetings are useful, their time is precious and they would still rather that they didn’t have to do them.

Meaningful Performance Reviews begins in discussing effective preparation, providing useful checklists and frameworks and outlines how to encourage staff to take a more proactive approach. The author then moves on to deal with the review meeting itself, how to give ‘BEST’ feedback, agree ‘SMARTER’ goals and inspire staff to become high performers. Finally, the book looks at ways of moving from the perception of performance review being a ‘once a year form-filling exercise’ to an ongoing and meaningful improvement process.

Download the first chapter
Buy the book

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