Comment

Despite persistent and difficult challenges, Dawn McLaughlin is bullish on the north-west’s prospects for 2022 and beyond. This time of year is often a natural time to reflect and contemplate what has happened over the past 12 months. 2021, for all its challenges and difficulties, has been a greater whirlwind than the preceding year in many ways. While still profoundly challenging, businesses have got to grips with issues like the pandemic and the Northern Ireland Protocol, adapting to the challenges before them and seeking new ways of working to meet their customer needs and obligations. I have witnessed the hardship and listened to stories of decimation and uncertainty. But I have also been heartened by how businesses reacted to the crisis, putting their people before themselves. As we look towards 2022 and consider all that it may bring, it is important to look at the challenges we have faced, what we have achieved, how we have progressed, and what still needs to be done. For the north-west, it has been a year of optimism and positivity as well as change and progression. February saw the heads of terms signed off on the £250 million Derry and Strabane City Deal, an investment package that will see 7,000 jobs created over the next decade and an extra £210 million in GVA (gross value added) generated in our regional economy annually. It is difficult to overstate the transformative potential this deal could have for our region – a part of the island that has historically been underfunded, underdeveloped, and under-prioritised. If we get this right, there is an opportunity to carve out the north-west as a leading location in Western Europe for technology, health and life sciences, diagnostics, artificial intelligence, and other emerging industries that will become increasingly important to the global economy over the next decade. It has been a joy to finally see future doctors and consultants training in the city, with the opening of Derry’s new School of Medicine in September. The further expansion of Ulster University’s Magee campus is something that City partners are committed to making a reality, and we will continue to work collaboratively towards this goal. We have welcomed new Executive ministers this year, new MLAs in Foyle, and new party leaders. Ahead of the next Assembly election in Spring 2022, we have been working hard to get our message out there and tell our local candidates precisely what they must support to see our region flourish and prosper. We hope that issues like our regional connectivity and infrastructure, the expansion of our local university, job creation, attracting new investment, and skills development will be front and centre for our elected representatives in May. Specific issues still linger as we look ahead to 2022. Continuing disagreement over the Northern Ireland Protocol does no one any favours, especially businesses. Companies crave certainty, and they thrive when things are stable. While the Protocol is by no means perfect and difficulties are still to be ironed out, these are not insurmountable. Both sides can come to a positive conclusion through committed dialogue, and Northern Ireland can begin to take serious advantage of access to both the UK and EU markets. With growing inflation, a squeezed labour market, and rising costs of materials, services, and utilities, businesses face persisting challenges as we go into the New Year. However, I have spoken regularly about my optimism for the north-west throughout the past 12 months. This optimism has not abated, and I still believe 2022 will be a year of opportunity and prosperity for our region. Dawn McLaughlin FCA is Founder of Dawn McLaughlin & Co. Chartered Accountants  and President of Londonderry Chamber of Commerce.

Dr Brian Keegan explains why less is often more when it comes to the written word, despite the innate tendency to elaborate rather than edit. The first draft standard from the International Sustainability Standards Board (ISSB) was published last month. Dealing with climate, it runs to a mere 39 pages. But then you have to add on the appendices, which run to well over 500 pages. Even though it is still in draft, that’s a lot of material for people to get their heads around. There will be changes before it is finalised, and I wouldn’t bet that those changes will make it shorter. James Joyce rarely cut sentences when he edited his own work; he just added more words. Many of us subscribe to the Joycean approach. The business and regulatory environment has undoubtedly become more complex. That has a bearing on the volume of information we need to process, but it is not the only reason. Annual reports are growing in length; witness the growth in the size of the published accounts the Leinster Society considers and awards each year. Senior figures in the profession are now predicting the emergence of a more narrative form of assurance on corporate results. More reporting reflects business complexity and stakeholder expectations, of which the new ISSB draft standard is a paradigm example. Much of what we write shows a desire to be seen to have written rather than showing that we want to be read. We may literally be the authors of our own misfortune. Copy and paste functions aid and abet the blossoming of word counts. In this age of email and social media, it is trivial to point out that it is easier to send than to receive; it is certainly quicker. By tolerating this growth, we all do ourselves a disservice. One distinguished senior member and non-executive director put it succinctly to me earlier in the year, as he glumly surveyed yet another multi-volume set of board materials. The bigger the pile of papers, the more it suggested to him that the board didn’t trust management, that management didn’t trust the board, and that everyone assumed that everyone else had too much time on their hands. Even if none of that was true, it would be hard to disprove given the evidence. The tide may be turning, at least in some quarters. Many websites and journals now advertise the length of time it will take to read an article. This tactic is not without its risks either, as it insults fast readers and panics slow ones. Yet, we communicate best when the reader is minded to hear what we have to say. An assurance that the communication won’t take up too much of their time is a good way of getting an audience onside. The French philosopher, Blaise Pascal, is credited with first making the excuse for something he wrote being too long – because he had no time to make it shorter. Time cutting the verbiage is time well spent; the reader is much more likely to hear the message, but it’s not easy. We need to stop hiding behind executive summaries and elevator pitches and instead manage better what we write in the first place. I propose to lead by example. This column is supposed to be 600 words long, but it will be a little shorter this month. I hope the editor is okay with that. I hope you are too. Dr Brian Keegan is Director of Advocacy and Voice at Chartered Accountants Ireland.

In an age of information overload, what websites and internet resources can someone who wants to keep up-to-date with the world of finance and financial management rely on? Here’s Cormac Lucey’s selection. For daily business news… The RTÉ website offers us the opportunity to read the daily survey of business and financial news published by the main Dublin stockbrokers. This is not just a useful survey of the previous day’s financial economic news, it also offers readers the opportunity to understand how financially literate readers view that news.   Visit www.rte.ie/news/markets/broker_reports (and check out Goodbody Stockbrokers). For detailed financial data on leading Irish corporates… I opened up an account with Davy Stockbrokers largely to get access to the company’s Weekly Book. That is a compendium of corporate data for quoted companies covering recent financial history, near-term financial forecasts and key valuation metrics. For avid financial number crunchers such as myself, it’s the equivalent of crack cocaine! Visit www.davy.ie  For an up-to-date overview of the Irish economy… The National Treasury Management Agency (NTMA) borrows money on behalf of the State. That requires regularly updating international debt investors (who may buy Irish government debt) on economic developments here. Visit www.ntma.ie (and look for ‘Investor Presentation’).  For an overview of the Northern Ireland economy… EY’s Chief Economist, Neil Gibson, provides a regular and authoritative update on what is going on up North.  Visit www.ey.com (and search for ‘EY Economic Eye: Northern Ireland’). For a global economic overview from a monetary perspective… Simon Ward, Janus Henderson’s economic adviser, uses monetary and cycle analysis to assess economic and market prospects. Visit www.moneymovesmarkets.com For general trends in financial management… Two large international consultancies offer regular publications that combine a focus on the practical problems facing financial staff in corporations with intellectual rigour.  Visit www.mckinsey.com (and search for McKinsey on Finance, which offers readers a quarterly selection of useful and stimulating articles). Visit www.bcg.com/capabilities/corporate-finance-strategy/insights, which offers regular corporate finance updates. For current developments in international markets… The Financial Times has an excellent capital markets blog (www.ft.com/alphaville), and there is an offshoot of that (www.ftalphaville.ft.com/longroom/home) on which you can (once registered) access interesting research reports from the world’s top investment banks. Another website where you can access high-level research reports from investment banks is www.savvyinvestor.net (registration required). For the technical situation of main financial markets… Steve Blumenthal, executive chair of Capital Management Group, produces a useful technical survey of the main US markets each week.  Visit www.cmgwealth.com/ri-category/on-my-radar  For financial chatter, conspiracy theories and the occasional blinding insight... It’s all available here: www.zerohedge.com  Cormac Lucey is an economic commentator and lecturer at Chartered Accountants Ireland.

As businesses across the island of Ireland grapple with the post-Brexit trading environment, any and all opportunities for growth should be grasped with both hands, writes Dawn McLaughlin. The new trading arrangements brought about by Brexit and the Northern Ireland Protocol have caused much economic and political upheaval and controversy since the turn of the year. We are all well versed by now in the arguments for and against the Protocol. However, it remains the case that businesses, in the main, are largely supportive of the new arrangements in the absence of any better solutions. While no one would claim that it is a perfect situation, for businesses in Northern Ireland – particularly those in the north-west border region – there are advantages. Being able to trade freely with the rest of the UK and into the EU and the rest of the island of Ireland is a distinct competitive advantage afforded to businesses on one side of the Derry-Donegal border that isn’t available to the other. Another positive consequence has seen north-south trade in Ireland boom since the start of 2021. It has increased by over 60%, according to the Central Statistics Office’s most recent figures. Some local businesses have begun trading with their southern neighbours for the first time, shifting supply chains and finding new markets and customers. However, many of these businesses will not have realised that they are technically exporting their goods or services, often considered to be the preserve of shipping products across the world. The Londonderry Chamber of Commerce, in collaboration with our partners at Invest Northern Ireland, Derry City and Strabane District Council, InterTradeIreland, and Enterprise North West, have established Growth North West. This partnership is developing new initiatives to help businesses grow their operations across several business areas, such as exporting and innovation. Focusing on the export journey first, experts will cover different aspects of the exporting process to show attendees how to make the most of the export opportunities available to them. Then, businesses can schedule a one-on-one appointment for a more bespoke review of their exporting needs and challenges. This covers everything from export documentation, logistics and sales prospecting to maximising social media and perfecting your pitch. Growth North West is a one-stop-shop for everything your business needs to begin expanding into new markets and trading with new customers. As well as a series of monthly webinars, a mapping exercise has been carried out detailing all available export support. As a sole practitioner, I know that keeping up-to-date with ever-changing programmes and supports is hugely time-consuming. So, to help Chartered Accountants add value and guide clients on their export journey, Growth North West will hold awareness sessions in the coming months. These sessions will be publicised through the Chamber and are open to all. We look forward to engaging with businesses of all kinds, shapes and sizes as they begin or expand their export operations. There are significant opportunities for our local firms, both beyond these shores and on our shared island. As we all grapple with the post-Brexit trading environment, any and all opportunities for growth should be grasped with both hands. Growth North West aims to deliver stimulation and growth opportunities for our region at a time of economic uncertainty and upheaval. Throughout the pandemic, firms have been innovating their services and pivoting their operations to stay afloat. Looking outwards at new export markets is one way our local businesses can positively react to both the effects of the pandemic and the UK leaving the EU. Dawn McLaughlin is Founder of Dawn McLaughlin & Co. Chartered Accountants and President of Londonderry Chamber of Commerce.

Dr Brian Keegan takes the jobs theory of David Graeber to task, arguing that he fundamentally missed the point of the work that he deemed superfluous. As we emerge from pandemic lockdowns, people are realising that at least some of the work totems that we have subscribed to all our working lives were false gods. Many (though by no means all) businesses have recognised that working from home can be a successful and efficient way to carry out white-collar work, if only for some of the time. The tumbling of the ever-present-in-the-office totem may also foster a notion that a four-day working week, for the same pay, might be just as productive as the five-day week grind. The idea is not new. John Maynard Keynes theorised in the 1930s that, with the advent of technology, we could all possibly produce as much with just a two-day working week. At least one Irish trade union is taking up the short week cudgel, but among its most vociferous advocates was David Graeber, a professor at the London School of Economics and author of Bullshit Jobs: A Theory. Graeber is possibly best known for the latter, which outlines his theory on pointless jobs that exist, as he put it, just for the sake of keeping us all working. Graeber kept a “little list” of such occupations, though in practice, it was a long list of salaried professionals whose work he thought would not be missed were they to stop doing it. A world without nurses, refuse collectors, mechanics, teachers or dockworkers would soon be in trouble. Graeber wanted to know if the same could be said if we had no lobbyists, actuaries, telemarketers or legal consultants? Or even, perhaps, accountants. Most people, irrespective of what they do, have spent Graeber-esque days wondering if their jobs have any real meaning. Graeber’s theory may not differ from other economic or management theories that encapsulate a solitary insight but get pushed too far. The Peter Principle says that everyone ultimately gets promoted to their level of incompetence, beyond which they will go no further. That doesn’t, however, describe all career trajectories or the management structure of most successful organisations. Similarly, Parkinson’s law, which posits that work expands to fill the time available, also misses a fundamental point. As society progresses and demands higher standards, the same tasks take longer because the demand is there to do them better. Graeber’s theory falls down because it misses the point of the work he deems superfluous. Every society needs its members to share a commonality of goals, aspirations and standards. There are few processes slower and more tedious than the political process, with a small ‘p’ rather than a capital ‘P’. So many of the jobs dismissed by Graeber contribute to the creation of society’s culture, structure and shared understanding. That requires a degree of patience often lacking in an anarchic perspective like his. Many such jobs are also meaningful to those who do them and thus confer dignity to their time and effort. There is a maxim among anthropologists that fish don’t see the water they swim in, so the discipline’s contribution is to point it out. Equally, however, academics and theoreticians don’t always see that they themselves are swimming in an environment supported by the kind of work decried by Graeber. So, perhaps the real contribution of Graeber’s theory is to serve as a hazard warning for the rarefied academic environment from which it emanated. But then again, maybe a four-day week isn’t such a bad idea… Dr Brian Keegan is Director of Advocacy & Voice at Chartered Accountants Ireland.

Dawn McLaughlin knows first-hand that a problem shared is a problem halved. And that is why she is utterly convinced of the positive impact of peer-to-peer networking and collaboration in professional services. Sole practitioners are no different to any other business owner. Shoulders not big enough to carry the weight of the world, they are afraid to show weakness by sharing problems. They make decisions in isolation and hope they get it right each time. They are a jack of all trades, and fire-fighting is a crucial skill developed over the years. Time is limited, and the to-do list grows longer with each passing day. This will undoubtedly strike a familiar chord with many readers. Some years back, our Institute championed the idea of bringing us together by encouraging us to establish local network clusters throughout Ireland. Accountants getting together – well, that was a challenge! The only time we spoke to our competitors was possibly over a coffee at a training session, if at all. I went to a group session in Derry with anticipation, and it was the beginning of a long relationship between like-minded individuals. As a closed group, we learned to trust one another. We shared experiences, knowledge, how-to tips, and valuable connections. Sales leads were passed for services we did not provide ourselves. Those relationships have stood the test of time. There was comfort in knowing that others feel the same and share similar issues daily. Your problem had probably already been solved by another member, and we all benefited from these relationships. Even something as simple as a group moan where we put the world to rights was therapeutic. This cluster approach proved vital during the pandemic when so many found themselves isolated. In our Chamber of Commerce, members join a sector cluster and benefit in a similar fashion. Collaboration, alliances, knowledge transfer, innovation, and synergy abound. The benefits of clusters impact each and every one of us. As a Chamber board, we provide a lead director for each cluster, a direct link with benefits flowing both ways. Accurate, timely, and relevant data flows from each cluster on skills gaps, challenges, and opportunities. As an organisation, this gives us evidence-based data to lobby on their behalf. It provides the Chamber with a stronger voice and is vital in the drive to get relevant support to where it is needed most. The benefit of clusters was evidenced locally when one of our board members identified a significant skills gap in his cluster. Welders were in short supply, and the local engineering companies were suffering. Every effort went into determining the need, getting buy-in from the local companies, and lobbying the educational establishments to develop relevant courses. A course was then created, so we had a win-win for the local college, the employers, and – more importantly – for the young people who signed up and went on to get guaranteed jobs at the end of the course. Over the years, I have witnessed many successes emanating from clusters and shared working, and I am totally convinced of their positive impact. I would encourage organisations and networks of all kinds, shapes, and sizes to develop their own clusters for the benefit of their members. For those Chartered Accountants not already connected, why not start up your own network locally? The impact can be hugely significant, and we all benefit from collaboration and sharing our experiences and knowledge. Dawn McLaughlin is Founder of Dawn McLaughlin & Co. Chartered Accountants  and President of Londonderry Chamber of Commerce.