This book is also available as an Amazon Kindle eBook.
A successful personal brand is a definer of career
success. Building a compelling and attractive personal brand is what
fast-forwards careers. This book will give executives and professionals
inspiration, realistic advice and actionable strategies to build a remarkable
personal brand that will move them to the next level. YOU® BRAND is a
career changing book. A make-over for the mind, it will reshape the reader’s
perceptions of themselves and their situation, reframing their most embedded,
engrained self-beliefs into new, positive actionable steps to build a strong
personal brand.
Written by a well-known executive mentor and motivational speaker, this book
distils the author’s many years of experience into nuggets of information and
practical action. Aware that today’s executive is time poor the author makes a
virtue of brevity and provides succinct messages with straightforward advice. It
begins realistically with the reader’s current brand, an assessment of the way
others people see them, and then takes them through an eight-step process, from
developing self-knowledge to ‘working your matrix’, designed to build their
brand and how best to position it. The reader will have a personal brand
strategy when they finish this book.
Contents
- Introduction: Personal branding and its role in your career success
- Step 1: Build self-knowledge: look inside
- Step 2: Build self-knowledge: look around you
- Step 3: Build your future career
- Step 4: Develop outstanding brand skills and behaviours
- Step 5: Don’t let your personal brand drivers derail you
- Step 6: Hold your power
- Step 7: The playing field for your brand: your matrix
- Step 8: Positioning your brand for the future
- The final step: Steppin’ out with your new personal
brand
For further information contact publishing@charteredaccountants.ie or telephone on (+353) 01 637 7204
The Author
Veronica Canning is an internationally acclaimed
motivational speaker, executive mentor and consultant, with 30 years’ experience
working at senior level across a wide range of organisations in all sectors and
of all sizes, from SMEs to multinationals and the public sector. With her
considerable experience, Veronica works with high potential individuals
addressing their challenges, including developing an executive presence and
building or repairing their personal brands. She also designs and runs group
programmes, customised to the challenges facing organisations. YOU®
BRAND is Veronica’s seventh book; her other books include Shoeisms: A
Working Woman's Guide to Taking Control.
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