2/ Your Advisor: Digital Marketing
A practical guide to digital marketing for SME owners, managers and professionals, this book helps you understand and prioritise key digital media and allocate scarce resources to maximise online return on investment (ROI).
Customers are online and they use social media, so businesses have to be there also, at every touchpoint along the customer journey. Customers actively use digital channels to investigate, locate, share, purchase and engage with brands online. In contrast to traditional media, it is easy to track and measure ROI for online spend, and digital marketing budgets have grown rapidly at the expense of traditional media. However, the pace of this change has left a big knowledge gap for many business people and this book aims to address and fill this gap, to help you market online with confidence, using the various digital media and channels to create competitive advantage.
The 2nd title in Chartered Accountants Ireland’s 'Your Advisor' series, this highly accessible book explores the best channels and techniques for business development and client servicing. It also contains real-life, insightful case studies to illustrate how great digital marketing can positively impact business success.