Corporate Storytelling for Accountants


Being able to tell the story of the numbers in a clear, concise and compelling manner is essential for career progression. This workshop provides participants with the skills and techniques to present financial information in a confident and compelling manner.

Venue details:  
Virtual Classroom, ,
Start date & time:  
18 November 2020 09:30
End date & time:  
18 November 2020 13:30
By registering for this course you have accepted the terms and conditions
Training ticket cost:  
5.00 Training Tickets accepted
CPD hours:  
Speaker details
No speakers have been associated with this event.


Product type:  
CPD course
Leadership and personal effectiveness

This course will be delivered over via Zoom on Wednesday 14 October 2020 from 09.30am to 1.30pm. The Zoom link will be emailed to participants the day before the course is due to take place.

Who should attend

This course is suitable for accountants, and other finance professionals who present, or will present to senior finance and non-finance executives, colleagues and boards. It is also for anyone who wants to remove the perceived boredom associated with presenting numbers.

Course overview

  • Explanation of why storytelling is important - How storytelling can help you overcome the communication challenges you face in your business, as well as bridging the gap that stops you getting buy into your message, idea or service
  • Definition of a story, including what a story is not
  • The science behind why stories help us to communicate more effectively
  • How stories affect the brain
  • What stories can do for an organisation
  • How stories are different from other forms of communication and can help you from boring your audience
  • How to use stories - How to create a storytelling strategy, story file, story capturing environment and to align stories to business outcomes
  • How to place stories, crafting and editing stories, the different types of stories
  • Telling stories - How to deliver with impact, personal v business stories

Key learning outcomes

By the end of this course, participants will be able to:

  • Communicate in a more persuasive and influential manner
  • Apply storytelling as a medium for communicating their idea or message
  • Bridge the communication gap that stops you from getting buy in to your message or ideas
  • Implement a storytelling strategy within their organisation
  • Communicate with clients and colleagues in a more confident manner
  • Align storytelling to your business objectives
  • Help organisations to craft and tell their story

Speaker bio

Eric is the owner of ARK Speaking and Training, an International Speaker, Corporate Storytelling Expert, Sales Presentations Expert, Executive Speaker Coach, and Corporate Trainer who works with entrepreneurs, SMEs and large organisations to help make how they communicate, clear, concise and compelling. He is the creator of T.R.U.E. Presentations, a tool that helped one organisation win a contract worth €1 million, he is the author of Persuade on Purpose and an ex-international soccer player.