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Driving a culture of accountability for organisational success

In the modern business landscape, fostering a culture of accountability is paramount for organisational success and ethical behaviour. Yvonne Kelleher and Conor McCarthy discuss the crucial connection between culture and accountability Culture and accountability are not new concepts. However, for many organisations, driving a culture of accountability seems like an intangible feat, with many organisations leaping to enhance the operating model without recognising the need to manage the human factors. This can be a costly oversight, and without considering a unified approach and mindset to drive accountability, the desired benefit and return will not be realised. Executives must set a leading example in this time of increased public and regulatory scrutiny and change in Ireland and globally. They need to exhibit accountability and maintain trust with both stakeholders and employees. Culture and accountability are not static ideas, nor do they impact one industry. In fact, in Ireland, we have seen over the last 12 months a lack of accountability underpinned by poor behavioural drivers across a range of industries such as financial services, public bodies and broadcasting has resulted in computational damage and a loss of stakeholder and employee trust. Time is of the essence for organisations to conduct a stocktake, reassess their culture journey and address any gaps to promote and embed an effective and resilient culture to drive and enforce accountability. Organisations should look at this as not only a necessity but also an opportunity that will support their success in the long run.  Organisational accountability – what is it? Organisational accountability occurs when all employees behave in a way that promotes the successful and timely completion of their responsibilities. It involves the organisation being answerable for its actions, decisions and impact on stakeholders, including employees, customers, shareholders, communities and, of course, the environment. A poor culture of accountability can present itself in several ways. Lack of transparency There is often a lack of transparency in decision-making processes, communication and reporting. Information may also be withheld, buried, distorted or not shared openly with stakeholders.  Lack of clarity in roles and responsibilities When there is a lack of clarity regarding roles, responsibilities and expectations, it becomes challenging to establish accountability. Unclear lines of authority, ambiguous decision-making processes, and overlapping responsibilities can contribute to a culture where no one feels truly responsible or accountable for outcomes. Lack of leadership Leadership plays a crucial role in shaping the culture of an organisation. In a poor culture of accountability, leaders may fail to model and uphold the principles of accountability. Leaders evading responsibility or engaging in unethical behaviour without facing the consequences sets a negative example for others.  Lack of trust There may be an environment of distrust and scepticism. This can lead to a lack of collaboration, communication and willingness to report issues and mistakes.  Low consequences for misconduct In organisations with a poor culture of accountability, there may be a lack of appropriate consequences for unethical behaviour or poor performance. This can lead individuals to believe they can engage in misconduct without facing significant repercussions.  Fear of retaliation Conversely, a poor culture of accountability may foster an environment where individuals fear retaliation for speaking up, reporting wrongdoing or challenging the status quo. This fear can deter individuals from holding themselves or others accountable, leading to a lack of transparency and the perpetuation of negative behaviours. It is crucial, therefore, to get a balance between consequences and a fear of retaliation.  Low morale A lack of organisational accountability can diminish an employee’s sense of purpose. This results in a lack of motivation to do your job and impacts the quality of employees’ work.  The link between culture and accountability Today, an organisation’s success is no longer just about the bottom line; qualitative inputs like transparency, trust and employee performance, productivity, collaboration and engagement also determine success. Therefore, an organisation’s cultural norms, values and practices can significantly influence the expected, accepted and enforced accountability level to ensure sustainable change. 1. Trust and transparency   Culture affects the level of trust and transparency within an organisation. In cultures where trust is high, and transparency is valued, accountability tends to be emphasised more. Employees tend to hold themselves accountable for their actions as they believe in the importance of integrity and honesty.  2. Consequences and enforcement Cultural attitudes towards consequences and enforcement also play a role in accountability. In some cultures, the fear of reputation, trial by the media or social stigma may serve as a powerful deterrent leading individuals to be more accountable for their actions. In other cultures, legal frameworks and regulatory systems play a key role in enforcing accountability (like the new individual accountability regime currently being implemented by the Central Bank in regulated institutions within Ireland).  Cultural influences Cultural influences on accountability can vary significantly across different societies and organisations, particularly as the operating and workforce landscape evolves. While some cultures may prioritise individual accountability, others may emphasise collective responsibility more. Understanding and addressing these cultural dynamics, including behavioural drivers, are essential for promoting a sustainable culture of accountability and ethical behaviour. Yvonne Kelleher is Managing Director in Risk Consulting at KPMG Conor McCarthy is Partner, Head of People and Change at KPMG

Jul 21, 2023
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AI Extra
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Turning negative self-talk into positive prompts

Edel Walsh explains how to transform negative self-talk into empowering, positive prompts to help you on your path to qualification Do you find your internal self-talk is overly negative?  Now, ask yourself a question: would you speak to a friend or a family member so negatively?  The answer is nearly always no. If you wouldn’t speak to others so negatively, then why is it OK to talk to yourself like this?  It’s time we turn negative self-talk into positive prompts. Mindset Mindset is a powerful belief you have about yourself.  There are two types of mindsets: the fixed mindset and the growth mindset.  In a fixed mindset you believe you are good at something or you are bad at something. There is no in-between. You believe there is no room to grow or to get better at things.  In a growth mindset, on the other hand, you believe your skills and intelligence can be improved with intentional practice and effort.  Fixed mindset When we are studying, we sometimes feel the pull of the fixed mindset. We fall into thinking traps, and negative self-talk takes over.  For example, if you feel out of control about passing your exams, you might hear yourself say, “I never get anything right. I am never going to be able to pass these exams.”  When you believe you don’t have the confidence to ask for help with your studies, you might hear yourself say, “I am worried about what other people will think if I ask for help."  If you think you don’t have the competence or the intelligence to pass your exams, you might hear yourself say, “My colleagues are better than me”, “I am not good enough”, or “I fail more than I succeed." The human brain is a sophisticated organ. However, if you keep telling your brain you can’t do something, it has no option but to believe you. Our brains cannot distinguish between perception and reality.  Unfortunately, when you tell yourself you can’t do something, this often becomes a self-fulfilling prophecy.  Growth mindset and positive prompts The opposite is also true. The growth mindset starts in the brain. The key is to catch the negative thinking traps and re-frame these thoughts into positive thinking prompts.  Positive thinking prompts are positive messages or self-talk that help you stay motivated and inspired.  Positive prompts help you to take progressive action by seeing things from a different perspective. They also serve as positive reminders to motivate yourself. By changing how you think and re-framing your self-talk, you can move from a fixed mindset to a growth mindset.  Here are some positive prompts: “This topic is difficult for me, but I know when I study effectively, I will improve.” “Sometimes, the way I study does not give me the results I want. I can change my study strategy to get better results.” “Failure is not the end of the world. I can learn a lesson to improve in the future.” These positive prompts are about appreciating that challenges occur and are stepping-stones towards something better.  Mistakes are OK When we make mistakes in our studies, the volume of negative self-talk can get louder.  For example: “If I was any good, I wouldn’t keep making mistakes.” What we need to remember is that learning is messy and filled with mistakes and setbacks. Without mistakes, there would be no learning.  The important thing is what you learn from making the mistake.  Tone down the negative self-talk and re-frame it into a positive prompt, such as “Mistakes are valuable learning opportunities.”  Not knowing vs not knowing YET The word 'yet' is magical. This little three-letter word packs a big punch.  The use of 'yet' is particularly useful when encouraging learning. Let’s consider these two statements: I don’t understand double-entry bookkeeping; vs  I don’t understand double-entry bookkeeping yet! The difference in meaning between the two statements is significant.  The first statement suggests you have no understanding of double-entry book-keeping. While the  second statement says the same thing, the word “yet” implies that you will get there. You may not understand double-entry book-keeping at this moment, but you     will understand it at some point  soon.  A simple way to start changing to a growth mindset is by using the word 'yet'. Here are some more examples: I can’t do this…yet. I don’t know…yet. It doesn’t make sense…. yet. I am not good at this…yet. I don’t get this…yet. Catching negative thoughts and turning them into positive prompts takes time and effort but the results will have an overall positive impact on your mental and emotional well-being.  Edel Walsh is a student and exam coach. Her website is www.edelwalsh.ie

Jul 05, 2023
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Exams
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Top exam tips from former FAE students

Our greatest teacher is the past, and former FAE students have much to say about the exams. Bryan Rankin, Head of Student Operations at Chartered Accountants Ireland, outlines their thoughts For FAE students, 15 and 17 August 2023 have been red letter days for some time, culminating in years of dedication and study.  After each main exam sitting, the student representative body CASSI issues a survey to candidates to garner their views on the exam and the education programme.  In 2022, the FAE CASSI Survey indicated that students found the following as the most beneficial resources in exam preparations – they could be equally as helpful for you in 2023. The FAE Exam Guide series Launched in 2021, the FAE Exam Guide series is an online resource carefully curated to help FAE students prepare for their examinations with ‘insider’-style views and tips from examiners.  The articles bring clarity to a range of FAE areas and contain valuable insights into the priorities and concerns of the examination teams.   At the time of writing, the 2023 Guide is expected to be published at the end of July. It is a must-read resource for all FAE exam candidates. You can find past issues online. Integrated case days By this time, FAE students will be aware of the series of integrated case days (ICDs) and have satisfied the requirement to engage with at least five of the seven available.  The considerable value of ICDs is that they help bring the four Core subjects together and integrate the knowledge and skills obtained from earlier studies and the work environment.  Attendance at five of seven live ICDs webinars is deemed mandatory and the bare minimum, but it’s a great idea to undertake all seven.    The feedback from past FAE students is that working through case days is perhaps the best way to prepare for the requirements of FAE Core.  All seven cases are available on the Learning Hub.  FAE Committee Report The FAE Committee Report (FAEC) from 2022 and earlier years can assist current FAE students in their exam preparation.  The reports explain how the papers are authored, marked and adjudicated while providing an overview of how 2022 students performed and examiner comments for each question.  The 2022 report provides key insights to current FAE candidates on what last year’s candidates did to pass the examination and, more importantly, highlights the areas where candidates continue to struggle, reiterating, where appropriate, advice from previous FAECs. FAECs are available in the exams section of the Chartered Accountants Ireland website; a student login is required.  FAE mocks Through the mock examinations, students can test their current knowledge, replicate their exam setting, gain vital first-hand experience and ensure their technology is working all before the FAE main exams start.  Students can avail themselves of a brand-new paper that’s closely aligned with the layout of the actual paper.  Past FAE students have underlined the importance of the mocks in preparing them for the real thing.  The FAE mock examinations for Core and Electives may be sat from 1 July to the evening of 9 July, with solutions, marking schemes and videos of lecturers recording their solutions available on 10 July.  Exam prep webinars The coming weeks will also see some key webinars that are not to be missed.  Following the FAE mocks, a series of post-mock exam webinars will bring clarity and answer questions students might have from the mock papers.   Then come the exam prep webinars in the last week of July, which promise to provide further guidance and some final tips on exam preparation, time management and technique.   All webinar times are detailed in the FAE timetables, available on the Institute’s website.

Jul 05, 2023
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Personal Development
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What to do during the summer lull

You’ve finished up your exams and now have some time to relax. However, you want to make sure you don’t lose focus. Suvi Inkinen shares her tips on staying motivated while having a restful summer With the CAP1 and CAP2 exams completed for the summer, some students might feel a slump in their productivity or worry they will get out of their established study-work-life routine. Here are a few ways to stay active while getting a much-needed break. Upskilling The summer is the perfect time to upskill in ways that may be unrelated to work.  For most students, it is a slightly quieter period and thus is great for branching out into different work-related tools. For example, teaching yourself how to use various digital assets. This is a good way to keep the brain active during summer. Prioritise your health Students should learn to prioritise their health to maintain an excellent work-life balance.  Working or studying late some evenings is a must, but students should always ensure that they’re getting enough exercise and rest.  A simple way to ensure a good work-life balance is to take your lunch break and have it blocked off on your calendar every day. If I’m working from home, I love to head out on a walk during lunchtime.  Another fantastic way to ensure there is balance in your busy life as a Chartered Accountancy student is to get actively involved in related societies, such as CASSI (or regional societies for Dublin, Cork, Ulster, Galway, Mid-West, Midlands and Limerick) for students or Young Professionals (YPs) once you qualify.  CASSI & YPs provide academic content through webinars, CPD events, exam top-tips and career evenings throughout the year, along with social activities such as BBQs, quizzes, cruises and weekends away with fellow Chartered Accountants. Prep for the next term? I recommend taking a break from studying over the summer period and starting fresh once the term begins.  The Institute’s exams are much more challenging than any college exam (in my opinion), and your brain deserves a break before starting again in September.  I always find myself motivated to begin studying again after taking time off and relaxing. You’ll have plenty of time to study before the next set of exams! CASSI CASSI is there for students, and you can contact us through any of our socials, which include: Email Address: cassinetwork@gmail.com Instagram: @cai_student_society LinkedIn: Chartered Accountants Students Society Ireland Our CASSI Education Officer prepares an exam survey sent to students via the Institute’s student affairs team after each exam. I recommend that students complete this survey as the results are brought to the Institute for review when assessing the marking scheme. This contributes to how exams are run in the future, ensuring your needs are being met. Suvi Inkinen is a Risk Assurance Associate at PwC Ireland 

Jul 05, 2023
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Harnessing the power of language for career success

Jean Evans explores how the language women use at work can adversely affect their career prospects and how they can change it The way women use language can sometimes be perceived as undermining their confidence. It’s something women have been conditioned to do and it’s a part of how they communicate. No matter how expert, qualified or senior a woman is in the workplace, the consequences are the same. They are often unaware of the negative impact using self-defeating language can have on their career progression and professional life. Confidence and how women (and men) are perceived is often subliminal and imperceptible. Confident people get promotions, access to projects, support, financing and so much more. So, what happens when a woman is not confident at work? What happens when she undermines herself consistently without even realising it? What happens when her choice of words expresses a lack of self-belief or imposter complex? The result is that she may be turned down for a new job, passed over for a promotion, not given access to projects, or financial support ... the list goes on. Several factors can contribute to this perception: Hedging: Women tend to use more hedging language or qualifiers in their speech, such as “I think”, “maybe” or “sort of” to soften their statements or appear less assertive. This can create an impression of uncertainty or lack of confidence along with a need for validation from others. Apologising: Women often apologise more frequently than men, even when it may not be necessary. Apologising unnecessarily can give the impression that a woman lacks confidence in her opinions or actions. Politeness: Women are often socialised to be more polite and accommodating in their speech. While politeness is generally valued, it can sometimes be perceived as a lack of assertiveness or confidence. Upward inflection: Women sometimes use upward inflection, or ‘uptalk’, at the end of their sentences, making statements sound like questions. This can make them seem as if they are doubting themselves and seeking outward validation. Minimising achievements: Women often downplay their accomplishments or use self-deprecating humour to avoid appearing boastful. While this may be a way to navigate social norms, it can also inadvertently undermine their perceived confidence in their achievements. Minimising the intrusion: This often shows up as “I’m just ...” The word ‘just’ is heavily tied to point 2 in this list – apologising for intruding on someone by email, phone, etc. It’s important to note that these linguistic behaviours are not inherently indicative of a lack of confidence. No matter how expert she may be in her field, any woman may still fall into these linguistics patterns. They can be influenced by societal expectations and unconscious bias. But the fact is that every time this undermining language is used, women lose out. What’s the antidote? Firstly, it’s about women becoming aware of how they speak and write. My advice is that, if you can engage a coach or have a trusted bestie, mention this to them and ask them to highlight any linguistic tendencies that may not be serving you. After a few goes, you will become aware of when you’re doing it and then you can start redefining your speaking habits to back up just how confident and able you actually are. I had a coaching client recently who used the word ‘just’ a lot. I asked her to reread her emails before sending them and to catch herself whenever this word popped up. She texted me back the very next day to say her confidence had shot up exponentially because of this seemingly minor change. She hadn’t even noticed until then how she had been apologising for almost everything! And that was her first step towards a really positive change. Jean Evans is Networking Architect at NetworkMe

Jun 16, 2023
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Understanding Anxiety

We all experience anxiety at times, after all, it is a normal and natural response to stressful and dangerous situations. It is our body’s way of keeping us safe and has been critical to our survival as a species. It can focus our attention, helps us react, and even improve our performance in certain situations. Anxiety is described as uncomfortable feelings of nervousness, worry, uneasiness and tension. A healthy amount of anxiety is perfectly ok and expected but what happens when it builds up and becomes difficult to manage? Signs of Anxiety Anxiety is a common state, it is estimated that one in nine people will experience anxiety in their lifetime. Anxiety affects people in different ways, but it has physical, emotional, and behavioural effects and signs. Signs of anxiety include: Being on edge, restless or irritable, feeling a sense of dread Difficulty concentrating or making decisions Repeatedly checking things or seeking assurance from others Avoiding situations or putting off doing things Change in eating habits – increased or decreased appetite, craving junk food Dizziness or trembling Sweating Racing heart Shortness of breath Physical aches or pain – headaches, stomach problems and nausea, diarrhoea, muscle tension or pain, jaw clenching Sleep problems – disturbed sleep, tiredness, nightmare, teeth-grinding Pins and needles A dry mouth Types of Anxiety There are several kinds of anxiety that can affect individuals and have varying symptoms and triggers. Here are the most common types of anxiety: Generalised Anxiety Disorder is the most common type of anxiety where sufferers feel constantly and excessively anxious about a wide range of situations and issues. Social Anxiety is characterized by an intense feeling of anxiety and self-consciousness in everyday social situations. Severe forms can cause a person to experience symptoms almost anytime they are around other people. Panic Disorder is an anxiety which causes regular panic attacks with no particular triggers. It is bouts of intense fear that are often accompanied by physical symptoms such as chest pain, racing hear, shortness of breath, or dizziness. Obsessive Compulsive Disorder (OCD) is repeated unwelcome thoughts and/or a compulsion to carry out repetitive behaviours that can be difficult to ignore. Post-Traumatic Stress Disorder (PTSD) is an anxiety that is triggered by very stressful, frightening or distressing events. PTSD sufferers often relive these traumatic events through nightmares and flashbacks, and may experience feelings of isolation, irritability and guilt. Tips to help with anxiety The causes and kinds of anxiety are complex. Anxiety requires treatment such as psychotherapy in the form of talking therapy, cognitive behavioural therapy (CBT) and/or exposure and response prevention (ERP) or in the short-term, anti-anxiety medication. However, there are many things you can do to help you learn how to manage feelings of anxiety. Keep a mood diary- Check in with yourself on daily basis and take note of how you are feeling at different times, rating how anxious you are feeling on a scale of 1-10. List what you are feeling anxious about and if there are things you can do to ease those feelings. Make time- If you are feeling particularly anxious, set aside some ‘worry time’ to go through your worries. When that time is up, consciously focus your thoughts on other things. Challenge unhelpful thoughts- Our thought patterns can exacerbate our feelings of anxiety and lead to negative and unhelpful thoughts. Challenge these thoughts and do not accept them as fact. Ask yourself: Is there evidence that confirms your thoughts Is there another way to look at it If you were to think positively about the situation, how would you view it Talk about your feelings - Telling someone about how you are feeling can help make things clearer for you. Relaxation techniques – Breathing and mindfulness exercise help keep you in the present moment and help your mind and body take control of a situation. Lifestyle factors- Eating healthy, regular exercise and getting plenty of sleep can improve your mental and physical wellbeing and burn off anxious energy. If anxiety is affecting you or someone you love, the Thrive Wellbeing Hub is here to offer advice, information and support on anxiety and for those who need it, we can arrange professional counselling. You can contact the Thrive wellbeing team by email at: thrive@charteredaccountants.ie or by phone: (+353) 86 0243294.

May 15, 2023
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